SOCIAL GROUPS AND
PROCESSES
Social groups and Processes
 The meaning and classification of groups
Primary & Secondary Group
In-group V/s. Out-group, class, Tribe, Caste
Economic, Political, Religious groups, Mob,
Crowd, Public and Audience
 Social Interaction and Social Processes - Co-
operation, Competition, Conflict, Accommodation,
Assimilation & Isolation
Meaning of Social Groups
 I n its elementary sense, a group “is a number of
units of anything in close proximity to one another”.
 Social group is a collection of human beings who are
brought into social relationship with one another
with a common goal under a common set of codes.
 I t may be a pair, number of persons or even a
collection of millions of people ex. Sports club, a
political party, a family etc.
 Social relationships needs – reciprocity – mutual
awareness – consciousness of joint interaction.
Definition of Social Groups
William – Social group is a given aggregate of
people playing inter-related roles and recognized
by themselves or others as a unit of interactions.
 Horton and Hunt – “Groups are aggregate or
categories of people who have a consciousness
of membership and of interaction”.
 Ogburn and Nimkoff – “Whenever two or more
individual come together and influence one
another, they may be said to constitute a social
group”.
Characteristics of Social Group
Reciprocal Relations
 Sense of Unity
 ‘We’ feeling
 Common interests
Similar behaviour
 Group norms
Characteristics of Social Group
Reciprocal relations:
 The member of a group are inter-related to each other.
 A gathering of persons forms a social group when they
are interrelated.
 Sense of unity:
 The members of a group are united by a sense of
unity and a feeling of sympathy.
We-feeling:
 The members of a group help each other and
defend their interest collectively.
Characteristics of Social Group
 Common interests:
 The interest and ideal of a group are common.
Similar Behaviour:
 The members of a group behave in a similar way
of behaviour.
 Group Norms:
 Every group has its own rules and norms which
the members are supposed to follow.
Classification of Social Groups
 Simmel considered size as a criterion f
o
r
classifying groups.
 Small size group
 Large size group
 Dwight Sanderson suggested a three fold
classification of social groups by structure.
 Involuntary group
 Voluntary group
 Delegate group
Classification of Social Groups
 Cooley classified groups on the basis of kind
of contacts.
Primary group
Secondary group
 F.H. Giddings classified group into
Genetic (involuntarily. Ex: family)
Congregate (voluntarily. Ex: union)
Classification of Social Groups
 George Hasen classifies groups one the basis of their
relations to other group into
 Unsocial group (does not participate in large society. ex: Tribe)
 Pseudo-social group (mix with all for own gain. ex:
common)
 Anti-social group (destroys public property)
 Pro-social group (welfare of the people)
 Miller divided social groups into
 Horizontal groups
 Vertical groups
Classification of Social Groups
 Sumner made distinction between a
n
 In-group



The groups with the individual indentifies himself are his in-
group, his family or tribe or sex or college or occupation or
religion.
Usually expressed in the contrast between “they” and “us”.
Every group they are communists; we are Hindu, they are
Muslims; we are Brahmians, they are others not my people
etc.,
 Out-group
 Its opposite of in-
group
Classification of Social Groups
Charles A Ellwood distinguished among.
 Involuntary and voluntary
 Institutional and non-institutional
 Temporary and permanent
Leopold classified
 Crowds
 Groups
 Abstract collectives
 Park and Burgess distinguished
 Territorial
 Non-territorial
Primary & Secondary Groups
 Cooley classifies social group into
 Primary group and Secondary group
Primary group is a small group which
a
 small in number,
 direct contact,
 face to face relations,
 mutual aim,
 common goals and companionship.
Characteristics of a Primary Group
Physical proximity
Small Size
Stability
Similarity of background
Limited self-interest
Intensity of Shared interests
Characteristics of a Primary Group
Physical proximity:
 In order that relations of the people may be close, it is
necessary that their contacts also should be close.
 Small size:
 Relationship can be intimate and personal only in a small
group.
