The document summarizes the results of a survey of 105 US corporate executives and site selection consultants about their perceptions of Canada's business climate.
The key findings were:
1) Executives associate Canada with a high quality workforce.
2) Ontario is overwhelmingly the most considered location for projects in Canada, while many other regions are unknown.
3) Perceptions of Canada's business climate have improved over the past 5 years.
4) Different marketing tactics are most effective for reaching corporate executives versus site selection consultants.
Economic Development in Today's Competitive Market
A presentation by David Swenson from the York County Economic Development Board at the Greer Development Corporation's Annual Meeting on November 5, 2015 at Greer City Hall.
Deloitte’s pro bono and skills-based volunteering programs are key components of our commitment to leveraging the skills and experience of our people to make an impact that matters in our communities.
Organizations succeed or fail on the strength of their leadership—and yet many are taking an outdated approach to development. Today’s smart companies build leadership growth into their everyday systems and processes. Look again at opportunities to unleash potential.
Why Nonprofits Must Optimize the Year-End Fundraising ExperienceTechSoup
One-third of all online donations occur in the month of December, which means that every nonprofit organization must have a clear plan for optimizing its year-end fundraising strategy.
In 2019, the CauseMic crew set out to research, monitor, and benchmark donor engagement, the donation experience, and cultivation tactics across 152 nonprofit organizations. The result? A comprehensive overview of nonprofit engagement from all sizes and sectors. Explore their key findings and take away easy wins that your nonprofit can use to upgrade your year-end strategy right away, even if your campaign is already underway.
This session will uncover findings, including
> How easy is it to sign up to receive a nonprofit newsletter?
> How engaging were the cultivation emails?
> How many required fields were included on donation pages?
> What were the distractions throughout the donation process?
> How strong was the value proposition?
Economic Development in Today's Competitive Market
A presentation by David Swenson from the York County Economic Development Board at the Greer Development Corporation's Annual Meeting on November 5, 2015 at Greer City Hall.
Deloitte’s pro bono and skills-based volunteering programs are key components of our commitment to leveraging the skills and experience of our people to make an impact that matters in our communities.
Organizations succeed or fail on the strength of their leadership—and yet many are taking an outdated approach to development. Today’s smart companies build leadership growth into their everyday systems and processes. Look again at opportunities to unleash potential.
Why Nonprofits Must Optimize the Year-End Fundraising ExperienceTechSoup
One-third of all online donations occur in the month of December, which means that every nonprofit organization must have a clear plan for optimizing its year-end fundraising strategy.
In 2019, the CauseMic crew set out to research, monitor, and benchmark donor engagement, the donation experience, and cultivation tactics across 152 nonprofit organizations. The result? A comprehensive overview of nonprofit engagement from all sizes and sectors. Explore their key findings and take away easy wins that your nonprofit can use to upgrade your year-end strategy right away, even if your campaign is already underway.
This session will uncover findings, including
> How easy is it to sign up to receive a nonprofit newsletter?
> How engaging were the cultivation emails?
> How many required fields were included on donation pages?
> What were the distractions throughout the donation process?
> How strong was the value proposition?
Wild Card Management: How to Predict and Leverage a Disruptive Future | Jim ...UCICove
Uncertainty is the most significant source of both challenge and opportunity confronting About UCI Applied Innovation:
UCI Applied Innovation is a dynamic, innovative central platform for the UCI campus, entrepreneurs, inventors, the business community and investors to collaborate and move UCI research from lab to market.
About the Cove @ UCI:
To accelerate collaboration by better connecting innovation partners in Orange County, UCI Applied Innovation created the Cove, a physical, state-of-the-art hub for entrepreneurs to gather and navigate the resources available both on and off campus. The Cove is headquarters for UCI Applied Innovation, as well as houses several ecosystem partners including incubators, accelerators, angel investors, venture capitalists, mentors and legal experts.
Follow us on social media:
Facebook: @UCICove
Twitter: @UCICove
Instagram: @UCICove
LinkedIn: @UCIAppliedInnovation
For more information:
cove@uci.edu
http://innovation.uci.edu/
North Carolina General Assembly Fiscal Analyst Patrick McHugh, Ph.D., discusses economic incentives and related topics during this Dec. 5, 2013, discussion with the NCACC Economic Development Task Force.
