How do people use social media and networking online to search for jobs and advance their careers? We asked nearly 100,000 people from around the world - their responses will surprise you.
7 effective strategies to use social media for your businessMilena Regos
A road map for businesses of any size to understand the importance of social media and social media marketing and how to approach new media the right way from understanding how to use social media right for their business, identify their audience is, where to find good content, how to listen online, how to engage, how to save time on a daily basis and how to measure social media efforts. I gave this presentation live to Nevada County Online group in Grass Valley, CA on July 24, 2012.
The Rise of Social Media for Professional & Personal UseTodd Wheatland
The Kelly Global Workforce Index is an annual survey revealing opinions about work and the workplace. More than 168,000 people across the Americas, EMEA and APAC regions responded to the 2012 survey. This survey was conducted online by RDA Group on behalf of Kelly Services.
This second installment of the KGWI 2012 findings highlights the use of Social Media for professional & personal use
Succeeding with Social Media (CASE SMC 12)Michael Stoner
This is the handout of a presentation that Bill Hayward (Slover Linett Strategies) and Michael Stoner did at the CASE Social Media and Community Conference in Chicago, IL, in April 2012. We report on findings from the 2012 CASE/mStoner/Slover Linett Survey of Social Media in Advancement.
How do people use social media and networking online to search for jobs and advance their careers? We asked nearly 100,000 people from around the world - their responses will surprise you.
7 effective strategies to use social media for your businessMilena Regos
A road map for businesses of any size to understand the importance of social media and social media marketing and how to approach new media the right way from understanding how to use social media right for their business, identify their audience is, where to find good content, how to listen online, how to engage, how to save time on a daily basis and how to measure social media efforts. I gave this presentation live to Nevada County Online group in Grass Valley, CA on July 24, 2012.
The Rise of Social Media for Professional & Personal UseTodd Wheatland
The Kelly Global Workforce Index is an annual survey revealing opinions about work and the workplace. More than 168,000 people across the Americas, EMEA and APAC regions responded to the 2012 survey. This survey was conducted online by RDA Group on behalf of Kelly Services.
This second installment of the KGWI 2012 findings highlights the use of Social Media for professional & personal use
Succeeding with Social Media (CASE SMC 12)Michael Stoner
This is the handout of a presentation that Bill Hayward (Slover Linett Strategies) and Michael Stoner did at the CASE Social Media and Community Conference in Chicago, IL, in April 2012. We report on findings from the 2012 CASE/mStoner/Slover Linett Survey of Social Media in Advancement.
Isobar Belgium research: brands on Snapchat in BelgiumIsobar Belgium
This what brands do on Snapchat in Belgium:
The amount of Snapchat users in Belgium is estimated at 1 million and continues to grow. The application isn't more popular anywhere else than in our country (60% of 16-24yo's are using Snapchat).
It was about time to better understand how brands are using Snapchat in Belgium. In collaboration with Digimedia we setup a research in order gather more insights on brands first experiences on Snapchat. Beside experiences of brands that are active on Snapchat, we also researched brands that aren't present (yet) and their reasons why. Engagement and awareness are Snapchat main assets, while content creation & analytics are the main challenges.
Using Social Media In HR & Recruiting - Jennifer McClure - Oct 2012Jennifer McClure
Using Social Media in Human Resources and Recruiting - covers "Who, What & Why", "Developing a Social Media Strategy", "Choosing Your Tools", "Time, Content & Training" and "Social Recruiting".
To book Jennifer McClure to speak at your event - http://unbridledtalent.com/contact/
Social Media Enters the Mainstream: Report on the Use of Social Media in Adva...Michael Stoner
This report focuses on data from the fifth year of surveying professionals in institutional advancement at colleges and universities around the world on how they use social media in fundraising, alumni engagement, marketing, PR, and other external relations activities.
The findings indicate that social media has become a mainstream channel for engagement in eduction. If you want a single data point that indicates how entrenched social media has become in advancement, consider that 46 percent of presidents, chancellors, and other institution heads use social media in their official roles.
Download the report: http://offers.mstoner.com/social-media-enters-the-mainstream-download-free-white-paper
Ongoing sociopolitical unrest in several Middle East and North Africa (MENA)
countries underscores the value of social media and government
engagement with the region’s young Arab citizens. The massive Arab youth
population -- rightly described as a youth bulge -- can be a boon if properly
tapped by state institutions and government agencies. These institutions
and agencies can capture the minds and hearts of the young Arab adult
population through clever, effective and efficient use of social networking.
