The document outlines a digital marketing strategy to generate more qualified leads for sales. It proposes increasing online content through search engine optimized website pages, industry microsites, blogging, and social media like LinkedIn and Twitter. Activities will be monitored and measured to address performance. The strategy will leverage social media channels that the target audience uses extensively. It will drive quality leads through organic search, paid search ads, and content marketing across online platforms.

1. Digital Marketing Overview
Strategic Consulting Management
Peter Saridakis
September 4, 2013

2. Objective – More Quality Leads!
Incorporate both digital and social media activities to further build out the Triple Point
brand leading to more qualified leads passed to sales.
• Website: Create and promote unique pages and content that are Search Engine
Optimized (SEO)
• Off-page: Create and promote microsite/content on functional sites (e.g. PL, CTRM
Center, Slideshare, etc)
• Tweeting & Blogging: Increase awareness, knowledge sharing and influence across
industries
• LinkedIn: Triple Point Company page (updates, showcase products, followers) join
groups to tap into influencers (buy-in), decision-makers and “brand ambassadors”
• Monitor, Measure and Address all activity on and off-site!

3. Social Customer Relationship Management (SCRM)
Leverage social media channels by how extensively these channels are being
used by Your target audience
Strategic Consulting Management, LLC

4. Digital Marketing Ecosystem
Strategic Consulting Management, LLC
Website Content
“On-page”
Link Building
(partner links)
Vertical Websites
“Industry Specific”
“Off-page”
Google Search
Organic/SEO
Drive Quality Leads
Google Adwords
Paid “PPC”
Leadership Blog
Twitter
Monitoring/Targeting
LinkedIn
Company Page/Groups
Activities
Measurement
&
Analysis
White Papers Case Studies
Content
Webinars
Google
Analytics
Marketo Hubspot
Brochures Articles
Leadlander Moz

5. Targeting: LinkedIn Twitter
Targeted Lists Twitter
Targeted Updates LinkedIn
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6. LinkedIn Lead builder
Twitter/Hootsuite “Mine Exploration” Stream
Website link from tweet
Example: Qmastor Targeted Lead Twitter and LinkedIn
Mention
Trigger
Lead
Strategic Consulting Management, LLC

7. LinkedIn Lead builder
Twitter/Hootsuite “Mine Exploration” Stream
Website link from tweet
Example: Qmastor Targeted Lead Twitter and LinkedIn
Mention
Trigger
Lead
“Purchase Intent”
Strategic Consulting Management, LLC