This document contains contact information for Dr. Pongsak SWATDIKIAT, including his phone number, fax number, email address, Facebook page, LINE ID, blog, and professional roles. It lists his positions as executive board member and assistant managing director of Pisit Group, vice president of the Juvenile and Family Court of Phra Nakhon Si Ayutthaya Province, special expert at Kasetsart University, guest lecturer at various graduate programs, and member of alumni associations. The document provides details about Dr. Pongsak's qualifications and professional affiliations.
Understanding marketing processes and consumer behaviorSeta Wicaksana
“Planning and executing the conception, pricing,
promotion, and distribution of ideas, goods, and
services to create exchanges that satisfy individual
and organizational objectives”
With this business summary, it is expected to be presented to stakeholders for an overall overview. This will help them in understanding the business operation of this business model that could probably help in developing the standard of living of the abandoned community, which is the Community Based Rehabilitation Centre of Samarahan.
Understanding marketing processes and consumer behaviorSeta Wicaksana
“Planning and executing the conception, pricing,
promotion, and distribution of ideas, goods, and
services to create exchanges that satisfy individual
and organizational objectives”
With this business summary, it is expected to be presented to stakeholders for an overall overview. This will help them in understanding the business operation of this business model that could probably help in developing the standard of living of the abandoned community, which is the Community Based Rehabilitation Centre of Samarahan.
A community-driven social marketing approach to policy developmentcraig lefebvre
This presentation at the World Social Marketing Conference presents a rationale for expanding the scope of social marketing to change markets through policy change to improve health. The original community-based prevention model has been re-imagined as a process to guide community coalitions in the selection and marketing of policy options. The presentation highlights the basics of this approach, and describes its implementation in Lousiville, KY by a coalition tackling childhood obesity. What began as an idea to focus on schools became a much larger environmental and policy initiative as the coalition used the revised CBPM process to arrive at innovative approaches for addressing food deserts and dual use of school facilities.
The PGDM Marketing Management course aims to empower students with the expertise and
capabilities needed for proficiently devising, executing, and evaluating marketing plans.
How to Drive an Effective Decision-Making Process by Microsoft PMProduct School
Main Takeaways:
-Avoid the common decision-making traps
-Understand the critical parameters for decision making
-Making the decision is just the start. Follow up with what’s next
Career Development Programmes for Digital Health Practitioners (For Individuals)NUS-ISS
Specially designed for future Digital Health Practitioners, this session is for individuals (PMEs) who wish to know more about the Industry Transformation Programme landscape. We provide an overview of all NUS-ISS career development schemes and pathways.
We will also deep dive into the specific programme modules in detail.
Social marketing is the use of buisness marketing principles and ability to improve the health of people and the physical, social and economic environment in which they live. It is a carefully planned, long-term near to changing human behavior
Impact of Social Media on Products & Brands, Online Marketing & Social Media...Akshay Krishnapurkar
- Introduction
- Social Media Statistics
- Popular Social Media Channels
- How Social Media Marketing Helps Businesses Meet Marketing Goals
- Best Social Media Marketing Tips
- Consumer Behaviour on Social Media
- Consumer Decision Process
- How social media influence the consumer buying behaviour ?
- E-Commerce
- Factors of Online Customer Behavior
- Filtering Elements
- 10 Factors that Influence Customer Buying Behaviour Online
- Social Marketing vs Social Media Marketing
How to Drive an Effective Decision-Making Process by Microsoft PMProduct School
Main Takeaways:
-Avoid the common decision-making traps
-Understand the critical parameters for decision making
-Making the decision is just the start. Follow up with what’s next
What Health Care can Learn about Social Media from a Grocery ChainKeith Boswell
from Keith Boswell, Director of Social Media Strategy at Meijer
1) What I learned in Health Care
2) What Health Care can Learn from Retail
-- When HIPAA and Retail Collide
-- The power of customer surprise and delights
-- Fostering positive conversations
-- The combined power of partners in your ecosystem
-- Using social media to improve in-store experience and service
-- Training and the power of spreading the word
-- Politicians and Politics (Ambassadors Rule)
Question & Answers.
A community-driven social marketing approach to policy developmentcraig lefebvre
This presentation at the World Social Marketing Conference presents a rationale for expanding the scope of social marketing to change markets through policy change to improve health. The original community-based prevention model has been re-imagined as a process to guide community coalitions in the selection and marketing of policy options. The presentation highlights the basics of this approach, and describes its implementation in Lousiville, KY by a coalition tackling childhood obesity. What began as an idea to focus on schools became a much larger environmental and policy initiative as the coalition used the revised CBPM process to arrive at innovative approaches for addressing food deserts and dual use of school facilities.
The PGDM Marketing Management course aims to empower students with the expertise and
capabilities needed for proficiently devising, executing, and evaluating marketing plans.
How to Drive an Effective Decision-Making Process by Microsoft PMProduct School
Main Takeaways:
-Avoid the common decision-making traps
-Understand the critical parameters for decision making
-Making the decision is just the start. Follow up with what’s next
Career Development Programmes for Digital Health Practitioners (For Individuals)NUS-ISS
Specially designed for future Digital Health Practitioners, this session is for individuals (PMEs) who wish to know more about the Industry Transformation Programme landscape. We provide an overview of all NUS-ISS career development schemes and pathways.
