The document discusses how organizations are adopting social business strategies. It provides examples of how social platforms can improve communication, collaboration, knowledge sharing and customer service. While challenges remain in shifting culture and addressing security issues, organizations that embrace social tools are seeing increases in productivity and competitive advantages. The key takeaway is that social is no longer optional for organizations but essential to effectively engage a digital workforce.
4. Why Social Business?
• Media Adoption Rates - Years to reach 50 million users:
38
Radio
TV
Internet
iPod
Facebook
13
4
3
1[200M Users]
0
5
10
15
20
25
30
35
40
• Statistics of Interest
–
–
–
96% of Millennials leverage social collaboration routinely
>50% of the world’s population is <30 years old
Twitter
» ~5,700 tweets/second
» Beats traditional media, government organizations and Google in breaking news
» 55–64 year age bracket is fastest growing demographic
–
–
–
Visual social networks (e.g. Pinterest and Tumblr) are the fastest growing
Instagram sees 40M photos posted/day
19M U.S. users composed 263M Tweets about live TV (2nd Quarter 2013)
• Online social influence measurement is showing up on resumes
• “The Wisdom of Crowds”
Sources
Forbes, Nielsen, Bloomberg, TechCrunch, Mashable, Time Magazine, FanPageList, Twitter, McKinsey Consulting
http://blog.bufferapp.com/10-surprising-social-media-statistics-that-will-make-you-rethink-your-strategy
http://socialmediatoday.com/stevepyoung/1656466/24-must-see-social-media-statistitcs-2013
Slide 4
5. Microsoft Survey on Enterprise Social
How much do you feel that your productivity at work has
increased or decreased because of your social tools?
Slide 5
http://www.microsoft.com/en-us/news/download/presskits/enterprisesocial/docs/escresearchsumppt.pdf - 5/27/2013
22. Microsoft Survey on Enterprise Social
How much do you feel that your
productivity at work has increased or
decreased because of your social tools?
Slide 22
http://www.microsoft.com/en-us/news/download/presskits/enterprisesocial/docs/escresearchsumppt.pdf - 5/27/2013