This white paper aims to help readers understand the impact of Social Media on eCommerce businesses in the current economic environment. Retailers and ecommerce businesses need to leverage the reach of Social Media to connect with a bigger audience. This paper will explain how to utilize the power of social platforms to influence people’s choice and increase sales.
For more details, click here - https://www.youtube.com/watch?v=iO85sohKwKg
The document discusses how social networking sites have changed the way brands interact with customers. It explores how brands use social media platforms like Facebook, Twitter, and LinkedIn for marketing, advertising, and customer service. The document examines both the opportunities and risks for brands on social media, how customer behavior and purchase decisions are influenced, and how brands must adapt their strategies to engage with customers online.
This document discusses which social media channels are effective for reaching technology buyers. It finds that:
1) Many tech buyers are using social media, especially LinkedIn, blogs, and YouTube, though they use each channel differently.
2) The best channels for tech marketers vary by region, with Latin America showing high Twitter usage for example.
3) LinkedIn and blogs are particularly effective lead generation tools when used strategically through content and networking.
4) While audiences are on multiple platforms, each channel requires unique content and strategies to be effective.
This document discusses how social media can empower automotive dealers. It outlines that social media gives dealers the ability to connect with consumers in real time from anywhere. This allows dealers to build relationships and regain power from consumers who now have more information available online. The document then explains that social media is important for building brand awareness, maintaining customer loyalty, interacting with customers, and improving organic search engine rankings. Dealers who effectively use social media can see benefits in increased exposure and sales.
A comparison of individual vs. brand social media accountsLuke Harold
How is your brand social media presence working out for you? Here's some survey data that illustrates how you're probably underutilizing the power of an individual account and driving away potential customers with your brand account.
Social commerce is the evolution of social media and online shopping. As more consumers research purchases online using social media, marketers are following customers to support the purchase process. Social commerce allows for shared product information, reviews, and recommendations through social networks. It provides a low-cost way for companies of all sizes to engage with customers, build their brand, run promotions, and increase sales. While social media marketing requires ongoing maintenance of accounts, it gives businesses access to large potential audiences at little financial cost.
1) The document discusses social media reward programs, which allow businesses to engage customers through rewarding participation and sharing on social media platforms. It provides examples of BuzzBanking, a program where customers earn points for purchases and social sharing that can be redeemed for gifts, and Baylor Bold Rewards, which rewards fans for liking, sharing, and checking in at Baylor athletic events.
2) These programs show how non-traditional industries like banking and sports are using social media rewards to boost engagement. BuzzBanking encourages banking transactions and referrals through social media, while Baylor Bold Rewards increases fan involvement in athletics through platforms like Facebook, Twitter, and Foursquare.
3) The
1) Marketers commonly use last-click attribution to measure the impact of social media, which may undervalue social media's role in driving traffic and engagement. First-click attribution gives social media more credit.
2) Analysis of over 225 websites found first-click attribution increased the estimated value of social media visits by up to 94% compared to last-click.
3) Using different attribution models could influence how marketers allocate budgets across social media platforms and digital channels.
Facebook as communications tool in the digital age for marketersTouseef Ahmed
The upcoming of social media networks has altered the ways individuals interact with families, friends, businesses, and even strangers. Since, Social media is used as a communications medium, therefore it can rightly be said as a tool to reach out to that population already present on the platform. As per Statista, there are around 2.46 billion active social media users in and around the world. This is expected to grow to 2.77 billion users until 2019. An average user spent 135 minutes over Social media platform in 2017 as compared to 90 minutes spent over social media in 2012. Globally, total number of social network users surpassed the count of 2 billion users in 2016.
The document discusses how social networking sites have changed the way brands interact with customers. It explores how brands use social media platforms like Facebook, Twitter, and LinkedIn for marketing, advertising, and customer service. The document examines both the opportunities and risks for brands on social media, how customer behavior and purchase decisions are influenced, and how brands must adapt their strategies to engage with customers online.
This document discusses which social media channels are effective for reaching technology buyers. It finds that:
1) Many tech buyers are using social media, especially LinkedIn, blogs, and YouTube, though they use each channel differently.
2) The best channels for tech marketers vary by region, with Latin America showing high Twitter usage for example.
3) LinkedIn and blogs are particularly effective lead generation tools when used strategically through content and networking.
4) While audiences are on multiple platforms, each channel requires unique content and strategies to be effective.
This document discusses how social media can empower automotive dealers. It outlines that social media gives dealers the ability to connect with consumers in real time from anywhere. This allows dealers to build relationships and regain power from consumers who now have more information available online. The document then explains that social media is important for building brand awareness, maintaining customer loyalty, interacting with customers, and improving organic search engine rankings. Dealers who effectively use social media can see benefits in increased exposure and sales.
A comparison of individual vs. brand social media accountsLuke Harold
How is your brand social media presence working out for you? Here's some survey data that illustrates how you're probably underutilizing the power of an individual account and driving away potential customers with your brand account.
Social commerce is the evolution of social media and online shopping. As more consumers research purchases online using social media, marketers are following customers to support the purchase process. Social commerce allows for shared product information, reviews, and recommendations through social networks. It provides a low-cost way for companies of all sizes to engage with customers, build their brand, run promotions, and increase sales. While social media marketing requires ongoing maintenance of accounts, it gives businesses access to large potential audiences at little financial cost.
1) The document discusses social media reward programs, which allow businesses to engage customers through rewarding participation and sharing on social media platforms. It provides examples of BuzzBanking, a program where customers earn points for purchases and social sharing that can be redeemed for gifts, and Baylor Bold Rewards, which rewards fans for liking, sharing, and checking in at Baylor athletic events.
