This document provides an agenda for a two-day social and mobile journalism workshop presented by Trinetizen Media. The workshop aims to teach participants how to use social media responsibly as journalists to gather, verify, produce and promote stories. It will cover key social media platforms like Twitter, Facebook, and YouTube and how to use mobile devices for journalism. The agenda is broken down into modules that will help journalists leverage social media to find story ideas, connect with audiences, and promote their work. Participants will learn skills like livestreaming, crowdsourcing, and video journalism.

1. presents
SOCIAL AND MOBILE
JOURNALISM WORKSHOP
April 6-7, 2015
© Copyright 2015: Trinetizen Media

2. AGENDA: SOCIAL AND MOBILE JOURNALISM WORKSHOP
1.0 INTRODUCTION
Welcome to Trinetizen Media’s social and mobile journalism workshop. We hope you will
actively participate in making this training successful.
Trinetizen Media is an independent media training company and consultancy based in
Kuala Lumpur, Malaysia.
As certified trainers, we have trained over 300 journalists, editors and photojournalists in
The Star, the No 1 English daily in Malaysia, Bernama, the national news agency and
RTM, the national broadcasting station and the Commonwealth Journalists Association
(Sarawak) from 2006-2015.
Our full suite of journalism courses include Basic Journalism, Basic Photojournalism,
Advance Photojournalism, Multimedia Journalism, Social Media Journalism, Business
Journalism and Mobile Video Journalism.
We have also trained over 500 senior management, executives and professionals in
multinationals, small-and-medium enterprises and non-governmental organisations on
social media, media relations, investor relations, crisis communications and effective
spokesperson communications.
We also consult with clients on formulating crisis communications plans and media
relations strategies for online and print media and continue to produce news and feature
stories for placements in targetted media.
2.0 OBJECTIVES
1. To conduct a two-day interactive and customized training on social media
journalism.
2. To learn to use social media apps responsibly on a daily basis to gather, source,
verify, produce and promote stories from your news organisation.
3. To connect, build and grow a community of followers and fans that are loyal to
your brand.
3.0 KEY BENEFITS AND LEARNING OUTCOMES
1. This two-day programme will help reporters and editors use social media
networks (eg: Twitter, Facebook, LinkedIn, Google+, YouTube, among others) as
a means to find new story ideas; connect with readers/viewers in new ways; and
promote their own work for the news organisation’s benefit.
2. Participants may already be using some of these tools, but the programme will
provide new tips and techniques, examine case studies and various examples by
other news organisations and set best practices and guidelines for planned
projects in future.

3. 3. The programme will also demystify the use of social and mobile apps and raise
the confidence of your management and staff on how to integrate social media in
their daily tasks and workflow management.
4.0 STRUCTURE AND PROGRAMME OUTLINE
DAY 1
9am – 10.15am
MODULE 1: SOCIAL MEDIA JOURNALISM
 Overview on the social media journalism
 Key trends in social media: Statistics in Malaysia, the region and the world
 Social networks and the power of friends, fans, followers and commenters
 Why news organisation can’t afford to ignore social media
 Case studies: MH370 and MH17
10.15am – 10.30am – Tea-break
10.30am – 11.30am
MODULE 2: SOCIAL MEDIA AND THE NEWS ORGANISATION
 New concepts in journalism: Shareable media, Livestreaming, Crowdsourcing,
Community Management, Story Aggregation and Curation.
 Live streaming: Live blogging, live tweets, live video
 Apps: CoverItLive, YouTube Live, Google+ Hangout
 Case studies and examples: How are news organisations using social media
Exercise:
1. CoverItLive: Moderate and contribute to a live forum of a simulated live event
2. Manage and moderate a Google+ Hangout
11.30am – 1pm
MODULE 3: TWITTER (PART 1)
 App run-through: Learn basic and advanced feature sets of Twitter
 Shortlinks (bit.ly and tinyurl.com) and hashtags
 Twitter clients and apps: Hootsuite, Tweetdeck, Ubersocial
1pm – 2pm: Lunch
2pm – 3.15pm
MODULE 3: TWITTER (PART 2)
 Uploading photos and videos
 Creating lists
 Covering live events
 Best practices and guidelines for journalists
 Case studies: Examples of use of Twitter
Exercise:
1. Twitter speed quiz
2. Create 140-character blurbs of stories with short URLs.
3. Twitter scenarios – fielding tweets in real-time.

4. 3.15pm– 3.30pm: Tea break
3.30pm – 5pm
MODULE 4: FROM BYLINES TO PERSONAL BRANDING
 You are already a brand ambassador for your media organisation. How to use best
practices in your social media profiles to promote your media organisation
 Taking the leap from bylines to personal branding
 Adding value: Shameless plugging vs authentic engagement
 Leveraging on professional networks: LinkedIn Groups, Facebook Groups,
Google+ Groups and various online journalists associations and networks.
Exercise: Map out your personal brand for the next six months
DAY 2:
9am – 10.15am
MODULE 5: FACEBOOK (PART 1)
 App run-through: Learn basics and advanced feature sets of Facebook
 Creating a Page, Event, Group, Lists
 Following newsmakers on Facebook and sourcing for story ideas
 Uploading photos, videos, organizing, tagging and lists
Exercise:
1.Create a page on Facebook
2.Create a list of newsmakers to follow
10.15am – 10.30am – Tea-break
10.30am – 11am
MODULE 5: FACEBOOK (PART 2)
 Best Practices and Dos and Don’ts for journalists on Facebook
 Social Media Policy: Setting a framework of interactions on Facebook.
 Discussion: Comparison feature set Facebook, Google+ and LinkedIn.
 Case studies: Successful use of Facebook by reporters and news orgs
11am – 1pm
MODULE 6: MOBILE JOURNALISM (PART 1)
 Doing it all on one device. Useful apps on Smartphone eg. iPhone, Android Phone,
Windows Phone, Blackberry, iPad and Tablets
 Apps to file stories
 Apps for capturing and editing photos, audio and video
 Examples of news organizations using Instagram, Vine, Storify or Storyful
1pm – 2pm: Lunch
2pm – 3.15pm
MODULE 6: MOBILE JOURNALISM (PART 2)
 Basic video terminology, camera angles: wide shot, medium shot, close up
 Framing - rule of thirds, lead space, headroom
 Movement - panning & zooming
 Lighting
 Extra shots: establishing shots, cutaways