Ken Berger, President & CEO of Charity Navigator, presentation at a conference at Harvard University (for their extension business school students) regarding Social Entrepreneurship and how it relates to Charity Navigator's work.
The latest study from the ADP Research Institute® presents key considerations for leaders to keep pace with the rapidly changing needs of a global workforce.
Why Volunteering Programs are no longer just for Large CompaniesGaurav Bhattacharya
Employee Volunteer Programs are no longer only for large companies!
With the latest generation of cloud-based solutions, any sized company can now afford a great employee volunteering platform.
Presentation from Stephen Phillips, Global Head of Business Information Services, Morgan Stanley providing an update on the work of the recently formed Knowledge & Information Management Special Interest Group. He provides additional insights into the new Chartered Knowledge Manager accreditation programme and work currently in hand to revisit the 1994 Hawley report, entitled “Information as an Asset: the new board agenda”.
Sarah Brennan, Principal Consultant, Talent Acquisition at Cornerstone OnDemand, provides easy-to-understand insights on:
o Evolution of the role of recruiting in business from reactive to strategic partners
o How a unified approach to looking at talent acquisition can benefit core HR and business drivers
o The impact employment branding and candidate experience have on influencing employee engagement and retention (and vice versa)
A strong relationship between HR and Finance is necessary for organizational success. However, many organizations continue to neglect how interrelated these two functions are and how critical it is that they work together. When HR and Finance work together, they can help identify and analyze organizational trends and strategies to drive positive, measurable outcomes.
This webinar will discuss the following topics:
- The current state of the relationship between HR & Finance
- Differences in the HR & Finance mindset
- Removing silos for overlapping objectives
- Forming cross-departmental teams for collaboration
- Sharing systems to streamline communication
Aligning HR & Finance: How ReddyIce Transformed to Market LeaderProformative, Inc.
Effectively managing resources is challenging for any company, and a lack of visibility into information on operational factors that impact margins and drive demand makes it nearly impossible. Despite the fact that companies dedicate 36 percent of revenues to human capital, many accept having less than 20/20 vision into the return they’re getting from this huge investment. How are companies leveraging technology to enable systems across the enterprise (from HR to Finance) to communicate with each other to deliver the real-time information company leaders need to optimize company investments, and the consumption of company resources.
Join us as Elliott Lester, VP of IT at ReddyIce shares how his company was able to leverage enterprise-wide visibility to break down operational silos, transform processes, improve product margins, and develop actionable metrics to drive the allocation of key company resources to transform from a company on the brink of extinction to a market leader with sustainable competitive advantage.
Manish Patel, Global Vice President of Collaborative Solutions, will join Elliott in sharing actionable advice for companies to leverage
A description of the Empowered PhXX diversity initiative combining regional economic development and skills based training for entrepreneurial support organizations.
Wild Card Management: How to Predict and Leverage a Disruptive Future | Jim ...UCICove
Uncertainty is the most significant source of both challenge and opportunity confronting About UCI Applied Innovation:
UCI Applied Innovation is a dynamic, innovative central platform for the UCI campus, entrepreneurs, inventors, the business community and investors to collaborate and move UCI research from lab to market.
About the Cove @ UCI:
To accelerate collaboration by better connecting innovation partners in Orange County, UCI Applied Innovation created the Cove, a physical, state-of-the-art hub for entrepreneurs to gather and navigate the resources available both on and off campus. The Cove is headquarters for UCI Applied Innovation, as well as houses several ecosystem partners including incubators, accelerators, angel investors, venture capitalists, mentors and legal experts.
Follow us on social media:
Facebook: @UCICove
Twitter: @UCICove
Instagram: @UCICove
LinkedIn: @UCIAppliedInnovation
For more information:
cove@uci.edu
http://innovation.uci.edu/
North Carolina General Assembly Fiscal Analyst Patrick McHugh, Ph.D., discusses economic incentives and related topics during this Dec. 5, 2013, discussion with the NCACC Economic Development Task Force.
Ken Berger, President & CEO of Charity Navigator, presentation at a conference at Harvard University (for their extension business school students) regarding Social Entrepreneurship and how it relates to Charity Navigator's work.
