PGA of America Centennial Section

PGA of AmericA centenniAl
PHOTOS:THEPROFESSIONALGOLFERS’ASSOCIATIONOFAMERICA
JANUARY 25-31, 2016 SPECIAL ADVERTISING SECTION ❘ STREET & SMITH’S SPORTSBUSINESS JOURNAL 19

20 SPECIAL ADVERTISING SECTION ❘ STREET & SMITH’S SPORTSBUSINESS JOURNAL JANUARY 25-31, 2016
PGA of AmericA celebrAtes centenniAl

PGA of America Professionals represent
the heart of golf. They’re the tangible con-
nection to the millions of golfers who play
across our country. Today, the more than
28,000 men and women, spanning 41 PGA
Sections in the United States, continue in their
mission to teach and grow the sport. In 2016,
the PGA of America celebrates its Centennial
and the contributions made by its Profession-
als during the ﬁrst century of the organiza-
tion’s existence; the impact they have —
and continue to have — on the business,
teaching and playing of the game; and the
vibrant possibilities they enjoy for shaping the
game’s future.
“Golf means different things to different
people, but somewhere along the way a
PGA professional played a part in bringing
someone into the game, helping them love
the game and keeping them in the game,”
said PGA President Derek Sprague. “As we
commemorate 100 years of the PGA, we’re
celebrating the role PGA professionals have
played in shepherding the game.”
Since its founding on April 10, 1916, in
New York City, PGA of America has emerged
as the leader of today’s burgeoning $70 bil-
lion golf industry. The PGA also operates
many of the sport’s marquee champion-
ships, including the PGA Championship,
Ryder Cup, Senior PGA Championship pre-
sented by KitchenAid and the KPMG Wom-
en’s PGA Championship.
Headquartered in Palm Beach Gardens,
Fla., PGA of America enters its second cen-
tury of operation with a focused mission — to
serve its members and grow the game of
golf. PGA professionals, with their tangible
connection to the consumer and golf indus-
try, will be the focus of this year’s 100-day
centennial celebration.
“Every day, PGA professionals are on the
front line, working hard to shape the future of
a multi-billion dollar golf industry,” Sprague
said. “They are responsible for creating a fun,
social and welcoming golf experience at a
variety of golf facilities around the country.
This effort grows the game by increasing par-
ticipation and creating fans of the sport. The
more we can educate golfers and golf fans
alike on all aspects of the game, the more
they will play, attend events and tune in to
golf on television.
“The PGA golf professional has been vital
in the golf industry for the past 100 years and
will continue to be in the next century as
more employers realize the important role
PGA professionals play in the business of
golf.”
PGA of America CEO Pete Bevacqua
emphasized the ubiquity of PGA members
when it comes to their overarching inﬂuence
on the game.
“Whether it’s a private golf course in the
Northeast or a nine-hole municipal golf
course in Wichita, Kan., it’s the PGA of Amer-
ica professional that is connecting people to
the game at all levels,” he said. “Whether it’s
kids, recreational golfers or elite professionals
— the Jordan Spieths of the world — there is
a PGA of America professional in every one
of those stories. It’s a serious obligation, but
it’s also a wonderful responsibility.”
Moving into the next century, PGA profes-
sionals will continue to drive the business of
golf and that portends even greater success
for the sport in the future.
“We formulated a long-term strategic
plan and it’s guided by two fundamental
principles — serve the membership and
grow the game,” Bevacqua said. “We’re try-
ing to continue to serve our members as
best we can into the next century and assist
them in putting our own efforts and
resources, combined with our 28,000 profes-
sionals across the country, to grow the game.
And not just domestically. What I think you’ll
see in the next 100 years is a more vibrant
global footprint for PGA of America and our
PGA professionals.” ■
Jason Day receives the Wanamaker Trophy from PGA President Derek Sprague following the 2015 PGA
Championship at Whistling Straits.
THEPROFESSIONALGOLFERS’ASSOCIATIONOFAMERICA
PGA of America’s centennial:
celebrating a century of excellence

