Communication plays a vital role in organizations. There are various types of communication based on the channel used and style, including different communication channels like verbal, non-verbal, written, and visual. Listening is also an important skill in the workplace as it allows employees to understand instructions, feedback, and ideas from others. Various measures can improve listening, like reducing distractions, asking clarifying questions, and focusing on the speaker. Organizations utilize different communication networks like formal and informal networks, as well as vertical, horizontal, and grapevine networks to share information across departments and levels of the organization.

1. ASSIGNMENT
DRIVE FALL 2016
PROGRAM BBA
SEMESTER 1
SUBJECT CODE &
NAME
BBA 106
COMMUNICATION SKILLS
BK ID B1497
CREDITS 4
MARKS 30
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400
words. Each question is followed by evaluation scheme.
Q.No Questions Marks Total
Marks
1 Depending on the channel used and the style of communication, there can be various
types of communication. Explain the various types of communication based on channels
and style?
Meaning of communication
Types of communication based on communication channels
Types of communication based on style and purpose
2
4
4
10
2 As a listener, why do you think listening plays a vital role in the organization? Co-relate
the importance of the listening process in workplace with probable measures to be taken
to improve it?
Purpose of Listening
Listening as an Important Skill in Work Place
Measures to Improve Listening
3
4
3
10
3 Discuss different types of communication network practiced in an organization.
Meaning of Communication Network
Types of Communication Network
2
8
10