The document discusses the rise of mobile marketing and SMS marketing as more effective alternatives to email marketing. It notes that with over 4 billion active cell phone users and much higher open and engagement rates for text messages compared to emails, mobile and SMS marketing provides businesses a way to cheaply reach more customers. The document advocates that businesses get started with mobile and SMS marketing now to take advantage of these trends and opportunities.

1. YepText SMS Marketing There are over 6 Billion people on Earth. There are over 4 Billion active Cell Phone users. So wouldn't it make sense for business owners to text their products and services out to customers?

2. Email Marketing Is Dying With Email open rates at a mere 20% and SMS open rates at a whopping 97%, doesn't it make more sense to use mobile marketing to keep in touch with your customers.

3. Cell Phones A Everywhere Cell Phones are the one thing people keep on them at all times! Even Children! LOL

4. Google Got Nervous! Google recently purchased Admob which is a mobile marketing platform. The ability to reach more customers at a cheaper price is a no brainer. You can $5 to $20 per click with an Adwords campaign and not even get decent traffic to your website. Or you can pay as little as 3cents per click (with demographic targeting) with a mobile campaign and you're in the money!

5. Get On Board! Now is the dawn of a new era. Mobile marketing is taking the world by storm. Everyone has cell phone and everyone loves to text. Get on board OR get left behind!