centennial celebration tees off at
the 63rd PGA merchandise showIt is only fitting that PGA of America’s
centennial celebration will begin at the PGA
Merchandise Show. Hailed as “The Major of
Golf Business,” the PGA Merchandise Show is
the first international golf industry gathering
of the year and continues to grow in size
and prominence.
“It’s a real kickoff to the season year in
and year out where the whole golf world
comes together,” PGA of America CEO Pete
Bevacqua said. “As we were thinking about
the most appropriate place to kick off our
centennial, it just made perfect sense. We
have the attention of the golf world. It will be
a great way to shine a light on the centen-
nial and the work and efforts of PGA profes-
sionals across the country to try and grow
this game.”
Today’s spectacle belies the show’s
humble genesis in 1954 when a handful of
golf merchandisers operated from the trunks
of their cars in a parking lot in Dunedin, Fla.
The PGA of America, founder and organiz-
ing partner of golf’s most prestigious busi-
ness event, sold an equity share in the show
to Reed Exhibitions in 1998.
The 63rd PGA Merchandise Show will be
held Jan. 26-29 at the Orange County Con-
vention Center in Orlando, marking its 31st
consecutive year at the venue.
Ed Several, senior vice president of PGA
Worldwide Golf Exhibitions, oversees plan-
ning for the show, in partnership with the
PGA of America, and addressed the unique
significance of this year’s event.
“The PGA Merchandise Show will have
special meaning in 2016 when we officially
tee off PGA of America’s centennial year
and celebrate the impact PGA profession-
als have had on the game and the busi-
ness of golf,” Several said. “Interactive cen-
tennial displays, new events and exciting
programs will lend additional pomp and cir-
cumstance to the 2016 PGA Show. More
than 1,000 leading golf companies and
brands and 40,000-plus PGA professionals,
industry leaders and media from around the
world will join us in this celebration. And,
while we mark this special occasion, the
PGA Show continues to serve as our indus-
try’s established gathering to source the
PGA of America,
Congratulations on a century
of championship performance.
Thank you for your mission and
steadfast commitment in helping
all PGA Members in their pursuit
of teaching excellence, mentoring
and growing the game we all love.
GolfTEC is proud to be the largest
employer of PGA Professionals
and will continue to follow the high
standards you have set forth, as we
help people play better golf and
enjoy the game more.
Proudly Employing
The PGA Merchandise Show attracts more than 42,000 attendees annually at the Orange County
Convention Center in Orlando.
SEE MERCHANDISE SHOW, PAGE 24
PGA Merchandise Show
BY THE NUMBERS
1,000 golf companies and brands
1 million gross square feet of inter-
active, display and meeting space
in the Orange County Convention
Center
42,000+ industry attendees from
75+ countries
Nearly 1,000 media from 25+
countries
40+ education seminars
World’s largest professional outdoor
demo event with 100 companies
at the range, practice greens and
vendor village of the 42-acre prac-
tice facility at Orange County
National Golf Center and Lodge
Nearly 10 miles of show aisles
25 hours of live broadcast by Golf
Channel from the PGA Show Demo
Day and PGA Show Floor
35+ hours of live radio broadcast
from Sirius/XM PGA Tour Radio Net-
work

TM & © 2016 Turner Entertainment Networks, Inc. A Time Warner Company. All Rights Reserved. Photo: Steve Uzzell
C O N G R AT U L AT I O N S
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G R E A T
Y E A R S

newest merchandise, explore the latest
trends and innovations, test advanced tech-
nologies in equipment, uncover the freshest
apparel and accessories, share top busi-
ness strategies and teaching practices and
network with our peers.
“It is a chance to celebrate the PGA and
the PGA professional, as well as drive the
business of golf forward as we start the new
year.”
The 100-day centennial celebration will
ofﬁcially begin at the show’s Outdoor Demo
Day on Jan. 26 with a ceremonial tee shot
featuring PGA professionals from each of
the 41 PGA sections paired with PGA Junior
League golf participants. The ceremonial
tee shot will be broadcast live and world-
wide to golf enthusiasts and consumers by
Golf Channel, which is ramping up its cover-
age of the PGA Merchandise Show and the
centennial.
“That will kick off our coverage of the
PGA Merchandise Show,” said Mike McCar-
ley, president of Golf Channel. “Over the last
several years, we’ve worked closely with the
PGA on providing a showcase for the week.
This year, we’ll have 25 hours of coverage
from the show, which is the most ever.”
McCarley also noted that collaboration with
PGA of America for its centennial began
two years ago.
The long lead time in preparation of the
PGA Merchandise Show and cooperation
between partners spans the cross-section of
industry participants at the show, which
focuses on building business success for all
involved in the game of golf.
“Teamwork is the foundation of PGA
Show preparations,” Several said. “The PGA
Merchandise Show is organized in partner-
ship with PGA of America and in collabora-
tion with our exhibiting companies, partici-
pating allied golf organizations and attend-
ing PGA professionals and buyers. We’re
planning many aspects of the show years
ahead. In leading this effort, we base our
daily planning decisions on the premise that
‘Our No. 1 Job is Building Your Business.’ With
this philosophy, we build a fresh industry
forum and business programs each year
that are designed to build the success of
our attending industry professionals,
because their success is our success.”
Titleist, which took part in the original PGA
Merchandise Show in 1954, continues to be
heavily involved in the Major of Golf Busi-
ness. The company will again present the
popular Titleist Experience to help launch
this year’s show. The 30-minute program
features Titleist brand ambassadors Jim
Nantz and Justin Thomas. A rising star on the
PGA Tour, Thomas is the son of PGA profes-
sional Mike Thomas.
Peter Broome, vice president of business
development and partnerships for Acushnet/
Titleist, values the opportunity to showcase
new products as well as to provide educa-
tional experiences through a series of work-
shops for attendees.
“The evolution of the PGA Show has
increased partner participation and cre-
ated a more focused education platform,”
Broome said. “The concentration of PGA
members and business partners convened
at the PGA Merchandise Show provides an
opportunity for Acushnet to showcase prod-
ucts, provide educational opportunities and
connect with partners. Based on feedback
from our partners, our focus is on creating a
series of presentations and workshops that
help professionals add more value to golf-
ers.”
Callaway CEO Chip Brewer has been
attending the PGA Merchandise Show since
1999 and his company has been a main-
stay for 33 consecutive years.
“I’m always energized by the industry’s
excitement for the upcoming season and
the opportunity to catch up with friends and
business partners,” Brewer said. “This has
been especially true over the last few years
Ofﬁcial Partner of The PGA of America
A MILESTONE
DESIGN
FOR A
MILESTONE
YEAR
MERCHANDISE SHOW, FROM PAGE 22
SEE MERCHANDISE SHOW, PAGE 30
Golf is Big Busine$$
$176.8 billion – Total economic impact of golf in America, including direct, indirect
and induced impacts
$68.8 billion – Total size of the golf economy nationally
$55.6 billion – Total wage income from about two million U.S. jobs
$20.6 billion – Total travel expenditures produced by the golf industry
$5.6 billion – Total amount spent on golf supplies
$3.9 billion – Total annual charitable impact by the golf industry through 143,000
events and 12 million participants
1.98 million – Approximate number of jobs supported by the golf industry
15,350 – Approximate number of U.S. golf facilities, with more than 10,000 open to
the public
75 – One in 75 jobs in the U.S. is in the golf industry (U.S. Bureau of Labor Statistics)
$26 – Median green fee in the U.S. (eight out of 10 golfers play public golf)

