Walk THIS Way: Simple Ideas to Increase Foot TrafficBuzztime Business
Restaurant and bar owners are often looking for ways to boost sales by increasing foot traffic. Here are a few simple ideas to get folks through the door in creative, unique and engaging ways.
Walk THIS Way: Simple Ideas to Increase Foot TrafficBuzztime Business
Restaurant and bar owners are often looking for ways to boost sales by increasing foot traffic. Here are a few simple ideas to get folks through the door in creative, unique and engaging ways.
This is my media kit for my blog iamella.com and for my social networks. It provides you with all the necessary information in order to work with me.
If interested in working with me, you can contact me on my email which is on the last slide
For my PR project, I worked on creating a PR campaign for an Ice Cream company called Nice Ice. They were looking to regain their target demographic and compete in the ice cream market, alongside Cornetto and Ben and Jerrys.
Digital Food Marketing - 10 Of The Most Delicious Opportunities for 2014Big Spaceship
People's relationship with food is quickly evolving. Here are some ideas on how to Internet better for the edibles and juiceables.
If you like food and the Internet, you might enjoy the long version of this presentation here: http://spcshp.it/foodmarketing
Social media has transformed the way we decided. Our purchasing habits can no longer bedepicted as a funnel. Instead it is a dynamic journey where our ‘real life’ experiences, when shared online, significantly impact the purchasing habits of others at EVERY stage of the journey.
Sociallybuzz helped a local restaurant chain create awareness, increase engag...Sociallybuzz
We developed and launched a 7 week campaign on Facebook, that would encourage fans to enter by commenting, sharing, liking or getting their friends to like the campaign message. To engage their audience and increase the virality of the campaign, we used Salsa Fiesta's page timeline to post strategic questions about the brand to increase awareness and drive engagement. Each week we posted a different question to keep the campaign fresh, fun and enticing.
Social Media Marketing for Restaurants: 21 tipsWishpond
Do you work for, manage or own an eating establishment? Do you want to know how to use social media to market your restaurant?
It’s a common problem - restaurants want to be engaging with their clientele; they want to use social tools to get more patrons walking through their doors - but they just don’t know how.
Adding social media to your marketing mix can hugely increase awareness about your restaurant, generate motivated engagement with your food, and get you more customers in your door.
In this presentation, I'll show you 21 actionable tactics and tips for using Facebook, Instagram and Twitter to market to your customers.
DanyaShea Digital Marketing provides integrated and holistic social media marketing services to improve your web site conversions, gain new customers and increase sales and profitability.
This is a SAMPLE overview of services offered.
What is Your Brand's Social Media Diet?Coy Caballes
Brands today have been either undernourished or overusing social media for marketing purposes. For you to get just the right amount of social media goodness into your system, do this social media diet with today’s menu.
This is my media kit for my blog iamella.com and for my social networks. It provides you with all the necessary information in order to work with me.
If interested in working with me, you can contact me on my email which is on the last slide
For my PR project, I worked on creating a PR campaign for an Ice Cream company called Nice Ice. They were looking to regain their target demographic and compete in the ice cream market, alongside Cornetto and Ben and Jerrys.
Digital Food Marketing - 10 Of The Most Delicious Opportunities for 2014Big Spaceship
People's relationship with food is quickly evolving. Here are some ideas on how to Internet better for the edibles and juiceables.
If you like food and the Internet, you might enjoy the long version of this presentation here: http://spcshp.it/foodmarketing
Social media has transformed the way we decided. Our purchasing habits can no longer bedepicted as a funnel. Instead it is a dynamic journey where our ‘real life’ experiences, when shared online, significantly impact the purchasing habits of others at EVERY stage of the journey.
Sociallybuzz helped a local restaurant chain create awareness, increase engag...Sociallybuzz
We developed and launched a 7 week campaign on Facebook, that would encourage fans to enter by commenting, sharing, liking or getting their friends to like the campaign message. To engage their audience and increase the virality of the campaign, we used Salsa Fiesta's page timeline to post strategic questions about the brand to increase awareness and drive engagement. Each week we posted a different question to keep the campaign fresh, fun and enticing.
