The document discusses how hospitals can use social media to improve patient input, brand, and generate revenue. It provides examples of how social media platforms like Facebook, Twitter, blogs and YouTube can help attract patients, advertise services, gather feedback and stay connected with relevant communities. The key recommendation is to listen to patients and engage in two-way conversations across multiple channels to build relationships and evangelists over time.

1. Social Healthcare 3.0 Photo: http://www.flickr.com/photos/ebarney/3348965007 Raghavendra P Hunasgi © Raghavendra Hunasgi

2. © Raghavendra Hunasgi Thanks for Viewing! This presentation was originally designed in September 2011(for healthcare providers). As we all know , the internet (in particular social media) moves at an alarming pace. I hope to update this (regularly), but until then, please note that this information may be a little dated. However, the heart of the story will remain relevant for years to come. Don’t forget to say hi on: LinkedIn: http://in.linkedin.com/in/hraghavendra Blog: http://nimeeihg.blogspot.com/ Twitter: raghav0711

4. Social Media is….. © Raghavendra Hunasgi

5. Social media is Movement, Not Campaign

6. Social media is word of mouth on steroids! Photo: http://flickr.com/photos/whyswomen/143360770/ © Raghavendra Hunasgi

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8. How does social media work?

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14. Who Do You Want to Reach? .75" .75" .75".75" http://www.flickr.com/photos/hamoid/317021961/ © Raghavendra Hunasgi

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16. © Raghavendra Hunasgi … but can social media bring money or patients to my hospital?

17. © Raghavendra Hunasgi Social media can help any business increase their revenues and here are the examples…

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19. © Raghavendra Hunasgi Over 96,000 doctors get updates thro’ social media in US

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26. © Raghavendra Hunasgi What can you do with social media in your hospital?

28. © Raghavendra Hunasgi Did social media help any healthcare providers (Hospitals) in the world?? I want to see how they have done it??

30. © Raghavendra Hunasgi I have understood social media….. How do I implement it in my hospital now?

31. Determine which Tools and Tactics Will Help You Reach Your audience (Patients)? © Raghavendra Hunasgi

32. Design a Social media Plan. Create a content calendar. Incentivize your SME’s to contribute to the social media initiative. Keep it regular. © Raghavendra Hunasgi

33. Social Media Best Practices http://www.flickr.com/photos/waderockett/171688464/

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35. Listen Photo: http://flickr.com/photos/yogi/1394932433/ © Raghavendra Hunasgi

37. Be Authentic Photo: http://www.flickr.com/photos/feastoffools/3584066855 © Raghavendra Hunasgi

38. What are People Saying About You? © Raghavendra Hunasgi

39. Share Photo: http://www.flickr.com/photos/angela7/534883941/ © Raghavendra Hunasgi

40. Social Currency Photo used with permission: http://www.flickr.com/photos/gremlins666/2634168886

41. “… It’s only our own reactions that we have any kind of control over... I cannot stop other people from doing what they want to do. There is no control of others. I wonder how many people realize that.” -Geoff Livingston Photo: http://www.flickr.com/photos/flyzipper/132685095/

42. Be Relevant Photo: http://www.flickr.com/photos/brewedfreshdaily89/2824125234/ © Raghavendra Hunasgi

43. Engage in Two-Way Conversation Photo: http://www.flickr.com/photos/gw1/2666052624/ © Raghavendra Hunasgi

45. Find Your Fans Photo: http://www.flickr.com/photos/lafleur/1350302133/

46. Create Evangelists http://www.flickr.com/photos/charliecowins/2083851923/

47. Questions? Photo: http://www.flickr.com/photos/oberazzi/318947873/ © Raghavendra Hunasgi

48. © Raghavendra Hunasgi APPENDIX (Extra Slides)

51. Social Media Tools Photo: http://www.flickr.com/photos/somemixedstuff/839984821/

52. Choosing Your Tools Tool Audience Why They Use It What to Give Them © Raghavendra Hunasgi Blog Peers, people interested in your hospital Learn more about the topic, get your perspective In-depth analysis, updates, insights Twitter People who want info/networking/ stimulation Meet interesting people, build relationships, news Provide value, give interesting things they can share Facebook People who want to be social with friends and family Keep in touch, express brand/cause affiliations Show their family/friends what they care about LinkedIn Professionals - colleagues in same field Professional networking, info sharing Help them do their jobs better, answer Qs YouTube People who want to see/experience the topic Entertainment, learning, visualization Stories of patients, staff, programs

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55. Blogs © Raghavendra Hunasgi

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61. Anatomy of a Tweet Retweet Twitter Name Mention/Reply Shortened URL Hashtag Account Click to Reply/Retweet/Favorite Timestamp/Permalink © Raghavendra Hunasgi

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