This document describes the launch and results of Watsons Club+, a loyalty program for customers of Watsons Ukraine that is integrated with their Facebook community. By allowing customers to link their loyalty card number, Watsons Club+ provides bonuses for engaging with Facebook content and allows Watsons to analyze customer purchase data. Since its launch, the program has increased Facebook likes by 8,000, engagement by 89%, and driven a 42.7% purchase rate for an offer, significantly higher than typical CRM campaigns. Watsons Club+ members are now the most engaged customers and driving increased sales.
This essay delves into the facts of the situation Bradley manning faced as a military agent and the circumstances that led him to turn hostile against his own country in the name of humanity.
This essay delves into the facts of the situation Bradley manning faced as a military agent and the circumstances that led him to turn hostile against his own country in the name of humanity.
3 Steps to Reach China's Affluent Customers Through WeChatMarcus Ho
Looking to drive more customers within China? With WeChat being the #1 most active social platform in China, it is the most ideal area for marketers to use to build a powerful brand and to drive sales.
In this deck, we'll share the 3 most important steps for you to get started
How to engineer contagious ideas.
This presentation is the result of over 3 years of research into online social media including blogging, Twitter, Facebook, and Foursquare as well as historic and offline social media like urban legends, proverbs, and homeric poems.
A study on, user generated content in creating Brand Advocacyvaishnavi vishwanath
This PPT attempts to explain the importance of UGC in strengthening value of the brand by engaging consumers as its advocates. With the help of a survey, the report further describes how user-generated content builds trust and credibility in the minds of consumers and tries to break the myth of marketers who rely extensively on some traditional forms of marketing. The research discovers a smart way to cut-down on expensive ad expenditures and helps to boost both existing and future campaigns.
Grow Membership with an Online Community SolutionHigher Logic
Heather McNair, Vice President of Engagement Strategy at Higher Logic, the leading cloud-based community platform, and Kevin Ordonez, Owner and Founder at .orgCommunity, a digital communications and technology group serving associations, presented on Growing Membership with an Online Community Solution.
The discussed how associations can use online communities to expand their member base and increase retention. They also covered case studies and examples of organizations that use communities to:
- Drive engagement with an active and engaged online community
- Create a rich knowledge base of member-generated content
- Boost member participation and collaboration using pre-populated member data
New advertising opportunities are available within Twitter. Twitter Promoted Products offer three different options: Promoted Tweets, Promoted Trends, and Promoted Accounts; all of which are supported with the new Analytics dashboard.
For more information, please visit www.ovrdrv.com
Within Twitter Promoted Products, businesses now have several advertising opportunities such as: Promoted Tweets, Promoted Trends, and Promoted Accounts; all of which are supported by the Analytics dashboard.
For more information, please visit: www.ovrdrv.com
LINE, How Do Japanese Brands Use this Social Media Platform?Adam Acar
This a report about LINE, prepared by my student as part of the social media seminar I am teaching. It explains how Japanese brands are using this group messaging application for commercial purposes.
Presented at the National Conference for Database Marketing, where Harland Clarke was presented with the Gold Award for their work with Zions Bank in developing the Rapid Deployment Intelligent Onboarding Program.
How Tim Hortons entered the UAE Market via Facebook & TwitterWATConsult
This case study is one of the brilliant examples of how a brand entering into a completely new market managed to get footfalls via Social Media increasing awareness and challenging competition.
Successful social CRM needs a solid basis. Few companies have succeeded in creating the connection between social media activities of their consumers and the other consumer information. Bisnode Inetract's social value solutions shows the truly consumer centric approach to the social CRM.
3 Steps to Reach China's Affluent Customers Through WeChatMarcus Ho
Looking to drive more customers within China? With WeChat being the #1 most active social platform in China, it is the most ideal area for marketers to use to build a powerful brand and to drive sales.
In this deck, we'll share the 3 most important steps for you to get started
How to engineer contagious ideas.
This presentation is the result of over 3 years of research into online social media including blogging, Twitter, Facebook, and Foursquare as well as historic and offline social media like urban legends, proverbs, and homeric poems.