We will also deep dive into the specific programme modules in detail.
Social marketing is the use of buisness marketing principles and ability to improve the health of people and the physical, social and economic environment in which they live. It is a carefully planned, long-term near to changing human behavior
Impact of Social Media on Products & Brands, Online Marketing & Social Media...Akshay Krishnapurkar
- Introduction
- Social Media Statistics
- Popular Social Media Channels
- How Social Media Marketing Helps Businesses Meet Marketing Goals
- Best Social Media Marketing Tips
- Consumer Behaviour on Social Media
- Consumer Decision Process
- How social media influence the consumer buying behaviour ?
- E-Commerce
- Factors of Online Customer Behavior
- Filtering Elements
- 10 Factors that Influence Customer Buying Behaviour Online
- Social Marketing vs Social Media Marketing
How to Drive an Effective Decision-Making Process by Microsoft PMProduct School
Main Takeaways:
-Avoid the common decision-making traps
-Understand the critical parameters for decision making
-Making the decision is just the start. Follow up with what’s next
What Health Care can Learn about Social Media from a Grocery ChainKeith Boswell
from Keith Boswell, Director of Social Media Strategy at Meijer
1) What I learned in Health Care
2) What Health Care can Learn from Retail
-- When HIPAA and Retail Collide
-- The power of customer surprise and delights
-- Fostering positive conversations
-- The combined power of partners in your ecosystem
-- Using social media to improve in-store experience and service
-- Training and the power of spreading the word
-- Politicians and Politics (Ambassadors Rule)
Question & Answers.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
12. What is Marketing?
⏷ The American Marketing Association: “Marketing is an
organizational function and a set of processes for
creating, communicating, and delivering value to
customers and for managing customer relationships
in ways that benefit the organization and its
stakeholders”.
⏷ Essentially:
⏷ Marketing deals with identifying and meeting human
and social needs. It is essentially about “meeting needs
profitably.”
12
17. Needs: the basic human requirements such as for air, food, water,
clothing, and shelter
ตอบสนองทางด้านกายภาพ
Wants: specific objects that might satisfy the need
ตอบสนองทางด้านอารมณ์
Demands: wants for specific products backed by an ability to pay
มีกาลังซื้อ
17
18. What is Social Marketing?
⏷ It is a marketing strategy
modeled after corporate
marketing, used by health
professionals to develop
successful health messages.
18
21. Social Marketing
• What makes social marketing
different than other social
change strategies?
• How is it different from what
you are doing right now?
21
26. Social Marketing
Key concepts
• Uses commercial marketing technologies and theory
• Brings about voluntary behavior change
• Targets specific audiences
• Focus is on personal welfare and that of society
26
28. Social Marketing
Distinguishing Features of Social Marketing
• Exchange theory
• Consumer orientation
• Data based decision making
• Competition
• Willingness to change offer
28
30. Social Marketing
#2 Exchange Theory
• Exchange time and effort for benefits
• Make an attractive offer
• Create an awareness that the problem exists
• Demonstrate the product’s benefits
• Help lower the price
30
31. Social Marketing
#3 Data Based Decision Making
• Logical model for planning
• How you plan to help
• What you will help them to do
• Which factors you must address
• Data based decision making
31
32. Social Marketing
#4 Competition
• Marketers keep a steady eye on the competition
• Marketers position products relative to the
competition
32
35. Social Marketing
#5 Willingness to Change Offer
• Committed to designing products consumers want
• Committed to modifying programs
• Committed to addressing facts that influence their behavior
35
39. 1.Demographic Segmentation
Age and life-cycle stage
Our wants and abilities change with age
Life stage
A person’s major concern (e.g., divorce)
39
40. Demographic Segmentation
⏷ Gender
⏷ Men and women have different attitudes and behave
differently
⏷ Income
⏷ Income segmentation is a long-standing practice
40
45. 4.Behavioral Segmentation
⏷ Marketers divide buyers into groups on the basis of
their knowledge of, attitude toward, use of, or
response to a product
⏷ Needs and benefits
⏷ Decision roles
⏷ Initiator
⏷ Influencer
⏷ Decider
⏷ Buyer
⏷ User
45
49. Social Marketing
Product Must Be
Solution to a problem:
• Benefits
• Unique
• Competitive
Real:
• Defined in terms of the user’s beliefs, practices, and
values
49
50. Social Marketing
Price The cost of adopting the product:
• Money
• Time
• Pleasure
• Loss of self-esteem
• Embarrassment
• Fear / Lost
50
51. Social Marketing
Place
Channels for information:
• Where service is provided
• Where information is received
• Where tangible product is purchased
• Available
• Easy to find and use
• Appropriate
• Timely
51
56. Marketing Communications Mix
• Advertising
• Sales promotion
• Events and experiences
• Public relations and publicity
• Online and social media
marketing
• Mobile marketing
• Direct and database marketing
• Sales force
56