The social marketing campaign aims to raise awareness about healthy eating among young people aged 14-35. The campaign objectives are to change perceptions about alcohol/drugs and motivate audiences towards healthy eating's benefits like reduced disease risk and increased energy. Strategies include posters highlighting vitamins and stories showing healthy eating's impacts. The campaign will be promoted through social media, TV, radio and community events at no cost to audiences.
Above The Line (ATL) technique majorly employs TV and Radio Advertising, Print Advertising and Internet Banner Ads. Assuring of the widest reach ATL Advertising is often the most preferred form - the reason why media agencies fiercely compete for prime time spots in T.V, Radio and appropriate page and size in print or web.
Keep your audience glued to their seats with professionally designed PPT slides. This deck comprises of total of thirtyseven slides. It has PPT templates with creative visuals and well researched content. Not just this, our PowerPoint professionals have crafted this deck with appropriate diagrams, layouts, icons, graphs, charts and more. This content ready presentation deck is fully editable. Just click the DOWNLOAD button below. Change the colour, text and font size. You can also modify the content as per your need. Get access to this well crafted complete deck presentation and leave your audience stunned.
What is social media marketing? Why social media marketing and blogging is important for companies? How companies implement those strategies to better engage with customers?
Why digital Marketing necessary for business growth? How it is useful compare to tradition marketing. #Digital Marketing Benefits #Digital Marketing Channels #SEO #SMO #SMM #Email marketing #Blog #Analytics #Digital Marketing Strategies
Above The Line (ATL) technique majorly employs TV and Radio Advertising, Print Advertising and Internet Banner Ads. Assuring of the widest reach ATL Advertising is often the most preferred form - the reason why media agencies fiercely compete for prime time spots in T.V, Radio and appropriate page and size in print or web.
Keep your audience glued to their seats with professionally designed PPT slides. This deck comprises of total of thirtyseven slides. It has PPT templates with creative visuals and well researched content. Not just this, our PowerPoint professionals have crafted this deck with appropriate diagrams, layouts, icons, graphs, charts and more. This content ready presentation deck is fully editable. Just click the DOWNLOAD button below. Change the colour, text and font size. You can also modify the content as per your need. Get access to this well crafted complete deck presentation and leave your audience stunned.
What is social media marketing? Why social media marketing and blogging is important for companies? How companies implement those strategies to better engage with customers?
Why digital Marketing necessary for business growth? How it is useful compare to tradition marketing. #Digital Marketing Benefits #Digital Marketing Channels #SEO #SMO #SMM #Email marketing #Blog #Analytics #Digital Marketing Strategies
An advertising budget is the money a company is willing to set aside to accomplish its marketing objectives.
Media planning is generally the task of a media agency and entails finding media platforms for a client's brand or product.
Explains the evolution of Social Media, Conceptual viewpoint of digital Activities and healthcare Gamification. For more information visit: http://www.transformhealth-it.org/
An integrated marketing communication is a case study based marketing communication solution that is prepared to give companies in all industries an edge over competitors when adopted
2nd project Udacity Digital marketing nanodegree program.
creating content list using Mailchip.
Plan email campaign .
Determine marketing objective , KPIs and target persona.
writing email series.
writing content plan.
writing A/B testing emails .
Determine the calender and plan for the email campaign.
This was the IMC marketing plan that my colleague and I developed in my MBA program for Wendy's. It earned us the first ever 100% grade on an IMC plan for the course.
IMC 610 Integrated Marketing Communication Plan for KmartStephanie Marchant
Integrated Marketing Communications plan for Kmart. The target audience of female shoppers between the ages of 18 and 45 is the focus of the proposed campaign and a great deal of research has been completed to identify and utilize Kmart’s strengths, weaknesses, opportunities and threats to prepare a plan most beneficial to the organization. Objectives and tactics have been designed to fall in line with Kmart’s mission and values. This detailed plan includes marketing, creative, media, and public relations strategies, as well as direct marketing and sales promotions suggestions. A comprehensive budget and media plan flowchart map out the campaign and the proposed measurement and evaluation plan will assess the campaign upon completion.
Advertising is a form of marketing communication used to promote or sell something, usually a business's product or service.
The word advertising comes form the latin word "advertere meaning” to turn the minds of towards". Some of the definitions given by various authors are:
According to William J. Stanton, "Advertising consists of all the activities involved in presenting to an audience a non-personal, sponsor-identified, paid-for message about a product or organization."
