Pitfalls to Avoid<br />Case Study:<br />NuSuara Technologies SdnBhd<br />26 May 2011<br />
Marketing myth: New business failure rate<br />* Headd, B. Redefining Business Success: Distinguishing Between Closure and...
Pitfalls to Avoid<br />
1) Clear Business Plan<br />A business road map<br />Business objectives<br />Marketing 4Ps<br />Analysis of competition<b...
2) Marketable Products / Services<br />Product Strategy<br />Product life-cycle<br />Marketing oriented – new products / r...
3) Entrepreneurship<br />Entrepreneur vsbusinessman<br />Passionate<br />25/8<br />Resourceful<br />Great execution<br />C...
4) Alignment of Objectives<br />Common objectives for Investor / Investee:<br />- Targets<br />- Market<br />- Rollout pla...
5) Poor Financial Management<br />Transformation from a small start-up into an organisation<br />A neglected aspect for en...
6) Contingency Plan<br />Fallback plan<br />Alternatives<br />
7) Learning Curve<br />
8) Transparency<br />Relationship between investee / investor<br />Communications<br />
NuSuara Story<br />
Introduction<br />Our business – speech technology and broadband solutions<br />Established in 2002 when MAVCAP bought the...
Business Development<br />First customer in 2003 – TM Net IVR<br />Prior 2008 mainly focusing on virtual receptionist (VR)...
Business Transformation<br />Change of product strategy from VR to speech and broadband projects<br />Strengthening of tea...
Conclusions<br />Bold to adopt changes<br />Biz models not set in stone<br />Continuous business realignment <br />
NuSuara Technologies SdnBhd<br />Unit 29-11, The Boulevard, MidValley City<br />LingkaranSyed Putra<br />59200 Kuala Lumpu...
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VC Pitfalls to Avoid - Nusuara Technologies

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Bangsar South City Knowledge Clinics - Venture Capital Financing by MAVCAP on 26 May 2011

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VC Pitfalls to Avoid - Nusuara Technologies

  1. 1. Pitfalls to Avoid<br />Case Study:<br />NuSuara Technologies SdnBhd<br />26 May 2011<br />
  2. 2. Marketing myth: New business failure rate<br />* Headd, B. Redefining Business Success: Distinguishing Between Closure and Failure, 2002# Shane, S. Startup Failure Rates – The Real Numbers, 2008< Phillips & Kirchhoff. Small Business: Critical Perspectives 1989<br />
  3. 3. Pitfalls to Avoid<br />
  4. 4. 1) Clear Business Plan<br />A business road map<br />Business objectives<br />Marketing 4Ps<br />Analysis of competition<br />SWOT analysis<br />Potential problems <br />Costings / margins<br />Financials - P&L, cash flow, balance sheet<br />
  5. 5. 2) Marketable Products / Services<br />Product Strategy<br />Product life-cycle<br />Marketing oriented – new products / refreshing product presentation / innovative marketing ideas<br />
  6. 6. 3) Entrepreneurship<br />Entrepreneur vsbusinessman<br />Passionate<br />25/8<br />Resourceful<br />Great execution<br />Customer-centric<br />Knowledgeable<br />
  7. 7. 4) Alignment of Objectives<br />Common objectives for Investor / Investee:<br />- Targets<br />- Market<br />- Rollout plans<br />- Exit plans<br />Build & sell or build an empire?<br />
  8. 8. 5) Poor Financial Management<br />Transformation from a small start-up into an organisation<br />A neglected aspect for entrepreneurs<br />
  9. 9. 6) Contingency Plan<br />Fallback plan<br />Alternatives<br />
  10. 10. 7) Learning Curve<br />
  11. 11. 8) Transparency<br />Relationship between investee / investor<br />Communications<br />
  12. 12. NuSuara Story<br />
  13. 13. Introduction<br />Our business – speech technology and broadband solutions<br />Established in 2002 when MAVCAP bought the IPs and foreign team from US angel<br />MSC premier company<br />2003/2004 – R&D on development and commercialisation of language packs / speech engine<br />Products – VR (Virtual Receptionist), IVR (Interactive Voice Recogniser), OD (Outbound Dialer), TTS (Text-to-Speech), Help Desk, Virtual Contact Centres<br />
  14. 14. Business Development<br />First customer in 2003 – TM Net IVR<br />Prior 2008 mainly focusing on virtual receptionist (VR)<br />Profitable in 2008 with MAB Flight Info system<br />2009 - ventured into broadband solutions in the CBC rural Wi-Fi centres<br />2011 – village and campus Wi-Fi <br />
  15. 15. Business Transformation<br />Change of product strategy from VR to speech and broadband projects<br />Strengthening of team with more professionals<br />Product repricing<br />Business expansion into broadband solutions leveraging on experience in software development and system integration <br />
  16. 16. Conclusions<br />Bold to adopt changes<br />Biz models not set in stone<br />Continuous business realignment <br />
  17. 17. NuSuara Technologies SdnBhd<br />Unit 29-11, The Boulevard, MidValley City<br />LingkaranSyed Putra<br />59200 Kuala Lumpur<br />Tel: 03 2027 0111 / Website: www.nusuara.com<br />

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