5.  Shooting with your smartphone
Exercise: Shoot and upload video on YouTube, basic online editing and mixing of audio
3.15pm – 3.30pm: Teabreak
3.30pm – 4.30pm
MODULE 7: METRICS AND KPIs
 Defining Key Performance Indicators in Social Journalism
- Quantity: Pageviews, visitors, posts, comments, tweets, re-tweets, clicks to
shortlinks, number of fans, followers, commenters, subscribers, number of
embeds and downloads, new subscribers
- Quality: Conversations, engagement, positive comments, pass-along or buzz
value, useful feedback, story ideas for follow-ups or new angles, new sources
 Free tools to track, monitor and measure results.
4.30pm – 5pm
- Summary by facilitators.
- Feedback form and certificate presentation

6. JULIAN MATTHEWS,
Diploma in Multimedia Production, SAE, New Zealand,
Certified by Human Resource Development Council
Digital media trainer Julian Matthews is one of the pioneers in
online journalism in Malaysia.
He was the first Malaysian correspondent for AsiaBizTech.com,
a Nikkei Business Publications, Inc (NBP) website based in
Silicon Valley in 1997 and the Malaysian correspondent for
Nikkei Electronics Asia, also published by NBP, for 14 years.
Besides NBP, he was also at various times, the Malaysian correspondent for some of
the most prominent online technology and business publishers in the Asia Pacific region
including CNET, ZDNet and Newsbytes, a Washington Post-Newsweek subsidiary.
As a journalist, Julian has contributed to the New Straits Times, The Star and The Edge
in Malaysia and the New Zealand Herald. He is skilled in writing and editing news
stories as well as doing analyses and features for print and online publications.
Julian began his career as a freelancer for New Straits Times, and then as a journalist
with The Star in 1984. He switched to travel writing in 1989 and won the Tourist
Development Corporation’s Best Travel Writer award that same year.
Since 1991, he has established a career as a professional business and technology
writer for various corporations, trade publications, magazines and online media.
As a web designer, he has developed various websites with strong emphasis on
marketing niche services and raising awareness for non-government organisations.
As a media consultant, Julian has extended corporate writing services to companies
such as IBM, HP, Accenture and Nestlé.
Julian designed, developed and presented over 30 workshops on Multimedia Journalism,
Social Media Journalism and Mobile Video Journalism for reporters, editors and
photographers of The Star, Bernama and RTM which he designed and developed
specifically for media professionals transitioning to online media.
As a trainer, Julian has trained executives and senior management of multinationals on
Effective Media Relations, Effective Investor Relations, Online Advertising, Online
Marketing, Corporate Social Media and Crisis Communications.
Cited in Asia’s Media Innovators by Stephen Quinn (Konrad Adenauer Stiftung)
(The Star Group in Malaysia) also employed former Star journalists Julian and Anita
Matthews as multimedia trainers. “We prefer to outsource because we have lots of good
trainers in KL. And our training manager is on-board when it comes to multimedia,”
Asohan (Aryaduray, former editor for new media) said. In the multimedia training
courses Star journalists learned how to create their own slide show and put it on the
Internet, shoot video, and use 3G phones to take pictures. They practised how to make
a story out of the content they gathered and how to find information on the Internet. On
the last day they had to create a multimedia story and put it on the Net.

7. JOHANN ANNUAR
B. Engg, National University of Singapore
Dip, International Humanitarian Assistance,
Fordham University, New York
Johann has been involved in videography for 12 years and runs
his own marketing and branding consultancy. He has been
actively involved in training journalists and editors in video
journalism since 2012. He also occasionally submits travel
articles to newspapers and magazines.
Johann first began dabbling with videography while he was the
Communications Officer for the 1st Singapore Mt Everest
Expedition in 1998. He filmed and edited video that was
subsequently transmitted via 128Kbps satellite link from base
camp to Singapore for screening on broadcast news.
He was also responsible for a plethora of communications equipment including two-way
radios, satellite communications gear computer systems, video and photo acquisition,
editing and dissemination and a solar power grid -- all of which was transported uphill by
yak. He also initiated and maintained relationships with relevant Nepalese companies
and bodies to facilitate communications for the expedition.
Upon graduation, he started his own video production company with three partners to
produce corporate videos, short films, documentaries and provide IT solutions for
various SMEs and MNCs including a web video solution for international financial
conglomerate Citigroup. In 1999, Johann was the technical director for the 1st
Singaporean digitally filmed and projected movie called Clocks & Cockroaches, which
sold out at GV Great World City cinemas for a week. He has also consulted on various
theatre productions as a multimedia director for performances that melded traditional
theatre with video. In 2003-4, Johann spent a year and a half on a cycling expedition
from Turkey to New Zealand with a friend and updated sponsors and fans with videos,
photos and posts at a blog called No Punctures Please.
On his return, Johann joined, muvee, a pioneer automated video editing software
company that used a patented technology that for users to create professional-quality
instant home movies out of unedited video, photos and music. As its Style Director, he
conceptualised the video and audio style templates for use with company’s video editing
software.
Johann is also involved in humanitarian work and serves as a board member of the
Medecins Sans Frontieres (MSF) in Hong Kong. He started as a volunteer for a
Singaporean NGO for post-tsunami recovery work, leading a health and hygiene
education team into Sumatra for multiple missions over a two-year period. Later, he
joined as a logistician for MSF and served in missions covering the Kenyan post-election
violence and the earthquake in Sichuan, China. He is also the manager and board
member of Kampung Temasek, a non-profit, outdoor, eco-education centre in south
Johore. His personal motto is: “If you’re not living on the edge, you’re taking up too much
space”.

