Egyptian Cure Bank Digital Campaign
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Egyptian Cure Bank Digital Campaign By: Mohamed Oweda Marketing, Digital Campaigns, Creative Writing, Digital Advertising
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Mock up advertisement
This advertisement will feature a quote from the song "Stop and Stare" by One Republic overlaid on an image to appeal to a wide audience. The quote will be in Century FB font size 18 in black to attract attention. The H&M logo will be positioned in the bottom right corner as in their standard ads to look professional. Combining and editing the images in Photoshop will make the ad unique by allowing the background layer to overlap the main image while erasing some background features to maintain eye contact with the audience.
Evaluation text
The document discusses the creation of three promotional pieces - a website, poster, and trailer - for a horror film called "Midnight Messenger" as part of an A-level media studies project. Key points:
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- The poster conveys the film's supernatural subgenre through imagery of a clock set to midnight and strategic use of the three colors.
- The interactive website effectively promotes the film to its target teenage/young adult audience through social media links and moving images.
- The trailer builds suspense through a mont
How to Storyboard
The document provides guidance on how to create an effective storyboard. It explains that storyboards are a series of illustrations displayed in sequence to help filmmakers visualize shots and plan their film. It then discusses key elements of an effective storyboard like including camera instructions, shot types, sound details and duration for each shot. The document also provides tips for drawing people in a proportionate "sausage" style and colors the finished storyboard in Photoshop for a polished look. The storyboard is numbered and includes all relevant details to plan shots according to the script.
My Design
Riley Potkonjak designed a logo and poster to represent different feelings and concepts. The logo uses three colors - red, yellow, and blue - to represent anger, neutrality, and sadness. Its unusual shape is meant to convey confusion. The poster features goggles to symbolize Riley's passion for snowboarding. It includes a quote about believing anything is possible, along with the font and colors from Red Bull to connect the quote to its source. Overall, the designs aim to provoke various emotions in viewers through their use of color, shape, imagery, and design elements.
Posterpattytake
Marcus Thomas created a production log to document the process of designing his ancillary poster. He used Adobe Photoshop CS6. The first steps were editing the color photo of Red Riding Hood to black and white to match the silent film genre. Names and photos of three actors were added at the top in a large font. The film title "Patty Take" was centered in a comic font. Additional elements like the film company logo, release date banner, and taglines completed the poster while maintaining consistency in style and fonts to portray the 1920s silent film genre.
Posterpattytake
The document is a production log created by Marcus Thomas detailing the steps taken to design an ancillary poster for a silent film called "Patty Take". It describes editing images to black and white, adding elements like the film title, actor names and photos, logos, and captions. Fonts and positioning of elements were adjusted to match styles of 1920s film posters and appeal to the target audience. The final poster design complied with conventions of the silent film genre and era.
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This short document contains three identical quotes that praise working at Planview but do not include any actual quotes. Each quote is attributed to an unnamed person and their job title. Overall, the document promotes Planview as a good place to work but provides no specifics to support this claim.
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Mock up advertisement
This advertisement will feature a quote from the song "Stop and Stare" by One Republic overlaid on an image to appeal to a wide audience. The quote will be in Century FB font size 18 in black to attract attention. The H&M logo will be positioned in the bottom right corner as in their standard ads to look professional. Combining and editing the images in Photoshop will make the ad unique by allowing the background layer to overlap the main image while erasing some background features to maintain eye contact with the audience.
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The document discusses the creation of three promotional pieces - a website, poster, and trailer - for a horror film called "Midnight Messenger" as part of an A-level media studies project. Key points:
- The pieces were designed to have a consistent "house style" using the font Trajan Pro and a color scheme of red, white, and black to clearly link them.
- The poster conveys the film's supernatural subgenre through imagery of a clock set to midnight and strategic use of the three colors.
- The interactive website effectively promotes the film to its target teenage/young adult audience through social media links and moving images.
- The trailer builds suspense through a mont
How to Storyboard
The document provides guidance on how to create an effective storyboard. It explains that storyboards are a series of illustrations displayed in sequence to help filmmakers visualize shots and plan their film. It then discusses key elements of an effective storyboard like including camera instructions, shot types, sound details and duration for each shot. The document also provides tips for drawing people in a proportionate "sausage" style and colors the finished storyboard in Photoshop for a polished look. The storyboard is numbered and includes all relevant details to plan shots according to the script.