Stability:
 To promote intimacy of relationship, the primary group should
be stable to some extent:
Characteristics of a Primary Group
Similarity of background:
 The members of a primary group must be not only close and
near to each other but also approximately equally experienced
and intelligent.
Limited self-interest:
 The restricted common interest must predominate in their
minds.
Intensity of shared interests:
 In a primary group the common interest is shared by every
member and by being shared by all the interest acquires a new
significance, a new emphasis and new valuation.
Importance of Primary Group
 For the individual:
 The first things to be impressed about group is that it is a
medium through which we learn culture, use culture and
change culture.
 The group is an important factor in shaping the personality of
the individual.
 For the society:
 Help in the socialization of the individuals and maintain social
control over them.
 The attitudes of sympathy, love, tolerance, mutual help and
sacrifice which provides this cementing force.
Secondary Group
Secondary group is a large group like a city, nation,
political party, corporation and labour union etc.,
 Here human contacts become superficial and
undefined.
 H e communicate with them by such indirect means
as the written word. No face to face relations.
 H.T. Mazumdar – “When face-to-face contacts are
not present in the relations of member, we may
call that is secondary group”.
Characteristics of Secondary Group
 Main Characteristics of secondary
group
 Formal and impersonal relations
 Large in size
 Option of membership
 Active and Inactive members
 Relations – no face to face
 Formal rules
 Individuals status
 Goal orientation
Importance of Secondary Groups
 The primary group have an important place in
asimple and small society. But in modern era
the trend is towards secondary groups.
 The changing trends of modern society man now
depends for his needs more on secondary groups
then primary groups.
Efficiency (the emphasis is on getting the job
done).
 Open Channels of Opportunity.
 Wider Outlook.
Primary Group
Meaning: Groups which
re characterized by face-
to-face relations,
mutual aid are primary
group.
Ex: family, friends
etc.,
 Nature of Social
Relations: social
relations are face-to-face,
direct intimate,
personal, non-partisan
in character.
Secondary Group
 Groups which provide
experience lacking in
intimacy are secondary
group. Ex: political
parties, unions etc.,
 Social relations are
indirect, impersonal,
contractual, specialized,
and more economic
nature.
Difference between Primary & Secondary Groups
Difference between Primary & Secondary Groups
 Size: primary groups are
smaller in size.
 Physical proximity: group are
confined to a small geographic
area.
 Communication: its not
only direct but also quick and
effective.
 Group interest: interest of
members are not specific but
general.
 Nature of co-operation: co-
operation is direct.
 Secondary groups are
relatively bigger in size.
 Groups are not characterized
by physical area.
 Members are spread over a
vast area direct
communication is difficult.
 Interest of members are m
o
r
e
specific.
 Co-operation is mostly
indirect.
Difference between Primary & Secondary Groups
 Group structure: its very
informal. The group is not
very much organized in the
modern sense.
 Durability: groups are
relatively durable.
 Effects on personality: the
group has a long-lasting
influence upon the
personality.
 Nature of group control:
informal means of social
control.
 Group structure is formal.
The organization of the group
is carefully planned and
worked out.
 Groups may be temporary o
r
permanent.
 The impact of group on the
personality of the members is
rather limited.
 Formal means of control.
In-group V/s. Out-group
Sumner’s classification between in-group and
out- group.
 The individual belong to number of groups w
h
i
c
h are
his in-groups.
 All other groups to which he does not belong are
his out groups.
Family, tribe, the college are examples of
in- groups.
In-group V/s. Out-group
 I n in-groups their relationships towards each other
they display:
 Sense of belonging
 co-operation
 goodwill
 mutual help
 solidarity
 feeling of brotherhood and
 readiness to sacrifice
In-group signifies their unity by the word “we” and
their distinctions from the others by applying to
those the term “they”.
Crowd
 The crowd may be defined as a collection o
f
individuals united temporarily and in close
proximity to each other.
 Their objects may be diverse kinds.
 I t is an unorganized manifestation.
 After the people collected in a garden for a picnic
are called crowd.
 A crowd is quickly created and quickly dissolved.
Definition of Crowd
MacIver – “it as a physically compact aggregation
of human being brought into direct, temporary and
un-organized contact with one another”.
