This document summarizes the evaluator experience for the EU's H2020 SME Instrument program. It outlines the evaluation process, compensation structure, criteria evaluated, and common problems seen in applications. Evaluators assess up to 25 criteria on each proposal in 1.5-2 hours and applications are evaluated by 4 independent experts anonymously. Common issues seen include overuse of technical language, lack of market focus, missing or vague go-to-market strategies, and soft arguments rather than concrete facts and numbers. Successful applications clearly explain problems and solutions in simple language, demonstrate market demand and competitiveness, and have strong management and sales teams covered.