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HELLO, MY NAME IS
SUEANN.
Writer & Social Media
Community Manager
Who is Sueann?
  Five years of advertising & marketing
               experience

  Fervent producer of content on social
  media and blogs (both personal and
             professional)

  Amateur pole dancer, closet rockstar
               (really.)

         Hardcore fitness junkie

Animal-lover, LGBT advocate, anti-bullying
                 activist
Portfolio
Digital marketing: From corporate brands like DBS Bank, to the
luxe ones like Hilton Hotel, to the fun and tongue-in-cheek ones
like Bobbi’s Pole Studio

Social media content strategy & community management:
MINI Asia, Audi Star Creation (for Audi Fashion Festival), ION
Orchard, Bobbi’s Pole Studio
Singapore, AsiaRooms.com, Fashion Fast Forward, G2000
Singapore

Print Advertising: Chivas Regal, Carl’s Jr., Burger King

Editorial: NSMen Magazine, Matchmove Games, Danceworks
2011
Notable account: G2000 Singapore

Doubled Facebook fanbase
in 4 months (45k – 90k fans)
and increased fan
engagement rate by 126%
in 2 months, solely through
wall engagement activities




                               Highest number of
                               interactions in single
                               editorial post on G2000
What worked?
        My formula for the success of
        the page:
        - Original, brand-owned content
        - Topics that fans can relate to
        - Holding conversations with fans
        via comments
        - Regular rewards through
        Facebook offers
Beyond content – community relations
Seeking out brand advocates and building relationships with them
G2000 Singapore became a community for fans to air their views
comfortably and even have discussions with each other
Other awesome achievements
Was the Finalist of Nokia’s The Rookie in 2010 (a 6-part
reality webisode series)
Other awesome achievements
My article, Death: A Pop Song was featured on Thought
Catalog in 2011

http://thoughtcatalog.com/2011/death-a-pop-song/


                               … And it’s not every day a
                                Singaporean’s work gets
                               published on the American-
                                      dominant site!
Other awesome achievements
Given the honourary
mention on The New
Paper’s feature article about
Xiaxue and popular local
blogs

(Although ‘social media
analyst’ is a really weird
thing to call me.)

                                The New Paper, 31 March 2013
Other awesome achievements
Won social 80s music trivia quiz, and best known for
memorizing lyrics to almost every song on the radio (and
other less mainstream tunes)
More Fun Facts..
               1.     It’s important to me that all
                     varying email topics need to
                        be started on brand new
                    threads and subject headers.




               2.
                    I have a very bendy
                    lower back and open hip
                    flexors. This helps a lot
                    during dance class.


     3.                  I also currently blog at
              thegirlwhohatesrunning.com, where I share
            thoughts on alternative fitness methods and my
          insane love for working out 6 out of 7 days a week.
SO CALL ME MAYBE?
I can be reached at:
sueanntan@me.com       Twitter: @ohmissfolly
+65 9107 0803          Facebook: /sueeeeannn
Hear from you soon!    Instagram: @ohmissfolly

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Hello, My Name is Sueann

  • 1. HELLO, MY NAME IS SUEANN. Writer & Social Media Community Manager
  • 2. Who is Sueann? Five years of advertising & marketing experience Fervent producer of content on social media and blogs (both personal and professional) Amateur pole dancer, closet rockstar (really.) Hardcore fitness junkie Animal-lover, LGBT advocate, anti-bullying activist
  • 3. Portfolio Digital marketing: From corporate brands like DBS Bank, to the luxe ones like Hilton Hotel, to the fun and tongue-in-cheek ones like Bobbi’s Pole Studio Social media content strategy & community management: MINI Asia, Audi Star Creation (for Audi Fashion Festival), ION Orchard, Bobbi’s Pole Studio Singapore, AsiaRooms.com, Fashion Fast Forward, G2000 Singapore Print Advertising: Chivas Regal, Carl’s Jr., Burger King Editorial: NSMen Magazine, Matchmove Games, Danceworks 2011
  • 4.
  • 5. Notable account: G2000 Singapore Doubled Facebook fanbase in 4 months (45k – 90k fans) and increased fan engagement rate by 126% in 2 months, solely through wall engagement activities Highest number of interactions in single editorial post on G2000
  • 6. What worked? My formula for the success of the page: - Original, brand-owned content - Topics that fans can relate to - Holding conversations with fans via comments - Regular rewards through Facebook offers
  • 7. Beyond content – community relations Seeking out brand advocates and building relationships with them G2000 Singapore became a community for fans to air their views comfortably and even have discussions with each other
  • 8.
  • 9. Other awesome achievements Was the Finalist of Nokia’s The Rookie in 2010 (a 6-part reality webisode series)
  • 10. Other awesome achievements My article, Death: A Pop Song was featured on Thought Catalog in 2011 http://thoughtcatalog.com/2011/death-a-pop-song/ … And it’s not every day a Singaporean’s work gets published on the American- dominant site!
  • 11. Other awesome achievements Given the honourary mention on The New Paper’s feature article about Xiaxue and popular local blogs (Although ‘social media analyst’ is a really weird thing to call me.) The New Paper, 31 March 2013
  • 12. Other awesome achievements Won social 80s music trivia quiz, and best known for memorizing lyrics to almost every song on the radio (and other less mainstream tunes)
  • 13. More Fun Facts.. 1. It’s important to me that all varying email topics need to be started on brand new threads and subject headers. 2. I have a very bendy lower back and open hip flexors. This helps a lot during dance class. 3. I also currently blog at thegirlwhohatesrunning.com, where I share thoughts on alternative fitness methods and my insane love for working out 6 out of 7 days a week.
  • 14. SO CALL ME MAYBE? I can be reached at: sueanntan@me.com Twitter: @ohmissfolly +65 9107 0803 Facebook: /sueeeeannn Hear from you soon! Instagram: @ohmissfolly