2) These programs show how non-traditional industries like banking and sports are using social media rewards to boost engagement. BuzzBanking encourages banking transactions and referrals through social media, while Baylor Bold Rewards increases fan involvement in athletics through platforms like Facebook, Twitter, and Foursquare.
3) The
1) Marketers commonly use last-click attribution to measure the impact of social media, which may undervalue social media's role in driving traffic and engagement. First-click attribution gives social media more credit.
2) Analysis of over 225 websites found first-click attribution increased the estimated value of social media visits by up to 94% compared to last-click.
3) Using different attribution models could influence how marketers allocate budgets across social media platforms and digital channels.
Facebook as communications tool in the digital age for marketersTouseef Ahmed
The upcoming of social media networks has altered the ways individuals interact with families, friends, businesses, and even strangers. Since, Social media is used as a communications medium, therefore it can rightly be said as a tool to reach out to that population already present on the platform. As per Statista, there are around 2.46 billion active social media users in and around the world. This is expected to grow to 2.77 billion users until 2019. An average user spent 135 minutes over Social media platform in 2017 as compared to 90 minutes spent over social media in 2012. Globally, total number of social network users surpassed the count of 2 billion users in 2016.
Your Brand Sux - Turning Social Sentiment into OpportunityMicrosoft India
This document provides tips and best practices for brands to effectively manage social media engagement and sentiment. It discusses tracking brand sentiment, product feedback, and social media ROI. It emphasizes the importance of listening to customers on social media and using that feedback to improve products, marketing and customer service. It also provides advice on mitigating social media meltdowns, managing risk, and having practices in place to respond to emergencies or controversies on social media.
B2B social media refers to how businesses, customers, and prospects use social media like Twitter, blogs, and networks to research and engage with each other through sharing content. While social media is often seen as consumer-oriented, it is impacting B2B through changing buyer behaviors and the need for social selling. Key aspects of B2B social media include listening to online conversations, incorporating insights across the business, and measuring engagement metrics.
Social media in advertising & marketinggfrancoleone_7
Social media provides opportunities for brands to connect with customers and influence purchasing decisions. Companies use social media to build brand awareness through sustained messaging that reaches customers both when they are actively shopping and at the time of purchase. Consumers research products online and through social media and are influenced by reviews and recommendations from friends and other consumers they view as trusted sources. Effective social media strategies create engaging content tailored to specific platforms and focus on starting conversations rather than just promoting products.
"From Likes to Loyalty: The Power of Social Media"Ma Foi Analytics
This paper, based on investigation of distributed writing in the Indian market, expects to highlight the developing significance of social media for advertisers in India by aggregating how a few brands are now harvesting advantages from their ventures and moving beyond just “likes” and “followers”
Staff India aims to implement social media marketing on platforms like Facebook, Twitter, LinkedIn, and Google+. Social media marketing involves creating engaging content to attract readers and encourage sharing, which can help generate buzz and target customers. Effective social media strategies for Staff India should make use of each platform's unique features to promote the brand and interact with customers at low cost.
1) The document discusses how linking social media to loyalty programs can boost customer engagement, nurture relationships, and increase ROI. It provides tips on listening to customers, interpreting data to understand them, and acting on insights to improve engagement and build loyalty.
2) Key recommendations include offering rewards for social interactions, recognizing superfans, linking CRM and social data to track engagement, and using insights for segmentation, targeting and personalization.
3) Measuring analytics like engagement and conversions, as well as qualitative insights, can demonstrate the ROI of social loyalty by showing the value of engaged customers versus non-engaged.
This white paper aims to help readers understand the impact of Social Media on eCommerce businesses in the current economic environment. Retailers and eCommerce businesses need to leverage the reach of Social Media to connect with a bigger audience. This paper will explain how to utilize the power of social platforms to influence people’s choice and increase sales.
For more details, click here - https://www.youtube.com/watch?v=iO85sohKwKg
This document discusses the benefits of using social media for a company. There are three main benefits summarized as follows:
1) Social media can increase revenue by allowing companies to advertise cost-effectively on platforms like YouTube and Facebook, and by encouraging customer purchases through special offers and deals shared on social media.
2) It raises brand awareness as people who follow the company's social media pages will be more loyal and spread awareness to their own followers, increasing brand recognition.
3) Social media provides direct customer feedback through reviews and comments that help companies improve their products and services while also reassuring new customers.
Why you need social media for your businessMapplinks
Social media provides several benefits for businesses including brand building, marketing, sales, customer service, advertising and more. It allows businesses to engage with customers, build awareness of their brand, drive traffic to their website, generate leads and make sales. With tools that enable targeting specific audiences and measuring results, social media is a cost-effective channel for businesses of all sizes. It also provides a way for businesses to promptly respond to customer queries and issues, strengthening customer relationships and trust in the brand.
Social media in advertising & marketingbrandoj
This document discusses how social media is used in advertising and marketing. It begins by outlining theories of branding and awareness, including top of mind, frame of mind, and friend of mind awareness. It then discusses how consumers engage with brands on social media, and how companies can build their brand and strengthen public perceptions. The rest of the document details strategies for social media marketing, including promotions, market research, branding, integrated marketing communications, strategic planning, engagement, search engine optimization, and the mobile path to purchase.
This report from IDC describes the ways that social buyers use sources like LinkedIn and when they tend to rely on LinkedIn the most. It also describes a social buyer heightened influence within an organization: they are more likely to make company-wide decisions and they have almost 84% more budget than non-social buyers.