cameron mccormick: A shining example
of PGA Professionals and their mission
As the world’s largest sports organization,
PGA of America and its 28,000 professionals
work tirelessly to teach and grow the game
of golf.
Cameron McCormick, the 2015 PGA
Teacher of the Year, personifies the dedica-
tion and professionalism of PGA professionals
in 41 sections across the country.
McCormick has helped hundreds of stu-
dents during 12 years of instruction, none
more notable than 2015 Masters and U.S.
Open champion Jordan Spieth.
McCormick, PGA professional and direc-
tor of instruction at Brook Hollow Golf Club in
Dallas, serves as Spieth’s exclusive instructor in
all aspects of the game.
“I have complete trust in anything he
says,” Spieth said. “He’s my swing coach, put-
ting coach, short game coach, mental
coach, everything. He’s a very special
teacher, somebody who I think is going to get
bigger and bigger, and you’re going to see
him with a lot of tour players in the future.”
Spieth’s complete trust in McCormick has
been forged from a nine-year working rela-
tionship that began when the golfer was 12.
“I put the needs of him as a youth player
ahead of any needs I might have had as a
coach to impart my way on him,” McCor-
mick said. “I chose to understand who he
was as a unique individual and, in terms of
the way he played golf, the way he swung a
club, but also who he was as a person, as a
character, as a young man. He is not
opposed to asking questions as to why cer-
tain things happen and requires me to have
those answers. And if I don’t have those
answers, then I need to find the answer and
I’ve always been willing to do that. Trust
evolves over time.”
That sense of trust has been replicated
many times over as McCormick’s current cli-
ent roster includes approximately 200 stu-
dents of various playing abilities.
“I might spend one hour a year with a
person that doesn’t live in Dallas or comes
into town infrequently or plays golf infre-
quently,” he said. “And then I spend a signifi-
cant amount of time with some individuals
that come once a week or a couple that
come multiple times per week. I would say
95 percent of my time is spent in Dallas and
five percent out of town working with students
that either are playing an event or need help
when they’re out of town.”
McCormick, a native Australian, further
distinguished himself at Brook Hollow by
spearheading a junior program designed to
cultivate skill development from basic to
advanced levels of proficiency. The program
was shaped with a long-term outlook toward
fostering the growth of the game’s next gen-
eration of competitive elite. Spieth credits
McCormick with helping him to become one
of the leading faces of golf’s current genera-
tion.
“I owe Cameron for everything,” Spieth
said. “He’s been there for me, going on nine
years now, as my instructor. We’ve grown a lot
together. We’ve both learned a lot in our jour-
ney separately and have been able to com-
bine that to create the best opportunities for
one another. Cam and I have an unbeliev-
able relationship. It’s only growing and we
continue to work hard and push each other
to be the best we can at what we’re doing.”
As McCormick begins his new position as
director of instruction at nearby Trinity Forest
Golf Club — future home of the PGA Tour’s
AT&T Byron Nelson tournament — he’ll lean
on his past experience and all he has
learned from fellow PGA professionals
through the years.
“I learned so many different things from all
of these special people — coaches of the
game. To say the one thing that has been
most critical in my development would be
that each and every one of them never
stopped looking for different solutions to the
same problem,” he said. “All of the best
coaches I observed, even to this day, have a
playbook that is so deep they can look at
one problem, one challenge, and have an
array of ways of providing a solution to that
challenge. That’s a special trait to have that
ability to dig deep into the playbook and try
five or seven things to score the same ‘touch-
down’ in terms of the result. That’s an odyssey
of knowledge and learning that evolves over
time. That’s what the best coaches, the best
people in any industry do. They keep looking
for what else they can fill the knowledge
bucket with so they can become better than
they were the day before.”
It’s a mission shared by PGA professionals
across the landscape as they help make golf
Congratulations to the PGA of America
on your 100th Anniversary
Congratulations to the PGA of America
on your 100th Anniversary
Harbor Shores is proud to host
The 77th Senior PGA Championship Presented by KitchenAid
May 24th-29th, 2016 | Benton Harbor, MI | harborshoreslife.com
Jordan Spieth practices his putting stroke at
Augusta National with guidance from coach
Cameron McCormick, the 2015 PGA Teacher of
the Year.
SEE McCORMICK, PAGE 30

