March 2014 social media campaign designed around the use of a single hashtag to foster fan engagement and build excitement around the Minnesota Timberwolves.

1. #WolvesMadness Social
Media Campaign
March 1- March 11

2. WHAT IS #WOLVESMADNESS?
The #WolvesMadness campaign was designed around the use of a single
hashtag to foster fan engagement and create excitement built around the
Minnesota Timberwolves. Timberwolves fans were prompted to track the
#WolvesMadness hashtag to win prizes and unlock incentives that were
available exclusively on social media.
The ten day campaign began on March 1st and concluded with Social Media Night on March 11th.

3. When #WolvesMadness reached 500 Tweets...
TWEET FROM THE SUITE
GIVEAWAY
– Eight fan followers were selected to
join the FOX Sports North Social Media
Suite to 'takeover' Timberwolves social
media on Social Media Night
– The winners spent the evening with the
FSN girls and provided the live game
updates on social media
– The winners also participated in the
FSN Broadcast

4. When #WolvesMadness reached 1000 Tweets...
TIMBERWOLVES FASTBREAK
FOUNDATION DONATION
– In honor of the NBA’s Read to Achieve
month in March, the FastBreak
Foundation donated 1000 reading
supplies to local community groups:
• 1000 posters
• 1000 bookmarks
• 1000 folders

5. When #WolvesMadness reached 5000 Tweets...
PLAYER MEET & GREET
• Prize included:
– Two lower level tickets to the
Timberwolves game on Social Media
Night (March 11th)
– Authentic team signed basketball
– Opportunity to meet Corey Brewer after
the game

6. Other prizes
Winners were periodically selected throughout the duration of the campaign for
use of the #WolvesMadness hashtag.
• PRIZES INCLUDED
– Timberwolves tickets
– player and team signed basketballs
– Timberwolves baseball caps and other merchandise

7. Fans were directed to
Timberwolves.com/wolvesmadness to track the
#WolvesMadness hashtag and view hashtag
activity
The hashtag was tracked with a gauge that
increased as the number of tweets grew:

8. Campaign Promotion
• IN-ARENA PROMOTION:
– Fans prompted by in-arena hosts to
tweet the hashtag
– "Tweet #WolvesMadness" displayed on
the score board
– Twolves Army held #WolvesMadness
letters during games leading up to
Social Media Night (March 5th, 7th,
9th, and 11th games)

9. Campaign Promotion:
• FOX SPORTS NORTH
PROMOTION:
– #WolvesMadness was
promoted during FSN
Timberwolves telecasts:
March 5th, 7th, 9th, and 11th
games
– Promoted by FSN and the
FOX Sports North girls on
social media

10. Social promotion on Facebook, Instagram and
Twitter:
INITIAL POSTS TO KICK OFF CAMPAIGN:

11. Social promotion on Facebook, Instagram and
Twitter:
• Daily tweets prompted fans to use
the hashtag to unlock the
incentives and win prizes
• As each hashtag level was
unlocked a corresponding graphic
was used to launch the next
incentive

12. Social promotion on Facebook, Instagram and
Twitter:
• Fan tweets containing the hashtag were regularly retweeted
• Contests were ran throughout the campaign to keep fans engaged

13. SOCIAL MEDIA NIGHT- MARCH 11TH
A night completely focused around the desire to directly connect and
communicate with Timberwolves fans by providing fun and unique ways
to engage in real-time and bring the world of social media into the
Timberwolves arena

14. Social Media Night- March 11th
TIMBERWOLVES.COM PRE-PREGAME
SHOW
• Interactive, live-streamed pregame show
hosted by Timberwolves web/social team:
Mark Remme, Kyle Ratke, Bridget Anderson
• The 30 min show was live streamed on
Timberwolves.com
• Included #WolvesMadness promotion,
#AskWolves segment (fan Q&A on Twitter),
fan interview, social media discussion, fan
tweets, and T.E.N. videos
• Total viewers: 1,414

15. Social Media Night- March 11th
FOX SPORTS NORTH SOCIAL
MEDIA SUITE
• 8 fans selected at 500
#WolvesMadness tweets
• “ Tweet from the Suite”- The suite
members "took over" Wolves
Social Media & provided the live-
game updates from their personal
Twitter accounts- which were
retweeted from the
MNTimberwolves Twitter handle

16. Fox Sports North Social Media Suite, "Tweet from the Suite"

17. Social Media Night- March 11th
IN-ARENA SOCIAL CONTESTS
• Contests ran throughout the game that
required fans to submit votes using Twitter:
– “Wolves Klondike Challenge”- Fans
voted on what one "lucky" fan had to
eat
• Total: 231 votes
– “Play the DJ” - Fans voted for a song
• Total: 141 votes
– “What's Up, Crunch?” - Fans voted for
Crunch's next act
• Total: 135 votes
• Prizes were awarded to fans who used the
#WolvesMadness hashtag throughout the
game

18. Social Media Night- March 11th
FSN BROADCAST
• The campaign was promoted throughout the
FSN game broadcast to encourage fans to
join the conversation on Twitter and win
Timberwolves prizes using the
#WolvesMadness hashtag
• Pregame, halftime and postgame hits
included interviews:
– Pregame hit:
http://youtu.be/C2or5GSceYQ
– Postgame hit: http://youtu.be/ps-
MF0ldDq0

19. Social Media Night- March 11th
PLAYER MEET & GREET
• One fan selected at 5000
#WolvesMadness tweets
• The winner and a guest were
taken backstage to meet Corey
Brewer after the game and
received a team signed basketball
and a Timberwolves baseball hat

20. Totals:
• Total #WolvesMadness hashtags:
4,916 tweets (Date: March 1-
March 11)
– March 1st, 9:29pm: 500 hashtag mark
was reached
– March 2nd, 9:03pm: 1000 hashtag
mark was reached
– 5000 hashtag mark was reached on
March 12th
• Real-time Tracker: #WolvesMadness
(Date: March 1-March 28)

21. Totals:
Top Posts: #WolvesMadness
tweets with highest retweet rate

22. Totals:
#WolvesMadness use on March 11th, displaying high traffic
times during the Timberwolves game. The highest peaks appear
to be during the FSN broadcast pre- and postgame hits.