The document discusses how employers can use data to build an effective talent acquisition strategy. It cites surveys finding that data lowers costs per hire, increases productivity, and reduces time to hire for most employers. However, compiling and managing recruitment data can be difficult. The document recommends defining business rules and key questions, identifying areas for improvement, and determining data access needs. Once these steps are taken, all recruitment data can be visualized in one place to empower hiring decisions. A case study example shows how data can provide transparency into areas like team performance, referral sources, and diversity initiatives.