The document outlines the objectives and design strategies for a new 'store of the future' concept aimed at enhancing member engagement and addressing market needs for neighborhood hardware stores. Key focuses include developing high-performing retail strategies, effective merchandising, and a strong design identity while ensuring the store provides essential DIY resources and services. Next steps involve project development, testing, and market implementation to solidify the concept's effectiveness.

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BIG RED ROOSTERStore of the Future Concept Design

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Store of the Future–Project Objectives
The objectives of this program are to:
• Offer members a high performing, cost effective, retail alternative.
• Attract new members to True Value and appeal to past members who
have left the current program.
• Develop a concept that is “box proof.”
• Fill a void in the marketplace for a neighborhood hardware store that offers
service, core hardware assortments for light DIY projects, and specialty products
and services that inspire customers to return time and time again.

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Merchandising Strategy
We have identified the following departments as core offers within the Store of the Future.

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Planning

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Planning

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Planning

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Fixtures
Basic wall and floor fixtures
• Raw coated steel frames
• Natural MDF panels
• Wire grid panels
• Top stock rack systems
• Wide span storage

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Fixtures

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Fixtures

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The tone of voice starts to dimensionalize the new retail concept. It is the starting point for the
concept exploration and will continue to evolve as we go through the creative process.
Design – Tone of Voice

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Design - Exterior

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Design - Color and Materials

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Design - Retail Identity

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Design - Cash Wrap and Promotional Area

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Design - Promotional Graphics

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Design - Institutional Graphics

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Design - Staff Apparel and Shopping Bags

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Design - Paint

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Design - Interior Details

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Design - Interior Details

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Design - Hardware and Service Focal

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Design - Department and End Cap Graphics

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Design - End Cap and Feature Graphics

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Design - Service Focal Graphics

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Design - Service Focal Graphics

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Design - The Workshop

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Design - Department and End Cap Signs

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Design - End Cap and Feature Graphics

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Design - Garage & Storage

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Design - Home & Garden

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Design - Department and End Cap Signs

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Design - End Cap and Feature Graphics

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Design - “How To” Graphics

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• Concept approval
• Design development
• Scorecard development and on-going market screening
• Project development schedule (True Value Team)
- Project staffing
- Product sourcing
- Prototyping
- Test market implementation
- Consumer testing
- Launch
• Program development for existing co-op
Next Steps

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• Program development for the existing co-op
Step #1:
Step #2:
Step #3:
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Next Steps

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Thank You