According to American Marketing Association "advertising is any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor".
Advertising is used for communicating business information to the present and prospective customers. It usually provides information about the advertising firm, its product qualities, place of availability of its products, etc. Advertisement is indispensable for both the sellers and the buyers. However, it is more important for the sellers. In the modern age of large scale production, producers cannot think of pushing sale of their products without advertising them. Advertisement supplements personal selling to a great extent. Advertising has acquired great importance in the modern world where tough competition in the market and fast changes in technology, we find fashion and taste in the customers.
An introduction to social media marketing for businessAnn Stanley
• Getting started with social media and resources required. We also look at defining objectives.
• Planning and setup of accounts, profiles and tools
• The importance of a content marketing strategy; what will you talk about?
• Platforms and techniques
• Making the job easier with tools and automation
• Measuring and monitoring site traffic, campaign performance, reputation management etc.
• Create an integrated strategy which combines social media and other digital marketing activities
Diabetes, a condition affecting over 29 million people in the United
States, demands attention and proactive measures. In this article, we will
delve into the prevention and control of diabetes, exploring the
importance of understanding the disease and adopting a healthy
lifestyle. Sharing success stories and testimonials creates a sense of
community and inspiration.
200 words for each respond1)Obesity has become a com.docxdomenicacullison
200 words for each respond
1)
Obesity has become a common and problematic epidemic within the United States in which communities are gathering in forces to provide prevention tactics for the individuals as well as family oriented to encourage healthier lifestyle choices. Currently today an estimate of about 39% of the population struggled with obesity and unfortunately about 18.5% of these overweight categories were centered on youth in particular (Kelly, 2019). Being obese adds to increased risk of various kinds of debilitating illnesses and the criteria for obesity has now been clearly defined by the measurement of the body mass index in which health providers can effectively begin aggressive prevention once diagnosed. Heart disease, diabetes, psychological, and lifestyle issues with supposed potential cancers have been researched in the overall illness range that obesity influences (Center for Disease Control and Prevention, 2018). Contributing factors that increase the likelihood of overweight tendencies surface from genetic and socioeconomic influences. Those who have family that struggle with weight gain are highly likely to struggle also. Ethnic races have shown Hispanic and African American are the highest rates on obesity, 50% in both, while Caucasian and Asian are the lowest ranging scale of 37% to 12%. (Healthy People 2020, 2019).
Tactics to promote healthy lifestyles within a community are bringing awareness and prevention opportunities for families and individuals who acknowledged the risk factors of certain obesity formation. Individual or family adapted health behavior changes, prompts to encourage walking paths, trails, or public organizations that encourage healthy lifestyle such as the YMCA , enhanced school-based physical education with nutrition promotion and media campaigns that deliver the messages by television, social media, newspaper or radio are strong community strategies that can address the obesity epidemic today.
We as nurses can act as role models by educating the public on nutrition and obesity related problems. A healthy diet is a key component to reducing weight gain and overall health. As a community health nurse, the opportunity to closely work with people in providing education and healthier choices that help people feel they have options for nutrition can be seen as a personal counselor to develop goals and a plan for positive achievement. A form of exercise to complement the healthy diet can be applied by giving support to help individuals identify a safe and effective activity plan that they will stick to with encouragement to use public outlets. The community nurse can promote change by explaining the risk factors that cause obesity and provide more scientific elements of the health issue. By opening communication through means of community boards, social media, and leaflets or presentations in public areas such as YMCA or Health Department interest can be supported by.
An advertising budget is the money a company is willing to set aside to accomplish its marketing objectives.
Media planning is generally the task of a media agency and entails finding media platforms for a client's brand or product.
Explains the evolution of Social Media, Conceptual viewpoint of digital Activities and healthcare Gamification. For more information visit: http://www.transformhealth-it.org/
An integrated marketing communication is a case study based marketing communication solution that is prepared to give companies in all industries an edge over competitors when adopted
2nd project Udacity Digital marketing nanodegree program.
creating content list using Mailchip.
Plan email campaign .
Determine marketing objective , KPIs and target persona.
writing email series.
writing content plan.
writing A/B testing emails .
Determine the calender and plan for the email campaign.