To coincide with the Government Social Media Conference taking place
in Dubai on June 7-8, 2011, ThinkMedia Labs and Youngberry teamed
up to answer a fundamental question:
“What would young Arab citizens love or hate about the social
media presence of their respective governments?”
Wave 6 - The Business of Social | UM | Social Media TrackerUM Wave
Wave 6 - the business of social, shows how meeting different consumer needs delivers different outcomes for brands. For example some will create loyalty whilst others are better at driving sales. Therefore, actually knowing where consumer and brand objective meet is the key to the long-term success of social strategy.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
Social Media Marketing in the American and French wine industry in 2012pierrickbouquet
Every year, for the past three years, ABLE has been conducting surveys on Social Media in the American and French wine industries. This year survey was conducted in October 2012 and analyzes the impact of social media marketing on the world of wine, and compares how two key players (France and the United States) are embracing new technology. Results were presented during the 2012 European Wine Blogger Conference in Izmir.
This is the presentation that Gil Rogers and I presented at ACT's Enrollment Planner's Conference (#ACTEPC) in Chicago on 16 July 2015. We explore 8 myths regarding what admission professionals really understand about the media use and college search behavior of college-going teens. Data in this presentation is based on research conducted by Chegg and mStoner. We'll be publishing a white paper about it later in the year.
This presentation, which I delivered at the TerminalFOUR conference in Dublin, Ireland, on 19 November 2014, focuses on how to incorporate social media into a college or university website.
Wave6 Srbija - predstavljanje lokalnih rezultata najveceg i najobuhvatnijeg globalnog istrazivanja na temu drustvenih medija.
Globalno sprovedenog od strane UM-a, u Srbiji realizovano od strane UniversalMedia u saradnji sa svojim digitalnim partnerom agencijom Fastbridge.
Kvalitet uzorka za istrazivanje Mediana.
Podrzan od strane IAB Srbija.
Prezentaciju mozete pronaci na htttp://www.universalmedia.rs i http://www.fastbridge.rs
Isobar Belgium research: brands on Snapchat in BelgiumIsobar Belgium
This what brands do on Snapchat in Belgium:
The amount of Snapchat users in Belgium is estimated at 1 million and continues to grow. The application isn't more popular anywhere else than in our country (60% of 16-24yo's are using Snapchat).
It was about time to better understand how brands are using Snapchat in Belgium. In collaboration with Digimedia we setup a research in order gather more insights on brands first experiences on Snapchat. Beside experiences of brands that are active on Snapchat, we also researched brands that aren't present (yet) and their reasons why. Engagement and awareness are Snapchat main assets, while content creation & analytics are the main challenges.
Using Social Media In HR & Recruiting - Jennifer McClure - Oct 2012Jennifer McClure
Using Social Media in Human Resources and Recruiting - covers "Who, What & Why", "Developing a Social Media Strategy", "Choosing Your Tools", "Time, Content & Training" and "Social Recruiting".
To book Jennifer McClure to speak at your event - http://unbridledtalent.com/contact/
Social Media Enters the Mainstream: Report on the Use of Social Media in Adva...Michael Stoner
This report focuses on data from the fifth year of surveying professionals in institutional advancement at colleges and universities around the world on how they use social media in fundraising, alumni engagement, marketing, PR, and other external relations activities.
The findings indicate that social media has become a mainstream channel for engagement in eduction. If you want a single data point that indicates how entrenched social media has become in advancement, consider that 46 percent of presidents, chancellors, and other institution heads use social media in their official roles.
Download the report: http://offers.mstoner.com/social-media-enters-the-mainstream-download-free-white-paper
Ongoing sociopolitical unrest in several Middle East and North Africa (MENA)
countries underscores the value of social media and government
engagement with the region’s young Arab citizens. The massive Arab youth
population -- rightly described as a youth bulge -- can be a boon if properly
tapped by state institutions and government agencies. These institutions
and agencies can capture the minds and hearts of the young Arab adult
population through clever, effective and efficient use of social networking.
To coincide with the Government Social Media Conference taking place
in Dubai on June 7-8, 2011, ThinkMedia Labs and Youngberry teamed
up to answer a fundamental question:
“What would young Arab citizens love or hate about the social
media presence of their respective governments?”
