Social accounting is a process that applies accounting principles to measure a company's social and environmental performance. It identifies and quantifies a firm's social costs and benefits to determine if its strategies are consistent with social priorities and making information available to the public. Social accounting approaches include the classical profit-focused view, descriptive reporting of social activities, and indicators that measure net income plus contributions to human resources, the public, the environment and products/services. The objectives are to measure a company's social contribution and ensure its alignment with social welfare.