The document discusses the rise of social customers and their impact on business. It describes how technology has given customers a voice online and how they have become influential through sharing content and reviews. It also discusses how companies have started engaging with social customers on platforms like Twitter and Facebook. However, it notes there is often chaos within organizations regarding social media roles and measurement. The document advocates for organizations to establish governance models and integrate social media into all business functions to build true social businesses that can better engage with customers and create value.
This is an old report by Forrester which is still relevant today.
More so that Covid has forced B2B relationships to happen online more often than ever before.
The document discusses the growing influence of social customers and how brands need to engage with them across social media channels. It outlines the evolution of social business and the customer journey. It emphasizes the importance of listening to social customers, conducting conversational audits and share of voice analysis. Brands are advised to transform social customers into advocates by listening and acting on feedback in order to increase sales and customer satisfaction. The key is for organizations to incorporate social media engagement into their programs, culture and infrastructure.
The survey of 511 salespeople found that 72.6% of salespeople using social media as part of their selling process exceeded their quotas 23% more than peers not using social. 54% tracked deals back to social media use. Top reasons for social media use were networking, prospecting, and research. LinkedIn was the top social site used. 75% received no training, which may explain why 21.7% did not use social media due to not understanding it. Salespeople spent 5-10% of time on social media.
Intersect Social Meda, SEO & Content Marketing and you have this presentation on how to build a Social Media SEO Strategy. Given by @TopRank Marketing CEO Lee Odden.
The document discusses content marketing and customer engagement. It argues that marketers must become thought leaders and publishers of insightful content to build relationships with target audiences. Relevance is key, as corporate buyers tune out traditional marketing and prefer independent research and peer advice. The document advocates developing strategic advocacy agendas and platforms through content to engage decision makers and generate leads. It also stresses the need for clear content strategies, high-quality multi-format content, and performance measurement to advance return on content investment.
This document discusses the use of social media in the retail industry. It begins by explaining how the retail industry was an early adopter of social media to better engage with customers. It then discusses how retailers have incorporated social media like Facebook and Twitter into their sales strategies. The document goes on to describe trends in social commerce, such as the proliferation of mobile apps, customer reviews, and location-based services. It concludes by discussing best practices for social commerce and the benefits it provides retailers.
1. Social media marketing can help businesses strengthen their brand, get customers involved in conversations, and improve customer service by responding to feedback. It allows businesses to interact directly with customers.
2. When done right, social media marketing can boost sales and conversion rates by increasing a brand's exposure to a large audience that spends significant time on social media platforms each day. It also helps businesses position themselves as thought leaders in their industry.
3. By monitoring competitors' social media activities, businesses can learn what marketing strategies are or aren't working well for others in their industry and adapt effective techniques while avoiding ineffective ones. This competitive analysis is made easier by the analytics available on most social media posts.
Social Commerce 2.0: Advanced Strategies for Selling on Social Media PlatformsHGS Infotech Pvt. Ltd
Social media plays a significant role, allowing us to connect with friends and people who share our interests while affecting our choices and actions. Social media is so ingrained in our lives that most individuals study businesses and products, find inspiration for purchases, and even make purchases. In the realm of digital marketing, social media marketing has emerged as a powerful tool for businesses. It’s time for brands who want to benefit from this to start with strategic social commerce. In this post, we give you some of the top social commerce tactics that can increase sales. Let’s get going.
Connecting Online and In-Store Strategies for Multi-Unit BusinessesLucia Novara
The document provides strategies for connecting online and offline marketing efforts for multi-unit businesses. It discusses defining target audiences, objectives, and metrics. Specific tactics covered include using social media promotions and loyalty programs to track results, mobile and email campaigns with unique codes to track offline conversions, and leveraging community involvement for search engine optimization and content marketing. The goal is to close the loop and accurately measure how various online efforts impact offline store traffic and sales.
Your Brand Sux - Turning Social Sentiment into OpportunityMicrosoft India
This document provides tips and best practices for brands to effectively manage social media engagement and sentiment. It discusses tracking brand sentiment, product feedback, and social media ROI. It emphasizes the importance of listening to customers on social media and using that feedback to improve products, marketing and customer service. It also provides advice on mitigating social media meltdowns, managing risk, and having practices in place to respond to emergencies or controversies on social media.
B2B social media refers to how businesses, customers, and prospects use social media like Twitter, blogs, and networks to research and engage with each other through sharing content. While social media is often seen as consumer-oriented, it is impacting B2B through changing buyer behaviors and the need for social selling. Key aspects of B2B social media include listening to online conversations, incorporating insights across the business, and measuring engagement metrics.
Social media in advertising & marketinggfrancoleone_7
Social media provides opportunities for brands to connect with customers and influence purchasing decisions. Companies use social media to build brand awareness through sustained messaging that reaches customers both when they are actively shopping and at the time of purchase. Consumers research products online and through social media and are influenced by reviews and recommendations from friends and other consumers they view as trusted sources. Effective social media strategies create engaging content tailored to specific platforms and focus on starting conversations rather than just promoting products.
"From Likes to Loyalty: The Power of Social Media"Ma Foi Analytics
This paper, based on investigation of distributed writing in the Indian market, expects to highlight the developing significance of social media for advertisers in India by aggregating how a few brands are now harvesting advantages from their ventures and moving beyond just “likes” and “followers”
Staff India aims to implement social media marketing on platforms like Facebook, Twitter, LinkedIn, and Google+. Social media marketing involves creating engaging content to attract readers and encourage sharing, which can help generate buzz and target customers. Effective social media strategies for Staff India should make use of each platform's unique features to promote the brand and interact with customers at low cost.
1) The document discusses how linking social media to loyalty programs can boost customer engagement, nurture relationships, and increase ROI. It provides tips on listening to customers, interpreting data to understand them, and acting on insights to improve engagement and build loyalty.