Kimball and Young – “a crowd is a gathering of a
considerable number of persons around a center or
point of common attraction”.
Lundberg – “a crowd is a temporary collection of
persons who react to a common focus of attention,
and engage in spontaneous interaction.
Characteristics of Crowd
Anonymity – because its large and temporary.
 Narrow attention –one or two things at one time.
Suggestibility – crowd are not open to conviction.
Credulity – easily believe others words.
 Low mental level – ideas not deep and wide.
Emotional – crowd are highly emotional.
Irresponsibility – crowd sense very poor of it.
Mob
 The crowd is always a transitory
andunstable organization.
 Thus a group of students recreating by the
seashore are an aggregate; if they hear a film
actor they become a crowd.
 But if the actor makes insulting remarks t
o
the country they may become unruly and
turn into a mob.
Mob
 Mob is a violent group it concern more
emotional people, they are creating problem
they don’t maintain a peace .
 They have some struggle mind.
 Ex: Caste violence and industrial
revaluation.
Public
 The common speech the term ‘public’ is often
confused with people but in reality public is a part
of the people.
 The public is merely a psychological group w
h
o
think and feel about social issues.
 They are diffused, and are found in far off
places.
 They are psychologically united due to some
social issues.
Definition of Pubic
Kingsley Davis – “A dispersed group; it is
afeeling and thinking group”.
Schettler – “The public is a group
of individuals who are united together
by common interest or objectives”.
 Horton & Hunt – “A public is a scattered
group of people who share an interest in
a particular topic”.
Characteristics of Public
 Public is disposed group
 I t is a psychological group. It thinks, feels, and
experiences certain common things.
 I n public, all people do not have unanimous
opinion.
 The members of the public communicate each other
through mass media.
 Public is an organized group.
Audience
 This is a time of audiences as there are meetings all
over, including class rooms, pubic meetings, etc.,
 This is also a psychological important group.
 I t is a group that sees, listens, and thinks.
 They follow some rules and regulations.
 They don’t have any leader but the organizer control
for all the participants or people. Ex: theater,
programme etc.,
Definition of Audience
 V.V. Akolkar – “An audience is a temporary
assembly whose members have gathered for a
definite and similar purpose, each one come to the
spot on account of his individual interest”.
 Some of the important traits
 It is an aggregate of people at a particular place and time.
 It has a pre-determined purpose.
 It has certain norms, and so, there is some sort of discipline
too.
Classification of Audience
Information audience: seeking audience.
e.g. class room,
TV hall etc.,
Conversational audience: discussion audience.
Recreational audience: we have cinema, sports etc.,
Religious audience: religious worship, as in
churches, temples and mosques.
Political audience: audience are addressed usually b
y
political leaders.
Social Interaction and Social Processes
 Man is a socio-cultural being and society is necessary
for man.
 They always live in various groups and associations.
 A s members of this group they act and behave in a certain
manner.
 This behaviour of individual is affected by the behaviour o
f
others.
 This behaviour we call as a social interaction.
 This interaction is essential of social life.
Definition of Social Interaction & Processes
 Dawson and Gettys – “Social interaction is the process
where by man interpreted the minds of each other”.
Eldredge and Merril – “Social interaction is the
general processes where by two or more persons are in
meaningful contact as a result of which their behaviour
in modified, however slightly”.
Ginsberg - “Social processes means the various
modes of interaction between individuals or groups
including co-operation and conflict, social
differentiation and integration, development, arrest
and decay”.
Social Interaction and Social Processes
 Social Interaction and Social Processes takes place i
n
the forms of
 Co-operation
 Competition
 Conflicts
 Accommodation
 Assimilation
 Isolation
Co-operation
Co-operation is an Integrating activity it generally means
that working together in the pursuit of common interest.
 Merril and Eldredge – “Co-operation is a form of social
interaction wherein two or more persons work together
to gain a common interest”.
Fairchild – “Co-operation is the process by which
individual or groups combine their effort in a more or
less organized way for the attainment of common
objective”.
