The document discusses the partnership between Limeade and Fitbit, focusing on how both companies are striving to enhance user well-being through intuitive technology and activities. It emphasizes the importance of organizational culture in driving behavior and improving results, particularly during the COVID-19 crisis, while outlining various wellness initiatives and support systems. Additionally, it highlights Fitbit's analysis of user data to understand the impacts of the pandemic on health and activity levels.

1. So You Want to
be Supportive in
a Crisis…

2. Today’s Speakers
Lindsay Lagreid
Senior Advisor,
Limeade Institute
Taylor Helgren
VP of Product and Strategy
Fitbit Health Solutions
2

3. Goals for
Today
1. A peek inside Limeade and
Fitbit
2. Caring for our Customers
3. Discussion about the future

4. Limeade & Fitbit
• Partners for over six years
• Work together to provide people with intuitive technology, engaging activities,
and knowledge to empower themselves.
• Both organizations are pushing the boundaries to look for ways to better care
for their users and improve well-being in the world.
• Our common thread: We care about your well being

5. What is culture?
The collective values, norms and
beliefs of the organization
Schein, 1990
Culture is not a surface phenomenon,
it is the very core of who your organization is.

6. Why should we care about culture?
1. It drives behavior
2. It creates a more aligned organization
3. It helps you get better results
4. Your board is going to start caring about it
(if it doesn’t already)
5. It is uniquely yours…
it’s what makes you special

7. Inside Limeade and Fitbit Health
Solutions

8. Inside Limeade
Ask Me Anything
Weekly COVID-19
Guidance
Weekend Challenges “Be It” Day

9. Ask Me Anything – is there another
image we can add? Add screenshot of
leadership video

10. Be It Day
Actions for Be It Day:
• Breathe!
• Review and document current personal work
demands using the TeamLimeade activity
• Attend optional office hours with Leadership
Team
• Use the rest of the day for heads down work
and getting caught up
• After Be It Day, share completed template
with your manager during your next 1:1

11. Weekly COVID-19 Updates

12. Weekly Challenges

13. Your company has an opportunity during this
time of crisis…
Fear,
Uncertainty,
Doubt
Trust,
Resiliency,
Positivity

14. Maintaining Fitbit’s
HAPPY & HEALTHY
CULTURE

15. HEALTH & WELLNESS
SOCIAL
CONNECTEDNESS
COMMUNICATIONS
• Virtual wellness offerings
• Team challenges
• Zoom workouts
• Employee-led initiatives
• Trivia Nights & Talent
Shows
• Zoom contests
• Virtual lunches &
happy hours
• Global, company-wide
updates
• Local / team updates
• Surveys &
questionnaires
HAPPY & HEALTHY CULTURE
Quarantine
Cookbook

16. Care in Crisis

17. With Limeade,
every employee
knows their
company cares
Whole Person
Care and support for the
whole person
Whole Company
Every manager, team and leader
inspires and supports you
Whole Ecosystem
Right resource to the right
person at the right time

18. Whole Person
Whole-Person
Well-Being
Health and Safety
• Physical: sleep, activity, healthy eating, drink water
• Emotional: stress management, reframe your mindset, stay
connected while working remotely
• Work: What Energizes you at Work? Connect my organization’s
mission, Get comfortable and get productive, Cheer Someone On
• Financial: plan ahead, review your spending
• COVID–19 : Learn the facts, prevent the spread, social distancing
• How to set up an at-home workspace
• Clean and disinfect your workspace
• Work from home tips
Self-Care
• Handwashing – Wash Hands to Help Prevent Illness
• Avoid touching your eyes, nose and mouth
• What to do if you are feeling sick
• Visit your primary care provider

19. Whole Company
Manager/ Leaders
Networks, Teams,
Peers
• Manager check-in
• How to have a great 1:1
• Leader videos and communications
• Care champions
• Employee Resource Groups
• Team well-being challenges
• Check-in with a colleague
• “Breakroom” chats
Organization
• Care communications – frequent, clear and supportive
• Poll/survey: Check-in with your employees
• Check-in with employees at designated locations
• Ask HR
• Virtual meeting tips and tricks

20. Whole Ecosystem
Policies
COVID-19
Resources
• MyUpdates – real time communications, work from home policies, travel policies
• Care in Crisis channel
• Groups and group chat for communication by location
• Crisis policy
• Deliver real time information from CDC or WHO
• Link to videos and credible resources
• Travel restrictions and guidance
Resources &
Programs
• EAP
• Coaching
• Health Plan – e-visits
• Sleep
• Mental health, stress, and meditation resources
• Financial and retirement partners and resources

21. Customer Activity Data Overview
• 7 weeks of thematic content launched in early March, including:
• Activities
• blog posts
• Webinars
• Emails
• Communications
• and other content development
• I.e. “How to Protect Your Culture During Crisis” and “Mention and Emotional Well Being During Crisis” and “Caring for Caregivers”
• 100% of employers have at least one coronavirus-related activity.
• Out of the top 10 joined activities since March 1st, 9 are related to coronavirus.

