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Best Practices for
Economic Development
Industry Pages
The importance of an
EDO’s website can’t
be underestimated.
In fact, 47% of
executives said
they planned to
visit an EDOs
website in their
next search.
Now that’s a BIGdeal
With that in mind,
we’d like to share
with you 10 best
practices for
making sure your
industry pages are
on target.
1 Create a Landing Page
As the entry portal into your target industry
profiles, this is a page that should really pop
with simple, dynamic visuals or icons and
straight forward copy.
1 Create a Landing Page
Best Practices for Economic Development Industry Website Pages
Best Practices for Economic Development Industry Website Pages
Best Practices for Economic Development Industry Website Pages
Best Practices for Economic Development Industry Website Pages
2 Consider Navigation
2 Consider Navigation
In terms of navigation, there’s no right or wrong
way to get visitors from your entry portal to your
other landing pages. As long as visitors don’t get
lost on their way there, that’s all that matters.
Best Practices for Economic Development Industry Website Pages
Best Practices for Economic Development Industry Website Pages
Best Practices for Economic Development Industry Website Pages
Best Practices for Economic Development Industry Website Pages
Best Practices for Economic Development Industry Website Pages
Best Practices for Economic Development Industry Website Pages
3 Keep it Simple
3 Keep it Simple
There’s value in knowing that less is more. This
theory is especially true in how you describe
your industry. Keep it simple with a 90-100 word
paragraph description.
Best Practices for Economic Development Industry Website Pages
Best Practices for Economic Development Industry Website Pages
4 Block it Out
4 Block it Out
Calling out an industry's key stats and facts
including the number of employed workers in
the sector, GDP, etc., is a great way for visitors to
easily make a judgment about the industry.
Best Practices for Economic Development Industry Website Pages
Best Practices for Economic Development Industry Website Pages
Best Practices for Economic Development Industry Website Pages
Best Practices for Economic Development Industry Website Pages
5 Let Others Tell Your Story
5 Let Others Tell Your Story
According to Winning Strategies, word of mouth
marketing is still one of the most effective
tactics in convincing corporate executives to
move to a place. Add in quotes from your
companies about why they do business with you
for that extra boost of credibility.
Best Practices for Economic Development Industry Website Pages
Best Practices for Economic Development Industry Website Pages
Best Practices for Economic Development Industry Website Pages
Best Practices for Economic Development Industry Website Pages
6 Show Your Face
6 Show Your Face
Our industry is about relationship building. It’s
imperative that these landing pages include
contact information for the person responsible
for maintaining the data and insights for your
organization.
Best Practices for Economic Development Industry Website Pages
7 Give a Gift
7 Give a Gift
Of more content that is. Include downloadable
reports and fact sheets and be sure to track the
activity in Google Analytics for when you report
to your board.
Best Practices for Economic Development Industry Website Pages
Best Practices for Economic Development Industry Website Pages
8 Be Responsive
8 Be Responsive
Not only should you respond quickly to all
request for information, but ensuring that your
website is responsive design will help ensure a
more friendly user experience.
Best Practices for Economic Development Industry Website Pages
9 Know the Content
9 Know the Content
At minimum a Target Industry Profile page
should include: an overview of the industry, key
companies, workforce data, contact information
and an industry download.
Brief Industry Overview
CompaniesContact Info
Workforce Data
Downloadable Reports
10 Emulate the Best
Emulate the Best
Review the website’s of the EDOs that are
following these best practices and emulate the
tactics that make the most sense for your
organization.
10
Emulate the Best
A.

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Best Practices for Economic Development Industry Website Pages

  • 1. Best Practices for Economic Development Industry Pages
  • 2. The importance of an EDO’s website can’t be underestimated.
  • 3. In fact, 47% of executives said they planned to visit an EDOs website in their next search.
  • 4. Now that’s a BIGdeal
  • 5. With that in mind, we’d like to share with you 10 best practices for making sure your industry pages are on target.
  • 6. 1 Create a Landing Page
  • 7. As the entry portal into your target industry profiles, this is a page that should really pop with simple, dynamic visuals or icons and straight forward copy. 1 Create a Landing Page
  • 13. 2 Consider Navigation In terms of navigation, there’s no right or wrong way to get visitors from your entry portal to your other landing pages. As long as visitors don’t get lost on their way there, that’s all that matters.
  • 20. 3 Keep it Simple
  • 21. 3 Keep it Simple There’s value in knowing that less is more. This theory is especially true in how you describe your industry. Keep it simple with a 90-100 word paragraph description.
  • 24. 4 Block it Out
  • 25. 4 Block it Out Calling out an industry's key stats and facts including the number of employed workers in the sector, GDP, etc., is a great way for visitors to easily make a judgment about the industry.
  • 30. 5 Let Others Tell Your Story
  • 31. 5 Let Others Tell Your Story According to Winning Strategies, word of mouth marketing is still one of the most effective tactics in convincing corporate executives to move to a place. Add in quotes from your companies about why they do business with you for that extra boost of credibility.
  • 36. 6 Show Your Face
  • 37. 6 Show Your Face Our industry is about relationship building. It’s imperative that these landing pages include contact information for the person responsible for maintaining the data and insights for your organization.
  • 39. 7 Give a Gift
  • 40. 7 Give a Gift Of more content that is. Include downloadable reports and fact sheets and be sure to track the activity in Google Analytics for when you report to your board.
  • 44. 8 Be Responsive Not only should you respond quickly to all request for information, but ensuring that your website is responsive design will help ensure a more friendly user experience.
  • 46. 9 Know the Content
  • 47. 9 Know the Content At minimum a Target Industry Profile page should include: an overview of the industry, key companies, workforce data, contact information and an industry download.
  • 51. Emulate the Best Review the website’s of the EDOs that are following these best practices and emulate the tactics that make the most sense for your organization. 10
  • 53. A.

Editor's Notes

  1. Reviewed eight sites based on recent IEDC winners, but then also ones that we noticed are just following best practices for website design 2.0
  2. Almost every site that we reviewed had one main landing page that let people hop to other sites. Each of these had a stronger header image and then grouped the
  3. Made in Alabama uses a “hero” image that really makes the page pop. In addition, I like how they used images that were real-life
  4. Riverside does a great job of manipulating images here with a blue cover overlay and blurred images for each industry.
  5. Tullahoma does a good job of using flat icons
  6. Florida’s again just more examples of icon and overlays
  7. This really is how do you want to get people from your home page to your industry page and then once their on your industry page, how do you want them to get around
  8. For the home page, almost all had key industries in the top of navigation.
  9. Winnipeg “Key Industries” drop-down menu
  10. Montreal “Foreign Investments” drop-down menu
  11. San Diego EDC displays their industries with clickable icons, then parralax design
  12. Made in Alabama’s “Biosciences” paragraph: 95 words
  13. Riverside “Advanced Manufacturing” paragraph: 93 words
  14. Left: Calgary EDC’s infographic-like key stats. Upper right: Ashville outlines the science and tech industry Bottom right:
  15. Made in Alabama does a good job of displaying key stats for automotive manufacturing
  16. Greater MSP adds rankings and CEO quotes
  17. San Diego EDC added a quote from the president of the Maritime Alliance
  18. Montreal testimonial
  19. Tullahoma (this was on the side bar). Here, I’d recommenda specific quote for each industyr
  20. Asheville testimonial reel
  21. Florida had a ton of download options.
  22. Riverside and Winnipeg have easy-to-read platforms for mobile.