This is a simplified version of a presentation of a presentation delivered to the South Australian Defence Industry Leadership Program group in November 2012.

1. The Value of
Social Media
in Business

2. Agenda
 What is value?
 What is social media?
 Getting value from social media
 Deciding where to play
 Close

3. What is Value?
1. relative worth, merit, or importance
2. monetary or material worth, as in
commerce or trade
3. the worth of something in terms of the
amount of other things for which it can be
exchanged or in terms of some medium of
exchange.
4. equivalent worth or return in money,
material, services, etc.
5. estimated or assigned worth; valuation
Source: www.dictionary.com

4. What is Social Media?
“…interactive platforms via which individuals
and communities create and share user-
generated content… [it is technology] which
mediates human communication.”
Social media technologies take on different
forms including magazines, Internet forums,
weblogs, social blogs, micro-blogging,
wikis, social networks, podcasts,
photographs or pictures, video, rating and
social bookmarking.
In the year 2012, social media became one of
the most powerful sources for news updates…
Source: en.wikipedia.org/wiki/Social_media

5. In a nutshell…
Social media can provide companies with
channels to build their identity, have two-way
conversations with stakeholders, share
relevant information, create or maintain a
presence, build and nurture relationships,
manage their reputation, and bring together
groups of like-minded people.

6. Market
Intelligence

7. Who to stalk…
 Target market(s) / customer(s)
 Current customers
 Suppliers
 Industry
 Competitors

8. More importantly…
What are people
saying about you?

9. Inform
Marketplace

10. It’s all about creating value.
For the customer this time.
 Create and share content that is of value to
target market / customer
 Exclusive offers and promotions to online
networks
 Promote current and new products / services
 Publish and share news and other important
information (annual report, awards won,
product recalls, etc.)
 Answer customer questions in real-time
 Cross-promote other social media channels
for broader engagement

11. Manage Brand

12. You can be anyone online.
Who are you?
 Position business as ? (best in field, best
service, best price, etc…)
 Maintain ‘voice’ and consistency
 Provide a personal side of the business –
e.g. staff on social media, CEO on social
media.

13. Leveraging
Networks

14. You’ve built it, now use it.
 Engage and interact for product / service
development
 Market research
 Viral marketing
 Recommendations
 Referrals
 Sourcing employees, advisers, etc.

15. Where to
Play…

16. Some considerations when
deciding…
 Organisational Strategy
 Current and/or target customers or clients
 Resources available to commit
 Have a plan that works towards set
objectives

17. Questions? Comments?
Feel free to contact me
Lisa Cook
0438 639 642
lisa.cook@sweetpeamarketing.com.au