Technology Presentation

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Technology Presentation

  1. 1. Enable Me With Technology Keller Williams Encino - Sherman Oaks Technology Seminar May 6 th 2008 Michael Leznik [email_address] www.Realestate-818.com
  2. 2. Its 2008 Do you know where your clients are? Nearly one out of four buyers last year found the home they wanted on the Internet, up from 2% a decade ago, according to the NAR. Technology is shifting knowledge and power to buyers and sellers. In doing so, it's loosening Realtors' long-standing control of vital information and cutting into their sales commissions. USA Today E-Mail Website Blog IDX Network SEO As a REALTOR you must empower yourself with tools to stay competitive with your peers and visible to your potential clients.
  3. 3. How to get Technology Enabled and Accessible to your clients del.icio.us
  4. 4. REALTOR 2.0 In order to compete for Market Share, today’s REALTOR must have access to and ability to utilize the following 6 platforms in order to maximize visibility, awareness and results Property Portals Social Media Multimedia / Video Blogging Search Engine optimization Viral Marketing
  5. 5. The Importance of Online Marketing <ul><li>Home buyers use the Internet to search for a home more than any other media. </li></ul><ul><li>Home buyers say the two most important features are photos and detailed descriptions . </li></ul><ul><li>Buyers are nearly 9 times more likely to find the home they purchase online rather than in the newspaper.* </li></ul>Source: 2007 National Association of REALTORS ® Profile of Home Buyers and Sellers
  6. 6. Keller Williams Technology Check List <ul><li>Keller Williams Intranet </li></ul><ul><li>Keller Williams eAgent Website </li></ul><ul><li>Keller Williams Listing Service (KWLS) </li></ul><ul><li>REALTOR.com </li></ul><ul><li>KW Alerts </li></ul>Broker Provided tools
  7. 7. FREE Web Based Tools <ul><li>Google </li></ul><ul><li>Gmail, Calendar, Documents, contacts and much more, invaluable free web-based tools </li></ul><ul><li>REALTOR #1 Listing Portal, Showcased listings rank higher and are more visible </li></ul><ul><li>Activerain Social Network for real estate professionals, great for netwrking and learning tricks of the tries, fee blog included and expanded profile </li></ul><ul><li>Linkedin </li></ul><ul><li>Business networking site, great for connecting with professionals and potential clients nationwide thru friends and family </li></ul><ul><li>Myspace / Facebook Top Social Network provides exposure to younger demographic and exposure to potential future home buyers and sellers </li></ul><ul><li>Del.icio.us Social Bookmarking website, allows you to share blog posts, articles, videos and pictures that you came across online with anyone </li></ul><ul><li>Circlepix Free self service virtual tours for 12 months </li></ul><ul><li>Featured Blog </li></ul><ul><li>Free real estate based blog platform provided by REALTOR.com the NAR and Top Producer </li></ul>
  8. 8. Internet /Technology Real Estate Trends
  9. 9. Percent of Internet Buyers/Sellers Share of All Homebuyers/Home Sellers Surveyed Source: C.A.R. 2007 Internet Versus Traditional Buyer Survey and C.A.R. 2007 California Home Seller Survey
  10. 10. Time Spent Before and After Contacting Agent Source: C.A.R. 2007 Internet Versus Traditional Buyer Survey
  11. 11. Number Of Homes Previewed with Agent NUMBER OF HOMES
  12. 12. How Buyers Found Their Agents Source: C.A.R. 2007 Internet Versus Traditional Buyer Survey
  13. 13. What Web Sites Are Buyers Visiting? Source: C.A.R. 2007 Internet Versus Traditional Buyer Survey
  14. 14. What Sellers Are Doing Online Selected listing of highest frequency responses.
  15. 15. What Websites are Sellers Visiting?
  16. 16. Agent’s Utilizing Tools to Market the Home
  17. 17. How Sellers Found Their Agents
  18. 18. Michael Leznik Keller Williams Encino - Sherman Oaks <ul><li>Internet Facts and Figures </li></ul>Sample REALTOR.com Listing Presentation
  19. 19. Your Name <ul><li>Most Agents Only Market “TO” Home Sellers </li></ul><ul><li>I Market “FOR” Home Sellers </li></ul><ul><li>Most Agents merely “POST” your listing </li></ul><ul><ul><li>I “HOST” your home to the largest audience of home buyers online </li></ul></ul>Your Home Deserves Featured Marketing on REALTOR.com ®