2) Key recommendations include offering rewards for social interactions, recognizing superfans, linking CRM and social data to track engagement, and using insights for segmentation, targeting and personalization.
3) Measuring analytics like engagement and conversions, as well as qualitative insights, can demonstrate the ROI of social loyalty by showing the value of engaged customers versus non-engaged.
This white paper aims to help readers understand the impact of Social Media on eCommerce businesses in the current economic environment. Retailers and eCommerce businesses need to leverage the reach of Social Media to connect with a bigger audience. This paper will explain how to utilize the power of social platforms to influence people’s choice and increase sales.
For more details, click here - https://www.youtube.com/watch?v=iO85sohKwKg
This document discusses the benefits of using social media for a company. There are three main benefits summarized as follows:
1) Social media can increase revenue by allowing companies to advertise cost-effectively on platforms like YouTube and Facebook, and by encouraging customer purchases through special offers and deals shared on social media.
2) It raises brand awareness as people who follow the company's social media pages will be more loyal and spread awareness to their own followers, increasing brand recognition.
3) Social media provides direct customer feedback through reviews and comments that help companies improve their products and services while also reassuring new customers.
Why you need social media for your businessMapplinks
Social media provides several benefits for businesses including brand building, marketing, sales, customer service, advertising and more. It allows businesses to engage with customers, build awareness of their brand, drive traffic to their website, generate leads and make sales. With tools that enable targeting specific audiences and measuring results, social media is a cost-effective channel for businesses of all sizes. It also provides a way for businesses to promptly respond to customer queries and issues, strengthening customer relationships and trust in the brand.
Social media in advertising & marketingbrandoj
This document discusses how social media is used in advertising and marketing. It begins by outlining theories of branding and awareness, including top of mind, frame of mind, and friend of mind awareness. It then discusses how consumers engage with brands on social media, and how companies can build their brand and strengthen public perceptions. The rest of the document details strategies for social media marketing, including promotions, market research, branding, integrated marketing communications, strategic planning, engagement, search engine optimization, and the mobile path to purchase.
This report from IDC describes the ways that social buyers use sources like LinkedIn and when they tend to rely on LinkedIn the most. It also describes a social buyer heightened influence within an organization: they are more likely to make company-wide decisions and they have almost 84% more budget than non-social buyers.
The document discusses the rise of social customers and their impact on business. It describes how technology has given customers a voice online and how they have become influential through sharing content and reviews. It also discusses how companies have started engaging with social customers on platforms like Twitter and Facebook. However, it notes there is often chaos within organizations regarding social media roles and measurement. The document advocates for organizations to establish governance models and integrate social media into all business functions to build true social businesses that can better engage with customers and create value.
This is an old report by Forrester which is still relevant today.
More so that Covid has forced B2B relationships to happen online more often than ever before.
The document discusses the growing influence of social customers and how brands need to engage with them across social media channels. It outlines the evolution of social business and the customer journey. It emphasizes the importance of listening to social customers, conducting conversational audits and share of voice analysis. Brands are advised to transform social customers into advocates by listening and acting on feedback in order to increase sales and customer satisfaction. The key is for organizations to incorporate social media engagement into their programs, culture and infrastructure.
The survey of 511 salespeople found that 72.6% of salespeople using social media as part of their selling process exceeded their quotas 23% more than peers not using social. 54% tracked deals back to social media use. Top reasons for social media use were networking, prospecting, and research. LinkedIn was the top social site used. 75% received no training, which may explain why 21.7% did not use social media due to not understanding it. Salespeople spent 5-10% of time on social media.
Intersect Social Meda, SEO & Content Marketing and you have this presentation on how to build a Social Media SEO Strategy. Given by @TopRank Marketing CEO Lee Odden.
The document discusses content marketing and customer engagement. It argues that marketers must become thought leaders and publishers of insightful content to build relationships with target audiences. Relevance is key, as corporate buyers tune out traditional marketing and prefer independent research and peer advice. The document advocates developing strategic advocacy agendas and platforms through content to engage decision makers and generate leads. It also stresses the need for clear content strategies, high-quality multi-format content, and performance measurement to advance return on content investment.
This document discusses the use of social media in the retail industry. It begins by explaining how the retail industry was an early adopter of social media to better engage with customers. It then discusses how retailers have incorporated social media like Facebook and Twitter into their sales strategies. The document goes on to describe trends in social commerce, such as the proliferation of mobile apps, customer reviews, and location-based services. It concludes by discussing best practices for social commerce and the benefits it provides retailers.
1. Social media marketing can help businesses strengthen their brand, get customers involved in conversations, and improve customer service by responding to feedback. It allows businesses to interact directly with customers.
2. When done right, social media marketing can boost sales and conversion rates by increasing a brand's exposure to a large audience that spends significant time on social media platforms each day. It also helps businesses position themselves as thought leaders in their industry.
3. By monitoring competitors' social media activities, businesses can learn what marketing strategies are or aren't working well for others in their industry and adapt effective techniques while avoiding ineffective ones. This competitive analysis is made easier by the analytics available on most social media posts.
Social Commerce 2.0: Advanced Strategies for Selling on Social Media PlatformsHGS Infotech Pvt. Ltd
Social media plays a significant role, allowing us to connect with friends and people who share our interests while affecting our choices and actions. Social media is so ingrained in our lives that most individuals study businesses and products, find inspiration for purchases, and even make purchases. In the realm of digital marketing, social media marketing has emerged as a powerful tool for businesses. It’s time for brands who want to benefit from this to start with strategic social commerce. In this post, we give you some of the top social commerce tactics that can increase sales. Let’s get going.
