This document outlines a business model canvas for a proposed social business called R&B Sustainable Haircare Salon. The business aims to provide eco-friendly and sustainable haircare services in Kleve, Germany using only organic and sustainable products. The 9-element canvas describes the customer segments, value propositions, key activities, partnerships, revenue streams and costs. It also identifies uncertainties such as customer demand and product availability. Three key hypotheses are proposed to test customer interest in sustainable services, organic product supply, and response from the target African community segment. The business model canvas presents a lean startup approach and actionable strategy for the proposed social enterprise.

1. Social Business
Using the Lean Business Model Canvas
Bismark Anane
November 2023

2. Table of
Content
Business Model Canvas
9 Elements
Social Business
Purpose (Impact model)
Key Metrics & Impact Metrics
Key Hypothesis
Appendix

3. Business Model Canvas
The Business Model Canvas (BMC) is a strategic
management tool for quickly and easily defining
and communicating a business idea or concept. A
business model canvas is a one-page document
that works through the fundamental elements of a
business or product and organizes ideas in a
coherent way.
source: canva.com

4. Business Model Canvas
9 Elements
Customer
Segments
Value
Proposition
Key
Resource
Channels
Key
Activities
Customer
Relationship
Key
Partnership
Revenue
Streams
Cost
Structure

5. R&B Sustainable
Haircare Salon
Eco-friendly, modern, innovative.
Social business

6. Customer Segments
African Community
within and around Kleve.
eg. African Students at
HSRW
Segment A Segment B
People that consume
organic & eco-friendly
beauty haircare
products
Unique Value Proposition
Convenient & sustainable haircare services in
Kleve
Highly accessible eco-friendly & Organic
haircare products

7. Why Eco friendly haircare
salon?
Large carbon footprint from non-perishable products
usage eg. plastic shampoo bottles, paint tubes
Wide range of chemical products such as dyes, bleaches,
etc harmful to the environment
Excessive water & energy usage from business operations.

8. Nature-inspired hair care
We believe in using only sustainable and organic
products, with a focus on eco-friendly packaging and
reducing our carbon footprint. Our salon is designed to
bring nature indoors, with living walls and a calming
atmosphere to promote relaxation and rejuvenation.
Eco-Friendly
Products
Energy
conservation
Water
Conservation
Recycling
Program

9. Channels
Key channels that would be used to
reach potential customers include:
Social Media Website Community
Physical shop Etc
Customer
Relationships
High quality haircare
service
offering
membership/loyalty
incentives to create a
strong customer base
Support community
events, etc

10. Revenue streams
Key resources
Salon service eg. haircuts,
colouring, trimming & styling
Retailing of organic/ eco-friendly
haircare products
Physical sustainable haircare salon
Skilled beautician/ hairdresser
Sustainable haircare products

11. Key partnership
Key activities
African community in Kleve & NRW
Manufactures & Distributors of organic haircare products
Waste management and recyling institution
Green salon members association
Provision of sustainable haircare
services such as haircut, colouring,
trimming and styling
Managing the inventory of organic &
eco-friendly products.

12. Cost structure
Salon setup and maintenance cost eg.
Rent, renovation & Utilities
Cost of inventory for organic & eco-
friendly haircare products
Salaries for workers eg. skilled hairdresser

13. Key Metrics
Impact Metrics
Number of haircare services delivered
(eg./month)
Average service time per customer
Number of organic & eco-friendly products sold
(eg/month)
Customer satisfaction rate
Revenue growth rate Carbon footprint reduction rate from
business operation eg. waste recycling
Percentage of sustainable products
used &s old
Number of new customers acquired

14. Uncertain
Demand of sustainable haircare
services in Kleve
Customer segment behaviour
towards sustainable salon
Availability of organic & eco-
friendly products
Critical
Key Hypothesis Desirability
Do customers want this ?

15. Sustainable haircare service demand
R&B Sustainable Salon
people are willing to patronise convinient and
sustainable haircare services in Kleve
undertake a random survey at the city center of
Kleve
the percentage of respondents willing to
patronise sustainable haircare services
at least 40% of the survey respondents
agree that they will patronise or consume
sustainable haircare service in Kleve
Key Hypothesis 1

16. Key Hypothesis 2 Eco friendly haircare products
R&B Sustainable Salon
there is considerable availability of eco
friendly/organic haircare products for the for
the salon
request quotations of inventory for organic
haircare products from manufacturers/
distributors
Frequency of organic haircare products
logistics & supply or delivery
a minimum of two manufacturers or
distributors agree to collaborate and supply
the salon with sustainable beauty haircare
products.

17. Custormer segment behaviour
R&B Sustainable Salon
the African community will positively respond to
a highly accessible & sustainable haircare salon
run a survey at the afroshop in Kleve and the
African students in HSRW
the percentage of potential customers that
plusibly response to the need of sustainable
barbershop in Kleve
at least 50% of the customer segment show
positive response towards the consumption
of sustainable barber salon in Kleve
Key Hypothesis 3

18. Great business start up / problem solving strategy
Provides actionable ideas
A living business Model
Conveys business idea efficiently
Lean Business Model Canvas:
Conclusion

20. Appendix