Wave 6 - The Business of Social | UM | Social Media TrackerUM Wave
Wave 6 - the business of social, shows how meeting different consumer needs delivers different outcomes for brands. For example some will create loyalty whilst others are better at driving sales. Therefore, actually knowing where consumer and brand objective meet is the key to the long-term success of social strategy.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
Social Media Marketing in the American and French wine industry in 2012pierrickbouquet
Every year, for the past three years, ABLE has been conducting surveys on Social Media in the American and French wine industries. This year survey was conducted in October 2012 and analyzes the impact of social media marketing on the world of wine, and compares how two key players (France and the United States) are embracing new technology. Results were presented during the 2012 European Wine Blogger Conference in Izmir.
This is the presentation that Gil Rogers and I presented at ACT's Enrollment Planner's Conference (#ACTEPC) in Chicago on 16 July 2015. We explore 8 myths regarding what admission professionals really understand about the media use and college search behavior of college-going teens. Data in this presentation is based on research conducted by Chegg and mStoner. We'll be publishing a white paper about it later in the year.
This presentation, which I delivered at the TerminalFOUR conference in Dublin, Ireland, on 19 November 2014, focuses on how to incorporate social media into a college or university website.
Wave6 Srbija - predstavljanje lokalnih rezultata najveceg i najobuhvatnijeg globalnog istrazivanja na temu drustvenih medija.
Globalno sprovedenog od strane UM-a, u Srbiji realizovano od strane UniversalMedia u saradnji sa svojim digitalnim partnerom agencijom Fastbridge.
Kvalitet uzorka za istrazivanje Mediana.
Podrzan od strane IAB Srbija.
Prezentaciju mozete pronaci na htttp://www.universalmedia.rs i http://www.fastbridge.rs
Social Media around the World 2012 (by InSites Consulting)InSites Consulting
Social Media around the World 2012 report by InSites Consulting (data collected by SSI and translations by No Problem). The full reports offers 5 eye-catching insights on the status of social media and more than 2.000 facts & figures about social media in 19 countries. Topics cover main adoption and usage, interactions of consumers with brands, impact of branded conversations, evolution of mobile and the opportunities for structural collaboration between consumers and brands. For more information contact Marketing@InSites-Consulting.com.
Social media is a vital element of any B2B marketing strategy—especially given the need to build relationships over the course of long, complex sales cycles. See how B2B companies are demonstrating the value of social media and get answers to some of the key questions B2B marketers may have as they build programs to capitalize on that value.
The Use of Social Media by European Investment Professionals 2017Patrick Kiss
For the 4th time DVFA (Society of Investment Professionals in Germany) and IR Club (The Investor Relations Community) invited European investment professionals to take part in an online survey running from 2 Nov. until 22 Dec. 2017.
This presentation covers the social media landscape in Australia and how it is impacting businesses and provides insights into how to build a sociall enabled business. If you want to talk more about what we can do for your business, get in touch at info@inlight.com.au
Topline Report on 2012 Social Media & Advancement ResearchMichael Stoner
These are the topline findings from the third annual Survey of Social Media in Advancement, conducted by mStoner in partnership with the Council for Advancement and Support of Education (CASE) and Slover Linett Strategies. This document contains demographic data from respondents and tables and data.
This study, which focuses on how institutions manage social media activities related to advancement, was designed and conducted by Slover Linett. The 2012 survey was distributed to CASE members in the US and abroad. Most are college and university professionals working in advancement, development, marketing, alumni relations, and other areas. This year’s response was the largest to date, with 1,187 respondents.
We’re working with our partners there and at CASE on a white paper to be released in July. The white paper will provide a look at deeper some of these results, with a strong focus on how institutions are using social media in campaigns. Half the institutions that responded are using social media channels as an integral part of campaigns, with outcomes that range from boosting attendance at events to raising money. We’ll include about half-a-dozen case studies of campaigns in the white paper.
The Use of Social Media by European Investment Professionals / Social Media S...Patrick Kiss
European investment professionals are still sceptical about social media, but less than they were two years ago.
According to the “Social Media Survey 2013” conducted by DVFA and IR Club 47% see social media as at least partly important, 58% would follow if companies start to use social media to engage with the investment community.