8. TESTIMONIALS OF PREVIOUS PARTICIPANTS
“Being a ‘warga emas’ (senior citizen) I found the course to be very beneficial. The
delivery by Mr Matthews was also excellent,” Hussain Ali, deputy chief sub-editor,
Bernama
"It's a good session where I can actually revive what I've gained earlier from Stephen
Quinn's course back in 2009. Impressed that social media is actually expanding and lots
can be done in journalism by using social media tools -- as what is taught through this
course,” Nabilah Saleh, journalist, Bernama
“Informative, an eye-opener for me,” Nuruljannah, journalist, BernamaTV
"I have learned many interesting tips from Julian Matthews and could use them in my
current and future job scope,” Wan Asmanizan Wan Ahmad Najib, editorial executive,
Bernama
“The programme has provided me with the basic and advance knowledge about social
media and its benefits to be used in my journalistic profession,” Siti Hawa Othman,
Assignment Editor/AV
“Since I was not so internet-savvy, this programme opened my eyes. I know now that
social media can help me in my work as a journalist,” Farhanah Azmi, journalist.
“The trainer has good knowledge of the subject that he was presenting. Very informative
and an eye opener to social media tools,” Jaiarajo Letchumanan, sub-editor, Bernama
“I never knew there was so much I didn't know about social media. About how to connect
different media (Facebook, Twitter, blogs) and how to sync them to better manage and
update them. Thanks for showing me the tricks and short cuts, we should do this more
often,” Suraya Ali, journalist, Bernama
“Excellent teaching material and passionate trainer in Julian Matthews,” Leanne Goh,
acting group chief editor, The Star
“Benefitted tremendously from this workshop! Thanks a lot,” Veera Pandiyan Manickam,
associate editor, The Star
“This is my 4th course with Trinetizen Media and all four courses have been excellent!”
Andrew Sia, chief reporter, The Star
“A great fun way to get quickly updated on what social media can offer,”
P. Gunasegaram, former managing editor of The Star, currently founding editor, KiniBiz
“Great stuff, good ideas. You know your stuff and it helps,” BK Sidhu, news editor, The
Star
“Julian is a good facilitator who knows his stuff and provides lots of great, relevant
resource material. As a bonus, he is easily contactable to answer queries even after the
training session,” Tan Shiow Chin, journalist, The Star

9. 1
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Module 1:
Social Media
Journalism
2
Early days…

10. 2
3
4
The Internet circa 1995

11. 3
5
Internet in 2015
6

12. 4
7
MH370: Wall-to-wall coverage
8

13. 5
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Where is everyone?
1.39 billion monthly active users
Malaysia: >16.8 million
1b unique users/month, 6b hrs watched/month
100hrs of video uploaded/1 min
284m monthly active users
Malaysia: >1m
700 million active users/month
347m registered users
Malaysia: >2m
300m active users
Malaysia: ?
300 million active users/month
229 million blogs
76.5 million blogs
70 million users
10
Sources: Statista(Q4, 2014), Facebook (Q1, 2015), Socialbakers.com ,YouTube , GreyReview,
Google, Tumblr, Instagram, DMR

14. 6
11
People “formerly known as viewers”
• Spoilt for choice
• Media agnostic: No single
product/brand/channel loyalty
• Frustrated with all-in-one package, want
customized-for-me media
• Want to be part of process, more engagement
• Increasingly social media-savvy and
empowered
• Emerging as new generation of video
producers, creative class of their own
1212
People are increasingly
spending more time in
social and mobile media
than any other media
“Fish where the fish are!”

15. 7
13
Living in a selfie world
14
Newsmakers are self-publishing

16. 8
15
Celebs have reach + influence
Twitter:
@LisaSurihani : 2.61m Followers
@zizanrajalawak : 1.93m Followers
Facebook Fan Page:
Zizan Razak : 3.56m likes
Lisa Surihani : 2.75m likes
* As of March 29, 2015
Twitter:
@bharianmy : 790k Followers
@StarOnline : 511k Followers
@hmetromy : 369k Followers
@bernamadotcom: 289k Followers
@umonline : 238k Followers
Facebook Fan Page:
Berita Harian : 2.72m likes
Harian Metro : 2.33m likes
Sinar Harian : 1.91m likes
Utusan Online : 1.38m likes
TheStarOnline : 400k likes
Bernama : 201k likes
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Reporters have alternative selves

17. 9
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Reporters are sourcing ideas for
stories from social networks
18
Case study

18. 10
19
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Challenges
• Fear of change: Journalists, editors not savvy
with explosion of new apps and tools
• Online/mobile not fully embraced by
management nor developed as independent entity
• Resources squeezed, management does not
want to spend money on new tools, training
• New journalists: Not a vocation, copy and paste
culture, attitude, lack of initiative
• Silo thinking in editorial/sections/ad depts
• Online and mobile news sites not generating
enough revenue
• A few big media setting up paywalls (may fail)
• Competition from unlikely competitors continues
to grow

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Opportunities
• Early days yet. Never too late to learn,
vast resources to learn new skills eg:
MOOCs
• You can tap into the public as sources of
for story ideas, quotes, photos, videos like
never before
• More accountability, transparency and
community participation in the journalism
process. Engage them!
• You can become a brand: Individual
journalists/editors may be able to break out
on their own and create new ventures for
the company or themselves.
22
Objectives of this training
•Learn how to use social and mobile
applications and tools as part of your online
skill sets
•Learn to use these apps responsibly on a
daily basis to gather, source, verify, produce
and promote stories from your news
organisation
•Connect, build and grow a community of
followers and fans that are loyal to your brand
•Understand social media from a news
business perspective

20. 12
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1:“It’s never too late to learn,”
says Haji Mohamed Abu Hassan, 64-year-old
retired school teacher, Kg Jana Sambungan,
Kamunting. Named oldest Malaysian webmaster
by fan at that time, after winning more than 35
awards for website design.
Published in Golden Surfers, CNet
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2: No test, no licence, no passport.
You alone determine how far you
can go…

21. 13
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3: The WAO story: Why it matters
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“Technology is nothing. What's
important is that you have a faith
in people, that they're basically
good and smart, and if you give
them tools, they'll do wonderful
things with them,”
Steve Jobs

22. 14
27
Hint: Share some stuff and start the conversation.

23. 1
1
Module 2:
Social media and the
news organisation
2
“57 channels and nothing on” –
B.Springsteen

24. 2
3
Challenges to broadcast media
• Decentralization of video
• Fragmentation of audience
• Video on varied screens, mobile
• Emergence of a generation of video
snackers to season-bingers
• “Good enough” mentality. No need for
broadcast quality
• Dark cloud of copyright, no differentiator
between premium and free, can’t compete
with free
• Survival may be dependent on online ad
model
4
Multi-screen watchers

25. 3
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Why social media?
1. We cannot be everywhere: social media allows
us to access the masses to get leads, photos,
videos, generate story ideas, connect to
sources.
2. Traffic from social networks on the rise:
referrals to news sites from blogs, Twitter,
Facebook, photo/video sites are on the rise.*
3. Social and mobile skill sets enable us to tell our
stories in new ways. We can shape
conversations, engage communities, create and
moderate discussions and deliver a better news
experience.
4. Explosion of new apps and tools driving
innovation on how media is consumed, created,
distributed, shared and enjoyed.
* Link: http://bit.ly/socmedj
6
New roles in journalism/publishing
• Web editor
• Community developer
• Search engine optimizer (SEO)
• Multimedia producer
• Digital content producer
• Database programmer
• Data visualization programmer
• Content aggregator or curator
• Director of audience engagement or development
• “Seeking nerdy journalist or journalism
nerd” *
* Actual advert for a new publication