Social Media Marketing for Restaurants: 21 tipsWishpond
Do you work for, manage or own an eating establishment? Do you want to know how to use social media to market your restaurant?
It’s a common problem - restaurants want to be engaging with their clientele; they want to use social tools to get more patrons walking through their doors - but they just don’t know how.
Adding social media to your marketing mix can hugely increase awareness about your restaurant, generate motivated engagement with your food, and get you more customers in your door.
In this presentation, I'll show you 21 actionable tactics and tips for using Facebook, Instagram and Twitter to market to your customers.
DanyaShea Digital Marketing provides integrated and holistic social media marketing services to improve your web site conversions, gain new customers and increase sales and profitability.
This is a SAMPLE overview of services offered.
What is Your Brand's Social Media Diet?Coy Caballes
Brands today have been either undernourished or overusing social media for marketing purposes. For you to get just the right amount of social media goodness into your system, do this social media diet with today’s menu.
Social Media for Track Owners and Promoters - Tips, ideas and information on how to make your track more visible in the social media landscape, drive young people to your track and come up higher in search results.
Squarelle Tonacity - Digital Marketing Plan Presentation - Group 12 (October ...Nikolaos Tsiakmakis
Module Three Assignment: Multi-Channel Plan
Squarelle Tonacity is a high-end hair colouring product, which has all the usual Squarelle quality guarantees; it gives good quality, lasting colour and is odourless and ammonia free.
Research shows that women are concerned that a wash in/ wash out application method, usual to home-hair colouring practices, will not give a good multi-tonal effect in the finished result. Squarelle Tonacity comes with a bespoke application tool, especially designed for Squarelle by our team of engineers, which allows women to easily apply multiple colours and give the multi-tonal salon effect at home.
Each pack comes with three colour toners, carefully selected to work together and create a fantastic overall look. The face of Tonacity is likely to be someone such as Tess Daly.
Google Squared (October 2013) - Team 12
Dayanna Baricelli
Niall Blatcher
Venetia Ellis
Meeta Gournay
Cris Morgado
Neil Stinchcombe
Nikolaos Tsiakmakis
Sophie Tye
Lyn Williams
CBE16 - Scalable, Actionable, and Effective Social Media Marketing for the Cr...CraftBev
Build an effective social media plan, specifically focused on alcohol brands: Best practices, content curation, social advertising, social analytics, and more.
Social Media Marketing for Restaurants: 21 TipsKrista Bunskoek
Do you work for, manage or own an eating establishment? Do you want to know how to use social media to market your restaurant?
It’s a common problem - restaurants want to be engaging with their clientele; they want to use social tools to get more patrons walking through their doors - but they just don’t know how.
Adding social media to your marketing mix can hugely increase awareness about your restaurant, generate motivated engagement with your food, and get you more customers in your door.
In this presentation, I'll give you 21 tactics and tips for using Facebook, Instagram and Twitter to market to your customers.
My classmates and I have constructed a presentation highlighting the strengths, weaknesses, opportunities and threats that this organization faces. We have also included our ideas on how to improve their social media content.
Similar to Social media for food and beverages industry (20)
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
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Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
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In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
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Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
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[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
4. Keep up with the trends…
Facebook and Twitter to promote
your business is old news. Everyone
is doing that.
Use Instagram (photos), Vine (videos), Zomato (Listening),
Swarm (Location) and Trip advisor (Reviews)
Add google place listing and be found on search engine
5. Identify your customer’s niche…
Where do your customers hang out
online?
You don’t want to waste time on Twitter if your customers
use Instagram. Have your waiters ak customers about their
favourite platforms.
6. Be consistent and cross promote..
Make sure to have the same message
across all your social media pages.
Keep the same designs and information, so you don’t
confuse customers. Run a contest on Instagram, but
promote it on Facebook and Twitter as well.