The latest study from the ADP Research Institute® presents key considerations for leaders to keep pace with the rapidly changing needs of a global workforce.
Why Volunteering Programs are no longer just for Large CompaniesGaurav Bhattacharya
Employee Volunteer Programs are no longer only for large companies!
With the latest generation of cloud-based solutions, any sized company can now afford a great employee volunteering platform.
Presentation from Stephen Phillips, Global Head of Business Information Services, Morgan Stanley providing an update on the work of the recently formed Knowledge & Information Management Special Interest Group. He provides additional insights into the new Chartered Knowledge Manager accreditation programme and work currently in hand to revisit the 1994 Hawley report, entitled “Information as an Asset: the new board agenda”.
Sarah Brennan, Principal Consultant, Talent Acquisition at Cornerstone OnDemand, provides easy-to-understand insights on:
o Evolution of the role of recruiting in business from reactive to strategic partners
o How a unified approach to looking at talent acquisition can benefit core HR and business drivers
o The impact employment branding and candidate experience have on influencing employee engagement and retention (and vice versa)
A strong relationship between HR and Finance is necessary for organizational success. However, many organizations continue to neglect how interrelated these two functions are and how critical it is that they work together. When HR and Finance work together, they can help identify and analyze organizational trends and strategies to drive positive, measurable outcomes.
This webinar will discuss the following topics:
- The current state of the relationship between HR & Finance
- Differences in the HR & Finance mindset
- Removing silos for overlapping objectives
- Forming cross-departmental teams for collaboration
- Sharing systems to streamline communication
Aligning HR & Finance: How ReddyIce Transformed to Market LeaderProformative, Inc.
Effectively managing resources is challenging for any company, and a lack of visibility into information on operational factors that impact margins and drive demand makes it nearly impossible. Despite the fact that companies dedicate 36 percent of revenues to human capital, many accept having less than 20/20 vision into the return they’re getting from this huge investment. How are companies leveraging technology to enable systems across the enterprise (from HR to Finance) to communicate with each other to deliver the real-time information company leaders need to optimize company investments, and the consumption of company resources.
Join us as Elliott Lester, VP of IT at ReddyIce shares how his company was able to leverage enterprise-wide visibility to break down operational silos, transform processes, improve product margins, and develop actionable metrics to drive the allocation of key company resources to transform from a company on the brink of extinction to a market leader with sustainable competitive advantage.
Manish Patel, Global Vice President of Collaborative Solutions, will join Elliott in sharing actionable advice for companies to leverage
A description of the Empowered PhXX diversity initiative combining regional economic development and skills based training for entrepreneurial support organizations.
Competing in Economic Development? Use BenchmarkingAtlas Integrated
As economic developers, each one of us is interested in what our peers are doing. The most admired EDOs always seem to be doing things a little bit differently, a little bit better. During this webinar, we will show you how certain communities are taking the time to find new, meaningful ways to measure their impact, adjust their tactics, and play on an entirely different level. Find out who the highest performing economic development organizations in the country are and what they are doing to stay on top.
Economic development organizations have been using economic development performance metrics for years. However, with differing viewpoints, metrics have gotten muddy and misunderstood.
Lucky for the profession...
In 2011, Atlas put together its first survey of EDO outcomes, to assist EDOs in planning their marketing, business attraction, and business retention programs. In 2014, IEDC published "Making it Count," a guide on metrics for high performing EDOs.
But...
In 2016, the general public is still weary about the value of economic development and what we do in our profession.
This presentation is our take on how economic developers can leverage metrics for their day to day and how it impacts the effect that they have on thier economy.
Atlas 7 Keys to High Performance Economic DevelopmentAtlas Integrated
Atlas Advertising CEO Ben Wright and Manager of Strategic Accounts Guillermo Mazier are joined by Janet Miller, from the Nashville Area Chamber of Commerce, Sara Dunnigan of the Greater Richmond Partnership, and Clint Kolby of the Brenham Economic Development Foundation to discuss 7 Keys to High Performance Economic Development.
To differentiate your message and strategy is to stand apart, to be unique, to tell a story unlike any others. In economic development, it means raising your community profile, and getting noticed as a viable option for companies all over the world.
