39 Facts About Thailand provides a quick snapshot into key statistics about Thailand's population, digital economy, tourism, industry, investment, service and retail sectors.
Singapore startup ecosystem and entrepreneur toolbox - Aug 2015Arnaud Bonzom
Summary:
1. Startup Ecosystem
2. Dynamics and Trends
3. Government
4. Startups in Singapore
5. 100 People You Should Know
6. Networking
7. Hackathons & Startups Competitions
8. Incubators & Accelerators
9. Fund Raising
10. Coworking Spaces & Offices
11. Talents & Recruitment
12. Visa
13. Outsourcing
14. Thank you
15. Bonus
16. We Don't Have The Paypal Mafia, but...
We Are Social's comprehensive new Digital in 2016 report presents internet, social media, and mobile usage statistics and trends from all over the world. It contains more than 500 infographics, including global data snapshots, regional overviews, and in-depth profiles of the digital landscapes in 30 of the world's key economies. For a more insightful analysis of the numbers contained in this report, please visit http://bit.ly/DSM2016ES.
39 Facts About Thailand provides a quick snapshot into key statistics about Thailand's population, digital economy, tourism, industry, investment, service and retail sectors.
Singapore startup ecosystem and entrepreneur toolbox - Aug 2015Arnaud Bonzom
Summary:
1. Startup Ecosystem
2. Dynamics and Trends
3. Government
4. Startups in Singapore
5. 100 People You Should Know
6. Networking
7. Hackathons & Startups Competitions
8. Incubators & Accelerators
9. Fund Raising
10. Coworking Spaces & Offices
11. Talents & Recruitment
12. Visa
13. Outsourcing
14. Thank you
15. Bonus
16. We Don't Have The Paypal Mafia, but...
We Are Social's comprehensive new Digital in 2016 report presents internet, social media, and mobile usage statistics and trends from all over the world. It contains more than 500 infographics, including global data snapshots, regional overviews, and in-depth profiles of the digital landscapes in 30 of the world's key economies. For a more insightful analysis of the numbers contained in this report, please visit http://bit.ly/DSM2016ES.
This presentation was given at ASBBS 20th International Conference.
The use of celebrities like actors, actresses, singers, athletes, beauty contestants, and socialites for the advertisement of cosmetics and beauty products are used as a strategic marketing tool for a long time. There is strong public interest associated with renowned personalities (Worraporn Pudchong, 2013) and their visual appearances strike strong trust and credibility to the product (Belch and Belch, 2007). They act as thought leaders or opinion leaders to influence the general public (Passornnun Anekthammakul, 2010).
SMEs (Small and Medium Enterprise) or SMEs began using this marketing strategy to grow their business. Researchers in this study have selected a product named SnailWhite to analyze the marketing and communication strategy. At an initial stage, the company was started as ODM (original equipment manufacturer) to produce various skin creams; subsequently, the company has taken an initiative to develop its product by bringing Snail Slime ingredients to create a selling point for their product in less than five years from its launch. The company grew with sales of over 100 million baht in the first period and had generated revenue of 90 million baht from 40 million baht by applying its unique marketing strategy of bringing more than 60 celebrities to its people. The company has received numerous applauds and awards like an award from the Cosmopolitan magazine in the field of "Best facial sheet mask" in Cosmo Kiss Beauty Awards 2015, the award of best products for health and beauty products in 2016, an annual Health, Wellness and Beauty Award 2015 (HWB Award 2015) in the field of Best of The Best Award and The Best Selling Natural Ingredient Moisture Cream Award organized by Watson Health and Beauty store. Thus, there is a need to study the strategies used in the famous marketing communications of SnailWhite, to learn business marketing tools from SnailWhite, which can act as a guide for various beauty products in the future.
Correlation between age and income and health media exposure, knowledge and b...Smith Boonchutima
National survey on health media exposure, knowledge and behavior among Thai people. The correlation between age and income and those factors are found.
Behavior Change Communication การสื่อสารเพื่อปรับเปลี่ยนพฤติกรรมSmith Boonchutima
Behavior Change Communication (BCC) คือ การสื่อสารเพื่อปรับเปลี่ยนพฤติกรรม สามารถใช้ได้ทั้งในด้านการทำงาน และการออกกำลังกาย มีขั้นตอนการออกแบบการสื่อสารที่เน้นการกำหนดลำดับขั้นแห่งการเปลี่ยนแปลง (Stage of Change or Transtheoretical Model : TTM) และการกระตุ้นแรงจูงใจ (Motivation)