SEO (Search Engine Optimization) d us move t forts – Keyword development S EO ef t of 20 firs u to 4 o itions – Custom landing pages pos SEM (Search Engine Marketing) – PPC (Pay Per Click) SEO – Keyword development SEM – PPC: sponsored stories
Industry research Industry blogs PR Merchant story telling PR
Industry news Corporate events PR Events – Custom hashtags Deals and promotions tweet s st 1,000 people PR (NY Times) • Almo ng 4,000 i ers •F ollow ,000 follow st 4 • Almo
Industry and company news PR Recruiting New Timeline feature s 7,00 0 like Almost Events Promotions Actionable posts engage the community Utilize Facebook Insights
Company profile Enhanced people profiles – Create robust summary – List available properties – Add skill sets – Join groups – Connect to Twitter Keyword integration
Merchant story telling Customer story telling
The 5 Pillars of Social MediaCommunity Engagement is KingCreating a comprehensive social media strategy for both B2B and B2C marketing initiativesgoes beyond simply having a brand presence in the many different social media channelsavailable today. One must fully understand how to build an online community, successfullyengage with that community in order to sustain it, and then convert that community intopaying customers.