  20. 20. The Importance of Online Marketing <ul><li>Home buyers use the Internet to search for a home more than any other media. </li></ul><ul><li>Home buyers say the two most important features are photos and detailed descriptions . </li></ul><ul><li>Buyers are nearly 9 times more likely to find the home they purchase online rather than in the newspaper.* </li></ul>Source: 2007 National Association of REALTORS ® Profile of Home Buyers and Sellers
  21. 21. Why I Market Properties Online More consumers are searching online* Internet 1995 1997 1999 2001 2003 2004 2005 2007 * Source: The 2002-2007NAR Profile of Home Buyers and Sellers 84% 80% 77% 74% 41% 2% 18% 37% 71%
  22. 22. More Consumers Search REALTOR.com ® * Media Metrix - January 2008
  23. 23. How would you like your home marketed? Online Comprehensive content includes customized home description, multiple photos, and interactive consumer contact opportunities which enable us to provide your home with the exposure it deserves. Print
  24. 24. How I will market your home online
  25. 25. I am a Local Specialist Online <ul><li>Home buyers will see your home on www.KW.com and my personal Web site at www.Realestate-818.com </li></ul>
  26. 26. I Will Showcase Your Home on REALTOR.com ® By listing with me, your home will be on REALTOR.com ® . The door will be opened to millions of online consumers actively looking to purchase. <ul><li>Benefits: </li></ul><ul><li>• I will add what consumers want most - photos </li></ul><ul><li>I will create a custom property description </li></ul><ul><li>Buyers can inquire about your home 24/7 via email, phone or fax </li></ul>
  27. 27. I Will Feature Your Home First Featured Homes™ ensures that your home stands out at the top of the search page – linking consumers directly to your property’s details and my contact information. <ul><li>Benefits: </li></ul><ul><li>Differentiates your home in front of millions of potential buyers. </li></ul><ul><li>Attracts targeted home searches to your property </li></ul>Featured Homes™ positions are limited in your market. That is why I have secured space to ensure that your home gets top local billing on the #1 real estate site – REALTOR.com ®* Featured Homes are seen 10X more often, on average!** *Media Metrix – based on reporting of the time online users spent during 2005 on REALTOR.com® and other comparable real estate listing aggregation sites and excluding sites of franchisors/brokerages
  28. 28. Featuring Your Community on REALTOR.com ® I hold one of a select few Featured Community positions to Feature Your Community on the #1 Real Estate Site* My investment in becoming one of a select few Featured Community on the #1 real estate site* helps ensure that you are represented by one of America’s preeminent real estate marketers online. * Media Metrix – number of unique visitors on REALTOR.com ® - January 2008 <ul><li>Benefits: </li></ul><ul><li>I will connect your community to the largest audience of home buyers online. </li></ul><ul><li>I promote your community's lifestyle to buyers searching in the community and also neighboring communities. </li></ul><ul><li>My investment to bring more awareness and demand for your community sets my marketing apart. </li></ul>
  29. 29. Tracking Traffic to Your Home I will show you how often your home was “shown” on the real estate site where more potential buyers go to find a home, REALTOR.com ®
  30. 30. My Online Marketing Pledge <ul><li>I will feature your home on the #1 real estate site* so it can be seen first and get as much as 1000%** more exposure </li></ul><ul><li>I will submit your property to multiple Web sites on the Internet including REALTOR.com ® with up to 25 multiple photos to market your property </li></ul><ul><li>Each online listing will include detailed information about your property for buyers to view </li></ul><ul><li>Each online listing will include detailed neighborhood information including schools </li></ul><ul><li>Each site that features your property will include multiple ways to inquire about your property </li></ul><ul><li>Inquires about your property will be responded to in a timely manner </li></ul><Insert agent name> * Media Metrix – Number of unique users on REALTOR.com ® - January 2008 ** Based on REALTOR.com ® internal analysis for May 2007 average number of property views with Featured Homes versus property views for non-Showcased Listings
  31. 31. Michael Leznik REALTOR / Technology Coach Keller Williams Sherman Oaks Encino 15233 Ventura Blvd., Ste 240 Sherman Oaks, CA 91403 (818)380-5206 office (818)497-3033 cell [email_address] www.realestate-818.com www.Activerain.com/losangelesrealestate Need Help? Call me to discuss your technology needs. My Contact Information

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