7. Get everyone involved and excited
Let them know what is happening
and how they can help you.
Get your staff to share your posts on their personal pages to
help you spread the word.
Or profiling your chef, a short video of live cooking or the
bar tender juggling the bottles
8. Initiate ongoing dialogue
Ask fans/followers to share their
favourite memory of being at your
place or to vote on a signature
cocktail, for example.
Get your fans excited about the event and contest through
gratification or recognition
9. Encourage participation
Encourage customers who are at the
store to participate in your online
activity
For example, run an event themed trivia contest with
coveted prizes such as a backstage pass or a limo service.
Promote the trivia contest on social media, have your staff
pick talk it up and feature it on your chalkboard. Encourage
customers to take part in the contest while they are at your
store
10. Create a sense of mystery
Run a “mystery” campaign to pique
curiosity.
For example, ask customers to guess what’s new on the
menu by giving a few hints such as special ingredients or
country of origin.
11. Reach out to friends of fans
Run a contest that challenges social
media fans and followers to capture
their dining experience at your place.
For example, you can award prizes in a variety of categories
such as best birthday celebration or spiciest bachelorette
dinner.
12. A negative review on social media
could lose a hospitality business
approx. 30 customers
13. Which Social Media do people use most often
to share food pictures? Top 3 for Females
26.15% Facebook
23.08% Instagram
12.82% Twitter
Top 3 for Males
15.9% Twitter
9.7% Facebook
6.15% Instagram
0
5
10
15
20
25
30
35
Pinterest Instagram Tumblr Twitter Facebook I don’t
post
Instagram was the top
network for posting food
photos for 18-20 year olds
Facebook was the top
network for posting food
photos for 30 – 39 year
olds
Twitter was the top
network for posting food
photos 40 -49 year olds
Instagram was the top network for liking/commenting on photos for 21-29
year olds
Those over 40 preferred to comment on food images via Twitter
15. Influence the Influencers
Influencers: An influencer is an individual group
of individuals who influences the opinions of
other customers or potential customers
16. Seek out your
demographics
online
Remain objective
when looking for
influencers
Utilize social review
websites to your
advantage
Find out who
bloggers are in your
area and run a
bloggers outreach
program
How do we identify and engage the
influencers online?
17. Leverage your niche
Show them your restaurants offers something
unique such as friendly and fast service, quality
menu items or a focus on fresh food resource.
Leverage your niche offerings
18. Personalization
Target specific
online groups for a
limited time of
period
Create an exclusive
event for a limited
number of guests
Bridge a connection
between your
business and your
customers through
stories
Post humour/funny
story(related to
your restaurant)
19. Integrate online/offline
Your print ads can
include social
media links and
when a user visits
the page they can
unlock some
coupons or deals
Likewise a Radio-
Twitter campaign
can run. RJ asking a
question and users
responding by
tweets
Or an offline event
such as new outlet
launch can be
shared online. All
offline media
coverage can also
be posted online
20. Live Webcast
An live video of the
chef making a
particular item can
be live webcasted
The chef can give
out tips, recipes
etc. in the video
The recorded video
can be used for
other social media
channels
21. Crowd-source
Crowd source ideas and information from the
users/customers.
Ask them what they would like to include in the
menu?
Or when a new item is launch invite them to
suggest the name of the new dish.
22. Food Reviews
Invite guests, bloggers, your most active fans on
Facebook, Twitter for a food review event
specially run for them. Let them be the brand
advocates and write about you.
23. Leverage Instagram
Now we know that people love to share food pics
online. Encourage users to share your food pics
and hashtags. Give rewards and gratification for
taking the action
24. Use lots of photos of your food –
being in food industry, and food is
a very visual thing
Thank people with positive
feedback but do not ignore
negative comments [they are
more important]
Think social/local/mobile and
think like a publisher
BEST PRACTICES
Create effective offers, know
what will excite your customers.
Involve customers – could be
naming of a new item or offers
Always list your business with
local directories