Putting High Performance Economic Development into PracticeAtlas Integrated
Putting High Performance Economic Development into Practice: A Guide for Economic Development Leaders and their Boards | EDAC Performance Measurement in Economic Development Seminar
Have you ever wanted to show your board or your elected officials the value of economic development? View this ppt to find out how economic development organizations can measure/quantify the value of their promotional activities.
Monterey Bay Economic Partnership Regional Website Launch Atlas Integrated
The Monterey Bay Economic Partnership website was launched to promote the Monterey Bay Region as a top tier location for economic development and investment, in order to create new business opportunities and a dynamic job base. The partnership consists of public, private and civic entities located throughout the counties of Monterey, San Benito and Santa Cruz, united in the vision to increase prosperity and enhance the quality of life for all citizens.
Driving Key Account Growth: Planning and Execution to Access the White SpaceRichardson
Decreasing customer loyalty, higher expectations, and constant competitive threats are making forecasted business from your best customers anything but a certainty. The presentation will cover the following:
1. The guiding principles for excellence in strategic account planning
2. Quantitative and qualitative factors to consider in choosing accounts for strategic account planning
3. How to align to the customer’s strategy
Account plan execution
Atlas and leading economic development professionals are always trying to find ways to be more targeted, more precise, and more relevant to the needs of recruitment and retention prospects. As a way to help economic developers refine their marketing and business development offerings to prospects, Atlas presents “Four Things Economic Development Prospects Want"
Atlas High Performance Economic Development is a Team Sport - Pure MichiganAtlas Integrated
Atlas Advertising and Community Systems CEO Ben Wright presents "High Performance Economic Development is a Team Sport" to Pure Michigan Economic Development team in 2015, in Kalamazoo, Michigan
EDOs have been measuring their performance for years, but with differing viewpoints, metrics have gotten muddy and misunderstood. In 2011, Atlas put together its first survey of EDO outcomes to assist EDOs in planning their marketing, business attraction, and business retention programs.
Atlas CEO Ben Wright presents "Marketing for Success" at the International Economic Development Council's 2013 Marketing and Attraction Conference on October 3, 2013 in Philadelphia PA.
In a landscape of limited resources and heightened accountability, economic development organizations must know how to measure and communicate the value of their efforts. Based on feedback provided by participating IEDC respondents, attendees in this session will have an opportunity to benchmark the economic impact of their organizations versus those in over hundreds of other communities. Featuring case studies and illustrations of successful local and regional efforts, this panel will demonstrate how your community can compete in today's crowded economic development marketplace and add value for its citizens, businesses, and local stakeholders.
What you will learn:
• How to manage the conversation regarding the effectiveness of your community's economic development efforts
• Strategies for measuring success and communicating results to important stakeholders
• How economic development organizations of varying size and scope are adding value to their communities, and how their success can be replicated
Moderator: Ben Wright, Chief Executive Officer, Atlas Advertising, Denver, CO
Speakers:
• Barry G. Broome, President & CEO, Greater Phoenix Economic Council, Phoenix, AZ
• Susan Davenport, Vice President of Economic Development, Gainesville Area Chamber of Commerce and Council for Economic Outreach, Gainesville, FL
• Kenny McDonald, CEcD, Chief Economic Officer, Columbus2020, Columbus, OH
Participate in a conversation about the challenges in running a top-performing CDFI loan fund. We will share our tips and experiences and learn how we can help you meet your performance goals.
Atlas TIP Strategies Economic Development Marketing and the Future of Jobs Atlas Integrated
Atlas Advertising CEO and TIP Strategies Principal Jon Roberts discuss Economic Development Marketing and the Future of Jobs in this webinar. Topics include Job Creation, the Economy, Economic Development Marketing, and more.
Discover the latest trends in lead generation, how to turn your economic development website into a lead generator, raise your game with site selection consultants and learn about the best practices in FDI attraction.
Forget “Best Practices;” what about “Worst Practices”? We take a step back and lift the veil on what economic developers are commonly getting wrong in their marketing efforts and how to change it. We’ll challenge you to take an honest look at your own program and decide: “Am I just repeating what everyone else is doing? Am I marketing, or politicking? Is my website working for me, or just working?”
Site selection consultants touch an estimated 40 percent of all location decisions in North America every year. So how can you and your organization build productive, working relationships with this important audience?