#thxPGAPro campaign: Paying
Homage to PGA ProfessionalsIn conjunction with PGA of America’s
centennial, the organization launched the
#ThxPGAPro campaign, encouraging golfers
to share their stories of how PGA members
have impacted their games and lives. The
campaign is designed to generate discus-
sion on social media to further shine the
spotlight on PGA professionals and their tan-
gible connection to consumers and the golf
industry.
“The campaign centers on PGA Tour stars,
celebrities and avid golfers saluting PGA pro-
fessionals from the perspective of how
they’ve touched their lives and made a dif-
ference,” said PGA President Derek Sprague.
“Backed by programming such as Get Golf
Ready, PGA Jr. League Golf, the PGA HOPE
Military program and so many other growth-
of-the-game initiatives, PGA professionals are
the backbone of the game and are dedi-
cated to ensuring it remains healthy for gen-
erations to come.”
Golf Channel will begin related program-
ming Jan. 27 that will run through early May,
highlighted by an in-depth series of profiles
celebrating each of the PGA’s 41 sections
and its members. Each section profile will
premiere on “Morning Drive” and will run
afterward on various platforms across Golf
Channel and NBC Sports Group.
“Several of them have some pretty fasci-
nating histories,” Golf Channel President Mike
McCarley said. “You’ve got a focus on the
members and the courses and the different
things a lot of those sections are doing –
what some of the professionals within those
sections are doing to help bring new people
to the game, which is a real focus of the PGA
to help grow the game. So, as their partner,
one of the things we can do is highlight the
initiatives and activities that are working well
to help other sections and PGA professionals
replicate that success.”
PGA professionals are already repre-
sented at Golf Channel with the 2012 PGA
Teacher of the Year, Michael Breed, and
2008 winner Martin Hall both hosting shows.
Said McCarley, “they are a staple of our
Monday, Tuesday, Wednesday program-
ming. I would call them our marquee PGA
professionals.”
He added, “They’re great ambassadors
for the organization. And Charlie Rymer, who
is a key member of the cast of ‘Morning
Drive,’ just became a PGA professional last
year. Those are just a few of the examples of
the high-profile ways we’re working together
and the PGA having a very consistent pres-
ence on Golf Channel.”
PGA of America CEO Pete Bevacqua said
Golf Channel and its extended NBC Com-
cast family are constant advocates for the
game and that will only be accentuated
during this milestone year.
“What I’m so excited about with this cen-
tennial, in partnership with Golf Channel and
NBC, is we’re going to be shining the spotlight
on PGA professionals across the country,
allowing our 41 sections to tell their stories of
what they’re doing to grow the game,” he
said. “These are great PGA professionals with
entrepreneurial ideas that continue to
advance the game. There is really no outlet
more powerful than Golf Channel to do that,
but it also gives us the advantage of tapping
into a larger program of networks with Com-
cast.”
With so many of their stories being shared
during the centennial celebration on myriad
platforms, PGA professionals will be recog-
nized for their many contributions through the
years. Joe Assell is CEO of GolfTEC and his
company employs the most PGA members
(425 domestically and nearly 500 internation-
ally) with a mission to help people improve
their game. Assell, himself a PGA profes-
sional, values the stories customers share
about their coaches.
When asked about the greatest reward of
his job, Assell said it was “reading the daily
positive client feedback that pours in with
their overwhelming exuberance for the
GolfTEC experience, specifically their pas-
sionate connection with their GolfTEC PGA
coach, mastery of previous roadblocks to
improvement and their joy in seeing their les-
sons pay off in tangible lower scores on the
course.”
The deep bonds between players and
teachers help tell the tales and make them
indelible in the world of professional golf. For
example, consider PGA Tour veteran and
major champion Zach Johnson, who has
worked with coach Mike Bender for 16 years.
“I don’t know if I can measure or quantify
what he’s done and how he’s done it and
why he’s done it for me,” Johnson said. “First
of all he’s a good player. He knows what it
takes to make it on the golf course. As a
teacher, he’s very analytical. He knows his
numbers, the lines and all these equations
and can hash out the golf swing. But what I
appreciate is that he kind of dumbs it down
to my language and gives me a little bit
here, a little bit there and that’s how we go
about it. His knowledge is vast and deep and
I would say very cluttered, but when it comes
down to it, less is more and he gives me just
what I need to know and I love that.”
Bender, though, has become much
more than a coach to Johnson over the
years.
“He’s a better friend,” Johnson said. “He’s
a guy that I trust implicitly and a guy that I
can go to for anything. Outside of my wife,
he’s been the most valued member of my
team and the longest tenured. He’s a guy
that I would do anything for and he’s done
anything for me, so it’s hard to measure. I’m
very lucky to be blessed and to have a great
coach, but a better person on my side.”
LPGA Tour star Stacy Lewis credits coach
Joe Hallett with guiding her ascent over the
past six years.
“He has made the biggest difference on
my game,” Lewis said. “I started working with
him at the end of 2009 and it’s just been
amazing what we’ve accomplished over the
last few years. I wouldn’t or couldn’t have
done it without him.”
Jack Nicklaus is a living legend, arguably
the greatest player in the history of golf. And
yet, all these years later and after winning a
record 18 major championships, Nicklaus
recalled the lasting influence of PGA profes-
sional Jack Grout on his career and life.
“I started the game of golf at age 10, in a
little golf class at Scioto Country Club (in
Columbus, Ohio) with PGA professional Jack
Grout,” Nicklaus said. “That was 1950. Jack
Grout was my teacher until he passed away
in 1989. I saw Jack Grout thousands of times.
I owe a great deal to what he taught me,
how he helped me lead my life, how he
helped me lead my way in professional golf
and amateur golf before that. My golf pro-
fessional was a great guy and there are a lot
of golf professionals out there that are good
people and we need to thank them for all
the help and encouragement they give a lot
of participants in the game of golf.
“For that, I say thank you.” ■
Cameron McCormick helps prized student Jordan Spieth read a putt. Spieth won both The Masters and
U.S. Open in 2015.
the deep
bonds
between
players and
teachers
help tell the
tales and
make them
indelible in
the world of
professional
golf.
Renee Powell (far right) was the second African-
American player on the LPGA Tour. Today, she
helps bring the game to a more diverse audience
through the PGA REACH program.
“He has made the
biggest difference on
my game. i started
working with him at
the end of 2009 and it’s
just been amazing what
we’ve accomplished.”
STACY LEWIS
LPGA TOUR STAR
LPGA Tour star Stacy Lewis credits
coach Joe Hallett (above) with
guiding her ascent over the past six
years.