A study on, user generated content in creating Brand Advocacyvaishnavi vishwanath
This PPT attempts to explain the importance of UGC in strengthening value of the brand by engaging consumers as its advocates. With the help of a survey, the report further describes how user-generated content builds trust and credibility in the minds of consumers and tries to break the myth of marketers who rely extensively on some traditional forms of marketing. The research discovers a smart way to cut-down on expensive ad expenditures and helps to boost both existing and future campaigns.
Grow Membership with an Online Community SolutionHigher Logic
Heather McNair, Vice President of Engagement Strategy at Higher Logic, the leading cloud-based community platform, and Kevin Ordonez, Owner and Founder at .orgCommunity, a digital communications and technology group serving associations, presented on Growing Membership with an Online Community Solution.
The discussed how associations can use online communities to expand their member base and increase retention. They also covered case studies and examples of organizations that use communities to:
- Drive engagement with an active and engaged online community
- Create a rich knowledge base of member-generated content
- Boost member participation and collaboration using pre-populated member data
New advertising opportunities are available within Twitter. Twitter Promoted Products offer three different options: Promoted Tweets, Promoted Trends, and Promoted Accounts; all of which are supported with the new Analytics dashboard.
For more information, please visit www.ovrdrv.com
Within Twitter Promoted Products, businesses now have several advertising opportunities such as: Promoted Tweets, Promoted Trends, and Promoted Accounts; all of which are supported by the Analytics dashboard.
For more information, please visit: www.ovrdrv.com
LINE, How Do Japanese Brands Use this Social Media Platform?Adam Acar
This a report about LINE, prepared by my student as part of the social media seminar I am teaching. It explains how Japanese brands are using this group messaging application for commercial purposes.
Presented at the National Conference for Database Marketing, where Harland Clarke was presented with the Gold Award for their work with Zions Bank in developing the Rapid Deployment Intelligent Onboarding Program.
How Tim Hortons entered the UAE Market via Facebook & TwitterWATConsult
This case study is one of the brilliant examples of how a brand entering into a completely new market managed to get footfalls via Social Media increasing awareness and challenging competition.
Successful social CRM needs a solid basis. Few companies have succeeded in creating the connection between social media activities of their consumers and the other consumer information. Bisnode Inetract's social value solutions shows the truly consumer centric approach to the social CRM.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
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- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Welcome to the first live UiPath Community Day Dubai! Join us for this unique occasion to meet our local and global UiPath Community and leaders. You will get a full view of the MEA region's automation landscape and the AI Powered automation technology capabilities of UiPath. Also, hosted by our local partners Marc Ellis, you will enjoy a half-day packed with industry insights and automation peers networking.
📕 Curious on our agenda? Wait no more!
10:00 Welcome note - UiPath Community in Dubai
Lovely Sinha, UiPath Community Chapter Leader, UiPath MVPx3, Hyper-automation Consultant, First Abu Dhabi Bank
10:20 A UiPath cross-region MEA overview
Ashraf El Zarka, VP and Managing Director MEA, UiPath
10:35: Customer Success Journey
Deepthi Deepak, Head of Intelligent Automation CoE, First Abu Dhabi Bank
11:15 The UiPath approach to GenAI with our three principles: improve accuracy, supercharge productivity, and automate more
Boris Krumrey, Global VP, Automation Innovation, UiPath
12:15 To discover how Marc Ellis leverages tech-driven solutions in recruitment and managed services.
Brendan Lingam, Director of Sales and Business Development, Marc Ellis
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My slides at Nordic Testing Days 6.6.2024
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Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
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This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
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In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
2. is a philosophy and a business strategy, supported
by a technology platform, business rules, processes
and social characteristics, designed to engage the
customer in a collaborative conversation in order
to provide mutually beneficial value in a trusted and
transparent business environment.
It’s the company’s response to the customer’s
ownership of the conversation.
— Paul Greenberg, Social CRM Strategies, Tools and
Techniques for Engaging Your Customers
3. Since March, 2011 Watsons Ukraine invested
in Facebook community growth keeping the
engagement rate at the high level.
The community numbered over
30 000 Watsons customers, 60% of which
corresponded to the Client's core audience.
Facebook community was actively used to launch
new products, stimulate sales with coupons,
numerous branded campaigns.
4. It looked like we have a great community…
but something was missing…
5. We actively engaged with Facebook fans, got reach
for key messages, even made 15% out of Listerine
sales during the exclusive launch campaign…
— How many of them are real Watsons consumers?
