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Search engine optimization (SEO) is becoming increasingly important as search engines like Google dominate how people find information online. SEO involves optimizing websites to rank higher in search engine results pages by focusing on keywords, links, usability, and other factors. Done effectively, SEO can provide a strong return on investment by driving organic traffic to websites at low cost compared to pay-per-click advertising.
Ecommerce optimisation to avoid Google Panda and Penguin penalties and improv...Anicca Digital Ltd
This document provides tips for creating an engaging website that converts visitors and is found in search engines. It discusses optimizing for search traffic by adding unique content, dealing with duplicate content issues, and avoiding spammy practices. It also discusses improving conversion rates through good design principles like reducing bounce rates, testing different homepage and product page designs, and optimizing the shopping cart experience. Finally, it stresses the importance of designing websites to be responsive for mobile devices given their increasing importance.
This document discusses measuring social media return on investment (ROI). It begins by outlining the benefits of social media for businesses in communicating with customers and saving costs over traditional channels. It then notes that most organizations do not measure social media ROI due to difficulties in tracking metrics and setting clear objectives. The document provides examples of key social media metrics like fan growth, website visits, and transactions. It emphasizes focusing on metrics most important to the business and calculating the value of each. Finally, it discusses building business cases by illustrating short and long-term impacts to justify increased resources for social media efforts.
This document provides guidance on effectively engaging with social media. It emphasizes listening first before talking, and monitoring conversations to understand audiences and identify where they are engaging online. It also stresses the importance of integration across different communication channels and tools for listening, as well as focusing on outcomes over outputs when measuring the value of social media efforts.
Level Seven - Big data in interactive marketingDoug Denton
Non-technical description of the role that Big Data can play in interactive marketing. Examples given for retail and utility industries and a brief description of customer sentiment. There is also audience participation that shows automated response to a Twitter posting.
This document summarizes a presentation on developing a digital marketing strategy. It discusses recognizing the impact of the digital revolution, getting strategic with digital efforts, integrating various media for marketing, monitoring and evaluating return on investment, and applying concepts to a case study on Ralph Lauren. Key takeaways include making digital a priority, adopting a digital mindset, maintaining brands online, and developing an integrated digital strategy.
The document discusses how social media is important for travel and tourism businesses. It notes that 93% of customers expect companies to have a social media presence and 85% expect interaction. It then discusses both concerns about social media as well as the reality that it enables conversation, brand building, and is manageable. The document provides an overview of major social media tools and how social media can be used to meet core business goals like sales, events, and brand awareness while following similar networking rules as offline. It also outlines best practices for social media strategy, content, and integration across channels.
The document discusses Twitter's various promoted products including promoted tweets, promoted accounts, and promoted trends. Promoted tweets allow advertisers to bid on a cost-per-engagement basis for clicks, retweets, replies, etc. Promoted accounts allow bidding per new follower. Both promoted tweets and accounts provide targeted delivery and have seen engagement rates of 3-5% and follower rates of 2-4% typically. Promoted trends provide top positioning for a flat fee of $120,000 for impressions to all US Twitter users. Examples are given of campaign results for promoted tweets and accounts.
Search engine optimization (SEO) is becoming increasingly important as search engines like Google dominate how people find information online. SEO involves optimizing websites to rank higher in search engine results pages by focusing on keywords, links, usability, and other factors. Done effectively, SEO can provide a strong return on investment by driving organic traffic to websites at low cost compared to pay-per-click advertising.
Ecommerce optimisation to avoid Google Panda and Penguin penalties and improv...Anicca Digital Ltd
This document provides tips for creating an engaging website that converts visitors and is found in search engines. It discusses optimizing for search traffic by adding unique content, dealing with duplicate content issues, and avoiding spammy practices. It also discusses improving conversion rates through good design principles like reducing bounce rates, testing different homepage and product page designs, and optimizing the shopping cart experience. Finally, it stresses the importance of designing websites to be responsive for mobile devices given their increasing importance.
This document discusses measuring social media return on investment (ROI). It begins by outlining the benefits of social media for businesses in communicating with customers and saving costs over traditional channels. It then notes that most organizations do not measure social media ROI due to difficulties in tracking metrics and setting clear objectives. The document provides examples of key social media metrics like fan growth, website visits, and transactions. It emphasizes focusing on metrics most important to the business and calculating the value of each. Finally, it discusses building business cases by illustrating short and long-term impacts to justify increased resources for social media efforts.
This document provides guidance on effectively engaging with social media. It emphasizes listening first before talking, and monitoring conversations to understand audiences and identify where they are engaging online. It also stresses the importance of integration across different communication channels and tools for listening, as well as focusing on outcomes over outputs when measuring the value of social media efforts.