26. 4
7
New concepts in journalism
• Spreadable media
• Livestreaming
• Crowdsourcing
• Aggregation & Curation
• Community Building
• Hyperlocalism
8
What is spreadable media?
• Henry Jenkins* coins the phrase
spreadable media – to challenge the
metaphor of viral media.
• Viral = connotation is an infection or
contagion you involuntarily give to others
• Spreadable = media you find compelling
and consciously make a choice to pass on
to others via links, posts, social networks,
microblogging, sharing widgets. Motivated
circulation from the grassroots level.
* Provost Professor of Communication, Journalism, and Cinematic Arts,
USC Annenberg School for Communication

27. 5
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Spreadable media
• Power of word-of-mouse: Aggregators,
curators, filters, communicators, evangelizers,
influencers, messaging mavens, content spreaders,
gossip-mongers, antagonizers, community organizers.
• “Earned media” - Content is shared voluntarily
through email, chat, linking, blogs, forums and social
networks (as opposed to paid media eg print ads,
billboards, TVCs)
• Pass-along value – News deemed of value to tell
a friend, a relative, a follower, a fan. It has some
contextual meaning – funny, political, geographical,
historical, societal. “Do your best, link to the rest.”
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Spreadable media: Connect + value

28. 6
11
2.Connect1.Listen
4.Measure
3. Add Value
12
Google tips

29. 7
13
10 Google Tips
1. Capitalization, quotation marks: Google searches
are NOT case sensitive. Searches for najib razak, Najib
Razak, and nAjiB rAzaK will all return the same results.
Use “quotes” to home-in with specific search
2. Limit to .my sites, - (minus to exclude sites)
Example 1: “najib razak” site:my
Example 2: “najib razak” site: gov.my, “najib razak” -my
3. Either OR. If you want to include either this or that in
result list, use the OR operator (must be upper-case).
Example: rosmah OR najib site:my (Leave out the OR,
Google returns pages that include both terms)
14
4. Try searching News, Images
5. Finding specific Filetypes
Go to Google > Advanced Search.
Try finding Acrobat (pdf), Powerpoint (pps), Word
(doc) Excel spreadsheet (xls) files.
Eg: filetype:xls site:bnm.gov.my
6. Older stuff and newer stuff
Old: Try Google Cached, or www.archive.org
New: Enter keyword, click Search, More, Updates
7. Find definitions, synonyms
eg: define:dodecagon

30. 8
15
8. Tools: Calculator, Metric/Currency
Conversion
Eg 1: 233 square feet in square meter OR
233 sq ft =? sq m
Eg 2: USD in ringgit, 5.6 million British pounds
in MYR
Eg 3: half a cup in teaspoons
9. Flight details
Eg 1: mh123
Eg 2: flights from kuala lumpur to langkawi
10. Weather, time,
Eg 1: weather kuala lumpur
Eg 2: time london
16
Monitor keywords using Alerts
1. Monitor specific keyword with Alerts
2. Get an email everytime someone mentions
a company, a personality, a subject matter,
anything that interests you.
3. Popular alert services:
Google Alerts:
http://www.google.com/alerts
Yahoo Alerts:
http://alerts.yahoo.com
Twitter alerts:
http://www.tweetalarm.com

31. 9
17
RSS
• Rich Site Summary/Really Simple Syndication
is a method to syndicate your web content out
to users.
• RSS feeds benefit readers who want to
subscribe to timely updates from their favourite
blogs or websites or to aggregate feeds from
many sites into one place.
• Most blog software generates an automatic
RSS feed for others to “subscribe” to that blog.
• Subscribers can use a dedicated software
called an RSS reader to scan updates quickly.
Popular web-based RSS readers: Feedly,
Netvibes.
18
Using RSS
1. Monitor News, Press releases, Blogs:
Star: http://thestar.com.my/rss/
RMP: http://www.rmp.gov.my/filebase/mainhtm/beritarss-1.xml
KSN: http://www.pmo.gov.my/ksn/rss.php
MOH: http://feeds.feedburner.com/ikdn/
FMT: http://www.freemalaysiatoday.com/feed/rss/
2. Monitor Facebook Pages:
• Copy and paste this link into the new document:
http://www.facebook.com/feeds/page.php?format=atom10&id=PASTE_ID_HERE
• Find Facebook Page ID: http://findmyfacebookid.com/
• Paste ID number in “PASTE_ID_HERE”
• Copy feed in Feedly, Netvibes

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Livestreaming
• One definition: Producing and pushing
out content to users in real-time
• Examples: live blogging, live tweets, live
chats, live forums, live video
• Applications: Blogs, Twitter,
CoverItLive, Livestream, Ustream.tv
Google+ Hangout, Meerkat, Periscope
20
The Guardian: MH370 live blog
The Guardian MH370 liveblog

33. 11
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Live blog: Haiti Quake in Guardian
http://www.guardian.co.uk/news/blog/2010/jan/13/haiti-earthquake
22
Tips on live blogging
1. Make sure you have enough battery
power or plug in to a power outlet
2. Internet access must be reliable
3. Time-stamp updates and post above the
previous one, freshest take at the top.
4. Follow sports-style reporting: a mix of
play-by-play reporting with analysis and
colour
5. Attribute information and maintain
accuracy

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23
Tips on live blogging
6. Tell readers when you are still working to
verify something as factual
7. If in doubt, leave out
8. Tone: Witty asides are okay for a lifestyle
event but not a plane crash
9. Posting audio clips or digital photos fast
requires practice
10.Best used for controlled events – a
seminar, court case, parliament, public
forum, concert, sports event in which
little movement required
24
Tips on attribution
• Always ask for permission: even though you
are their ‘friend’ on social networks doesn’t mean
they want to be quoted. Respect privacy.
• Be skeptical: Photos, videos can be manipulated
• Always attribute to primary source: plagiarism
can get you in serious trouble
• Find and link to primary source. For images:
Use tineye.com, images.google.com
• Caveat: “This information as yet to be verified
through independent sources”
Link: http://stevebuttry.wordpress.com/2011/10/31/you-can-quote-me-on-that-advice-on-attribution-for-
journalists/