My Design
Riley Potkonjak designed a logo and poster to represent different feelings and concepts. The logo uses three colors - red, yellow, and blue - to represent anger, neutrality, and sadness. Its unusual shape is meant to convey confusion. The poster features goggles to symbolize Riley's passion for snowboarding. It includes a quote about believing anything is possible, along with the font and colors from Red Bull to connect the quote to its source. Overall, the designs aim to provoke various emotions in viewers through their use of color, shape, imagery, and design elements.
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Marcus Thomas created a production log to document the process of designing his ancillary poster. He used Adobe Photoshop CS6. The first steps were editing the color photo of Red Riding Hood to black and white to match the silent film genre. Names and photos of three actors were added at the top in a large font. The film title "Patty Take" was centered in a comic font. Additional elements like the film company logo, release date banner, and taglines completed the poster while maintaining consistency in style and fonts to portray the 1920s silent film genre.
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The document is a production log created by Marcus Thomas detailing the steps taken to design an ancillary poster for a silent film called "Patty Take". It describes editing images to black and white, adding elements like the film title, actor names and photos, logos, and captions. Fonts and positioning of elements were adjusted to match styles of 1920s film posters and appeal to the target audience. The final poster design complied with conventions of the silent film genre and era.
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The marketing campaign includes a poster, social media page, and trailer to promote the upcoming comedy film "9:00". The poster features the main character Ben smiling directly at the viewer with the alarm clock font title and tagline "one man's struggle". The social media page on Twitter uses the same alarm clock font and tagline to connect it to the campaign. The trailer starts with the red "9:00" title card accompanied by an alarm clock sound, then shows Ben running to create intrigue. All elements use consistent colors, fonts, and messages to cohesively promote the film.
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This document summarizes several digital marketing campaigns from 2014 that were award winners or nominees at Cannes Lions. It discusses how the campaigns effectively used emotions to engage audiences. Some of the highlighted campaigns utilized techniques like Google autocomplete to deliver messages, interactive videos to raise product awareness, and social media to promote brands. The document concludes by listing additional award-winning examples and emphasizing the importance of using data, adapting new technologies, strong storytelling, integrated approaches, and marketing marketing efforts.
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Jessica White created a trailer, poster, and magazine cover for a film project and received feedback. The trailer focused on male characters while the poster and magazine cover appealed to both genders. Adobe Photoshop and Macromedia Fireworks were used to edit images and design the materials. Audience feedback indicated that the comedy theme and characters were favored over other elements. Most felt the film should receive a 15 age rating and that the trailer established interest in viewing the full film.
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A2 Media Studies Evaluation
The document summarizes the tasks and products required for the media evaluation assignment, which included creating a movie trailer, magazine front cover, and movie poster. It then discusses the conventions of movie magazines and posters that were researched and what was learned. Specific details are provided about the design elements and techniques used in the student's magazine cover and movie poster to follow conventions and promote the fictional horror film created.
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The document discusses conventions used in sports drama films and how the filmmaker's media product challenges and develops some of those conventions. Some key conventions in sports dramas include having the drama kick in midway through, focusing on an athlete's struggles both in their sport and personal life. The filmmaker uses conventions like costume, music, and establishing shots, but challenges conventions by having the protagonist's tragedy occur at the beginning rather than middle, and using black and white cinematography to represent their inner demons. They also develop conventions through their use of an at-home garage gym rather than a professional one, and having their protagonist be unsuccessful rather than highly successful. The filmmaker applies similar analyses of conventions and hybridization approaches to
Unit 6 final
The marketing campaign includes a poster, social media page, and trailer to promote the upcoming comedy film "9:00". The poster features the main character Ben smiling directly at the viewer with the alarm clock font title and tagline "one man's struggle". The social media page on Twitter uses the same alarm clock font and tagline to connect it to the campaign. The trailer starts with the red "9:00" title card accompanied by an alarm clock sound, then shows Ben running to create intrigue. All elements use consistent colors, fonts, and messages to cohesively promote the film.
Pitches 2
The document proposes three ideas for videos:
1) How social media and digital footprints can affect job prospects, depicted through interviews where past social media posts negatively impact candidates.
2) A discussion among women on the top ten lifestyle skills needed for success, using examples of successful entrepreneurs.
3) A story of a former criminal who now runs a successful business, shown through a flashback from his current life to his criminal past, to inspire ex-offenders.