PGA of AmericA celebrAtes centenniAl
CONGRATULATIONS
CENTENNIAL ANNIVERSARY
ON CELEBRATING YOUR

KPmG Women’s PGA championship:
empowering Women on and off the Golf course
Last year marked the debut of the KPMG
Women’s PGA Championship, with the lead-
ing audit, tax and advisory firm taking over
in much more than a title sponsor’s role.
The collaboration between KPMG, PGA of
America and the LPGA Tour provided a
case study in golf’s power to help affect
societal change through the development,
advancement and empowerment of
women. Each of these organizations has
been committed to this cause for many
years.
Lynne Doughtie, KPMG U.S. Chairman
and CEO, is the first woman to serve in both
of these roles at a Big Four U.S. professional
services firm. Meanwhile, PGA Secretary
Suzy Whaley is the first woman to be elected
to a PGA national office. Doughtie and
Whaley are heavily involved in the KPMG
Women’s Leadership Summit that is staged
in conjunction with the KPMG Women’s PGA
Championship.
“Both the PGA of America and KPMG
recognize how important golf can be in fur-
thering women throughout their careers and
the Summit is an opportunity for us to deliver
the message that golf can be a difference
maker in their personal and professional
development,” Whaley said. “This event is so
inspiring and fosters a celebratory atmo-
sphere for the empowerment of women on
the course and in the boardroom.”
PGA of America CEO Pete Bevacqua
noted that the shared belief among all
organizations involved with the Champion-
ship and Summit was evident early in the
planning stages.
“The great conversations we had with
KPMG and the LPGA and NBC Sports, we all
kind of saw the mission and had the same
idea: ‘Let’s work together to elevate the
women’s game at the elite level knowing
that that’ll have a trickle down effect on
bringing more women and girls into the
game,’” Bevacqua said. “But also working
with KPMG to really try to influence the num-
ber of women in C-suite positions and not
just in corporate America, as well as corpo-
rations around the world through the KPMG
Women’s Leadership Summit that we’ll have
each and every year during the week of the
KPMG Women’s PGA Championship.”
After the inaugural Summit at Westches-
ter Country Club, which featured a keynote
address by Condoleezza Rice, the event
and tournament shifts this year to Sahalee
Country Club in Sammamish, Wash. As the
Summit continues to gain traction, Doughtie
looks forward to seeing the next generation
of women leaders move into leadership
roles in corporations across the country.
“Hosting the KPMG Women’s PGA Cham-
pionship and KPMG Women’s Leadership
Summit this year on the West Coast will
enable us to further engage next-genera-
tion women leaders in underrepresented
industries,” Doughtie said. “When we see
next-generation women leaders that partici-
pated in the KPMG Women’s Leadership
Summit and the year-long programming
associated with it advance into C-suite posi-
tions in the next five to 10 years, we’ll know
our efforts were successful.”
In her role as PGA secretary, Whaley is a
prime example of the connection between
women in leadership and golf. She is also
on track to serve a subsequent two-year
term as PGA vice president before assum-
ing the role of PGA president in 2018.
“I heard a great quote the other day:
‘We have two arms. We have one arm to
pull ourselves up and our other arm is to
take another woman with us and pull them
along too,’” Whaley said. “That’s part of who
I am and what I believe all of us need to do
to grow the game — invite women to come
play the game, to not fear ability. Let us help
you. Let us manage the course for you. Let
us get you out here. We’re going to give you
the tools to do it.
“I feel that way about my role. I have
people surrounding me at PGA of America
that are helping me get better. I don’t plan
on doing it by myself. I love that support sys-
tem, so I hope some day, somebody will
walk up to me and say, ‘You know, I’m the
secretary of PGA of America because you
did it first, and I knew I could do it now, too.’
“If that’s the case, then fantastic.” ■
The KPMG Women’s PGA Championship features the strongest field in all of women’s golf.
‘reAcH-ing’
a Younger,
more Diverse
Audience
Suzy Whaley’s passion for the game of
golf is palpable. As player, teacher and
now PGA of America secretary, her goal
is to bring the game to as many people
as possible. It makes sense, then, that
Whaley lists PGA REACH as one of her
favorite causes to support. The mission of
PGA REACH, the charitable foundation of
PGA of America, is to positively impact
the lives of veterans, youth and diverse
populations.
“PGA REACH has three pillars: youth,
military and diversity and inclusion,”
Whaley explained. “For youth, the PGA
Junior League Golf program has grown
by leaps and bounds in a relatively short
timeframe. For the military, our PGA HOPE
(Helping Our Patriots Everywhere) initiative
is training men and women veterans how
to play golf as rehabilitation from both
physical and mental injuries and trauma
suffered during the war. It’s incredibly
uplifting to see people who may be miss-
ing a limb hit a golf ball and find joy in
doing so.”
For the third pillar, diversity and inclu-
sion, Whaley added that PGA REACH
“seeks to create a culture of inclusiveness
by communicating and demonstrating
that golf is an affordable and accessible
game for all abilities, ages and back-
grounds.”
Whaley, who is on track to assume the
post of PGA president in 2018, has seen
a surge of new participation in recent
years. The future of golf appears
extremely promising, particularly when
you consider the rise of junior players.
“In 2015, PGA Junior League Golf had
about 30,000 boys and girls playing on
2,500 teams, almost double what it was
in 2014,” Whaley said. “This reflects
growth we’ve seen overall in the youth
space in recent years, as 800,000 new
junior golfers have entered the game in a
four-year span, a 33 percent jump. Diver-
sity, inclusion, women’s golf and youth
play are all passions of mine. They all
lead to player development and growth
of the game.”
Whaley’s own daughters have shined
on both fronts and continued the family’s
legacy in the sport. Jenn captains the
women’s golf team at Quinnipiac Univer-
sity and Kelly plays for her mother’s alma
mater, the University of North Carolina.
“Golf has given my family so many
opportunities we never would have had
otherwise, especially with relationships,
skill building and confidence,” Whaley
said. “I didn’t give them that, golf did. It’s
an honor for any parent when your child
follows in your footsteps in your chosen
field. Since both my husband Bill and I
are PGA members, and I am also an
LPGA member, it’s a thrill for us that our
daughters, Jenn and Kelly, both play on
their college golf teams.” ■
Rickie Fowler is one of four official ambassadors for PGA Junior League Golf along with fellow pro
stars Rory McIlroy, Michelle Wie and Lexi Thompson.
GETTYIMAGES/KEYURKHAMAR
The inaugural KPMG Women’s PGA Championship
was staged last year at Westchester Country Club
in Harrison, N.Y.