Level Seven - Big data in interactive marketingDoug Denton
Non-technical description of the role that Big Data can play in interactive marketing. Examples given for retail and utility industries and a brief description of customer sentiment. There is also audience participation that shows automated response to a Twitter posting.
This document summarizes a presentation on developing a digital marketing strategy. It discusses recognizing the impact of the digital revolution, getting strategic with digital efforts, integrating various media for marketing, monitoring and evaluating return on investment, and applying concepts to a case study on Ralph Lauren. Key takeaways include making digital a priority, adopting a digital mindset, maintaining brands online, and developing an integrated digital strategy.
The document discusses how social media is important for travel and tourism businesses. It notes that 93% of customers expect companies to have a social media presence and 85% expect interaction. It then discusses both concerns about social media as well as the reality that it enables conversation, brand building, and is manageable. The document provides an overview of major social media tools and how social media can be used to meet core business goals like sales, events, and brand awareness while following similar networking rules as offline. It also outlines best practices for social media strategy, content, and integration across channels.
The document discusses Twitter's various promoted products including promoted tweets, promoted accounts, and promoted trends. Promoted tweets allow advertisers to bid on a cost-per-engagement basis for clicks, retweets, replies, etc. Promoted accounts allow bidding per new follower. Both promoted tweets and accounts provide targeted delivery and have seen engagement rates of 3-5% and follower rates of 2-4% typically. Promoted trends provide top positioning for a flat fee of $120,000 for impressions to all US Twitter users. Examples are given of campaign results for promoted tweets and accounts.
[Webmarketing123] socialize your seo strategy with google+ (digest)DemandWave
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Google created their own social network, Google +, to unify and “social-ize” all of their products, from YouTube to Gmail to Android OS, not just to directly compete with Facebook. While some analysts label Google+ a ‘ghost town’, the ‘plus-ification’ of Google’s many offerings and the ubiquity of Android point to a future which you ignore at your peril.
What is Google+ and why you should care
How Google’s +1 has emerged as this year’s ‘must-have’ SEO Strategy
How to create a Google+ page that can influence your search ranking immediately
From the 7th Annual ISA Marketing & Sales Summit. What's Hot in Search Marketing: 2012 Update by Shari Worthington, Telesian Technology. http://marketingsalessummit.com
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Social Media & Search: Tying It All Together for Increased ROIKat Jenkins
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The document presents an overview of search engine optimization (SEO) strategies for micro businesses, outlining key aspects of an SEO implementation plan such as keyword research, website usability, link building, and the importance of Google+ and social media. It also discusses whether outsourcing SEO makes sense based on factors like available time and technical skills.
How Google Got Binged, and other SEO StoriesSanky Inc.
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SOCIAL MEDIA IS IMPACTING YOUR SEO - HOW TO MAKE SURE THE IMPACT IS POSITIVECory Ampe
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Search and Social; Bridging The Digital DivideJohn Barron
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Trends in Ecommerce: Buyer Behavior, SEO, and more - Adam Audette - Pubcon 2010Adam Audette
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Feb 2009 - These slides are from a presentation I gave to the Home Builders Association of Maryland, helping the attendees to identify and be aware of what shifts they should be making in their marketing focus.
This document summarizes a content marketing solution called Community Sherpa for the apartment industry. It discusses setting up a blog, social media pages, and connecting them to automatically share content. It also covers creating and sharing frequent unique content, using call tracking and analytics to measure results. Customers would receive content creation and social media management services to attract traffic, customers, and leads in a turnkey system.
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Social Media & Search: Tying It All Together for Increased ROIKat Jenkins
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Greetings,
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Founder & S.Editor - NewBase Energy
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SMX East 2010 Recap & The Digital Marketing Landscape
1. SMX-East 2010 Recap &
The Digital Marketing Landscape
Search > Social > Local > Mobile
Monday, February 28, 2011
2. Why I SEO?
•Survey says demand for SEO continues to increase
(72% of over 10,000 internet marketers polled – seomoz.org)
•87% of Internet users use a Search Engine to find information
•80%+ of these users click on the organic result
•Arguably the most important marketing strategy for a website
or online marketing campaign
•It’s about creating effective websites
•Build your website for the web and your audience, not the algorithm.
Monday, February 28, 2011
14. Why I SEO?
(continued)
•Google is a P.I.T.A., but they know how to keep SEOs busy
•It’s ever-changing and evolving
•Google just increased profits 23% in 3Q during a “recession”...
Search matters.