This was the IMC marketing plan that my colleague and I developed in my MBA program for Wendy's. It earned us the first ever 100% grade on an IMC plan for the course.
IMC 610 Integrated Marketing Communication Plan for KmartStephanie Marchant
Integrated Marketing Communications plan for Kmart. The target audience of female shoppers between the ages of 18 and 45 is the focus of the proposed campaign and a great deal of research has been completed to identify and utilize Kmart’s strengths, weaknesses, opportunities and threats to prepare a plan most beneficial to the organization. Objectives and tactics have been designed to fall in line with Kmart’s mission and values. This detailed plan includes marketing, creative, media, and public relations strategies, as well as direct marketing and sales promotions suggestions. A comprehensive budget and media plan flowchart map out the campaign and the proposed measurement and evaluation plan will assess the campaign upon completion.
Advertising is a form of marketing communication used to promote or sell something, usually a business's product or service.
The word advertising comes form the latin word "advertere meaning” to turn the minds of towards". Some of the definitions given by various authors are:
According to William J. Stanton, "Advertising consists of all the activities involved in presenting to an audience a non-personal, sponsor-identified, paid-for message about a product or organization."
According to American Marketing Association "advertising is any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor".
Advertising is used for communicating business information to the present and prospective customers. It usually provides information about the advertising firm, its product qualities, place of availability of its products, etc. Advertisement is indispensable for both the sellers and the buyers. However, it is more important for the sellers. In the modern age of large scale production, producers cannot think of pushing sale of their products without advertising them. Advertisement supplements personal selling to a great extent. Advertising has acquired great importance in the modern world where tough competition in the market and fast changes in technology, we find fashion and taste in the customers.
An introduction to social media marketing for businessAnn Stanley
• Getting started with social media and resources required. We also look at defining objectives.
• Planning and setup of accounts, profiles and tools
• The importance of a content marketing strategy; what will you talk about?
• Platforms and techniques
• Making the job easier with tools and automation
• Measuring and monitoring site traffic, campaign performance, reputation management etc.
• Create an integrated strategy which combines social media and other digital marketing activities
Diabetes, a condition affecting over 29 million people in the United
States, demands attention and proactive measures. In this article, we will
delve into the prevention and control of diabetes, exploring the
importance of understanding the disease and adopting a healthy
lifestyle. Sharing success stories and testimonials creates a sense of
community and inspiration.
200 words for each respond1)Obesity has become a com.docxdomenicacullison
200 words for each respond
1)
Obesity has become a common and problematic epidemic within the United States in which communities are gathering in forces to provide prevention tactics for the individuals as well as family oriented to encourage healthier lifestyle choices. Currently today an estimate of about 39% of the population struggled with obesity and unfortunately about 18.5% of these overweight categories were centered on youth in particular (Kelly, 2019). Being obese adds to increased risk of various kinds of debilitating illnesses and the criteria for obesity has now been clearly defined by the measurement of the body mass index in which health providers can effectively begin aggressive prevention once diagnosed. Heart disease, diabetes, psychological, and lifestyle issues with supposed potential cancers have been researched in the overall illness range that obesity influences (Center for Disease Control and Prevention, 2018). Contributing factors that increase the likelihood of overweight tendencies surface from genetic and socioeconomic influences. Those who have family that struggle with weight gain are highly likely to struggle also. Ethnic races have shown Hispanic and African American are the highest rates on obesity, 50% in both, while Caucasian and Asian are the lowest ranging scale of 37% to 12%. (Healthy People 2020, 2019).
Tactics to promote healthy lifestyles within a community are bringing awareness and prevention opportunities for families and individuals who acknowledged the risk factors of certain obesity formation. Individual or family adapted health behavior changes, prompts to encourage walking paths, trails, or public organizations that encourage healthy lifestyle such as the YMCA , enhanced school-based physical education with nutrition promotion and media campaigns that deliver the messages by television, social media, newspaper or radio are strong community strategies that can address the obesity epidemic today.
We as nurses can act as role models by educating the public on nutrition and obesity related problems. A healthy diet is a key component to reducing weight gain and overall health. As a community health nurse, the opportunity to closely work with people in providing education and healthier choices that help people feel they have options for nutrition can be seen as a personal counselor to develop goals and a plan for positive achievement. A form of exercise to complement the healthy diet can be applied by giving support to help individuals identify a safe and effective activity plan that they will stick to with encouragement to use public outlets. The community nurse can promote change by explaining the risk factors that cause obesity and provide more scientific elements of the health issue. By opening communication through means of community boards, social media, and leaflets or presentations in public areas such as YMCA or Health Department interest can be supported by.