Connecting Online and In-Store Strategies for Multi-Unit BusinessesLucia Novara
The document provides strategies for connecting online and offline marketing efforts for multi-unit businesses. It discusses defining target audiences, objectives, and metrics. Specific tactics covered include using social media promotions and loyalty programs to track results, mobile and email campaigns with unique codes to track offline conversions, and leveraging community involvement for search engine optimization and content marketing. The goal is to close the loop and accurately measure how various online efforts impact offline store traffic and sales.
The document discusses social commerce, which involves using social media to sell goods and services online. Social commerce allows potential purchasers to view others' opinions and reviews to inform their purchasing decisions. It is implemented across various stages of the purchase process through social media ads, reviews, comparisons of products, and direct social media purchases. Examples are provided of how Duolingo and Amazon effectively use social media marketing. An expert interview discusses how TikTok has become a leader in social commerce through video content and creator partnerships. The future of social commerce will depend on e-commerce, supply chain, and regulatory evolutions and may involve closer integration of online and brick-and-mortar retail.
Social Data at Work - Teradata White Paper by Michael LummusMichael Lummus
The document discusses the challenges and opportunities that marketers face in harnessing social media and social data. It notes that while companies have implemented various social media tools individually, there is a need to better integrate social data and analytics into overall marketing strategies. The document advocates for a customer-centric approach where social data is one of many sources that provides insights to inform targeted, multichannel campaigns. It also acknowledges the organizational challenges in achieving this, as social and digital marketing teams do not always align, and recommends that marketers establish deeper customer relationships to gain permission for social data use.
Purpose: This Social Media Strategy is primarily a resource to sharpen the focus on current Social Media initiatives using customer-centric methodologies that can be seamlessly integrated back into products to achieve core business objectives. Ultimately stepping up the level of engagement by providing actionable insight into emerging trends in the customer experience. Proposing guidelines that can be used by Stakeholders (on all levels) when collaborating with Marketing to measure success and get the envisioned results from Social Media endeavors. This strategy is not intended as a proposal for a Community but as response to customer needs to give the enterprise a common approach in order to reach customers in a “Right Here, Right Now” society. Therefore recognizing the benefits of a convergence strategy that leverages people’s passion for our products and the ability to collaborate in the social spaces where people live online.
Week 2, Customer Satisfaction, Loyalty, Empowerment, and Mana.docxcockekeshia
The document discusses customer empowerment and how companies can empower customers through feedback channels, soliciting feedback, and enabling customer participation in product design. It provides examples of how JCPenney created an "Ambrielle" influencer community and panel to obtain customer feedback. The key aspects of organizing and managing influencer panels are identified as understanding what is wanted from the panel, how much panel members are willing to do, and what incentives exist for panel members. Social media platforms can also be used to create communities and enable viral marketing.
This document provides an overview and analysis of Tata Consultancy Services' (TCS) social media marketing strategies. It discusses TCS' industry and offerings, describes common social media marketing methods like blogging and using social networking sites, and analyzes TCS' presence and engagement on social media platforms. General social media usage and marketing statistics for India are also presented.
This document discusses social media marketing practices on the platform SlideShare. It begins by introducing social media marketing and defining its key features. It then focuses on SlideShare, outlining 10 best practices for promoting content on SlideShare, including creating a promotion plan, leveraging different social media channels, expanding content with additional materials, designing infographics, writing blog posts, and more. The main social media marketing practice on SlideShare emphasized is creating targeted and focused campaigns with clear objectives.
Social media impact on service brand reinforcementAndrey Markin
1. Social media can help address issues of intangibility and quality inconsistency for services by allowing consumers to share their consumption experiences.
2. This collective sharing of experiences can help form consumer perceptions of a service's "package" and quality before purchase, decreasing uncertainty.
3. By integrating social media and recommendations, companies can further decrease consumer uncertainty and reinforce their brand.
Social media has empowered customers in a way that has changed the rules of engagement forever. Today, customers can find information that drives their experience in a way that leaves very little control in the hands of the brands themselves. Document from Linked IN and Frost and Sullivan.
The document discusses several key concepts in digital marketing including:
1) E-reputation management and how it shapes a brand's digital identity.
2) Social media marketing and how customers are now the main actors and targets.
3) Influence marketing which aims to promote brands through individuals with influence.
4) Measuring social media ROI using tools like Google Analytics and TweetMeme.
5) The rise of location-based services like Foursquare and how recommendations are spreading locally.
Question 1 From the scenario, prioritize the most significant co.docxJUST36
Question 1
* From the scenario, prioritize the most significant components of a social media campaign according to the level of influence each could have on the new product launch. Examine both the social media tools that will provide the highest return on investment (ROI), and two (2) key performance indicators (KPIs) that one could use to measure success. Provide a rationale for your response.
Identification of social networking medium- I think it is important to determine what social media outlets will best suite the goals of the organization. This is important because a mismatch could prove costly. For instance, choosing to showcase the works of a photographer would be better suited for Instagram vs. Twitter.
Content-Providing viewers/site visitors with something worthwhile is the key to getting them to look more in-depth and coming back. The content should have the viewer wanting to see more.
Schedule- How often the content is released is important. Predictability can breed anticipation. With the finicky nature of today’s consumers being what it is today, companies need to take into account the willingness of the potential customer to move on quickly if their needs aren’t met.
One KPI is click rates. This is the number of users who click on a specific link out of the total users who view a page, email, or advertisement. This is a quantifiable means by which the firm can determine the volume of traffic visiting its sites.
The other is attitudes. Observing how visitors talk about a firm and its wares is a very good indication of how a firms offering are perceived.