35. 13
25
Verifying information on social media
• Examine profile: bio,
links, email, previous
updates, retweets,
friends, followers
• Check time of update
esp. breaking news
• Check photos, location,
correlate with other
tweets, updates
• Send email, message,
ask for photos
Source:
http://stevebuttry.wordpress.com/2013/01/21/how-to-verify-information-from-tweets-check-it-out/
26
Social media policy for journalists
Eg 1: ABC.com.au
• Do not mix the professional and the personal
in ways likely to bring the ABC into disrepute.
• Do not undermine your effectiveness at work.
• Do not imply ABC endorsement of your
personal views.
• Do not disclose confidential information
obtained through work.
Source: http://about.abc.net.au/reports-publications/use-of-social-media-policy/

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27
• Emerging as one of the best tools to liveblog
• Uses: Minute-by-minute live blogging an
event, Q & A, sports coverage, weekly chats
• Can embed anywhere
• Allows for moderation
or instantly publish
commentary
• Quick polls
Features
• Upload pics, audio and
video.
• Newsflash and
scoreboard
• Instant replay when
done
28
Examples of use of CoverItLive
• Anil Netto: anilnetto.com
http://anilnetto.com/malaysian-politics/live-
the-big-debate-soi-lek-vs-guan-eng/
• NST Live
http://nst-live.blogspot.com/
• Oscars Live Content Wall
http://www.coveritlive.com/index.php?option=com_
content&task=view&id=420

37. 15
29
Example: anilnetto.com
http://anilnetto.com/democracy/live-perak-state-assembly-sitting-2/
30
Livestream : Ubah.tv

38. 16
31
Google+ Hangout: Sarah Hill/KOMU
http://www.youtube.com/watch?v=xvdhSH3nGZI
32
Social media news curation tools
Example 1: Joplin before and after the
tornado: http://bit.ly/joplinstory
Example 2: Rory McIlroy win at US Open
http://bit.ly/rorymcilroy
Example 1: Covering a fire
http://bit.ly/storifylah
Example 2: Saudi Arabia’s women drivers
http://bit.ly/saudidrive
Example 3: The Star GE13 coverage
http://bit.ly/starge13
Emerging curation and aggregation tools ie
Storify, Storyful, Keepstream, Curated.by
being used to pull together a stream of
tweets, status updates, pics and videos on
the fly.

39. 17
33
Crowdsourcing: Capture Cincinnati
Engaging community through pics
34
Crowdsourced photo project
• Project started in 2007 by Cincinnati
Enquirer. Readers submitted photos to be
published in a coffee-table book and DVD.
• Successfully sold out, repeated in 2008 and
2009.
• 1,396 photographers submitted 24,395
photos, and 2,473,484 votes cast in ‘09
• Those who submitted/voted were given
discounts on book, eligible for prizes, asked
to promote pics/site to family and friends via
email, blogs, Twitter and Facebook.

40. 18
35
The Guardian and MPs’ expenses
Invited readers to dig through 458,832 pages of
documents of British MPs' expenses to flag up individual
claims, or documents that merit further investigation. Over
25,000 took part and to-date sifted through over 200,000
pages.
The exercise uncovered various
suspicious claims of seeming
extravagance or over-claiming
of items of furniture, electrical
goods, refurbishments and food.
http://mps-expenses.guardian.co.uk/
36
Mumbai 2008 attack:
Victims list using Google Docs

41. 19
37
Haze: Singaporeans crowdsource
price and source of N95 masks
http://bit.ly/n95maskssg
38
Hyperlocalism: SeeClickFix
• Allows anyone to file a report and track non-
emergency issues (potholes, graffiti, broken
street lights, vandalized playgrounds, etc)
anywhere in the world via the internet.
• Instantly informs local councils, community
groups, media organizations and
governments to “fix” issue
• Empowers communities to improve their
neighbourhoods.
• News sites use it to draw visitors and fish for
stories.
• Similar:http://www.fixmystreet.com

42. 20
39
Example of SeeClickFix in action
Residents point out suspicious activity in
neighborhood. New Haven Police Dept Tactical
Narcotics Unit alerted, conduct surveillance and
sting operation. Police arrest heroin dealer and
buyer and seize 10 packets of heroin.
Link:
http://www.seeclickfix.com/issues/3998
Pothole problem resolved
Link:
http://www.boston.com/yourtow
n/newton/seeclickfix/
40
http://www.malaysiacrime.com/

43. 21
41
Case study: Ushahidi
• Aggregates information
from the public via
SMS/MMS/email and
visualizes the data on a
map or timeline
• Useful when real-time
responses needed: eg
crisis or disaster, flu
outbreak, election
watch.
• 1st used to map reports of violence in Kenya after the post-
election fallout at the beginning of 2008; used by AlJazeera
for War on Gaza in 2008-09; used in Indian election in 2009
for voter reports; used to map flood in Queensland 2011
42
Exercise: Social media event/story
• Discuss in teams your upcoming event/story
• Social media reach: Build-up to the
event/story
• Think of the hashtags, visuals, infographics,
photos and videos you will use
• What conversations can you trigger on
social media?
• Write a few creative tweets on the upcoming
event/story
• Write a creative status update on Facebook
on the upcoming event/story

44. 22
43
“In the past you were what you
owned. Now you are what you
share,”
Charles Leadbeater

45. 1
1
Module 3: Twitter
2
Twitter in Plain English
http://www.youtube.com/watch?v=ddO9idmax0o
Copyright: Lee and Sachi LeFever, Commoncraft

46. 2
3
Twitter in action: Plane crash!
http://www.youtube.com/watch?v=imDFSnklB0k
4

47. 3
5
From Twitter to Front page
6
Lessons
• 1-PERSON: A single person with a smartphone
can make a huge impact globally
• 2-WAY: Some characteristics of social media:
speed, amplification, pass-along value,
archival, offers instant feedback and more
engagement
• LIKE-ME: People care more when it’s someone
“like me”: more human, more real, more visual,
more believable, more authentic

48. 4
7
Would you trust a surgeon who
tweeted your operation?
8

49. 5
9
“Water me, please!”
10
Twitter 101
1.TWEET: A tweet is 140 characters long
2.RETWEET: re-tweet other tweets you think
are worth repeating
3.REPLY: @username: used to reply to
someone or engage in a conversation or as a
hat tip. This a public tweet everyone can see.
Eg: @username “message”
4.DIRECT MESSAGE: dm or d followed by
space, then name of person eg: d username
message OR click > Direct messages
* You can send private message to someone
only if they follow you.