Running head NUTRITION & PERFORMANCE IN TEENAGERS1EFFECTI.docxcharisellington63520
Running head: NUTRITION & PERFORMANCE IN TEENAGERS
1
EFFECTIVE DISSEMINATION & EVALUATION PLAN
8
Nutrition & Performance in Teenagers
Cheryl Rand
Kaplan University
In the first part of your course project, you will select a health issue to promote as well as a specific target population. In addition, you should elaborate on the 4Ps of social marketing to design your campaign and discuss the promotional strategies to be incorporated in the campaign.
Follow the icon link below to download a useful campaign design-planning template created by the World Health Communication Associates. Use this document as a guide to help you design a health promotion campaign.
The following information should be included in your Project: Part I submission:
· Health issue
· Target Population (i.e. demographic data, vital statistics, etc.)
· 4Ps of Social Marketing applied to your campaign
· Promotional Strategies for the campaign (i.e. printed and media)
Nutrition and Performance in Teenagers
Type 1 diabetes means the human body cannot produce the integral chemical messenger, insulin, and sugar cannot be metabolized by the body. Five percent of all diagnosed diabetics are diagnosed with type 1 diabetes usually at a young age (ADA,2013)What the pancreas does naturally for a healthy body, breaking down sugars and starches into usually energy, does not happen and must be maintained by the patient and their caregivers. Sounds simple enough but it is a very complex process where forgetfulness has no place, add young children as those who may forget to maintain an entire chemical process and the end result could be a nightmare. Dissemination planning for type 1 diabetic education is needed to provide much needed support and up to date information regarding scientific progress of the disease. How will important update With the Center for Disease Control estimating that 11.3 percent of the population over the age of twenty in America has diabetes, whether they know it or not (www.cdc.gov-2011)it is completely necessary to educate type 1 diabetic candidates about the available genetic testing.. With over 24.8 out of 100,000 people under ten years old and 22.6 out of 100,000 less than nineteen years old. Diabetes type 1 is typically caused by outside risk like bacteria that possibly attack the immune system causing an autoimmune disorder or genetics. Whatever the cause of type I diabetes; the patient will require daily insulin injections. It is integral for optimum health benefits that patients and their families are educated early on as to gain the most benefit from intervention.
Starting with a small audience, I chose to identify and target an audience that has been predicted by the CDC to be the most growing population to be diagnosed with type 1 diabetes. The average Bridesburg family makes 45,000 dollars annually with only thirty percent of the residents completing high school, well below the average in the city of Philadelphia. Less than five pe.
Health education is an important component of community health nursing and every health care provider need to know about health education. how they educate the individuals, families and communities.
health education is included in nursing and all allied health education services and disciplines.
All health care providers including doctors, nurses, paramedics and others health care providers also know about the aims, objectives & purposes, methods and models of health education.
Steven Cavellier | The Importance of Health EducationSteven Cavellier
Steven Cavellier has given his overview on the importance of health education. Health education allows a person to remain physically fit and inappropriate wellbeing. It also teaches about the emotional as well as mental health of the student.
RUNNING HEAD Analyzing Issues and Need and Identifying Mediators.docxjoellemurphey
RUNNING HEAD: Analyzing Issues and Need and Identifying Mediators of Change 15
Analyzing Issues and Need and Identifying Mediators of Change
Kaplan University
September 16, 2014
NS-600
Deserie Thomas
Professor Kimberly Brodie
Before you design any nutrition education intervention, whether it is a few sessions or a larger program with several components, it is important to determine your intervention focus and identify your intended primary audience. When those have been determined, you will need detailed information on the behaviors and practices that contribute to the issue or problem you have selected as your intervention focus. Step 1 worksheets will help you conduct assessments to obtain the information you will need.
Think of yourself as a detective as you work through these worksheets. You are trying to find out as much as you can to determine which core behaviors or behavioral goals will be the targets for your educational sessions.
The information you collect may be quite extensive, depending on the scope and duration of your intervention, and will vary by category. Cite information sources (e.g., journal article, government report, observation, interview) used in the worksheet in a bibliography at the end of this step.