2016 PGA of America marquee events and future sites
98th PGA championship
July 28-31
Baltusrol Golf Club, Lower Course
Springfield, N.J.
Since its inception in 1916,
the PGA Championship has
evolved into one of the world’s
premier sporting events. Each
summer, one of the nation’s
leading golf facilities hosts golf’s best profes-
sionals as they compete for the Wanamaker
Trophy and a major championship title.
The PGA Championship was born in the
mind of department store owner Rodman
Wanamaker, who saw the merchandising
possibilities in a
professional golf-
ers’ organization.
On Jan. 17, 1916,
Wanamaker invited
60 prominent golf-
ers and other lead-
ing industry repre-
sentatives, includ-
ing the legendary
Walter Hagen, to a
luncheon in his
New York City store. The meeting ultimately
led to the formation of PGA of America on
April 10, 1916.
In 2016, CBS Sports marks its 26th year as
broadcaster of the PGA Championship. “We
look forward to joining in the centennial cele-
bration in July from Baltusrol as we once
again showcase the strongest field in golf,”
said CBS Sports Chairman Sean McManus.
“We congratulate PGA of America on its first
100 years and know the next 100 years will
be even better. The game of golf is in great
hands, led by PGA professionals across the
country that are committed to growing the
game for golfers of all levels. The PGA Cham-
pionship is unique in that it allows us to shine
a much deserved light on the PGA profes-
sionals who compete each year and show-
case their contributions to the game of golf.”
77th senior PGA
championship presented
by KitchenAid
May 26-29
Harbor Shores
Benton Harbor, Mich.
The most historic and prestigious major
championship in senior golf, the Senior PGA
Championship presented by KitchenAid cel-
ebrates its 77th edition in 2016. The champi-
onship was born on the grounds of another
of golf’s majors at the invitation of one of
the game’s greatest players. At the sugges-
tion of renowned amateur Bobby Jones, the
inaugural Senior PGA Championship was
conducted at Augusta National Golf Club in
1937, just three years after the
first Masters Tournament.
62nd KPmG Women’s
PGA championship
June 7-12
Sahalee Country Club
Sammamish, Wash.
The KPMG Women’s PGA
Championship is operated by
PGA of America in partnership
with the LPGA Tour, marking the
first collaboration between the
two governing bodies. This
major championship features a $3.5 million
purse — amongst the highest in women’s
golf, live weekend coverage on NBC and
the strongest field in all of women’s golf. In
2015, Inbee Park finished at 19-under par at
Westchester Country Club in Harrison, N.Y. to
win the KPMG Women’s PGA Championship
for the third consecutive year.
49th PGA Professional
championship
June 26-29
Turning Stone Resort
Verona, N.Y.
Since 1968, the PGA Professional
Championship annually showcases the
playing talents of grassroots PGA of
America members. Over four decades, it
has evolved into the largest all-professional
competition in golf, featuring some of the
finest players in the association.
41st ryder cup
Sept. 27-Oct. 2
Hazeltine National Golf Club
Chaska, Minn.
The Ryder Cup is one of
the most spirited, exciting and
compelling events in sport. It
spans nearly 90 years,
involves the greatest players
SEE EVENTS, PAGE 30
The 2016 Senior PGA Championship presented by
KitchenAid will be staged at Harbor Shores.
THEPROFESSIONALGOLFERS’ASSOCIATIONOFAMERICATHEPROFESSIONALGOLFERS’ASSOCIATIONOFAMERICA
Rodman Wanamaker