50. 6
11
Short links
• Helps reduce character space. Became
popular with rise of Twitter
• Popular services: tinyurl.com, bit.ly
• Others: is.gd, snipurl.com, tr.im
• When posting a link, use Topsy.com to find
out how popular/timely the link already is
and whether your friends have already
tweeted/posted it.
• Bit.ly provides transparent stats: Add + sign
at the end of shortlink eg: bit.ly/123456+
1. 2.
12
Twitter 101: Using #hashtags
• The Hash Tag aka Pound Symbol [#] is
used to categorize tweets into topics,
events, trends. A hashtag organizes
tweets into keywords that are linkable eg:
#raok
• Search specific hashtags and “Save
Search” for future reference.
• Tip: Use a unique hashtag for specific
event or incident or eg: #annualdinner15
(make sure no one is using it first)

51. 7
13
Compose first tweet
Click on
Tweet + Link + Hashtag = 140
characters
14
Must-know Twitter Basics
Settings: Profile
Time Zone/Location
Email Notifications
Design
Follow
Tweet
RT
Reply @Username
Shortlink
Messages(DM)
#hashtag
Favorite
Interactions
Mentions
Searches
Lists
Trends
Post a photo
Post a video
Post to Facebook
Selective Tweets
Block spammer
Who To Follow
Apps

52. 8
15
Exercise: Twitter
• Go to Twitter (set up account, if you don’t
already have one)
• Find a news story from your site to tweet
• Make a shortlink using bit.ly of that story link
• Create tweet and add the short link
• Find people to follow
• Create a list
• Re-tweet another person’s tweet
• Post a photo
16
Exercise: Twitter
Find a story in a news site, create a short link
using http://bit.ly, tweet it in these voices:
Professional
Casual
Commentary
Quotable
Inside story
Funny

53. 9
17
Sample Twitter Accts/Lists
• Media on Twitter: http://www.mediaontwitter.com
• Journalists on Twitter: http://muckrack.com
• List of Malaysian journalists:
http://twitter.com/trinetizen/malaysian-journalists
• List of Malaysian media:
http://twitter.com/trinetizen/malaysian-media
• List of Malaysian politicians:
http://twitter.com/trinetizen/malaysian-politicians
• List of Malaysian celebs:
http://twitter.com/trinetizen/malaysian-celebs
• List of Malaysian brands:
http://twitter.com/trinetizen/malaysian-brands
18
How are journalists using Twitter
• Posting breaking news
• Monitoring newsmakers,
early warning system
• Promoting stories
• Providing insider views
in parliament, court,
disasters, major events
• Doing interviews
• Researching trends
• Finding leads, tips,
sources, angles, photos
• Posting on-site photos
• Community building,
networking, tweetups
• Posting updates to
drive traffic to primary
website or blogs
• Connecting with
editorial team
• Coordinating, updating
decentralized teams
• Mentoring
• Work-related problem-
solving
• Event planning
• Showing human side
• Purely social

54. 10
Twitter: Best practices for journalists
1. Fill your profile: Use proper headshot, real name
2. Listen: Follow popular tweeters first
3. Share and cite: Find great stuff to share, cite
sources
4. Tweet your beat: Use hashtags, lists
5. Be authentic and interact: Don’t be robotic
6. Be active! Tweet, re-tweet regularly
7. Don’t hard sell: If you are plugging your own
story, say so. Preface with “Shameless plug…”
8. Have personal opinions but know when to draw
the line (you still represent the company 24/7).
Preface a personal opinion with IMHO, or “My
personal opinion is…”
20
Useful Twitter apps
• Twitter clients: Tweetdeck, Ubersocial,
Hootsuite
• TweetAlarm, Twilert: Put in a keyword and
get emails when others tweet it
• Twellow, Tweepz: Search for tweeple
• Twitter Photo, Instagram: Post photos
• Vine, Instagram Video, Meerkat,
Periscope: Post videos
• Twapperkeeper: Archives tweets
• Tweetstats: Graphs your stats

55. 11
21
Useful Twitter analytics
• Twitter Analytics: http://analytics.twitter.com
• Rowfeeder: http://rowfeeder.com/
• Tweetstats: http://tweetstats.com
• Twittercounter: http://twittercounter.com
• The Archivist: http://archivist.visitmix.com
• Klout: http://klout.com
• Twitter Grader: http://tweet.grader.com
• Twitalyzer: http://twitalyzer.com
• FollowerWonk: http://followerwonk.com

56. 1
1
Module 4:
Personal Branding
And Journalism
2
Power is shifting from institutions
to the individual journalist
• Readers are gravitating to the work of individual
writers and voices, and away somewhat from
institutional brand.
• Journalists who have left legacy news
organizations are attracting funding to create their
own websites and become independent
contractors, offering expert coverage to many
places.
Examples: Huffington Post, TechCrunch, Talking Points
Memo
Local examples: MalaysiaKini, The Malaysian Insider, The
Malay Mail Online, Free Malaysia Today,
Digitalnewsasia.com
Source: http://www.stateofthemedia.org

57. 2
3
Why personal branding matters
• In traditional media you are a faceless
byline or an end credit
• On the net you are what you share: your
images, your stories, your videos, your
resume, your profiles, your comments,
your status updates, your tweets, your
favourite books, music, movies, links, your
bookmarks.
• If you identify yourself as an employee of
your media organisation, you are already
a brand ambassador for the company
4
Brands permeate every waking
moment of our lives

58. 3
5
“The art of marketing is the art of brand-
building. If you are not a brand, you are
a commodity. Then price is everything
and the low-cost producer is the only
winner.”
Philip Kotler, marketing guru
6
Brands and eggs

59. 4
7
Made in Germany
Made in Japan
Made in Switzerland
Made in Italy
Made in U.S.A
Made in Malaysia
8
Brands can dominate a category

60. 5
9
Brands can differentiate within a
category: Luxury car versus…
“Engineering excellence”
“High performance”
“Safety”
10
Brands = personality

61. 6
11
Your image matters
12
Expect to be attacked

62. 7
13
Brands can evolve
14
“I wanted the campaign
to be very bold, very
sensual and very
atmospheric. To carry off
all these references and
all this sophistication,
we needed the ultimate
performer, and for me,
that was Madonna,”
Louis Vuitton designer
Marc Jacobs

63. 8
15
“In technoratic and colourless
times, brands bring warmth,
familiarity and trust.”
Peter Brabeck-Letmathe,
former CEO, Nestle
16

64. 9
17
Exercise: Personal brand audit
• Search your “full name” (with quotes) or
byline on Google, Google Images
• Rate the first page results: positive,
negative, neutral, doppelganger?
• Do the first page results link accurately to
your story, your media org, your personal
website, your blog, your social network
profile, your resume, your image?
18
Personal audit “your name”
Google
search
Google
images
Google
news
Positive
Negative
Neutral
Doppelganger

65. 10
19
Case study:
Barack Obama
and Social Media
20
Barack Obama: Yes We Can?
• A black guy…
• With a funny name…
• And that notorious middle
name…
• Having serious
inexperience problems…
• Wearing this outfit….
• Wanted to be the next
president?