At the end of the Step 1 worksheets, you should have products for Steps 1A, 1B, and 1C as follows:
Step 1A: Health issues or needs (one or two) and primary intended audience for the nutrition education intervention. Examples are “overweight in teenagers” or “low rates of breastfeeding in a low-income audience.”
Step 1B: High-priority behaviors contributing to the selected issues. A set of one to a few nutrition-related behaviors or community practices that contribute to the health issue(s) that you identified.
Step 1C: Statement of the program’s behavioral or action goals. The behavioral or action goals describe the purpose or behavioral outcomes for the program in terms of behaviors or community practices.
Use these worksheets as guides to help you identify program behavioral goals. Cite information sources in the text and add references to the bibliography at the end of the step. Electronic versions of these worksheets are available
at http://nutrition.jbpub.com/education/2e. If you are unable to access the worksheets electronically, you can write onto this blank worksheet or create a text document that uses the same flow of information.
Step 1A: Issues and intended audience
Describe the demographics of your audience (e.g., age, subgroup, and ethnicity) and the location of the site.
The Watts Healthcare Corporation is a non-profit organization, is where the Diabetes Education Program will be initiated. It is community based clinic that provides health services to low-income families in the community.
The Diabetes Self-Management Education Program will focus on low-income individuals in the community, from ages 15-70, African Americans and Hispanics population diagnosis with diabet ...
Solving the Toxic Food System in America through Systemic Thinking Bianca Esposito
During my Fall 2016 semester of college, I worked with a team of classmates in my Critical Issues in Organizations course to propose a solution to improve the toxic food system by increasing the demand of healthy food. In order to achieve our mission, we plan on altering food marketing strategies through product, placement, promotion, and price.
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Social marketing campaign essay sample from assignmentsupport.com essay writing services
1. A Report on a Social Marketing Campaign: Healthy Eating
Report Submitted
By
Student Name
Course
University
2. PART 1: Background, purpose and focus of the social marketing campaign
1.1 The key background information
Healthy eating is always helpful for the people to have health body free with the diseases and
the sharp brain. Healthy eating is important issue in now days where the food is polluted with
the chemicals. If the healthy food is not given to the community then the chances of
increasing nutrition problem and other diseases are high. There have been promoted about
the healthy eating, number of training and nursing have been established for the healthy
eating, eating standards have been decided. Health eating have a great impact on the society
and the people in terms of their health and spreading the diseases. For this there is need to
have the complete awareness that what is healthy eating and how does it make benefits to the
people and what can be done for have healthy eating. Healthy eating begins with how to eat
and goes to the depth to the advantages of it and effect to the societies.
Fig: Healthy eating effect on family, Source: national health survey, 2012 United Kingdom
Healthy eating is not about strict nutrition philosophies, staying unrealistically thin, or
depriving yourself of the foods you love. Rather, it’s about feeling great, having more
energy, stabilizing your mood, and keeping yourself as healthy as possible– all of which can
be achieved by learning some nutrition basics and using them in a way that works for you.
You can expand your range of healthy food choices and learn how to plan ahead to create
and maintain a tasty, healthy diet.
1.2 Campaign purpose and intended impact or benefit
3. The campaign purpose is to spread the awareness about the healthy eating and its benefits
and disadvantages to the people. The main purpose is to make aware to the societies so that
the problem of diseases can be reduced and the environment can be healthy too. This healthy
eating campaign will help in reducing the chances of diseases and which will impact on the
health expenses and the existing hospitals. The society will be healthy and the people will
think differently. The campaign can be evaluated through the impact on the society and the
reduction in the health problems to the society. The economy also gets affected because of
this as reducing the expenses in the health care services and medicines.
1.3 Campaign focus
The campaign focuses on the awareness about the healthy eating and its benefits to the
society. The society needs a clear approach to know about why the healthy eating is
important so in that case this campaign is absolutely perfect. There are many health care
organizations, non-profit government organizations, governments, and other commercial &
charities. All organizations either government or non-government want to focus on the
healthy eating improvement and knowledge about it by the people.