22. ©2020 Fitbit, Inc. All rights reserved. Proprietary & Confidential.
FITBIT DATA SCIENTISTS ARE STUDYING THE IMPACT THAT
COVID-19 IS HAVING ON
Activity
Resting heart rate
Sleep

23. ©2020 Fitbit, Inc. All rights reserved. Proprietary & Confidential.
ARE PEOPLE STAYING AT HOME?
Fitbit looked at steps to find out.
• Mobility decreased as cities & states issued state-of-
emergency declarations and sharply declined
with stay-at-home orders
• Despite reports of young people not taking stay-at-home
orders seriously, mobility decreased the most for
users 18-29
• After the stay-at-home mandates, activity levels saw a
much sharper decline in New York than San Francisco,
suggesting it is harder to exercise while social
distancing in densely populated areas.

24. ©2020 Fitbit, Inc. All rights reserved. Proprietary & Confidential.
HEART HEALTH
IMPROVES
even when steps decline.
• In March, resting heart rate began to
decline across the country (lower
RHR = improvement in heart health)
• The effect nearly doubled month over
month in April
• Steps declined but Active Minutes
increased
• Sleep duration increased (longer sleep
duration leads to improved RHR)

25. ©2020 Fitbit, Inc. All rights reserved. Proprietary & Confidential.
INDIVIDUALS ARE FEELING:
HEIGHTENED SENSE
OF ANXIETY LOSS OF CONTROL
PRESSURE OF “I
SHOULD BE DOING MORE”
STRUGGLING WITH
DEMANDS ON TIME
MORE FREQUENT
CHANGES IN MOOD
JUST TRYING
TO GET BY

26. ©2020 Fitbit, Inc. All rights reserved. Proprietary & Confidential.
MAKE THE WORLD
HEALTHIER
DELIVERING ON OUR MISSION TO
● safe
● active & healthy
● connected
● supported
● informed

27. CLEAN CUES
New Clock face* for hand washing
⏰ 60 minute countdown to remind users
to wash their hands
💦 20-second timer while washing
5️⃣ Buzz every 5 minutes if users don’t wash
🆓 Free
Already thousands of downloads
*Offered by reno via Fitbit App and Clock face gallery
SAFE

28. STAY WELL AT HOME
WITH FITBIT PREMIUM™
Fitbit Premium Free Trial until
July 1st for any new clients
Personalized guidance,
insights and 200+ workouts
40+ premium items made available
to all Fitbit users
ACTIVE & HEALTHY

29. Steps
Calories
Distance
Active Minutes
CHALLENGES &
GAMES
Premium challenges &
games allow people to stay
connected and motivated while
having fun:
● All for One
● Custom Challenges
● Get Fit Bingo
Fitbit Care team challenges
allow employers to keep
remote workforces connected
across the country.
CONNECTED

30. ©2020 Fitbit, Inc. All rights reserved. Proprietary & Confidential.
COACHES ARE SUPPORTING
PARTICIPANTS
PROVIDING A SAFE SPACE,
VALIDATING FEELINGS
IDENTIFYING THINGS
WITHIN THEIR CONTROL,
WAYS TO TAKE CONTROL
ASSURANCE THAT IT’S OK,
THAT WE’RE IN SURVIVAL
MODE, NO NEED TO BE
HIGHLY PRODUCTIVE
TIPS FOR FAMILY ACTIVITIES,
WAYS TO CARVE OUT SOLO TIME
MINDFULNESS PROGRAMS,
YOGA, GUIDED BREATHING
MEETING THEM WHERE THEY
ARE, ADJUSTING OR PAUSING
GOALS
SUPPORTED

31. ©2020 Fitbit, Inc. All rights reserved. Proprietary & Confidential.
NEW! In-App COVID-19 Resource Tab
New tab added to core Fitbit app with COVID-19
information and resources.
Features include:
● Up-to-date Covid-19
information from WHO
● One-click access to telemedicine
offered through PlushCare*
● Easy access to the DETECT Study to help
Scripps Research more quickly
detect illnesses like COVID-19 with
aggregate wearable data
● Resources on how to stay healthy at home
*PlushCare is available only in the US. Appointment costs may vary; in-network with 100+ insurance plans.
INFORMED

32. ©2018 Fitbit, Inc. All rights reserved. Proprietary & Confidential.
FITBIT & LIMEADE
SEAMLESS INTEGRATIONS
FITBIT
DATA
Powers Limeade
challenges and activities
DEVICE
FULFILLMENT
Seamless flow from Limeade
Platform to customized Fitbit
store (SSO)
HEALTH
COACHING
Access to Fitbit’s 1:1 health coaching
for expert guidance, support, and
accountability
FITBIT PREMIUM DIGITAL
CONTENT
Access to guided programs,
personalized insights, on-
demand workouts & more

33. Looking Forward:
Safely & Confidently Returning
to the Workplace

34. Thank You!