The Use of Social Media by European Investment Professionals 2019Patrick Kiss
For the 5th time DVFA (Society of Investment Professionals in Germany) and IR Club (The Investor Relations Community) invited European investment professionals to take part in an online survey running from 17 June until 23 August 2019.
DVFA / IR Club: Social Media bei europäischen Kapitalmarktprofis deutlich im Aufwind
Europäische Investment Professionals sind zunehmend offen für die Nutzung von Social Media und erwarten, dass Social Media für die Informationsverbreitung und den Dialog unter Kapitalmarktakteuren weiter an Bedeutung gewinnen werden.
Laut der Umfrage "Social Media Survey 2019", die vom DVFA und dem IR Club gemeinsam durchgeführt wurde, erachten 58 % der befragten Analysten und Investoren Social Media als zumindest teilweise wichtig.
Weitere Ergebnisse:
* Jeder Dritte verfasst eigene Beiträge in Social Media.
* 47 % der Befragten wurden durch Social-Media-Beiträge dazu motiviert, weitere Recherchen zu einem Thema zu machen.
* 88 % der europäischen Investment Professionals betrachten die Unternehmenswebsite als nützliche Informationsquelle.
* LinkedIn ist für knapp jeden zweiten Umfrageteilnehmer der Social-Media-Kanal, den Unternehmen für die Kommunikation nutzen sollten.
* Sollte der persönliche Direktkontakt nicht möglich sein, wird der Dialog per E-Mail von den Befragten deutlich präferiert.
Campus Party 2011 Consumer Social Media SurveyJeffreyGroup
How do consumers view companies and brands that take an active role in communicating with their customers through social media? This survey reveals how consumers expect the brands they patronize to relate to them online, and the findings show that trust and perceptions of reliability increase when brands engage in real dialogue online. Consumers will listen, but they want to be heard as well. When the balance of brand communications favors two-way communication, the brand and its relationships benefit.
Discover the latest trends in lead generation, how to turn your economic development website into a lead generator, raise your game with site selection consultants and learn about the best practices in FDI attraction.
Forget “Best Practices;” what about “Worst Practices”? We take a step back and lift the veil on what economic developers are commonly getting wrong in their marketing efforts and how to change it. We’ll challenge you to take an honest look at your own program and decide: “Am I just repeating what everyone else is doing? Am I marketing, or politicking? Is my website working for me, or just working?”
Site selection consultants touch an estimated 40 percent of all location decisions in North America every year. So how can you and your organization build productive, working relationships with this important audience?
In this presentation, CEOs of three organizations that the site consultants rated “best in class” in DCI’s most recent “Winning Strategies in Economic Development Marketing” survey share their top tips for working with site selection consultants.
Learn why earned media works in shaping business decision maker's perceptions, lessons from various communities, and how to effectively tell your community's story.
In September 2014, the International Congress and Conference Association (ICCA) surveyed its members around the world to specifically explore how DMOs are currently managing the massive amounts of data they encounter on a daily basis in order to effect sales. ICCA hops to spark a discussion about CRM in order to improve CRM systems for use in convention sales.
Wondering how your economic development organization can successfully launch a talent attrition campaign or how your region can stand out amongst a sea of competition for skilled labor?
Two innovative talent attraction campaigns, Hello West Michigan and Imagine Pittsburgh, offer valuable insight into the unique approaches they are taking in attracting top talent, and DCI shares additional background based on our research of talent attraction campaigns across North America, through our blog series and the creation of our eBook, “10 Top Tips in Talent Attraction.”
In 1996, Development Counsellors International set out to provide the economic development community with a unique opportunity: a chance to hear from its target audience. With a comprehensive survey of corporate executives with site selection responsibilities, DCI sought to understand best practices in marketing places by going directly to the “customer” of the economic development world.
Since its inception, A View from Corporate America: Winning Strategies in Economic Development Marketing has become a valuable and highly regarded resource among economic development professionals. Now in its seventh iteration, Winning Strategies has expanded upon its original form to include questions on international business climates, as well as to provide an updated snapshot of corporate America in 2014.
This is the presentation that Andy Levine and Dariel Curren gave during IEDC's Annual Conference in Fort Worth, Texas.
How do you adapt to the new marketing landscape? This presentation takes a look at five winning traits of a strong economic development marketing program.