1.4 Situation analysis
Internal Strengths - Social marketing campaign for the healthy eating are becoming very
popular and its effect on the people or societies can be seen now days. The people are more
aware about the eating habits, its benefits, and what to eat or when. Many government
organizations, non-government organizations and institutes are more taking care of all kind
so of healthy eating. Lots of projects are being operated in the world like Michelle Obama’s
healthy eating social campaign in year 2010 in United States of America, European Healthy
eating campaign named as ‘The Tasty Bunch’ in year 2009 so can say that the social
campaign helps a lot in the healthy eating case and make aware to the people.
4. Internal Weaknesses: Social marketing campaign for the healthy eating is beneficial in most
of the cases but in some case there comes problems as lots of people don’t understand the
basics, people don’t have resources in plenty, the most of the population is living under the
poverty level so they are unable to follow any ideas.
External Opportunities: Social marketing campaign in healthy eating have lots of
opportunities like to connect with the every kind of people, making the health care services
easy and affordable, people are being healthy, many government and non-government
organizations are ready to help poor’s for their food, education and health.
External Threats: As such there are no issues in social marketing healthy eating campaign
but as need more expenses so for that people might not join the campaign or some people or
organizations might use it for their personal or commercial benefits.
5. Part 2: Target market, Goals, Barriers and Competition
2.1 Target group
Healthy eating through social marketing campaign learns to the people about the healthy tips,
eating habits and all. The main target of the social marketing campaign about the healthy eating
is to reach to the youngsters to let them know about the benefits and importance of the healthy
eating for their life and future generation. Mainly target group is from 14 to 35 years people
because the bad habits are mostly found in this age group and this age group don’t take food
seriously and get in to the diseases.
Percentage of age group
50
45
40
35
30
25
Percentage of age group
20
15
10
5
0
0 -14
15-25
26-35
36-50
50+
Graph: Percentage of the target age group for the healthy eating social marketing campaign
This graph shows that the youngsters who are in age group of 14-35 are very much careless in
regard to their food habits, its benefits and importance and just go for alcohols, drugs and other
related harmful stuffs. For the age group 0-14 there is also need to take care of the healthy
eating by their parents because this age group moves to the bad eating habits if not guided
properly. Daniel Berslin in his article published on March, 2012 states that in a social marketing
healthy eating campaign by Makespace, the youngsters were found having the more healthy
issues than others.
6. Fig: Social poster by Make Space for healthy eating for youngsters stating as ‘Eat Well, fell
great’.
2.2 Objectives
The main objective of this social marketing campaign is to spread awareness among the people
about the healthy eating and its impacts on the body. The people especially the youngsters need
to change their habits form the alcohols, drugs to the healthy eating. They should have
knowledge that why healthy eating is important, and what they need to eat and what not.
7. Youngsters or people thinking about the drugs and alcohols that it gives them energy need to
change. The healthy eating social marketing campaign is to focus on the goal to change the
thinking of the people especially the youngsters that healthy eating is must for their body, brain
and for future which can defend you against heart disease, cancer, diabetes, and depression, and
can boost your energy, sharpen your memory and stabilize your mood. The barriers that the
audience adopts are not having the knowledge about the healthy eating and its benefits. The
audiences only know that alcohol and drugs gives them more pleasure or make them happy and
it also doesn’t affect the body too. Their behaviour in case of these barriers needs to change and
let them know that what is the impact or benefits of the healthy eating to the body and mind.
2.3 Key benefits the target audience will be motivated
Through the social marketing campaign about the healthy eating the target audience will surely
be motivated towards the healthy life and healthy mind or body. This will help them to avoid
from alcohols, drugs and related activities and will make their life happier. The physical activity,
healthy weight, breastfeeding, mental wellbeing etc. can be improved and the living life will be
better. The society will be safe and sound and the physical environment will be good. The health
inequalities can be tackling in the country where the social campaign is done. The deprived
group who are unaware of the healthy eating and related problems will be motivated towards the
good healthy life. This social campaign approach aims towards empower and enable people or
target group so that they can make achievable and lasting changes to their lives. The serious
chronic diseases like heart problems, obesity, diabetes and cancer etc. For example, a social
healthy eating campaign was started in year 2008 by Central government of Scotland named as
‘Take Life On’ based on similar aim. (Scotland Government, News Report, 2008)
2.4 Alternative behaviours
Healthy eating social marketing campaign also help the people to motivate towards the
alternative behaviours like thinking towards the good change, society benefits, economical
8. advantages and future generation healthy advantages. It also empowers them to keep their family
healthy and happy. The social campaign will not cost anything to the audiences in regard to their
health issues, healthy lives and safe and sound societies. They will leave the habits of alcohol
and drugs and will normal life which will increase their life age too. All these things can be get
for free just because of the awareness to the people through the social marketing campaign about
healthy eating and related activities.