Question 2
Imagine that you are a manager of a retail store in a major mall with decreasing sales. Suggest two (2) ways that you can use social media in order to increase sales and promote your business. Provide two (2) examples of businesses that have used these methods and succeeded.
One way you can use social media to increase sales is by advertising sales and promotions on Facebook. Another way is to interact with customers. Answering questions and acknowledging comments can go a long way to humanize a company.
Pizza Hut is an example. It uses Twitter to interact with its customers. The funny account retweets users, posts jokes, and humanizes the brand. Sample tweet: “Bye week. Hi pizza.”
Staples is another company that has successfully used social media. They post funny tidbits about office life, and also respond frequently to customers.
...
1) The document discusses how marketing automation software can integrate social media marketing and launch marketing results "to the moon". It explains how social media has typically been separate from other marketing efforts.
2) Social media engagement can accelerate prospects through the sales funnel and shorten the sales cycle, so full integration of social media is important.
3) The document provides examples of how social media can be leveraged at each stage of the customer lifecycle, from initial seed nurturing to supporting the sales process.
linkedin-the-art-of-social-selling-with-sales-navigator whitepaperCraig Canton
This document discusses social selling and some of the challenges salespeople face in adopting social selling strategies. It provides an overview of social selling, noting that social selling allows salespeople to connect with prospects, share content, and build relationships on social media. However, salespeople often struggle with social selling due to the inability to justify ROI, reluctance to try new methods, and the complexity of social selling tools. The document also describes LinkedIn's Sales Navigator tool, which helps salespeople track prospects and activities to overcome these challenges of social selling.
Similar to Whitepaper- Social Commerce: The transformation of eCommerce with Social Computing (20)
The financial volatility unleashed by the
pandemic has opened the doors of opportunity
for Banking and Financial Services (BFS)
companies. Technology-driven digital
transformation is expected to drive further shifts
in this new normal.
The industry will witness the adoption of
innovative technologies driven by emerging
trends. BFS organizations will increasingly
undertake digital transformation to broaden
their capabilities, and maturing FinTechs will
forge partnerships that drive disruptive growth
and customer-focused innovation.
Here, we explore some trends that will shape
the future of the BFS industry
The most prevalent trend in today’s
financial services industry is the shift to
digital, specifically mobile and online
banking. In the era of unprecedented
convenience and speed, consumers don’t
want to trek to a physical bank branch to
handle their transactions. While on the one
hand, banks are releasing new features to
attract more customers and retain the
existing ones, on the other hand, startups
and neo banks with disruptive banking
technologies are breaking into the scene.
The use of Artificial Intelligence (AI) in the
banking industry can revolutionize the way
banks operate and provide services to
their customers, improving eciency,
productivity, and customer experience.
In the age of disruption, manufacturers need to
constantly find innovative ways to overcome challenges
like data sitting in silos, downtime (which could be
prevented), rigid production and labor shortage issues.
Companies need to listen to their operators and
technicians and enable them to have a say in the
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Whitepaper- Social Commerce: The transformation of eCommerce with Social Computing
1. 1
Social Commerce: The transformation of
eCommerce with Social Computing
Ranan Bhattacharya, August 14th, 2013
HAPPIEST MINDS TECHNOLOGIES
2. 2
Contents
1. About this document ........................................................................................................................3
2. Keywords...........................................................................................................................................3
3. Introduction – Transition from eCommerce 1.0 to eCommerce 2.0 ................................................3
4. Strategies for Business Transformation............................................................................................4
4.1 Enhanced brand awareness with seamless social sharing............................................................4
4.2 Multiply sales through social recommendation ...........................................................................5
4.3 Improve participation and engagement via loyalty and gamification..........................................6
4.4 Measure market trends using social analytics..............................................................................7
5. Challenges in the way of transformation..........................................................................................8
6. The business transformation in eCommerce space..........................................................................9
7. Conclusion.......................................................................................................................................10
8. References ......................................................................................................................................10
9. About the Author............................................................................................................................11
3. 3
1. About this document
This white paper aims to help readers understand the impact of Social Media on eCommerce businesses
in the current economic environment. Retailers and ecommerce businesses need to leverage the reach of
Social Media to connect with a bigger audience. This paper will explain how to utilize the power of social
platforms to influence people’s choice and increase sales.
The content organization of the paper is as follows:
1.1 Introduction to the transition from eCommerce 1.0 to eCommerce 2.0
1.2 The required Business Strategies to get the best benefit out of social engagement
1.3 Challenges that come in the way of transformation
1.4 How to achieve business transformation in the eCommerce space
2. Keywords
eCommerce, Social Computing, Business Transformation, Gamification, Social Analytics
3. Introduction – Transition from eCommerce 1.0 to eCommerce 2.0
eCommerce changes in accordance with social trends and hence it is important for eCommerce retailers
to improve social engagement. However, most eCommerce retailers did not leverage the power of social
computing until a few years ago.
During the initial DOTCOM boom, eCommerce was mostly considered as just a means to make an online
payment to purchase a product without physically visiting a store. However, there were serious problems
with timely delivery, quality of the product, as well as payment failure and return policies. Consumers
were reluctant to use ecommerce sites due to plummeting brand values despite huge investments on
marketing and sales.
The complete dynamics of eCommerce has changed over the last few years where people have started
using the power of social computing. As shown in Figure 1, instead of mainly focusing on direct
marketing and sales, retailers have started networking to reach out to a bigger mass, and using social
connections to interact with people they would not have reached earlier.
