The Big Consumer "Bye Bye" To MarketersLongitude73
Consumers increasingly have the tools to avoid unwanted interruptions, ad tech solutions like programmatic, dynamic creative optimization (DCO) and Creative Management Platforms (CMP) help drive relevance. Ultimately it is the content itself that will determine whether consumers are receptive.
The Big Consumer "Bye Bye" To MarketersLongitude73
Consumers increasingly have the tools to avoid unwanted interruptions, ad tech solutions like programmatic, dynamic creative optimization (DCO) and Creative Management Platforms (CMP) help drive relevance. Ultimately it is the content itself that will determine whether consumers are receptive.
SMSender is a great module for sending bulk sms using any sms gateway. Manage your customers and contacts in groups and send them bulk sms messages within seconds.
The Phone’s Importance and Analyzing Your CallsCall Sumo
More than 90% of adults in the US own a smartphone. That's why its essential for businesses to track and analyze their calls to find where they're all coming from.
From CRM to the Customer-Managed RelationshipJamie Anderson
Anthony Leaper and myself postulate on the role of CRM technology today in a world where digital and physical interactions converge seamlessly, and where for many their first brand experiences will be digital ones. How does this impact customer engagement? And what does this mean for the traditional technologies supporting CRM?
SMSender is a great module for sending bulk sms using any sms gateway. Manage your customers and contacts in groups and send them bulk sms messages within seconds.
The Phone’s Importance and Analyzing Your CallsCall Sumo
More than 90% of adults in the US own a smartphone. That's why its essential for businesses to track and analyze their calls to find where they're all coming from.
From CRM to the Customer-Managed RelationshipJamie Anderson
Anthony Leaper and myself postulate on the role of CRM technology today in a world where digital and physical interactions converge seamlessly, and where for many their first brand experiences will be digital ones. How does this impact customer engagement? And what does this mean for the traditional technologies supporting CRM?
7 Tips to Leverage the Power of SMS MarketingRohanLal7
Not all SMS marketing activities are the same. Some companies fully integrate SMS marketing into their business strategy, while others treat it as a side project. According to a survey by Scan Life, 89% of customers use mobile phones to shop. In 2015, 64% of Americans owned a smartphone. Which company do you think will be more successful in its marketing activities? If you are already proficient in SMS marketing, here are some tips on how to maximize your success.
Destiny Pearce shows you how to effectively implement mobile marketing into your overall marketing stratgies. Destiny Pearce introduces you to a innovation way to effectively market QR Codes to Help build your Facebook business page to and website to increase foot/website traffic to your business
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Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
3. The leading text message demographic is 21-30 years old young adults.
4. This is the same target audience for bar and nightclub businesses.
5. Text message marketing is also more targeted than email, direct mail, flier or newspaper advertising.
6. The customer has given you permission to send them offers and want to spend their money with your business.
7. Text messages sent through SMS channels with mobile marketing companies are delivered in minutes and have a 95% read rate in 15 minutes.
8. With redemption rates that average 20% for text message marketing, your mobile marketing efforts will bring immediate business into your bar or nightclub.
9. More exclusive offers such as "2 for 1? or "Free Cover Charge" can pull a much higher redemption rate.
11. If you send a text blast on a Thursday at 5 pm announcing a free cover charge or 2-1 drink special,
12. your target audience will read the message and it will bring you sales that night to your bar or nightclub.
13. A great strategy is to ask your list to "FWD offer to a friend."
14. This allows your mobile marketing efforts to go viral and increase its ROI and redemption rates.
15. You can build your database list by offering contests for cover charges, clothing, drinks or tickets.
16. Using mobile marketing software or a text marketing company will makes it easy to promote your bar or nightclub and increase sales even during the hardest economy of our time.
21. Other more traditional marketing channels such as print, direct mail, radio, magazine and television have become saturated and the redemption rates versus the cost make for such a low return on your investment that turning the mobile is a natural choice.
22. By building a mobile database with a SMS mobile marketing company for your bar or nightclub, your VIP customers feel a sense of exclusivity and belonging to your business.
23. This helps you build long term customer-business relationships that will help build your sales over the years to come.