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The document summarizes a student's evaluation of their group's media production project. It discusses how their opening sequence uses conventions of romantic comedy genres like titles and credits while also including some unique elements. Their use of music helps set the tone for different scenes. The project represents different social groups through characters' clothing, appearances and interactions. A distributor like Universal Studios or Screen East may be suitable given their interest in new talent. The target audience is females aged 14-22 as they most relate to the romantic comedy storyline and social commentary. Realistic aspects like locations and characters help address this audience. Through the project, the student learned skills in editing, planning, shooting and using technologies like Adobe Premiere Pro and blogs.
Evaluation Final
The document summarizes a media promotion package created by the author for a fictional film. It includes a teaser trailer created with a group as well as individual works like a magazine cover and poster. Research was conducted on film genres, codes for trailers, and conventions for promotional materials. Feedback from target audiences was positive and indicated interest in the film. A variety of software and tools were used to research, create, edit, and gather feedback on the promotional works.
A2 Media Evaluation
The document provides details about the production process of a short horror film and accompanying promotional materials. It discusses researching conventions of the horror genre to inform the filmmaking. Various software programs were used at different stages - Blogger to design a blog, Slideshare to share mood boards, Animoto to embed presentations, Final Cut Pro to edit footage, Dreamweaver to build a website, Photoshop to design promotional poster and images. Audience feedback on draft materials informed revisions to things like trailer fonts, pacing and footage selection. Overall the document outlines the multimedia design process for this short horror film project from research to production to evaluation.
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This is Muddassir Hussain's evaluation. Within this presentation, he uses three methods of digital technology: Video, Voice and Written.
A2 Media Evaluation
The document provides feedback on a student's media products for their horror film project. It summarizes the student's trailer, website, and poster. The student received feedback that the trailer lacked pace and needed to include more of the main character's actions. For the website, the student added recommended elements like media icons and moved elements for better balance. The student also adjusted fonts and imagery based on feedback.
Media Studies - A2 Evaluation Draft 1
Jacob Smith discusses how he used new media technologies in creating a series of 5 television commercials for a fictional hair product called "Peak Hair". He used YouTube to research existing commercials and find background music. Google Docs helped him create surveys to determine his target audience and evaluate audience feedback. His blog, created using Blogger, allowed him to document his creative process and share his work. Finally, he utilized Facebook and Twitter to promote his surveys and gather responses.
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Ancillary product- Poster Textual Analysis
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The document outlines plans for two 30-second perfume advertisements - one for men and one for women. Key details include:
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- Inspiration is drawn from a Paco Rabanne ad for its editing style and dim, edgy lighting.
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- Exotic locations and classy models are envisioned to match the perfume's image.
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Advertisement Pitch
The document outlines plans for two 30-second perfume advertisements - one for men and one for women. Key points include:
- The ads will have a sexy, fast-paced theme to appeal to younger audiences.
- Inspiration is drawn from Paco Rabanne ads that use varied shots and fast editing to engage viewers.
- The TV sponsorship ad will be 20 seconds and use dialogue to quickly promote the product.
- Attractive models are sought that fit the classy yet mysterious imagery of the perfume brand.
- Music and exotic locations will help set the right mood while showcasing the products.
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Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationHow To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationGoogle Ads Vs Social Media Ads-A comparative analysis
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Etsy Marketing Guide - Tips For Selling Digital Products
This guide is for those who are selling digital products on Etsy platform.
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.QuickBooks Sync Manager Repair Tool- What You Need to Know
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
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We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandRecently uploaded (20)
Influencer Marketing Master Class - Alexis Andreasik
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Etsy Marketing Guide - Tips For Selling Digital Products
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QuickBooks Sync Manager Repair Tool- What You Need to Know
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Egyptian Cure Bank Digital Campaign
- 1. Egyptian Cure Bank Sight Disabilities Program MOHAMED OWEDA Digital Campaign
- 2. The Concept Is the answer of this question: If you got your sight back tomorrow, what would you love to do / see first ? The wishes will seem simple to us but might be impossible for the blind and the weak-sighted. Examples: - I wish I could wake up and look into my daughter’s face. - I wish I could see colors and be able to draw a painting. - I wish I could cross the street by myself.
- 3. The Campaign Name Since we are talking about wishes to come true by getting back eye sight, the best name could be: “I wish to see” or “ ”بحلم أشوف The domain ashoof.org is currently available and easy to memorize. It’s better for the campaign to have a separate website but if it’s required to be part of the original website, we can redirect the new domain to it. http://ashoof.org http://egyptiancurebank.com/ashoof.php
- 5. The Characters We recommend to engage real life characters who suffer from this problem and have the chance to get their sight back. 3 - 6 characters covering the spectrum of gender, age group and medical situation. Each character should have a most-desired wish to achieve by getting his/her sight back. For this presentation, we will use imaginary characters to demonstrate the campaign idea.