66. 11
21
22

67. 12
23
24
So what does your
personal brand stand for?
accountable accurate adventurous authentic
brave bold caring classy cool consistent creative
credible curious daring driven dynamic exciting
efficient energetic fearless fun futuristic gentle
genuine human humble healthy imaginative
innovative inspiring intense irreverent joyful jovial
kind loving nurturing organised persistent
professional powerful passionate provocative
reliable radical resolute sensuous sensible
sincere smart steady strong sexy soulful
technological trustworthy uncommon undaunted
unexpected unorthodox unusual unwavering
vociferous visionary

68. 13
25
Social media and the banana leaf
26
Digital banana leaf

69. 14
27
1st Social Media President
28
Obama vs McCain
• Obama web team was led by Blue State Digital formerly from
Howard Dean’s 2004 campaign who built the social network
My.Barack.Obama.
• Key member who joined team was Chris Hughes, a co-founder of
Facebook
• Team posted more varied content in many more online sites. Eg:
1819 videos on YouTube compared to 330 on McCain’s channel.
• He followed everyone who followed him on Twitter.
• His emails sounded personal and were crucial in raising over
US$300m of the US$650m he raised

70. 15
29
The stats
Source: Edelman
30
Connecting online
• Easy: MyBO made it easy to recruit
others, create your own group, organize
fundraisers, host an event and get
updates.
• Familiar: Online tools used were similar to
Facebook, MySpace, Meetup and other
popular tools – learning curve was easy.
• Go to the people: Posted content on 15
social networks – fished where the fish
were.
• Apps and widgets: Released free iPhone
app that gave people up-to-date
information on key events in their area.

71. 16
31
Blog
32
Facebook and 14
other social networks

72. 17
33
1,800 YouTube videos
34
Staying connected in 2010

73. 18
35
36
Lessons from Obama 08
• Fish where the fish are
• Be transparent and authentic
• Your constituents, fans, followers, readers,
viewers, audience expect you to react to
their feedback
• A little shameless self-plugging can go a
long way
• Show up and engage with them in real life

74. 19
37
Example: Niki Cheong
38
The inside story on a blog

75. 20
39
Tweet, status update on Facebook
40
Using available platforms
• Sign up with Yahoo or Gmail = Free
• Facebook, LinkedIn, Twitter, G+ (social
networks) = Free
• Blogger, Wordpress, Tumblr, Pinterest =
Free
• iTunes (podcasts) = Free
• YouTube, Vine, Vimeo (video) = Free
• Instagram, Picasa, Flickr (photos) = Free
Do you sense a pattern?
Source: Lee Aase, Mayo Clinic

76. 21
41
Best practices: Personal branding
• Set up a personal website, or archive
your stories on a blog
• Update profiles on LinkedIn, Facebook,
Twitter, G+
• Post photos or videos regularly
• Post useful tweets, status updates, blog
posts and link to the rest
• Become the go-to person of your beat
• Contribute ideas to professional groups
MORE: http://www.chrisbrogan.com/100-personal-branding-tactics-
using-social-media/
42
Your digital neighbourhood matters
300
90,000
27,000,000

77. 22
43
Media brands are increasingly
defined more by the community
http://www.flickr.com/photos/hankins/
44

78. 1
1
Module 5: Facebook
2
Set up Facebook account
(if you haven’t already)

79. 2
3
Must-know Facebook Basics
Edit Profile
Update Status
Add Photo/Video
Create Album
Add File
Send message
Chat
Friend Request
Notifications
Like
Comment
Share
Tag
List
Notes
Privacy Settings
Acct Settings
Create A Page
Create Events
Vanity URL
Search
4
Facebook Page Basics
• How To Start A Page:
http://www.facebook.com/pages/create.php
• 12 Best Practices for media companies
http://bit.ly/12bestpractices
• 12 Best Practices for journalists
http://bit.ly/12forjournos

80. 3
5
Facebook: Best practices
• Fill up About section
• Use authentic photos, fill up profile on things
you like
• Turn on Follow
– Go to your settings
– Click Followers in the left column
– Choose Everybody next to Who Can Follow Me?
• Post news links but try to include a quote
from the source, or your own comments,
analysis, view
• Use Interests lists
6
Tips on Facebook
1. Share: Be useful, offer tips, guides,
timely information. Link to interesting
stories.
2. Be generous. Answer questions of those
in need, don’t just take.
3. Do promote your own stories, but provide
some other value-add, this is not just a
broadcast medium. Avoid shameless
plugs on how wonderful you are.
4. Be human: Show you care, be witty,
disclose your personal interests, it helps
to get to know you better.

81. 4
7
5. Don’t overdo the silly things or clog up
your feed with YouTube videos
6. Start a page for your beat: Keep it
public, you have option to kick out
members
7. Have two or three admins as backups
for brand/community pages.
8. Use apps to automate stuff, but don’t
overdo it: Blogposts, Twitter updates
(http://apps.facebook.com/selectivetwitter/)
Tips on Facebook
8
Facebook and Journalism
1. Find leads: conversations and topics that
intrigue you that you can turn into stories.
2. Follow friends, companies, events,
groups, fan pages.
3. Solicit for ideas, sources, interview
subjects, questions for upcoming
interview subjects.
4. Reach out to friends of friends - you
never know when someone can connect
you to what you are looking for.

82. 5
9
What works
• Commentary and analysis on current events and breaking
news receives 3x as many likes and 2x as many shares as the average
post. Also, highlighting controversial stories on debatable subject matter
can double the number of likes and shares the post receives.
• Reader shout-outs can increase in feedback by as much as 4x.
Also, asking for recommendations can lead to a 3x increase in comments
above an average post.
• In-depth analyses on global issues can yield a 1.5x
increase in likes and 2.5x increase in shares.
• Powerful photos can yield an increase of a 2x in engagement
(likes, comments and shares). Also, behind-the-scenes photos resulted in
up to a 4x increase in engagement (likes, comments, shares).
• Humour in posts or a humorous picture can yield a 1.5x increase in
likes and almost 5x increase in shares. Humor often shows the lighter and
more personal side of the journalist, which is likely why it results in higher
engagement. Source: Facebook + Journalists
10
A word of caution…
• Don’t sign up for every
game/quiz and bug people
constantly.
• Don’t post updates in anger
and in spite. Nothing is
private on Facebook.
• Your personal views are
your own, preface that if you
think it may offend your
boss/management.
• Do not disclose confidential
information obtained
through work that may bring
the company into disrepute.
• Don’t undermine your
effectiveness at work.
• “Friending” should not be
taken literally – but others
may misconstrue this as
being partisan or biased.
• Avoid racial, religious slurs
and personal attacks.
• You are still a reporter 24/7:
Verify facts, identify sources
before passing along news.
Make it clear if you are
skeptical of veracity of
information, if you are.