Figure 1: Changing dynamics of eCommerce Operation
eCommerce 1.0
Category
Managers
Content
Editors
Marketing
Sales
Technology
eCommerce 2.0
Moderators
Community
Managers
Product
Managers
Sales
4. 4
In the earlier years of conception, eCommerce was a solo experience with little social or emotional appeal
which is totally out of sync with the shopping experience most buyers want and expect. Shopping is
usually a social activity and shoppers prefer to shop with their dear ones and then share the experience
and feedback with their peers. Shoppers currently expect a similar social experience when they transact
online. Shoppers want to know about a product from their friends or relatives before buying. Studies have
shown that people rely more on what their friends or relatives are saying about a product compared to the
direct marketing pitch of a merchant. Also, eCommerce 2.0 has successfully addressed the challenges
related to timely delivery, payment and return policies.
However, the real solution does not lie in integrating commercial transactions into social networking sites
but in creating a social layer on online commerce sites. Figure 2 gives a snapshot of the eCommerce
revenues generated from various social platforms such as Facebook, Twitter, Google+. Tumblr, Pinterest
etc.
Figure 2: eCommerce revenues from Social platforms
4. Strategies for Business Transformation
Social commerce offers significant advantages to retailers by enabling them to reacha larger mass
through collaborative shopping. Integrated social computing provides the following key business
advantages to eCommerce retailers.
4.1 Enhanced brand awareness with seamless social sharing
Social media is the best tool for any retailer to reach a larger mass through extensive networks. People
start following retailers on social platforms which in turn enhances the brand value of the retailer.
Brand perception originates on social networking sites and is shared and modified by users in the public
domain. Hence it is very important for an organization to transform into a community entity from an
individual entity.
Regular appreciation and user endorsements on social networking sites such as Facebook, Twitter,
Google+, LinkedIn, Blogger etc., can be used to increase visibility and create awareness about the
company and the product which helps to further reinforce brand value.
5. 5
Figure 3: Branding through Social Media
The strength of social media lies in its ability to spread news rapidly to a vast audience. Companies can
leverage customers’ ability to popularize the brand among their connections and this leads to an
inherited trust on one’s brand through customer recommendations.
This trend forms the core of a new model of eCommerce, Shopper 2.0, which model talks about
integrating with social networking sites. In this approach, there are three phases of customer interaction
as demonstrated in Figure 3.
1. Before Purchase
People do a market research about a product before buying it. During this phase, the
users look for opinions from their connections.
2. During Purchase
In this phase, the users look for options to personalize or customize the eCommerce
portals
3. After Purchase
In this phase, the users start sharing their experience and provide feedback about
the product and the complete purchasing experience.
4.2 Multiply sales through social recommendation
Promotion enhances awareness about a product or service but does not vouch for increase in sales
revenues. Revenue is generated when people start buying the product. The major goal of the sales team
is to influence the buyer to buy the particular product. One of the best ways to achieve this is to use
existing users who will work as marketing partners for the product by recommending it to their
friends/connections on social media sites.
This is more of PULL marketing and sales mechanism compared to the conventional PUSH sales model
as depicted in Figure 4.
6. 6
Figure 4: Pull vs Push Sales through Social Media
Every brand wants to be the center of interest and the preferred choice of consumers. Forbes suggests
that a brand needs to create a social media presence and build relationships with prospective customers
to achieve this. As consumers generally share comments and feedback about products, a brand with a
large number of connections will get to know about what people are saying about the brand.
Repeat business is the strongest model for any organization as it reduces the burden of convincing the
customer from scratch. Social computing works as the best medium for getting easy referrals. A satisfied
customer’s connections and friends on social media sites become referrals for potential customers. The
sales team just needs to reach out to a satisfied user’s social circle instead of individually identifying
potential buyers.
4.3 Improve participation and engagement via loyalty and gamification
It is important for any retailer to get a holistic view of its most valuable customers and this can easily be
achieved with a social-powered loyalty and referral program. Introduce the concepts of rewards,
recognition, loyalty points, badge and special status from the world of games to offer incentives to
customers so that they feel rewarded and recognized.
Studies have shown that users spend more time on social networking sites when proper user
management and loyalty programs are introduced.
Gamification helps to get the best out of customers’ connections by stimulating interaction which has
been proved on Facebook and Twitter. However, increased interaction on these sites does not
necessarily mean the best interaction. Concepts of rewards, loyalty, referral, bonus etc. encourage
interaction among connections.
7. 7
Figure 5: Fogg’s Behaviour Model
In order to understand how it works, we need to take a look at Fogg’s Behaviour Model (Figure 5), which
was selected by the World Economic Forum as their framework for health behavior change.
Fogg identifies three factors whose convergence is necessary for interaction:
Motivation – the want or desire to do something
Ability – the necessary resources
Trigger – the ‘spark,’ ‘signal,’ or ‘facilitator’
The main intent of gamification is to change the customer engagement type from awareness to
advocacy by creating rich social experiences that will drive customers to talk about your brand. Figure 6
depicts the different phases of customer engagement.
Figure 6: Make users more engaged & loyal
4.4 Measure market trends using social analytics
Social media reports help to get a pulse of the customer sentiment. This information on sentiments,
preferences or trends can be used for targeting and personalization.
8. 8
Figure 7 represents a snapshot of what social analytics can provide us. With social analytics, you can
obtain a detailed report on various parameters such as region, demography, business line, social platform
etc. Figure 7 is an example of how analytics of online customer behavior gives more relevant data to
retailers with more accurate demographics and trending items/products. Social analytics delivers reports
on which sites are linking to your content, how consumers are engaging with your brand on social
networks, engagement metrics including details of traffic from each social network and the path followed
by visitors from social networks took through your site.
Also, these reports can help an organization to measure the ROI from engaging with customers on social
networks.
Analyzing information available on social networking sites helps brands unlock value by identifying
emerging market trends and preferences. As a result, brands do not need to depend upon physical
survey results which are time consuming and prone to data manipulation.
