Kari Wetzel's presentation covered the use of social media platforms like Twitter, LinkedIn, Facebook, and blogs for leadership in higher education. She discussed how to create professional profiles on each platform, what types of content to share, and how to engage with others. The presentation aimed to teach students how to utilize social media for their professional and educational goals.

1. Social Media Presentation | Leadership in Higher Education Graduate Students |
April 23, 2012 | Kari Wetzel

2. What you are going to learn…
• Twitter • WordPress
– What And other forms…
– Who – What
– Why – Who
– Why
• LinkedIn
– What
• Facebook
– Who – What
– Why – Who
– Why

3. Have questions?
Let me know!

6. Twitter

7. Keep your Twitter name professional
or relevant
• Like…
@kariwetzel
@christinacorsi
• Or…
@kathy_petras
@oberbecca

8. Twitter Picture
Think about if you would hire your picture of not…
OR

9. Twitter Bio
• 160 Characters
– Who Are You
– What Do You Do?
– Things you enjoy
@Baldwin_Wallace #SAgrad | YJ4L'11
| @DeltaZetaNatl |@FYEatUA '12 NODA Intern | OCPA Co-
Grad Memb. at Large | B-W Dance Team
Advisor http://about.me/kariwetzel

10. What to Tweet About?
• Things your interested in • Tweets are 140 characters
• Places you like to go to or less
• What you like to do, both • Chat with others
professionally – Reply
– ReTweet
– Direct Mentions
• Follow Chats
– #SAchat
– #SAgrad
– #SAgrow
• ….wait…..what’s that #
mean?

11. Where to Tweet From

12. LinkedIn
• Facebook
For
Professionals

13. LinkedIn
•LinkedIn connects you to
others you
know, professionally.
•LinkedIn connects you to
others you may know.
•Join Groups
•Respond to comments
•Ask questions

14. Facebook

15. Professional Information
• Employers
• Graduate School
• College
• High School
• About YOU Section
• Basic Information

16. Blogs
• Wordpress
– My Domain
• Blogspot
• What do I BLOG
about?.......

17. • What are you reading?
• What’s going on in your
classes, internship, issu
es you are facing, etc….

18. Beyond The Basics