Unlock the secrets of Search Engine Optimization (SEO) with My all-encompassing course designed for both beginners and those looking to advance their SEO expertise. Dive into the world of digital marketing and learn the essential techniques to boost your website's visibility and drive organic traffic.

1. SEO COURSE FOR
BEGINNERS TO
ADVANCE-2023
Merajul Islam Sajeeb

2. 2
LEARNING OBJECTIVE
 SEO Basics
 How Search Engines Work?
 Search Engines Algorithms
 Ranking factors
 SEM vs. SEO
 SERP Layout
 SEO Types & Techniques
 Crawling, Indexing & Ranking

3. 3
WHAT ARE SEARCH ENGINES?
👉A search engine is an online tool that is designed to search for websites on the internet based on the user’s
search query.
👉It looks for the results in its own database, sorts them and makes an ordered list of these results using
unique search algorithms.
Google
Bing
Yahoo
Baidu
Yandex
Others
92
2.61
1.64
1.09
0.54
1.8
Search Engine Market Share worldwide

4. Crawling:
Crawl budget.
Googlebot Smartphone – primary crawler.
Googlebot Desktop – secondary crawler.
4
HOW SEARCH ENGINES WORK?
Indexing:
Analyze content.
Store data, image, meta with search intent.
Ranking
Analysis with Ranking factor.
pulls out the best results.
Result Show in SERP.

5. 5
WHAT IS SEO?
 Search engine optimization (SEO) is a process of
optimizing your website with the goal of improving your
rankings in the search results and getting more organic
(non-paid) traffic.
 Search engine optimization focuses only on organic
search results and does not include PPC optimization.
 PPC (pay-per-click) is an advertising model that
allows marketers to place an ad in the search
engine results and be charged only when the ad is
clicked.

6. SEO IN A NUTSHELL
6
 Technical stuff: Keyword Research, Technical
SEO, On-Page SEO
 Great content: Keyword optimize high
quality Content of your website.
 Quality backlinks: You need to gain
authority by getting quality backlinks – the
last ingredient to make your SEO soup
perfect

7. 💁♂️TYPES OF SEO
7
 Technical SEO
 ON-Page SEO
 OFF-page SEO
 Local SEO
🤦♂️SEO TECHNIQUE

8. 8
WHAT IS SERP?
👉SERP (Search Engine Result Page) is a page with a list of results
that a search engine displays after a user submits a search query.
What are SERP features?
SERP features can be divided into 4 basic categories:
 Ads
 Organic results
 Local search results
 The Knowledge Graph (AKA Google’s database)

9. SEARCH ENGINES ALGORITHMS
9
A search engine algorithm is a collection of formulas that determines the
quality and relevance of a particular ad or web page to the user’s query.
Most important core algo updates:
 Panda (2011)
 Penguin (2012)
 Hummingbird (2013)
 Pigeon (2014)
 Mobile Update (2015)
 RankBrain (2015)
 Fred (2017)
 Medic (2018)
 Bert (2019)
Algorithm updates:
 Minor updates
 Core updates

10. SEO RANKING FACTORS
10
Ranking factors are (website’s content, technical implementation,
user signals, backlink profile or any other) signals search engines use
to sort the search results according to their quality and relevance to
the particular query.
Google uses over 200 ranking factors in their algorithm:
 Domain Factors
 Page-Level Factors
 Site-Level Factors
 Backlink Factors
 User Interaction More Details:

11. SEM VS SEO
11
Search engine marketing (SEM) is a term used to
encompass both SEO and PPC as two main search
marketing activities.
 organic search marketing (SEO)
 paid search marketing (PPC)

12. SEO VS PPC: WHICH IS BETTER?
12
👉In general, SEO is the best tactic to go for if you want
to see and keep results in the long run. No matter
whether you use PPC or not, SEO is a must.
👉If you want to get traffic to one of your pages fast,
the PPC technique is the way to go.

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