THE BIRTH OF AMERICAN FOOTBALL IN NIGERIA AND ITS INVESTMENT WINDOWS

1. Kick Off
The Launch of The American
Football League In Lagos

2. Social & Academic Benefits
• Scholarship awards
• Improved academic performance across selected
schools
• Overall positive results will get schools shortlisted.
• Improved health of the younger generation
• Positive energy channeled into sports and study

3. Schools
• Four secondary schools will be selected.
• The number may rise to 6 to incorporate AIS
and another private secondary school.

4. The Numbers
• N12million take off fund.
• To be raised by selling naming rights for each
of the 4 teams at N5million each.
• Sponsorship rights of N3million per team.

5. League Directors
• 2 year contract
• There will be 4 directors
• NAFL Managing Director: Theodore Omalu who doubles as NAFL
president
• Programme Director: Mike Mitchell if available or an expatriate
coach from the US.
• Director Finance & Sponsorship: TBA
• Director Marketing and PR : Abiola Aloba

6. Directors’ Functions
• Coach development
• Referee recruitment and development
• Academic accountability oversight through coaches
• League schedule development
• Facility supervision and use
• Public relations and promotion.
• Brand marketing and identity

7. Coaches
• 4 Head coaches
• 12 month initial contract
• Responsible for:
– Personal growth as a coach
– Player development
– Academic progress monitoring and advancement of athletes
– On field safety and training
– Player accountability.

8. Venue
• All games will be played at Teslim Balogun stadium
• The second venue option is the American International
School Football pitch.
• The latter will be ready by Q1 of 2012.
• Teslim Balogun may be used as the LASG contribution with
stadium costs counted as a sponsorship fee.
• The funds from sponsorship may also be applied for
stadium rental

9. Direct Sponsorship
• This covers total League sponsorship
• N15million price tag.
• Full naming rights and exclusive branding and
leveraging.
• Full broadcast rights and spread across all platforms.
• May be spread across 2, 3 or even 10 non competing
brands.

10. League Sponsorship Associates
• Associate sponsorship covering :
• Venue Branding
• Broadcast partners: Paying for airtime to air games
• Product and service support.
• Minimum entry is N1million per season.
• Minimum of 5 in a worst case scenario
• 12 Associate Sponsors in a second position to raise target funds of
N12million for season 1

11. LASG Support
• Venue use for games.
• Sponsorship support through direct intervention with LASG partners.
• Direct liaisons with oil services and exploration brands.
• Tax rebates and incentives where possible to partner brands for all
support towards the league.
• Media support through existing state platforms : Eko FM, LASAA and LTV.
• LASG is expected to provide the balance through direct subvention or
through indirect subvention from its partners.

12. NAFL Support
• The NAFL will with the support of the NFL IFAF and other parties will provide
• 100 Flags $2000
• 60 game jerseys and helmets $9000
• 500 Cones $500
• 100 American footballs $5000
• Yard markers $2000
• 500 Branded T shirts and shorts for players $5000
• DVDs and CDS and Books $30000
• Training parachutes etc $10000
• Total commitment $63500

13. Target Sponsors
• Mobil • CFAO group.
• Chevron • Coca Cola
• NNPC • Pepsi
• Briscoe Ford • GTB
• Radisson Blu • Access Bank
• Four Points Hotel • Citigroup
• HMO
• IGI Insurance
• Sovereign Trust Insurance
• LASACO

14. Media Partners
• LTV
• DBN TV
• Hi TV
• NTA
• CNN to cover the league launch as follow up to the first touchdown in Africa
• Programmes will be aired for free for season 1 after which a negotiated airtime purchase will be
embarked upon.
• DSTV via Super Sport may be considered.
• Complete Sports will run American Football based editorials and report on the league and Nigerians
in the NFL

15. TV Rights & Coverage
• The TV rights are currently worth zero naira.
• Thus media partnerships will be brought to
bear.
• cover match highlights and post game shows.
• This also provides ROI for sponsor brands.

16. Direct Media Benefits
• Direct media value in excess of N20million on NTA network and other
partners via:
– Spot placements
– Venue branding visibility
– Screen branding during transmission
– Intra game spots during switches in play or sides.
– Time out spots
– Half time stat reports
– Statistics centre powered by an Actuarial firm or consultancy

17. Spend Direction
• League directors N5.4million
• Head coaches N2.4million
• Player allowances N2.88million
• Administrative costs N3million
• Housing for coaches N3million
• *Technical spend N3.53million
– * Borne by NAFL IFAF and NFL

18. Timelines
• Media hype and pre sale November and
December 2011
• Training starts January 2011
• League Kickoff February 2012

19. Demonstration Game
• There will be a demonstration game at the
National Sports Festival in 2012.
• The game will be between the top two teams
in the league.
• The game may also be between two invited
college teams from the US.

20. Thank You
• With this breakdown we look forward to:
• Immediate support from LASG where possible
• This will immediately involve content airing on LTV to educate the citizens
about the sport.
• This plan works for the junior amateur and senior amateur leagues.
• Juniors are aged 12 to 17 secondary school students
• Senior amateurs are aged 18 to 24 university undergraduates or
equivalents
• All must be in school with proof of academic existence prior to sign up.