— How often do they visit Watsons stores?
— What products do they buy?
— How much do they spend?
— How valuable they are for the Client's business?
— Can we somehow chance their buying
habits?
6. The agency outlined the objective – to build the
system that would let in a real time format answer
all those questions at the same time would
become a basis for a new channel of relationships
building with Watsons customers and vendors.
The other objectives were:
— to substantially increase the engagement rate
with community contents
— and raise the number of community members/
generate new Likes.
7. Taking into account gained expertise with
managing the community for a year-long time,
long-term goals as well understanding the insights
of the community fans,
we believed the activation mechanics
should be based on something other than
a big prize fans have to fight for.
(e.g iPad2, a car, a trip, etc.)
8. The approach should have met the following criteria:
— Relevance in a long-term perspective (the
consumer should have an opportunity to join an
activation any time and at the same time have the
same chanced as those who were the first to join)
— It has to be integrated into Watsons core
business and its goals (activation should be
interesting to exactly Watsons consumers in contrast
to those who like to win prizes or motivate the last
to become Watsons consumers )
9.
10. We developed and launched a system that
rewarded active Facebook community members
– basically an extension of the already acting
Watsons Club loyalty program.
In order to earn bonuses in Watsons Club program just for
engaging with the Facebook community content, a user
just needed to enter the Watsons Club Card number. As
simple at that!
We gave our fans on Facebook what they wanted
(savings on purchases) for what they love to do
(Like, comment and share the content).
11. Watsons Club+ is ability to analyze:
— customer behavior in Watsons stores
— average check size, purchase frequency
— socio-demographics profile
— additional communication and sales
stimulation opportunities, etc.
12. The Watsons Club+ launch (testing started on
Feb. 7, 2012) was supported by:
— content in Facebook community (Wall posts)
— targeted ads campaign on Facebook (accent
on the existing page fans)
— Watsons Club+ E-mail newsletter
announcement
— Ad in 'Tviy Watsons‘ (retailer monthly
newspaper)
13. Gender Watsons Club Watsons Club+
Female 75% 88%
Male 21% 10%
N/A 4% 2%
100% 100%
Age range Watsons Club Watsons Club+
<20 11% 7%
20-29 32% 56%
30-39 27% 23%
40-49 17% 7%
50-59 9% 3%
60-69 3% 1%
N/A 1% 3%
100% 100%
14. In
Watsons Club Watsons Club+ VIP
general
Average
frequency of
- 1,96 1,08 3,03
purchases, a
month
Average check,
64,60 70,78 18,83 100,27
UA Hrn.
Terrible! :(
15. But, the aim of every loyalty program is to make regular
customers better customers. Is this true for a Facebook-
based loyalty program? Can we turn Facebook fans into
better customers? We decided to give it a try:
— 2× bonuses for shopping in Watsons
for Watsons Club+ members only
— The offer is for 6 days only (15-21.03.12)
— There was only one
announcement made:
a post on Watsons Ukraine wall
— 14 thousands comments
— 1400 «likes»
— 870 «shares»
16. 42.7% of Watsons Club+ members
made a purchase!
For similar CRM-based offers a Client faced 9 to 17%
rates in the past.
* 1451 customer made 2233 purchase during only 6 days
(Watsons Club+ members at the time of the offer – 3396.
There are about 4k members now)
17. As a result of Watsons Club+ launch, Watsons Ukraine Facebook page
faced +8 000 Likes growth during 1,5 months and keeps the dynamics
of +100 new members a day.
18. Fans engagement since the launch of Watsons Club+
has grown enormously.
50000
45000 89%
40000
35000
30000
Likes
25000
Comments
20000 Shares
15000 91%
91%
10000
11%
5000
8% 6%
0
Before Watsons Club+ launch After Watsons Club+ launch
19. 30000
54%
25000
20000
36%
Likes
15000
Comments
Shares
10000
46% 47%
52%
5000 43%
6%
4%
3% 2% 3% 3%
0
December January February March
20. Watsons Ukraine — No 1 in the rating of all
Facebook pages in Ukraine for engagement per
post.
21. — Watsons Club+ will be developed as a
social CRM and will become a central part
of Watsons Ukraine Facebook community.
— Watsons gives a lot to Facebook fans, but
it gives so much more to Watsons Club+
members!