In this presentation, CEOs of three organizations that the site consultants rated “best in class” in DCI’s most recent “Winning Strategies in Economic Development Marketing” survey share their top tips for working with site selection consultants.
Learn why earned media works in shaping business decision maker's perceptions, lessons from various communities, and how to effectively tell your community's story.
In September 2014, the International Congress and Conference Association (ICCA) surveyed its members around the world to specifically explore how DMOs are currently managing the massive amounts of data they encounter on a daily basis in order to effect sales. ICCA hops to spark a discussion about CRM in order to improve CRM systems for use in convention sales.
Wondering how your economic development organization can successfully launch a talent attrition campaign or how your region can stand out amongst a sea of competition for skilled labor?
Two innovative talent attraction campaigns, Hello West Michigan and Imagine Pittsburgh, offer valuable insight into the unique approaches they are taking in attracting top talent, and DCI shares additional background based on our research of talent attraction campaigns across North America, through our blog series and the creation of our eBook, “10 Top Tips in Talent Attraction.”
In 1996, Development Counsellors International set out to provide the economic development community with a unique opportunity: a chance to hear from its target audience. With a comprehensive survey of corporate executives with site selection responsibilities, DCI sought to understand best practices in marketing places by going directly to the “customer” of the economic development world.
Since its inception, A View from Corporate America: Winning Strategies in Economic Development Marketing has become a valuable and highly regarded resource among economic development professionals. Now in its seventh iteration, Winning Strategies has expanded upon its original form to include questions on international business climates, as well as to provide an updated snapshot of corporate America in 2014.
This is the presentation that Andy Levine and Dariel Curren gave during IEDC's Annual Conference in Fort Worth, Texas.
How do you adapt to the new marketing landscape? This presentation takes a look at five winning traits of a strong economic development marketing program.
DCI surveyed a group of economic developers to find out the biggest challenges they face (both professional and personal), and whether or not they would encourage their child to become an economic developer.
There's no substitute for seeing a community firsthand - especially for site selectors who live and breathe business location decisions every day.
And since it's estimated that site selection consultants advise mid-sized to Fortune 500 companies on up to 40 percent of all business location decisions, it's critical for economic developers to get their communities on the radar of this key audience.
Bringing site selectors into your community for a hosted familiarization (FAM) tour is one of the most effective ways to do just this, allowing you to directly communicate and showcase your region's assets and advantages.
A look at what to do when you want to launch a campaign to attract talent to your community. Plus some interesting data on why people relocate to different cities and the best opportunity for your community on who to attract to your region.
More from Development Counsellors International (20)
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Executives' Perceptions of Canada's Business Climate
1. A View from the Lower 48…
EXECUTIVES’ PERCEPTIONS
OF
CANADA’S BUSINESS CLIMATE
September 23, 2013
Andrew Levine, President/Chief Creative Officer &
Erin Bodine, Account Director, DCI
2. About DCI
DCI
About
1. The Leader in Marketing Places: Served 400+
cities, states, provinces, regions and countries since
1960.
2. In-depth Knowledge of Canadian Landscape:
Recent/current clients include
Calgary, Winnipeg, Saskatchewan, Toronto and Montreal.
3. Broad Range of Economic Development Marketing
Services: Media relations, lead generation, digital/social
media, talent attraction and research.
3. Winning Strategies in
Economic Development Marketing
Sixth Edition of Survey in 2011
(previous studies in
‘96, ‘99, ‘02, ‘05, ‘08)
Survey Audience: U.S.
1. Corporate executives with
site selection
responsibilities
2. Location advisors
4. Methodology
• Online survey with 10 questions conducted in
August, 2013
• Sent to 621 SSCs, corporate executives in U.S.
• 105 responses received for response rate of 17%
• Even split of responses (54 executives, 51 SSCs)
• Respondents offered $10 Starbucks/iTunes gift
card
6. Can you guess
what the respondents said?*
What are the first 3 words or phrases that
come to mind when you think of Canada?
1. _______________________
2. _______________________
3. _______________________
* Whoever gets closest wins $25 gift card to Tim Hortons for a double-double
7. List of Top 10 Words/Phrases
1.
2.
3.
4.
5.
Cold
Hockey
High quality workforce
Natural resources
Friendly
6.
7.
8.
9.