DCI surveyed a group of economic developers to find out the biggest challenges they face (both professional and personal), and whether or not they would encourage their child to become an economic developer.
There's no substitute for seeing a community firsthand - especially for site selectors who live and breathe business location decisions every day.
And since it's estimated that site selection consultants advise mid-sized to Fortune 500 companies on up to 40 percent of all business location decisions, it's critical for economic developers to get their communities on the radar of this key audience.
Bringing site selectors into your community for a hosted familiarization (FAM) tour is one of the most effective ways to do just this, allowing you to directly communicate and showcase your region's assets and advantages.
2. Methodology
• IEDC and DCI partnered to conduct a thirteen
question email survey of IEDC members
regarding their use of social media.
• 307 IEDC members completed the survey.
• Social media defined as “online tools that
allow groups of people to interact with one
another by exchanging content, opinions and
insight.”
3. Does your organization currently
use social media within your
communication efforts?
YES 57%
NO 43%
4. If you are not currently using
social media, please explain why.
26% Looking into it, learning about it, plan to begin using a
social media tactic soon
25% Doubt the effectiveness of social media in meeting
goals; believe there is no need to use social media
15% Lack staff/ resources
13% Lack the time to implement a social media strategy
12% Lack expertise, don’t know enough about it
7% Social media sites are prohibited by organization’s
policy
6% Have not considered using social media
N=122
5. NOTE: The
following questions How long has your organization
been using social media to
were asked only to
those who indicate
they are using
social media. promote your community?
100%
80%
63%
60%
30%
40%
20% 3% 4%
0%
less than 1 1-2 years 2-3 years more than 3
year years
6. How does your organization
manage social media efforts?
Full time staff member(s) who manage social 77%
media but have other responsibilities as well.
Part-time staff member/interns manage social 17%
media.
We outsource our social media efforts. 4%
Full time staff member(s) solely devoted to social 2%
media
7. On a scale of 1 (never) to 5 (very frequently),
how often you use social media to
communicate with each group below:
% to Answer “4” or “5”
• Within your organization 27%
• Regionally 41%
• Nationally/Internationally 30%
8. On a scale of 1 (never) and 5 (very frequently),
please rate how much time and effort your
organization spends on:
% to Answer “4” or “5”
• Facebook 36%
• LinkedIn 31%
• Microblogging/Twitter 29%
• Web videos 18%
• Your blog 17%
• Other 8%
• Third party blog sites 6%
• Podcasts 5%
9. Which social medium do you find most
valuable in communicating with
individuals within your region?
A LinkedIn 50%
B Facebook 40% 33% 30%
C Microblogging/Twitter 30%
D Your blog
20% 14%
E Other 11%
F Web videos 10% 6% 4%
2% 1%
G Third party blog sites
0%
H Podcasts A B C D E F G H
10. Which social medium do you find most
valuable in communicating with
individuals outside of your region?
A LinkedIn 50%
40%
B Facebook 40%
C Microblogging/Twitter
30% 23%
D Your blog 15%
E Other 20%
9% 7%
F Web videos 10% 5%
1% 0%
G Third party blog sites
0%
H Podcasts A B C D E F G H
11. When communicating with individuals within
your region, what type of information do you
share most on social media?
• Organization News 28%
• Project wins/Expansions/Retention 21%
• Support for local businesses 19%
• Local events 18%
• Other 14%
12. When communicating with individuals outside
of your region, what type of information do
you share most on social media?
• Project wins/expansions/retention 29%
• Information on your region’s quality of life 26%
• National ranking or media coverage on 17%
your region
• Other 15%
• Expert opinion 13%
13. NOTE: The following
questions were asked On a scale of 1 (least important) to 5
of all respondents,
whether or not they (most important), how important is social
currently use social
media in their media in your current marketing plan to
communication
efforts. individuals outside of your region?
40%
35% 31%
30% 26% 26%
25%
20% 14%
15%
10% 4%
5%
0%
Least important 2 3 4 Most important
1 5
14. How important will it become
in the next three years?
40% 36%
35% 28%
30%
25%
20% 14% 15%
15%
10% 5%
5%
0%
Least important 2 3 4 Most important
1 5
15. Which economic development organization
(excluding your own) do you find use social
media most effectively?
• 51% “Don’t know”
• ED organizations were mentioned by multiple
respondents: