Beyond Friending: @cunycommons and the Emergence of the Social UniversityMatthew Gold
A MITH Digital Dialogue
Tuesday, November 2, 12:30-1:45
MITH Conference Room, McKeldin Library B0135
“Beyond Friending: @cunycommons and the Emergence of the Social University” by Matthew K. Gold
Beyond Friending: @cunycommons and the Emergence of the Social UniversityMatthew Gold
A MITH Digital Dialogue
Tuesday, November 2, 12:30-1:45
MITH Conference Room, McKeldin Library B0135
“Beyond Friending: @cunycommons and the Emergence of the Social University” by Matthew K. Gold
This presentation was given at ASBBS 20th International Conference.
The use of celebrities like actors, actresses, singers, athletes, beauty contestants, and socialites for the advertisement of cosmetics and beauty products are used as a strategic marketing tool for a long time. There is strong public interest associated with renowned personalities (Worraporn Pudchong, 2013) and their visual appearances strike strong trust and credibility to the product (Belch and Belch, 2007). They act as thought leaders or opinion leaders to influence the general public (Passornnun Anekthammakul, 2010).
SMEs (Small and Medium Enterprise) or SMEs began using this marketing strategy to grow their business. Researchers in this study have selected a product named SnailWhite to analyze the marketing and communication strategy. At an initial stage, the company was started as ODM (original equipment manufacturer) to produce various skin creams; subsequently, the company has taken an initiative to develop its product by bringing Snail Slime ingredients to create a selling point for their product in less than five years from its launch. The company grew with sales of over 100 million baht in the first period and had generated revenue of 90 million baht from 40 million baht by applying its unique marketing strategy of bringing more than 60 celebrities to its people. The company has received numerous applauds and awards like an award from the Cosmopolitan magazine in the field of "Best facial sheet mask" in Cosmo Kiss Beauty Awards 2015, the award of best products for health and beauty products in 2016, an annual Health, Wellness and Beauty Award 2015 (HWB Award 2015) in the field of Best of The Best Award and The Best Selling Natural Ingredient Moisture Cream Award organized by Watson Health and Beauty store. Thus, there is a need to study the strategies used in the famous marketing communications of SnailWhite, to learn business marketing tools from SnailWhite, which can act as a guide for various beauty products in the future.
This is a presentation on social strategy and the process for developing social content, deploying and tracking effectiveness.
Also included at the end are a series of screenshots of the Facebook insights for a small Facebook page. This is meant to give you a peak at what can be tracked if you don't typically use Facebook and haven't been an admin on a page.
The document discusses the impact of digital media transformation in ASEAN countries. It notes that while ASEAN is currently not a top global leader in digital media, it has the potential to become one of the top 5 digital regions by 2025 if effective digital policies are implemented. The transition from analog to digital media has faced challenges like lack of vision, political and economic disparities, and limited private sector funding. However, the growth of digital connectivity, online services and a young population have supported economic and social developments. The document recommends establishing an independent advisory board to help ASEAN establish coordinated digital strategies and policies to better compete globally.
This presentation was given at ASBBS 20th International Conference.
The use of celebrities like actors, actresses, singers, athletes, beauty contestants, and socialites for the advertisement of cosmetics and beauty products are used as a strategic marketing tool for a long time. There is strong public interest associated with renowned personalities (Worraporn Pudchong, 2013) and their visual appearances strike strong trust and credibility to the product (Belch and Belch, 2007). They act as thought leaders or opinion leaders to influence the general public (Passornnun Anekthammakul, 2010).
SMEs (Small and Medium Enterprise) or SMEs began using this marketing strategy to grow their business. Researchers in this study have selected a product named SnailWhite to analyze the marketing and communication strategy. At an initial stage, the company was started as ODM (original equipment manufacturer) to produce various skin creams; subsequently, the company has taken an initiative to develop its product by bringing Snail Slime ingredients to create a selling point for their product in less than five years from its launch. The company grew with sales of over 100 million baht in the first period and had generated revenue of 90 million baht from 40 million baht by applying its unique marketing strategy of bringing more than 60 celebrities to its people. The company has received numerous applauds and awards like an award from the Cosmopolitan magazine in the field of "Best facial sheet mask" in Cosmo Kiss Beauty Awards 2015, the award of best products for health and beauty products in 2016, an annual Health, Wellness and Beauty Award 2015 (HWB Award 2015) in the field of Best of The Best Award and The Best Selling Natural Ingredient Moisture Cream Award organized by Watson Health and Beauty store. Thus, there is a need to study the strategies used in the famous marketing communications of SnailWhite, to learn business marketing tools from SnailWhite, which can act as a guide for various beauty products in the future.
This is a presentation on social strategy and the process for developing social content, deploying and tracking effectiveness.
Also included at the end are a series of screenshots of the Facebook insights for a small Facebook page. This is meant to give you a peak at what can be tracked if you don't typically use Facebook and haven't been an admin on a page.
The document discusses the impact of digital media transformation in ASEAN countries. It notes that while ASEAN is currently not a top global leader in digital media, it has the potential to become one of the top 5 digital regions by 2025 if effective digital policies are implemented. The transition from analog to digital media has faced challenges like lack of vision, political and economic disparities, and limited private sector funding. However, the growth of digital connectivity, online services and a young population have supported economic and social developments. The document recommends establishing an independent advisory board to help ASEAN establish coordinated digital strategies and policies to better compete globally.
Correlation between age and income and health media exposure, knowledge and b...Smith Boonchutima
National survey on health media exposure, knowledge and behavior among Thai people. The correlation between age and income and those factors are found.
Behavior Change Communication การสื่อสารเพื่อปรับเปลี่ยนพฤติกรรมSmith Boonchutima
This document discusses different types of motivation and how they have evolved. Motivation 1.0 focused on basic biological needs, while Motivation 2.0 involved rewards and punishments. Motivation 3.0 recognizes additional intrinsic drives for learning, creativity, and bettering the world. Autonomy, mastery, and purpose are important for Motivation 3.0. The document also examines what motivates different age groups like kids, teenagers, and adults, as well as motivations for exercise. Common exercise motives include health, fitness, and feeling good, while barriers include lack of time and energy.
The document discusses best practices for organizations to manage online content that impacts their image and reputation, including:
1) Assessing possible damage, motives, and trends while offering solutions.
2) Contacting creators to understand their position and provide information, or supporting fan sites by getting involved and giving guidance.
3) Only considering legal action if other approaches prove unsuccessful, while protecting copyrights and freedom of speech.