 Green – “Co-operation is the continuous and common
endeavor (attempt) of two or more persons to perform a
task or to reach a goal that is commonly cherished”.
Types of Co-operation
Five Types co-operation:
 Direct Co-operation: under this category are included
those activities in which co-operating individuals doing
directly like things together, that is,
Moving a pile of stones, pushing a motor car of the
mud, playing together, worshipping together etc.,
 Indirect Co-operation: in this type of co-operation
individuals work towards a common end but each has his
own specialized functions too as the case, for Ex:
When carpenters, plumbers and masons co-operate to
build a house.
Types of Co-operation
 Primary co-operation: In this co-operation is
found in primary groups such as the family.
 Secondary co-operation: This type is co-
operation is found in the secondary groups such
as Government, Industry, Church and Trade
union etc.,
 Tertiary co-operation: This co-operation is found
in the interaction between the various big and
small groups to meet a particular situation. For
Ex:
When Russia and America join together to defeat China
in war.
Competition
Competition is the most fundamental form o
f
social struggle.
Struggle for existence and better life.
 I t is one aspects of struggle which is universal
notonly in human society but also in the animal
society.
Importance – assignment of individuals to proper
places – source of motivation – conducive to
progress.
Definition of Competition
Sutherland – “Competition is an impersonal,
unconscious, continuous, struggle between
individuals or group which because of their limited
supply all may not have”.
Biesanz – “Competition is the struggling between
two or more persons for the same goal
which is limited so that all cannot share it”.
Characteristics of competition:
 Competition is impersonal struggle.
 Competition is an unconscious activity.
 Competition is universal.
Conflict
 I t is the anti-thesis of co-operation.
 I t is a process of seeking to obtain rewards b
y
eliminating or weakening the competitors.
Definition of conflict
 Gillin and Gillin - Conflict is the social process in
which individuals or groups seeks their ends by
directly challenging the enemy by violence or threat
of violence.
Characteristics & Causes of Conflicts
Characteristics of conflict:
 conscious action
 it is a personal activity
 lacking continuity
 universal one
 Causes of conflict:
 Individual differences
 Cultural differences
 Clash of interests
 Social change
Types of Conflicts
 Gillin and Gillin mentioned five types o
f
conflict –
Personal conflict
Racial conflict
Class conflict
Political conflict
International conflict
Accommodation
Accommodation is resolution of conflicts w
h
i
c
h
generally means adjusting oneself to the new
environment.
Adjustment may be to the physical or social
environment.
Accommodation denotes acquired changes in the
behaviour of individuals which enable them to
adjust to their environment.
Definition of Accommodation
MacIver – “The term accommodation refers
particularly to the process in which man attains a
sense of harmony with his environment”.
Sutherland and Others – “Accommodation is the
process by which those once in conflict can work
together in common enterprises”.
 Ogburn and Nimkoff – “Accommodation is a term
used by the sociologists to describe the adjustment of
hostile (unfriendly) individuals or groups”.
Characteristics of Accommodation
Accommodation is the natural result o
f
conflict.
Accommodation is mainly an unconscious
activity.
Accommodation is universal.
Accommodation is a continuous process.
Accommodation is a mixture of both love a
n
d
hatred.
Assimilation
 I t is more permanent than accommodation.
 Its more functional changes
than accommodation.
 This is also a process of learning like
socialization – both social and psychological
process.
 I t is a process by which persons and groups
acquire the culture of the other group in which
they come to live by adopting its attitudes and
values .
 I n short, its way of life.
Definition of Assimilation
Bogardus – “Assimilation is a process
whereby attitudes of many persons are
united, an thus develop into a united group”.
Biesanz – “Assimilation is the social process
whereby individuals or groups come to share
the same sentiments and goals”.
Characteristics of Assimilation
 Its not confined to single field only –
itsapplied two different groups.
 I t is a slow and gradual process – cannot
take place all of suddenly.
 I t is an unconscious process – we cannot s
e
e
the real things.
 I t is a two way process – its principle of give
and take.
Isolation
 I f the communicative interaction or social
contact is absent that condition can be called as
isolation.
 I t occurs among individuals and groups.