•There are great metaphors for websites & SEO
•It’s complicated, complex but a no brainer
•“SEO is not about rankings, it’s about making money!”
Monday, February 28, 2011
16. Google vs Bing (Yahoo!)
•MARKET SHARE: Google 72%; Bing powered 24%.
•If Google wasn’t paying attention, would they be changing so much?
Monday, February 28, 2011
17. Google’s Evolution
•New Sidebar
•Google Caffeine
•Google Realtime
•Share this option
•Search within Search
•Google Places
•Google Instant
Monday, February 28, 2011
19. Google Instant (SEO)
•Instead of seeing 10 results - users are seeing 50-60
•Query lengths have increased
•Clicks below the fold have increased
•Clicks on Videos have increased 28%
•How often would you use Instant?
•Has Google Instant changed the way you search?
•Might have made SEO more important than ever
Monday, February 28, 2011
20. Google Instant (PPC)
•“Impression counts will likely change, however clicks
probably won’t” - Google
•Google has potentially tripled their ad display
•Top 3 results have seen increases in CTR - (Win)
•The right sidebar results seeing less views/clicks
•Most have said they’ve seen no change
•Better keyword research necessary
Monday, February 28, 2011
21. Google ‘s
Fresh Content, Social Media, Videos & Sites That Are Built Well
•Twitter is a great asset for SEO
•Facebook is not going anywhere
•Blogging is great, if it’s timely
•Site speed matters for SEO & PPC
•Videos – 85% of consumers who view videos are more likely
to make a purchase or buy into a service
•Google really, really, really loves Video
Monday, February 28, 2011
22. Integrating Search
Into All Aspects of Marketing
•Search is no longer the creative Cinderella... it should be driving
everything else.
•Search drives product development – (R&D)
•Search is the best measure of interest & intent
•58% of people “surf” the internet while watching TV
•Search is a major part of the purchase process:
Engagement > Search > Visit Website > Make Purchase
Monday, February 28, 2011
23. Integrating Search
Into All Aspects of Marketing (continued).
•The web – especially search – is the most influential channel for
driving purchase decisions.
•80% gather information online > purchase online
•78% gather information online > purchase offline
•Search can be integrated into any campaign
•SEO & PPC – increases traffic by 66%, increased purchase consideration
by 8%, yet only 17% of advertisers integrate both SEO & PPC.
•You can own the space if your optimize everything
Monday, February 28, 2011
25. Social Media
•69% of users more likely to use a company who has a
social media presence
•67% of users who follow a brand on Twitter more likely to
purchase their services
•39% of time spent online is Social
•Facebook is eating everyone’s lunch
•75% surveyed said demand for Social Media increased
•Are Social Media sites turning into Search Engines?
Monday, February 28, 2011
27. Social Search
•Facebook: Not good at search but they’re working on it
•Twitter: 1000 Tweets/Second
12,000 Queries/Second = 1 Billion Queries/Day
•Searching vs Asking – People Search & Ask
•If users are searching it, they’re likely discussing it in the social world
•90% people trust peer reviews over advertising
•More confidence in sites that rank socially and in search engines
•A lot of Social Media is about SEO
Monday, February 28, 2011
29. Local
•Local is the fastest growing sector in Search
•Google is getting very serious about Local
•Over 20% of searches have a local intent
•1 of 13 queries returned a “Map” result
•80% of business is within 15 miles of the query
•Local advertising revenue – $144.9 Billion by 2014
Monday, February 28, 2011
34. Mobile
•Is it the year of Mobile? Is next?
•Location Business Services
•By 2011, 80% of mobile devices to have GPS
•74% increased conversion rate if website is optimized for mobile
•Mobile = Pin-Point Accuracy
•Mobile = 1 hour / PC = 7 days
Monday, February 28, 2011
35. Mobile Search & LBS
•Google has 97% of all mobile search (Sorry Steve)
•500% increase in Mobile Search (Google)
•Over 6,000 Local Business Services on iPhone
•Yelp!
•Check-in services; i.e.Facebook Places, FourSquare
•200 million Mobile Facebook users
•Your storefront is not enough anymore
Monday, February 28, 2011
36. Final Thoughts
•All aspects of Digital Marketing greatly influence one another.
•In order to survive in Digital, you need to accept change and adapt
(often), while staying in-tune with the industry.
•Since Google is the dominant force in driving traffic, Search Marketing
is arguably the foundation of all Digital Marketing.
•The most effective SEO strategy is when everyone is on board.
•If your identity isn’t established, you don’t exist.
Monday, February 28, 2011
37. THANKS!
tim@austin-williams.com
http://twitter.com/tim_eschenauer
Monday, February 28, 2011