Figure 7: Social Media Analytics
5. Challenges in the way of transformation
While engaging with customers on social platforms is a business imperative in the current fast paced
digital landscape, the exercise comes with its own set of challenges:
9. 9
Social networks are usually private spaces and hence uncontrolled invasion may lead to direct
rejection by the users. In fact this can be damaging to social network platforms as well, as users
may stop visiting the site to avoid invasion of their privacy. At the same time, brands cannot
ignore a platform which provides access to billions of connected users.
A Forrester research report reveals that 36% of respondents do not like to receive mails even
from their favorite retailer while 56% claimed that friends and family are their top brand
influencers.
The social space should not be used primarily to drive sales. Pushing people to buy sometimes
sends a negative signal and may alienate users. The main focus of brands’ social media activity
should lie in customer engagement and retention.
The other challenge is to stay simple during changing trends and stiff competition. A fundamental
tenet of eCommerce lies in providing simplistic solutions to buyers. Consumers will not invest
much effort when trying to buy something online and this is truer for an irregular shopper who
ends up on a retailer’s site because of a social recommendation. The intent to buy is very fragile
and can quickly evaporate in case of any complexity. Presently several eCommerce sites include
many intermediate steps before the user can click on the ‘Buy’ button. Whatever be the mode, the
user interface needs to be absolutely effortless.
6. The business transformation in eCommerce space
Social media has brought in a huge change in the way businesses and customers interact. Customers
finally have direct contact with merchants and can engage in real time, back and forth communication
with a brand. The consumers can verify the authenticity of the brand, compare online with other similar
products and then finally can make a decision.
Further, penetration of internet and smart phone devices has resulted in people being connected a24/7.
Advanced technologies empower consumers and businesses to come up to a common platform to stay
connected.
The following section describes the measures initiated by companies worldwide to transform their
eCommerce business.
Retailers add social network plugins to their online applications to enable users to be interactive.
In such cases, users have the option to log in using their social networking credentials instead of
creating a new profile which becomes cumbersome to maintain. Retailers start campaigns with
incentives for sharing and referrals.
When shoppers make purchases, they are encouraged to share the name of the online store or
their experience with their friends. In return they get loyalty points or rewards which encourages
repeat buying.
When buyers share product or store related information or experience, their friends get to see it
on social networks. This stirs interest among buyers’ connections/friends to know more about the
product and they can simply click on the link and visit the same store. Sites like Tumblr, Pinterest,
Instagram, and Wanelo are becoming online catalogues for shopping ideas, fashion tips, and
wish lists.
Friends of buyers are also offered incentives or discounts to purchase, so they buy what they
want and save some money. This expands customer base and creates awareness about the
product among more people in the chain.
In the whole process, retailers gain new customers, shoppers get rewards, and friends save
money — hence it’s a win-win for everyone in the circle.
Traditional eCommerce Social eCommerce
Implementation
Dynamics
Inventory management and
traditional supply chain
Resource optimization with
delayed integration
10. 10
Business Case Merchants develop online store
with a channel to pay online
Retailers provide online store
with plug-ins for users to
compare, buy and share
experience
Business Processes Branding, marketing and sales Create awareness, engage
and retain
Choice Of Products Comparison buying is not
possible
Comparison buying is
possible
Financial transactions Physical financial transaction
with limited options and offers
Multiple payment options with
various loyalty programs,
rewards and offers
Cost Higher Lower
Reliability Based on brand value Higher, references from
known circle of people
Flexibility Lower, resources available from
only one inventory
Higher, resources available
from multiple marketplaces
Frequency of
Transactions
Smaller frequency with higher
value per transaction
Mass market but lower value
per transaction
7. Conclusion
Warren Buffet said, “If you lose money for the firm I will be understanding. If you lose reputation I will be
ruthless.” Companies should use social media to manage their reputation.
The future lies in connected businesses where M2M (machine to machine) communication will be the
backbone. In the retail world, stores and malls now contain “Experience Stations” and other interactive
POS devices empowered with Internet to provide feedback and be managed remotely. In the near future,
smart vending machines will be able to handle secure, cashless payments and check inventory levels.
More importantly, retailers need to exploit the social medium to increase engagement with the users. On
one hand, this makes end users feel rewarded and recognized for sharing experiences and helping to
expand the customer base of the company while on the other hand, businesses enhance their branding
and marketing reach through referrals and repeat business. At the end of the day, it is a win-win situation
for both retailers and users brought together by social media.
With social integration, retailers and marketers gain a better understanding of their customers and
prospects. This in turn helps businesses to design and deliver meaningful experiences to ensure long-
term customer loyalty resulting in repeat business.
8. References
1. www.targetmarketingmag.com
2. www.ft.com
3. www.sabrinabresciani.com
4. www.dbbranding.com
5. www.loyalty360.org
6. www.semanticweb.com
7. www.emeraldinsight.com
8. www.forbes.com
9. www.forrester.com
11. 11
9. About the Author
Ranan Bhattacharya is an Engineering Manager at HappiestMinds Technologies Pvt. Ltd. with 11 years
of experience in leading and managing project teams across geographies. Presently he manages product
engineering teams that deliver products on Social Computing, Cloud Computing and Analytics. His areas
of strength include applying Scrum in a distributed environment to successfully deliver multiple releases
for enterprise level products. Prior to his engagement with HappiestMinds, he has worked with Infosys
Technologies Ltd. and SunGard Global Services.
Organization : HappiestMinds Technologies India Pvt. Ltd.
Address : 92/2 Electronics City, Hosur Road, Bangalore – 561229
Email : rananb@gmail.com
Phone : 9980936123