Learbn how Multi-Channel Marketing can help with player aquisition and player retention.

1. Player acquisition and development through one-to-one marketing! You can’t create loyal customers if you really don’t know them. You must develop a personal and ongoing dialogue that speaks to their needs and desires. Do You Know Us?

3. Privately held, Tampa-based corporation

5. Limited internal staff & marketing resources

6. Aggressive and overwhelming competition

7. Reduced marketing budgets – pressure to move dollars fromchannels that don’t work to those that do work

9. Current player development and retention

10. Win back and recapture lapsed players

11. Promote special events

12. Increase current players gaming levels

13. Enhanced VIP rewards programs

14. Expand marketplace geographically

17. 73% of consumers prefer to receive relevant product offers via US mail

18. 43% of people prefer to respond to direct marketing online** Study conducted by the Direct Marketing Association (DMA).

19. Why personalized URL’s? We Live in a Multi-Channel World! This means, every direct marketing campaign must include an effective online response option.

21. PURL landing pages (personalized websites)

22. Email marketing

23. On-line e-commerceAdding the “power of the PURL” gives your casino true multi-channel marketing!

24. Start using the power of the PURL Personalized URL’s are the most effective online response option available today. Personalized URL’s (PURL’s) can boost direct mail response by up to 400% Becky.Smith.CasinoVIP.com DM Recipient’s Name Campaign Web Address

25. The Direct Mailer Gender Specific (Female) Personalization: Becky enjoys seeing her name in print PURL Address: Becky is invited to log onto her own personalized website where she will tell you about herself as well as what she likes and desires.

26. The Direct Mailer Gender Specific (Male) Personalization: William is different than Becky, but he also likes to see his name in print. PURL Action: William is invited to log onto his own website where he’ll tell you about himself. William has different wants and demands more from his casino. William will tell you what makes his visit special. Visual Impact: Colors and graphics change to be more appealing and relevant to gender.

27. The PURL Welcome Page Gender Specific Personalization: Becky is directly spoken to Gender Site matches the female postcard that Becky received at home Personalization: William is directly spoken to Gender Site matches the male postcard that William received at home

28. The PURL Survey Page Gender Specific Survey is pre-populated with information we know from the database Becky supplies us Phone numbers (home & cell) Email address Birthday Spouses Information Anniversary Becky likes Black Jack and Boxing Asian food Concerts, the spa and shopping Becky would like To receive a gift on her birthday & future promotional offers To receive future marketing communication by opt in text messaging

29. Do you think William likes the same things? Let’s see!

30. The PURL Survey Page Gender Specific Survey is pre-populated with information we know from the database William supplies us Phone numbers (home & cell) Email address Birthday Spouses Information Anniversary William likes Black Jack and Roulette Golf and Major League Baseball Steaks and Chops Night Clubs and Golf William would like To receive a gift on his birthday & future promotional offers To receive future marketing communication by opt in text messaging To be the center of attention so he “Referred a Friend”

33. Who downloads coupons - which ones and how many

34. A self-reported database for follow up communications via email or direct mail

35. The ability to revise or modify offers – immediately based on player responses to survey questions or preferences.

36. In real-time, know the number and identity of those customers responding to your direct mail or email campaigns

37. Data captured that can be transmitted to your departments for use in follow up offers or to encourage use of properties' amenities

39. Track Results Use the TSM PURL reporting dashboard to track your campaign results

40. Reporting – Automatically Analyze Results Easy to read Survey Responses(ThinkShapes PURL's automatically analyze Survey Responses)

42. Increase the number of potential new player contacts with spouses and friend information

43. Send incentives and offers based on individual player preferences for use during birthday, anniversary and special property events

44. Determine a proper balance between free play, special offers and player preference offers

46. Capture their attention with shaped mail Shaped mail captures and keeps attention! High impact, non rectangular mail Pops out of the mail box Shown to and shared with friends & family Lengthens response window considerably Builds brand identity Faster than 1st class, 2-4 days to delivery Costs about 2-3x more than conventional direct mail Offers 5-50x greater response and ROI Log onto www.ThinkShapesMail.com for case studies

47. www.thinkshapesmail.com Glenn Nagle, President/Founder gnagle@ThinkShapesMail.com