9. PART 3: Positioning and Marketing Strategies
3.1 Positioning statement
Social marketing campaigns are always beneficial to the society or to the people. This statement
can be proven through the past year campaigns run by the different organizations, governments
etc. in the different countries. We want that the target audiences specially the youngsters to see
live their life as happily and healthy as through the healthy eating habits, its impacts on body and
mind as well as its future benefits too and as more important and beneficial than the alcohols,
and drugs consumption.
3.2 Product design and platform
The below poster can be sued to promote about the healthy food that provides vitamins and
benefits of the vitamins on the body and to their life.
Fig: Benefits of healthy foods that contains vitamins
Source: National Health Survey, UK
10. For social marketing campaign for healthy eating, there is need of different type of products and
activities like poster creation, videos, short stories, serials, advertisements, surveys, polls, and
some real life situation related activities in some places by playing characters based on a story
that effect because of the healthy eating and its disadvantages. Generally, some real life story
based play and posters place to place are very much important. Posters like based on some kind
of activity such as vitamins benefits, disadvantages of alcohols, diseases causes because of the
drugs or unhealthy eating, effect on the body and mind because of the healthy eating etc. The
communities should be formed which can take care of the social awareness towards the healthy
eating in different places. The health care service providers, hospitals and non-government
institutes or charities must have such kind of awareness and healthy eating related activities in
the nearby areas where they are established to promote healthy environment.
3.3 Price
Basically the social marketing campaign should be free of cost to the audiences. The older
people should be given incentives for their healthy eating activities. The youngsters may need to
pay some charges if necessary. Although government and non-profit organizations provide free
health care related activities and healthy eating tips to the people.
3.4 Place
The target audiences will perform the desired behaviour in the working offices, in homes or
societies. If they know about the healthy eating then at the age of 10 or above the desired
behaviour can be seen. The non-profit organizations, medical or health care groups need to help
or support in the social marketing campaign for healthy eating. These societies or group helps in
promoting our efforts towards the healthy eating and related activities.
3.5 Promotion
The key message to the targeted audiences is to let them know about the healthy eating and its
benefits to the body and mind as well as effect to their lives. The message is delivered through
11. different mediums like posters, news papers, short plays and health care organizations. The
creative strategies like logos, taglines, script and visuals are important for the social campaign.
Logo – Will be like that where healthy people live their life happily with the healthy eating
Tagline - Healthy benefits with the healthy eating
Visuals, colours and sounds: The video will play about the benefits from the healthy eating and
its advantages and the disadvantages from the alcohol and drugs.
For this TV, Radio, Newspaper, social media websites, video channels and other short plays live
in the societies are important.
12. References:
1. Scotland Government Publication, Healthy Eating, Active Living: An action plan to
improve diet, increase physical activity and tackle obesity (2008-2011)
2. Noar SM. A 10-year retrospective of research in health mass media campaigns: Where do
we go from here? J. Health Communication 2006; 11(1):21–42.
3. Randolph W, Viswanath K. Lessons learned from public health mass media campaigns:
marketing health in a crowded media work. Annu. Rev. Public Health 2004;25:419–437.
4. Lopez AD, Mathers CD, Ezzati M, Jamison DT, Murray CJ (May 2006). "Global and
regional burden of disease and risk factors, 2001: systematic analysis of population health
data". Lancet 367 (9524): 1747–57
5. Katz DL (2003). "Pandemic obesity and the contagion of nutritional nonsense". Public
Health Rev 31 (1): 33–44.
6. Kotler, P and Zaltman, G (1971). Social Marketing: An Approach to Social Change.
Journal of Marketing 35[3], 3-12.
7. Grier, S and Bryant, CA (2005). Social Marketing In Public Health. Annual Review of
Public Health 26[1], 319-339.
8. Webber, R and Farr, M (2001). MOSAIC: From an area classification system to
household classification. Journal of Targeting, Measurement and Analysis for Marketing
10[1], 55-65