10.
Socialized Medicine
Expensive
Clean
Diverse
French
9. “Please describe your perception of
Canada's advantages (or value proposition)
for U.S. companies
looking to relocate or expand?”
10. Sample Responses for Canada’s Value
Proposition for Businesses
“Western Canada
(British Columbia) is an
Asian gateway.”
“Businessfriendly, R&D tax
advantages, reasonabl
y priced real estate.”
“Very strong base for
educated technical
employees.”
“Canada has always
maintained a neutral
stance on most
political and economic
issues.”
“Good access to
many US major
markets.”
“Ability to recruit
overseas talent
without red tape
of U.S.
Immigration
Policy.”
“Well educated
labor force and a
good business
climate.”
“Proximity to oil and gas.”
“Tax reform has made
Canada much more
competitive for North
American projects.”
“No health care cost to
employer.”
“Cost –competitiveness”
11. Top 5 Themes of Value Proposition
1. Stable, neutral and business-friendly government
2. Well-educated and quality workforce
3. Potential for lower business costs (labor, taxes)
4. Access to new markets
5. 15% of respondents indicated “none or don’t
know”
12. “Have you considered Canada for
a project in the last two years,
or
are you currently considering Canada
for an upcoming project?”
13. Executives Regularly
Consider Canada for Projects
Overall, a majority of decision makers (53.3%) had considered Canada
for a project in the last two years or were currently considering Canada
Site Selection Consultants
Corporate Executives
16. “From your perspective,
has Canada's business climate improved,
declined or stayed the same
in the past five years?”
17. Decision Makers Believe
Business Climate has Improved
Most executives surveyed believe Canada’s business climate has
improved in the past five years.
18. “Let's compare Canada and the United States.
For each of the following factors, which country
has a more favorable business environment.”
19. Canada Compared to United States
100.0%
80.0%
United States
More Favorable
60.0%
40.0%
Canada More
Favorable
20.0%
0.0%
20. “Please rate the business climates of the
following Canadian provinces
on a scale of 1 (Poor) to 5 (Excellent).”
28. Marketing Preferences Vary
Among SSCs and Executives
Top 5 Tactics for SSCs
Top 5 Tactics for Executives
1.
2.
3.
4.
5.
1.
2.
3.
4.
5.
Familiarization Tours
One-on-one Meetings
Special Events
Internet/Website
Media Relations/Publicity
Trade Shows/Conferences
Media Relations/Publicity
Internet/Website
One-on-one Meetings
Special Events
29. “In your opinion, which of these
economic development organizations
market their region effectively to
corporate executives and location advisors?”
30. Site Selection Consultants Consider
the Country’s Best EDOs
100.0%
80.0%
55.8%
60.0%
40.0%
32.7%
30.8%
28.8%
26.9%
25.0%
21.2%
20.0%
0.0%
Invest Toronto Development Winnipeg
Economic
Vancouver Economic Commission Calgary Economic Development Partnership Triangle (Waterloo Reg
Montreal International
Greater Halifax Technology
Canada's
32. 1. Executives Associate Canada with a
“High Quality Workforce”
• Among top words or phrases associated
with Canada
• Common theme for Canada’s perceived
value proposition
• Key asset as talent increasingly drives
location decisions
33. 2. Canada Regularly Considered
as a Project Location But…
• Ontario overwhelmingly leads the
consideration set (80.4%)
• Followed by British Colombia
(30.4%), Quebec (28.6%) and Alberta
(19.6%)
• All other provinces at 5% or less
34. 3. Much of Canada is a “Blank Slate”
to U.S. Executives
• Ontario/Toronto are well known
• Quebec/Montreal and British Colombia/
Vancouver have mid-level recognition
• For the remainder of regions/cities, a large
number of executives had “no opinion” of
individual business climates
35. 4. Perceptions of Canada’s Business
Climate Improving
• 44.8% of the respondents perceive an
improvement in the country’s business
climate vs. 6.7% that saw a decline
36. 5. Different Marketing Tactics to
Reach Different Audiences
• Best tactics for reaching corporate executives:
1) trade shows/conferences, 2) media relations/
publicity, 3) internet/website
• Site selection consultants are best reached via:
1) familiarization tours, 2) one-on-one
meetings, 3) special events