83. 6
11
Exercise: Facebook
• Upload photos, videos
• Create a list of newsmakers
• Create a page and an event on Facebook
• Tip: Pages vs Groups: Pages are better
for a long-term relationships with your
fans, readers or customers; Groups are
better for hosting an active discussion
and attracting quick attention. Community
pages are for generic causes or topics.
http://bit.ly/pagesvsgroups

84. 1
Module 6:
Mobile journalism
Useful apps
• Real-time chatting: FB Messenger,
WhatsApp, Viber, WeChat, Line
• Taking notes: Evernote
• Recorder: PCM Recorder
• To-do lists: Wunderlist
• Upload photos: Dropbox
• Email: Gmail, Y!Mail
• Photos: Instagram
• Videos: Keek, Vine
• Twitter clients: Hootsuite, Tweetdeck,
Ubersocial

85. 2
7 basic rules of shooting video
1. Shoot in landscape mode
2. Rule-of-thirds
3. Keep it steady
4. Minimize movement
5. Don’t zoom
6. Keep the light behind you
7. Avoid noise and distractions
Video 101
Video 101: Shooting
http://video101course.com/shooting/index.html
5-shot sequence, 10 seconds
http://www.jou.ufl.edu/faculty/mmcadams/video/five_shot.html

86. 3
Uploading raw footage - iPhone
• Select the video you want to share
– Thru the camera roll (click photos)
– Or by clicking on the thumbnail in the camera app
• Click on the share icon
– If you can’t see the icon, click once on the screen
• Select “Send to YouTube”
– type in Title & Description
– select a tag & category
– change to ‘unlisted’
• Click ‘Publish’
Uploading raw footage – Android
• Select the video you wish to share
– Thru the gallery
– Or by clicking on the thumbnail in the camera app
– click & hold on the video you wish to upload
– You can select more than one
• click “Share”
• click “YouTube”
– set a Title
– click “More details”
– add a Description
– Select “Unlisted”
• click “Upload”

87. 4
Uploading raw footage - PC
• Transfer from Phone to Laptop
• Login to YouTube account
• click “upload”
• click “Select files from your computer”
• click on the file you want to upload
• click “Open”
• VERY IMPT: Under “Privacy Settings” select
“unlisted”
Uploading raw footage - PC
• Title
• Click on “Advanced Settings”
• Location
• Date
• Playlist
• Share

88. 5
EDITING
• Understanding the video editing software
– http://www.youtube.com/editor
– Log in
– Change title of project
• 3 main spaces:
– Media (and media type selection bar)
– Preview Monitor
– Timeline
EDITING
• Threading it together
– Select the clips you will use
– Arrange them on the timeline
– Colour correction
– Tighten the edit (when in doubt, CUT!)

89. 6
EDITING
– Titles & captions
– Transitions & Effects
– Add the sound
– Save the project
– Export the edited project
Mobile video apps
– Better shooting
• CinePro or Filmic Pro (iPhone)
• Capture and Precorder (iPhone)
• IgCamera (Android)
– In-device editing
• Vimeo
• iMovie (iPhone)
• AndroMedia or Clesh (Android)
• WeVideo

90. 1
1
Module 7:
Metrics
Measuring social media
journalism projects
2
How do you measure
success in print?
• Circulation, readership, subscription
• Advertising
• Letters to the editor
• Participation in marketing events, charity
runs, contests, donations
• Focus groups: Determine what people
read, what’s popular and why
• Eyetrack studies: Determine how people
read what they read and why

91. 2
3
Measuring in online
and mobile world
• Quantitative:
– Page views
– Unique Visitors
– Time spent
– Engagement
– Online advertising (conversions)
• Most emailed, most viewed, most visited, most downloaded
• Facebook: Number of friends, fans, participants in event, reach and
engagement rate
• Twitter: Number of followers, tweets, re-tweets, favourited, clicks to short
links (eg: bit.ly provides stats)
• Blogs: Number of pageviews, visitors, number of comments, re-posts,
mentions on other blogs, RSS subscriptions
• Video, podcasts: Number of views, embeds, downloads
• Apps, widgets, badges: Downloads
4
Measuring in online
and mobile worlds
• Qualitative:
– Were we able to resolve a community issue, avert a crisis
or injustice, save costs, improve an infrastructure, inspire
change, encourage action from authorities for our readers
– Blog/Twitter/Facebook Comments:
Positive/negative/neutral
• Did we learn something that we didn’t know before?
• Did our readers learn something?
• Were we able to engage our readers in new
conversations?
– Interaction and conversations:
• What are people blogging/tweeting about our stories?

92. 3
5
Tools to track and monitor
• Google Analytics
• Google Alerts
• Tweetbeep
• Social Mention
• Xinu
• Feedburner
• Social Too
• BoardTracker
• BackType
• KeoTag
• Compete
• Trackur
Commercial: Nielsen BuzzMetrics, Radian6, TNS
Cymfony, Ubervu
6

93. 4
7
Signs of success… on
When your brand is Googled:
1. Leads to story or set of stories on websites, social media
pages or clients’ news sites
2. Leads to active discussions on issues related to stories or
social media networks quoting your brands as the source
3. Leads to blogs and commentary on other sites linked to
your stories or project.
4. Does not lead to something controversial or negative,
(unless a lesson to be learnt)
When your bylines are individually Googled:
1. Doesn’t come up blank.
2. Leads to your blog, webpage, social media profiles or
pages, individual or brand photo or video site
8
Signs of success…on blogs,
microblogs, social networks
 Your followers, fans are rising
 They update their followers regularly and link to your stories
 They share, re-tweet your posts, tweets
 They voluntarily answer questions
 They have interesting things to say about your posts, stories
or social media projects
 They respond to your solicitation for story ideas, feedback, on
polls and offer to help
 They show genuine interest in engaging with the community
you are building

94. 5
9