Absolute isolation is impossible.
 Types of Isolation: spatial & organic
 Spatial isolation is external.
 Organic defects of individual such as deafness or blindness.
 Shyness.
Thank you

social groups presentation in sociologylogy

  • 1.
  • 2.
    Social groups andProcesses  The meaning and classification of groups Primary & Secondary Group In-group V/s. Out-group, class, Tribe, Caste Economic, Political, Religious groups, Mob, Crowd, Public and Audience  Social Interaction and Social Processes - Co- operation, Competition, Conflict, Accommodation, Assimilation & Isolation
  • 3.
    Meaning of SocialGroups  I n its elementary sense, a group “is a number of units of anything in close proximity to one another”.  Social group is a collection of human beings who are brought into social relationship with one another with a common goal under a common set of codes.  I t may be a pair, number of persons or even a collection of millions of people ex. Sports club, a political party, a family etc.  Social relationships needs – reciprocity – mutual awareness – consciousness of joint interaction.
  • 4.
    Definition of SocialGroups William – Social group is a given aggregate of people playing inter-related roles and recognized by themselves or others as a unit of interactions.  Horton and Hunt – “Groups are aggregate or categories of people who have a consciousness of membership and of interaction”.  Ogburn and Nimkoff – “Whenever two or more individual come together and influence one another, they may be said to constitute a social group”.
  • 5.
    Characteristics of SocialGroup Reciprocal Relations  Sense of Unity  ‘We’ feeling  Common interests Similar behaviour  Group norms
  • 6.
    Characteristics of SocialGroup Reciprocal relations:  The member of a group are inter-related to each other.  A gathering of persons forms a social group when they are interrelated.  Sense of unity:  The members of a group are united by a sense of unity and a feeling of sympathy. We-feeling:  The members of a group help each other and defend their interest collectively.
  • 7.
    Characteristics of SocialGroup  Common interests:  The interest and ideal of a group are common. Similar Behaviour:  The members of a group behave in a similar way of behaviour.  Group Norms:  Every group has its own rules and norms which the members are supposed to follow.
  • 8.
    Classification of SocialGroups  Simmel considered size as a criterion f o r classifying groups.  Small size group  Large size group  Dwight Sanderson suggested a three fold classification of social groups by structure.  Involuntary group  Voluntary group  Delegate group
  • 9.
    Classification of SocialGroups  Cooley classified groups on the basis of kind of contacts. Primary group Secondary group  F.H. Giddings classified group into Genetic (involuntarily. Ex: family) Congregate (voluntarily. Ex: union)
  • 10.
    Classification of SocialGroups  George Hasen classifies groups one the basis of their relations to other group into  Unsocial group (does not participate in large society. ex: Tribe)  Pseudo-social group (mix with all for own gain. ex: common)  Anti-social group (destroys public property)  Pro-social group (welfare of the people)  Miller divided social groups into  Horizontal groups  Vertical groups
  • 11.
    Classification of SocialGroups  Sumner made distinction between a n  In-group    The groups with the individual indentifies himself are his in- group, his family or tribe or sex or college or occupation or religion. Usually expressed in the contrast between “they” and “us”. Every group they are communists; we are Hindu, they are Muslims; we are Brahmians, they are others not my people etc.,  Out-group  Its opposite of in- group
  • 12.
    Classification of SocialGroups Charles A Ellwood distinguished among.  Involuntary and voluntary  Institutional and non-institutional  Temporary and permanent Leopold classified  Crowds  Groups  Abstract collectives  Park and Burgess distinguished  Territorial  Non-territorial
  • 13.
    Primary & SecondaryGroups  Cooley classifies social group into  Primary group and Secondary group Primary group is a small group which a  small in number,  direct contact,  face to face relations,  mutual aim,  common goals and companionship.
  • 14.
    Characteristics of aPrimary Group Physical proximity Small Size Stability Similarity of background Limited self-interest Intensity of Shared interests
  • 15.