more appealing to the millions that play this
game. In 2015, nobody did that better than
McCormick over the course of his approxi-
mately 1,800 hours of instruction.
“I think it’s well deserved,” Spieth said after
learning McCormick had been named the
2015 PGA Teacher of the Year. “It was just a
matter of time and it’s cool that this year, on
top of everything that’s happened with our
team, he received the most prestigious
award for what he does, for all the hard work
he puts in, the long hours he puts in, just like
the majority of the PGA of America profes-
sionals. I think he’s the best in the game.
That’s why I put all my trust with him and it’s
great to see others think so as well. I am
extremely honored to be working with him.”
For his part, McCormick was humbled by
the award and equally determined to help
even more in the future.
“Any time an organization will single you
out as worthy of the height of recognition in
coaching the game and sharing the great
game of golf, it’s a crowning achievement,”
McCormick said. It’s a pinnacle in your
career, but it serves as a marker of time,
energy, education and commitment to stu-
dents that you’ve invested in. It fuels me to
contribute even more to the players I have
the privilege of helping and the professionals
I have the privilege of calling friends and
associates and to help them along as well.
It’s not a finish line though, it’s just a point
along the journey that says, ‘great job, you’re
pointing in the right direction, keep on accel-
erating toward helping others.’” ■
Pro Tip
Cameron McCormick on the critical
role a PGA professional plays and their
catalytic connection to the game of golf:
“PGA Tour players provide such an
amazing exhibition to entertain and
demonstrate how well golf can be
played at the highest levels. They dedi-
cate their entire life to developing those
skills to put on display. But the job of the
teaching professional is to translate the
lessons from this level of excellence
back to the common person and also to
provide, to some degree, attainable
results. A recreational player, at any one
point in time during their round, can hit a
shot that, if a PGA Tour player was stand-
ing in that player’s shoes, they’d be
proud of it. They can experience golf
through the eyes and the body and soul
of a PGA Tour player and that’s a special
experience, one that can’t be had in
any other sport that I’m aware of. That’s
the job of the PGA professional, to con-
vey the sense of possibility and the sense
that those sorts of results, while they may
be sometimes inconsistent or fleeting,
can still be experienced. We bring the
hope that we can increase the possibility
of those shots happening. We are the
conveyors of knowledge, hopefully in
simple common terms, that are then
translatable to recreational players that
can’t afford the time and resources to
spend their entire life trying to develop
those skills. It’s a privileged position we’re
in, an enviable position for those that do
what we do, because we’re out spread-
ing the good word of golf and hopefully
making people smile on an hour-to-hour
or day-to-day basis.” ■
McCORMICK, FROM PAGE 25
Cameron McCormick and Jordan Spieth have a
working relationship that spans nearly a decade.
in the world and produces some of the
greatest moments in the game. The com-
petition was born in 1927 when enterpris-
ing English seed merchant Samuel Ryder
commissioned the casting of a gold chal-
ice that bears his name. The U.S. team
defeated Great Britain, 9½ to 2½, in the
inaugural matches in Worcester, Mass.
Since then, the Ryder Cup has expanded
to involve the finest players of Europe.
Except for a span (1939-45) during World
War II and following the Sept. 11, 2001,
attacks upon America, the Ryder Cup has
been held biennially with the U.S. and
Europe alternating as host.
“Our relationship with the PGA of America
dates back a quarter of a century and we
couldn’t be more proud of everything we’ve
accomplished together,” said Lenny Daniels,
President of Turner Sports. “Throughout our
partnership, which has spanned across TBS,
TNT, PGA.com, RyderCup.com and
Bleacher Report, we have continuously intro-
duced new technological innovations,
bringing fans closer to the game than ever
before, while expanding the breadth of our
live event coverage across a growing num-
ber of multimedia platforms. We’re looking
forward to even more ahead with the 2016
PGA Championship and Ryder Cup.”
The 2016 Ryder Cup will be contested at
Hazeltine National with U.S. Captain Davis
Love III and European Captain Darren
Clarke guiding their respective squads.
“We extended our relationship with
NBC through 2030 with the Ryder Cup,
Senior PGA Championship presented by
KitchenAid and the KPMG Women’s PGA
Championship,” said Pete Bevacqua, CEO
of PGA of America. “The partnership is
really a mouthpiece for all of the efforts
we’re making in the game across the
