Partnering Social Media And Your Schools Web Site

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July 9th Opening Keynote at finalsiteu - http://www.finalsiteu.com - Hartford, CT.

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Partnering Social Media And Your Schools Web Site

  1. 1. Social Media and Your School’s Site Lorrie Jackson Marketing Director Lausanne Collegiate School http:www.lausanneschool.com ljackson@lausanneschool.com
  2. 2. why are we here
  3. 3. lausanneschool.com
  4. 4. Core Message
  5. 5. why social media
  6. 6. Where Users are in Control • Share content (Digg, deli.cio.us) • Publish content (Flickr, YouTube) • Connect with others (Facebook, LinkedIn)
  7. 7. how to market with social media
  8. 8. Alumni – Facebook personal profile
  9. 9. Alumni – Facebook group
  10. 10. Alumni – Facebook page
  11. 11. Alumni – LinkedIn
  12. 12. Alumni – another example LinkedIn
  13. 13. Admission– Facebook inquiry page
  14. 14. Admission – Facebook accepted not yet enrolled group
  15. 15. Admission – Enrolled not matriculated
  16. 16. Affinity – Facebook
  17. 17. Affinity – Twitter
  18. 18. Affinity – Flickr
  19. 19. Affinity – You Tube
  20. 20. how to be successful
  21. 21. #1
  22. 22. #2
  23. 23. #3
  24. 24. Why Lorrie has a job…
  25. 25. We Need… • Online donation forms • Online applications • Easy-to-access forms • Secure collaboration between teachers/students • And more…
  26. 26. how to sync up
  27. 27. Sports Community Want to learn more or find and out what to do next School Community 1. Builds 1. Deepens excitement commitment 2. Introduces 2. Informs and school to new engages its audience constituents 3. Creates buzz 3. Provides substance beyond the style Want to share what they’ve learned or encourage others to do something
  28. 28. Social Media Want to learn more or find and out what to do next School Web Site 1. Builds 1. Deepens excitement commitment 2. Introduces 2. Informs and school to new engages its audience constituents 3. Creates buzz 3. Provides substance beyond the style Want to share what they’ve learned or encourage others to do something
  29. 29. From Social Media to School Site Facebook
  30. 30. From Social Media to School Site Twitter
  31. 31. From School Site to Social Media Share This Button
  32. 32. From School Site to Social Media Dedicated web page with redirect
  33. 33. From School Site to Social Media eNotify
  34. 34. From School Site to Social Media News Manager
  35. 35. Good luck

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