    Characteristics of aPrimary Group Physical proximity:  In order that relations of the people may be close, it is necessary that their contacts also should be close.  Small size:  Relationship can be intimate and personal only in a small group. Stability:  To promote intimacy of relationship, the primary group should be stable to some extent:
  • 16.
    Characteristics of aPrimary Group Similarity of background:  The members of a primary group must be not only close and near to each other but also approximately equally experienced and intelligent. Limited self-interest:  The restricted common interest must predominate in their minds. Intensity of shared interests:  In a primary group the common interest is shared by every member and by being shared by all the interest acquires a new significance, a new emphasis and new valuation.
  • 17.
    Importance of PrimaryGroup  For the individual:  The first things to be impressed about group is that it is a medium through which we learn culture, use culture and change culture.  The group is an important factor in shaping the personality of the individual.  For the society:  Help in the socialization of the individuals and maintain social control over them.  The attitudes of sympathy, love, tolerance, mutual help and sacrifice which provides this cementing force.
  • 18.
    Secondary Group Secondary groupis a large group like a city, nation, political party, corporation and labour union etc.,  Here human contacts become superficial and undefined.  H e communicate with them by such indirect means as the written word. No face to face relations.  H.T. Mazumdar – “When face-to-face contacts are not present in the relations of member, we may call that is secondary group”.
  • 19.
    Characteristics of SecondaryGroup  Main Characteristics of secondary group  Formal and impersonal relations  Large in size  Option of membership  Active and Inactive members  Relations – no face to face  Formal rules  Individuals status  Goal orientation
  • 20.
    Importance of SecondaryGroups  The primary group have an important place in asimple and small society. But in modern era the trend is towards secondary groups.  The changing trends of modern society man now depends for his needs more on secondary groups then primary groups. Efficiency (the emphasis is on getting the job done).  Open Channels of Opportunity.  Wider Outlook.
  • 21.
    Primary Group Meaning: Groupswhich re characterized by face- to-face relations, mutual aid are primary group. Ex: family, friends etc.,  Nature of Social Relations: social relations are face-to-face, direct intimate, personal, non-partisan in character. Secondary Group  Groups which provide experience lacking in intimacy are secondary group. Ex: political parties, unions etc.,  Social relations are indirect, impersonal, contractual, specialized, and more economic nature. Difference between Primary & Secondary Groups
  • 22.
    Difference between Primary& Secondary Groups  Size: primary groups are smaller in size.  Physical proximity: group are confined to a small geographic area.  Communication: its not only direct but also quick and effective.  Group interest: interest of members are not specific but general.  Nature of co-operation: co- operation is direct.  Secondary groups are relatively bigger in size.  Groups are not characterized by physical area.  Members are spread over a vast area direct communication is difficult.  Interest of members are m o r e specific.  Co-operation is mostly indirect.
  • 23.
    Difference between Primary& Secondary Groups  Group structure: its very informal. The group is not very much organized in the modern sense.  Durability: groups are relatively durable.  Effects on personality: the group has a long-lasting influence upon the personality.  Nature of group control: informal means of social control.  Group structure is formal. The organization of the group is carefully planned and worked out.  Groups may be temporary o r permanent.  The impact of group on the personality of the members is rather limited.  Formal means of control.
  • 24.
    In-group V/s. Out-group Sumner’sclassification between in-group and out- group.  The individual belong to number of groups w h i c h are his in-groups.  All other groups to which he does not belong are his out groups. Family, tribe, the college are examples of in- groups.
  • 25.
    In-group V/s. Out-group I n in-groups their relationships towards each other they display:  Sense of belonging  co-operation  goodwill  mutual help  solidarity  feeling of brotherhood and  readiness to sacrifice In-group signifies their unity by the word “we” and their distinctions from the others by applying to those the term “they”.
  • 30.
    Crowd  The crowdmay be defined as a collection o f individuals united temporarily and in close proximity to each other.  Their objects may be diverse kinds.  I t is an unorganized manifestation.  After the people collected in a garden for a picnic are called crowd.  A crowd is quickly created and quickly dissolved.
  • 31.