spectrum of what we do. The benefit we
have with NBC is that it’s a constant
mouthpiece, a constant advocate for the
game and we’re able to get our messag-
ing across, whether it’s talking about the
Ryder Cup, which is one of the most excit-
ing events in sports, or promoting PGA
Junior League Golf or Get Golf Ready or
what we’re doing with Drive, Chip and
Putt.” ■
EVENTS, FROM PAGE 29
as Callaway’s booth has been buzzing from
new and innovative product introductions.
The show presents an important touchpoint
for Callaway to showcase its new line of
innovative products to an important audi-
ence of PGA professionals, customers and
retail partners. It’s also a great way to sup-
port PGA of America and our industry.”
The show’s confluence of major brands,
global buyers and PGA professionals pro-
vides a powerful mix and one that’s magni-
fied with Golf Channel broadcasting live to a
global audience from the show floor. That
takes a trade-only event and carries it into
the homes of consumers worldwide. Since
golf is a $70 billion-a-year industry, Several
noted the show’s ever-expanding reach con-
tinues to benefit all sectors of the business.
“Each year, we marvel at the extensive
lineup of new technology, merchandise,
programming and special events presented
during PGA Show Week,” he said. “No matter
your business or specialty in the golf industry,
the opportunity to build your business is here
at the PGA Merchandise Show.”
Jack Nicklaus, Jordan Spieth, Bubba
Watson, Rickie Fowler, Ian Poulter, Greg Nor-
man and Annika Sorenstam are among the
A-list celebrities who have appeared at pre-
vious PGA Merchandise Shows or will this
year. Golf Channel’s McCarley aptly
described the show as “a mecca for those
who love golf” and, while that sentiment
rings true annually, it will take on special
meaning this time around. The 2016 PGA
Merchandise Show will be among the most
memorable ever staged as it celebrates the
tangible connection between PGA profes-
sionals and the business of golf over the
past 100 years.
“It is an honor that PGA of America chose
the PGA Merchandise Show to kick off its
100-day centennial celebration,” Several
said. “We’re privileged to host the world’s
largest gathering of PGA professionals and
it’s only fitting we salute all they have meant
to the game and the business of golf. The
PGA Show began in the trunks of cars at a
PGA professional tournament some 60 years
ago. To see how far it has come since then
is quite remarkable. The PGA professional’s
influence on how amateurs enjoy the game
and how they spend on the game world-
wide has grown exponentially.”
Paul Levy, vice president of the PGA,
echoed those sentiments. “The PGA
Merchandise Show not only showcases the
latest in golf technology and equipment
each year, it’s also a spotlight for our PGA
members and the critical role they play in
connecting the golf industry and consumers
to the game,” Levy said. “As we launch our
centennial celebration, the show is once
again a time for PGA professionals to
enhance their vast array of skills through
educational seminars and forums on golf’s
latest innovations and trends. This also marks
a time for the industry to share ideas, net-
work and celebrate how the PGA member
serves as the gold standard in the game
and business of golf.” ■
MERCHANDISE SHOW, FROM PAGE 24
“the PGA merchandise
show not only
showcases the latest
in golf technology and
equipment each year,
it’s also a spotlight for
our PGA members.”
PAUL LEVY
PGA VICE PRESIDENT
The Ryder Cup is golf’s most renowned and
spirited team competition.
OFFICIAL PATRONS
Mercedes-Benz
OMEGA
Samsung
OFFICIAL PARTNERS
Chase Sapphire Preferred
Club Car
KitchenAid
National Car Rental
Polo Ralph Lauren
OFFICIAL EVENT PARTNER
KPMG
WORLDWIDE RYDER CUP PARTNER
Standard Life Investments
OFFICIAL LICENSEES
Gatorade
Jani-King
Lexmark
Mouton Cadet
Office Depot | OfficeMax
Pepsi
Premier Golf
PrimeSport
Starwood Hotels and Resorts
TruGreen
INDUSTRY PARTNERS
Callaway Golf
Cobra Puma Golf
Nike Golf
PING
TaylorMade-adidas Golf
Titleist / FootJoy
Under Armour
PGA of America
Celebrating its centennial, PGA of
America represents the best in golf.
For more information, visit PGA.org,
follow @PGAofAmerica on Twitter
and find them on Facebook.
PGA partner development contact:
Kevin Ring, Chief Revenue Officer,
PGA of America, kring@pgahq.com.

STACY LEWIS
MICHELLE WIE
The PGA, LPGA, and KPMG name logos, and marks are trademarks owned by the Professional Golfers’ Association
of America, Ladies Professional Golf Association, and KPMG organizations respectively.
2016 KPMG WOMEN’S PGA CHAMPIONSHIP
SAHALEE COUNTRY CLUB l SAMMAMISH, WA
JUNE 7-12, 2016
COME BE PART OF HISTORY
INSPIRE GREATNESS INBEE PARK
2015 CHAMPION
For more information, please visit
www.KPMGWomensPGA.com

PGA of America Centennial Section

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