- 7. The Message Structure The characters are introduced first in a neutral way without exposing their disabilities. We recognize the wish of each character by text or voice according to the type of media. We wonder why these simple wishes couldn't come true. We get surprised when we discover the reason which is their sight disabilities. We know they all have the chance to be cured and to fulfill their simple needs but they just need our help.
- 12. M e d i a T y p e s Text Images Animation Video Music -Page Design -Banner Ads -Website Content - Ads Content Web Pages -Header Design -Post Design Facebook -Post Content -Header Design Twitter -Post Content -Post Design -Campaign Song -Video Ads -Song Video YouTube -Videos Description -Header Design M e d i a C h a n n e l s Media Types vs. Media Channels
- 13. Media Deliverables - Campaign Website - Video Ads - Campaign Song - Campaign Song Music Video - Banner Ads - Facebook Header & Posts Design - Twitter Header & Posts Design - YouTube Channel Header Design
- 14. Campaign Website 96% of consumers find videos helpful when making payment decisions online. Nearly three quarters are more likely to pay if they can watch a video explaining it beforehand. We will focus on using a catchy video in our homepage. The page will contain a clear link at the top to The Egyptian Cure Bank website.
- 16. Video Ads 3 - 6 videos telling the story of each character. Production Alternatives: Alternative 1 Professional video production (video shoot) Alternative 2 For low budget purposes we can produce animation using photos and text and this will only require a (photo shoot).
- 18. بحلم أشوف .. النيل جميل..والليل طويل.. بس النجوم بتنوره .. بحلم أسوق .. مركب كبير..واخده واطير .. بين السحاب..وأزور بلاد.. بحلم أشوف..خلينى اشوف حتى القمر بعد الخسوف.. بيعود ينور من جديد.. Campaign Song بحلم أغوص.. فى عيون حبيبتى .. لما تلمع بعد ضحكة مجلجلة.. بحلم أضفر.. شعر بنتى..وأخدها صورة.. وهى طايرة ..فى الهوا.. بحلم أشوف..خلينى اشوف .. حتى القمر بعد الخسوف.. بيعود ينور من جديد..
- 19. Campaign Song Music Video This video is considered to be the main promo. It will combine multiple shots from the characters videos played along with the campaign song.
- 20. Facebook Header & Posts In Facebook, people usually get a new story in their news feed once the page header (cover image) is changed. That’s why it’s important to change the header on frequent basis (every 1-2 weeks) to get attraction. We will design a header for each character (3-6 cover images) and 2 other headers for the campaign in general. As a profile picture, The Egyptian Cure Bank logo will do. And for the posts images, different designs with different stories (10 – 20 images) to be posted according to the social media plan.
- 23. Twitter Header & Posts Twitter has rolled out its new profile pages that looks like Facebook profiles with the much larger header photo which is no longer partially obscured by bio text and the avatar is bigger too. A header image for each character (3-6) and a general image will be more than enough. The same posts images we designed for Facebook can be used here in Twitter posts.
- 26. YouTube Channel Header عم شعبان مش مسافر بعيدعن بناته .. بس للأسف أخر مره شافهم كان من 15 سنة قبل ما يصاب بضعف حاد فى الإبصار.. الناس بتقوله انهم خلاص بقوا عرايس ..هو ممكن يعمل عملية ويشوف من جديد .. بس محتاج مساعدتنا
- 27. Banner Ads Will be designed as simple animation that motivates user to donate. To be linked directly to the campaign website. Multiple stories will be designed based on the characters. Different sizes will be used according to the media plan.
- 28. عم شعبان مش مسافر بعيدعن بناته .. بس للأسف أخر مره شافهم كان من 15 سنة قبل ما يصاب بضعف حاد فى الإبصار.. الناس بتقوله انهم خلاص بقوا عرايس ..هو ممكن يعمل عملية ويشوف من جديد .. بس محتاج مساعدتنا
- 29. عم شعبان مش مسافر بعيدعن بناته .. بس للأسف أخر مره شافهم كان من 15 سنة قبل ما يصاب بضعف حاد فى الإبصار.. الناس بتقوله انهم خلاص بقوا عرايس ..هو ممكن يعمل عملية ويشوف من جديد .. بس محتاج مساعدتنا
- 30. MOHAMED OWEDA THANK YOU