    Definition of Crowd MacIver– “it as a physically compact aggregation of human being brought into direct, temporary and un-organized contact with one another”. Kimball and Young – “a crowd is a gathering of a considerable number of persons around a center or point of common attraction”. Lundberg – “a crowd is a temporary collection of persons who react to a common focus of attention, and engage in spontaneous interaction.
  • 32.
    Characteristics of Crowd Anonymity– because its large and temporary.  Narrow attention –one or two things at one time. Suggestibility – crowd are not open to conviction. Credulity – easily believe others words.  Low mental level – ideas not deep and wide. Emotional – crowd are highly emotional. Irresponsibility – crowd sense very poor of it.
  • 33.
    Mob  The crowdis always a transitory andunstable organization.  Thus a group of students recreating by the seashore are an aggregate; if they hear a film actor they become a crowd.  But if the actor makes insulting remarks t o the country they may become unruly and turn into a mob.
  • 34.
    Mob  Mob isa violent group it concern more emotional people, they are creating problem they don’t maintain a peace .  They have some struggle mind.  Ex: Caste violence and industrial revaluation.
  • 35.
    Public  The commonspeech the term ‘public’ is often confused with people but in reality public is a part of the people.  The public is merely a psychological group w h o think and feel about social issues.  They are diffused, and are found in far off places.  They are psychologically united due to some social issues.
  • 36.
    Definition of Pubic KingsleyDavis – “A dispersed group; it is afeeling and thinking group”. Schettler – “The public is a group of individuals who are united together by common interest or objectives”.  Horton & Hunt – “A public is a scattered group of people who share an interest in a particular topic”.
  • 37.
    Characteristics of Public Public is disposed group  I t is a psychological group. It thinks, feels, and experiences certain common things.  I n public, all people do not have unanimous opinion.  The members of the public communicate each other through mass media.  Public is an organized group.
  • 38.
    Audience  This isa time of audiences as there are meetings all over, including class rooms, pubic meetings, etc.,  This is also a psychological important group.  I t is a group that sees, listens, and thinks.  They follow some rules and regulations.  They don’t have any leader but the organizer control for all the participants or people. Ex: theater, programme etc.,
  • 39.
    Definition of Audience V.V. Akolkar – “An audience is a temporary assembly whose members have gathered for a definite and similar purpose, each one come to the spot on account of his individual interest”.  Some of the important traits  It is an aggregate of people at a particular place and time.  It has a pre-determined purpose.  It has certain norms, and so, there is some sort of discipline too.
  • 40.
    Classification of Audience Informationaudience: seeking audience. e.g. class room, TV hall etc., Conversational audience: discussion audience. Recreational audience: we have cinema, sports etc., Religious audience: religious worship, as in churches, temples and mosques. Political audience: audience are addressed usually b y political leaders.
  • 41.
    Social Interaction andSocial Processes  Man is a socio-cultural being and society is necessary for man.  They always live in various groups and associations.  A s members of this group they act and behave in a certain manner.  This behaviour of individual is affected by the behaviour o f others.  This behaviour we call as a social interaction.  This interaction is essential of social life.
  • 42.
    Definition of SocialInteraction & Processes  Dawson and Gettys – “Social interaction is the process where by man interpreted the minds of each other”. Eldredge and Merril – “Social interaction is the general processes where by two or more persons are in meaningful contact as a result of which their behaviour in modified, however slightly”. Ginsberg - “Social processes means the various modes of interaction between individuals or groups including co-operation and conflict, social differentiation and integration, development, arrest and decay”.
  • 43.
    Social Interaction andSocial Processes  Social Interaction and Social Processes takes place i n the forms of  Co-operation  Competition  Conflicts  Accommodation  Assimilation  Isolation
  • 44.
    Co-operation Co-operation is anIntegrating activity it generally means that working together in the pursuit of common interest.  Merril and Eldredge – “Co-operation is a form of social interaction wherein two or more persons work together to gain a common interest”. Fairchild – “Co-operation is the process by which individual or groups combine their effort in a more or less organized way for the attainment of common objective”.  Green – “Co-operation is the continuous and common endeavor (attempt) of two or more persons to perform a task or to reach a goal that is commonly cherished”.
  • 45.
    Types of Co-operation FiveTypes co-operation:  Direct Co-operation: under this category are included those activities in which co-operating individuals doing directly like things together, that is, Moving a pile of stones, pushing a motor car of the mud, playing together, worshipping together etc.,  Indirect Co-operation: in this type of co-operation individuals work towards a common end but each has his own specialized functions too as the case, for Ex: When carpenters, plumbers and masons co-operate to build a house.
  • 46.
    Types of Co-operation Primary co-operation: In this co-operation is found in primary groups such as the family.  Secondary co-operation: This type is co- operation is found in the secondary groups such as Government, Industry, Church and Trade union etc.,  Tertiary co-operation: This co-operation is found in the interaction between the various big and small groups to meet a particular situation. For Ex: When Russia and America join together to defeat China in war.
  • 47.
    Competition Competition is themost fundamental form o f social struggle. Struggle for existence and better life.  I t is one aspects of struggle which is universal notonly in human society but also in the animal society. Importance – assignment of individuals to proper places – source of motivation – conducive to progress.
  • 48.
    Definition of Competition Sutherland– “Competition is an impersonal, unconscious, continuous, struggle between individuals or group which because of their limited supply all may not have”. Biesanz – “Competition is the struggling between two or more persons for the same goal which is limited so that all cannot share it”. Characteristics of competition:  Competition is impersonal struggle.  Competition is an unconscious activity.  Competition is universal.
  • 49.
    Conflict  I tis the anti-thesis of co-operation.  I t is a process of seeking to obtain rewards b y eliminating or weakening the competitors. Definition of conflict  Gillin and Gillin - Conflict is the social process in which individuals or groups seeks their ends by directly challenging the enemy by violence or threat of violence.
  • 50.
    Characteristics & Causesof Conflicts Characteristics of conflict:  conscious action  it is a personal activity  lacking continuity  universal one  Causes of conflict:  Individual differences  Cultural differences  Clash of interests  Social change
  • 51.
    Types of Conflicts Gillin and Gillin mentioned five types o f conflict – Personal conflict Racial conflict Class conflict Political conflict International conflict
  • 52.
    Accommodation Accommodation is resolutionof conflicts w h i c h generally means adjusting oneself to the new environment. Adjustment may be to the physical or social environment. Accommodation denotes acquired changes in the behaviour of individuals which enable them to adjust to their environment.
  • 53.
    Definition of Accommodation MacIver– “The term accommodation refers particularly to the process in which man attains a sense of harmony with his environment”. Sutherland and Others – “Accommodation is the process by which those once in conflict can work together in common enterprises”.  Ogburn and Nimkoff – “Accommodation is a term used by the sociologists to describe the adjustment of hostile (unfriendly) individuals or groups”.
  • 54.
    Characteristics of Accommodation Accommodationis the natural result o f conflict. Accommodation is mainly an unconscious activity. Accommodation is universal. Accommodation is a continuous process. Accommodation is a mixture of both love a n d hatred.
  • 55.
    Assimilation  I tis more permanent than accommodation.  Its more functional changes than accommodation.  This is also a process of learning like socialization – both social and psychological process.  I t is a process by which persons and groups acquire the culture of the other group in which they come to live by adopting its attitudes and values .  I n short, its way of life.
  • 56.
    Definition of Assimilation Bogardus– “Assimilation is a process whereby attitudes of many persons are united, an thus develop into a united group”. Biesanz – “Assimilation is the social process whereby individuals or groups come to share the same sentiments and goals”.
  • 57.
    Characteristics of Assimilation Its not confined to single field only – itsapplied two different groups.  I t is a slow and gradual process – cannot take place all of suddenly.  I t is an unconscious process – we cannot s e e the real things.  I t is a two way process – its principle of give and take.
  • 58.
    Isolation  I fthe communicative interaction or social contact is absent that condition can be called as isolation.  I t occurs among individuals and groups. Absolute isolation is impossible.  Types of Isolation: spatial & organic  Spatial isolation is external.  Organic defects of individual such as deafness or blindness.  Shyness.
  • 59.