A good business plan guides you through each stage of starting and managing your business.

1. Business Plan

2. Business Plan
Copyrights reserved © 2021 SME Consulting
Develop an idea (Product or Service)
External Scanning
Internal Scanning
SWOT Analysis
Determine your mission, and objectives
Determine Marketing Strategy
Determine other Functional strategies (HR, Purchasing, Engineering, and Technology)
Calculate Costs, and Financial analysis

3. External Scanning
Copyrights reserved © 2021 SME Consulting
Porter
Model
Quality
Function
Deployment
Value
Network
Analysis
Network
Value
Analysis

4. BARGAINING POWER OF CLIENTS
Buyer concentration-Buyer volume-Buyer
switching cost-Buyer information-Substitute-
products-Service differences- Brand identity-
Impact of quality/performance-
THREATS OF NEW ENTRANTS
Economies of scale-Capital
requirement-Access
distribution-Proprietary
Product-Absolute cost
advantages-Brand identity-
Government Policy-Switching
cost-Expected Retaliation
COMPETITIVE RIVALRY
Overcapacity-Industry growth-Fixed
costs/value added-Brand identity-
Product/service differences-
Switching costs-Concentration &
Balance-Diversity of competitors-
Exit Barriers
Threat of SUBSTITUTES
Relative price performance of
substitutes-Switching costs-
Buyers propensity to substitute
BARGAINING POWER IFSUPPLIERS
Differentiation of inputs-Switching
costs-Presence of substitute inputs-
Supplier concentration-Importance of
volume to supplier-cost relative to total
purchases-Impact of inputs on cost-
Threat of forward integration
Porter Model
Copyrights reserved © 2021 SME Consulting

5. Porter Model
Copyrights reserved © 2021 SME Consulting
Customers Analysis
• You have to target
your customers
(Segmentation)
• Study their attitude,
motivates of buying,
decision making
process, behaviors &
lifestyle
Competitors Analysis
• Classify competitors
(based on, target
market, specialist or
generalist, lower cost
or higher quality,
market share, other
classifications that
could help)
• Market Share of each
competitor and if we
take share, so who will
be most affected.
• Market Alliances, if
you can make alliances
with any of your
competitors
• Attitude towards us:
this industry welcome
new entrants or they
hostile against new
entrant
Threats of new entrants
• Is this industry window
niche (If you fill this
niche no one can else
can enter)
• How can you survive
• How can you close the
window after you? Is
this industry enable
you to make that?
Threats of substitutes
• Substitutes can be
your competitor
• They affect your
pricing and your
strategy in marketing
and promotions
• You can take
advantage if your
product is
complementary with
another industry
Suppliers and their
power
• List your suppliers,
rank them, collect
prices, collect quality
issues about them.
• Select 2 or 3 and work
with them.
• If you can make
contract to assure
supplies during your
business is excellent
• Determine your
purchasing strategy
based on your
marketing strategy
(low
cost/Differentiation)
Power of
regulations
Search about
Tax incentives
and avoid
more taxable
projects.
Search about
how can
government
support your
work

6. Stakeholder Analysis
Copyrights reserved © 2021 SME Consulting
• Stakeholders are any individuals / organizations affect or are
affected by your business.
Ways of
Stakeholder
Analysis
Network Value
Analysis
Value Network
Analysis
Quality Function
Deployment

7. Network Value Analysis
Copyrights reserved © 2021 SME Consulting
Analyze and shape
Identify and map network influences
Define the value each entity perceives from being a
network member
Identify and define network entities
Define the network

8. Value Network Analysis
Copyrights reserved © 2021 SME Consulting
• Value networks are set of roles, interactions,
and relationships that generate economic or
social value.

9. Internal Analysis
Copyrights reserved © 2021 SME Consulting
Determine your strength points
Determine your weak points
Determine the capabilities required
Determine which resources help you
to have a competitive advantages
Determine how can you achieve

10. SWOT Analysis
Copyrights reserved © 2021 SME Consulting
Internal Scanning
External Scanning
Opportunities Threats
Strengths
SO Strategies
Generate strategies that use
strength to take advantage
of opportunity
ST strategies
Generate strategies that
use strength to avoid
threats
Weaknesses
WO TO

11. Strategy Formulation
Copyrights reserved © 2021 SME Consulting
• Now you can select your Mission and the Objectives then select the Marketing
strategy based on studying external factors.
• Selecting proper strategy is key success factor. If you failed to make right
strategy, so the success of your project is so hard.
• Mission should be clear and obvious.
• Objectives should be quantified.

12. Marketing Strategy
Copyrights reserved © 2021 SME Consulting
Price Quality Features Technology Advertising
Sales Rep Store location Store Prestige Experience Loyalty
Time to
deliver service
Maintenance
Customer
service
Creativity
• What are the key success factors in this industry?
• You can know critical success factors by a survey, noticing customers’ behavior, or by asking focus groups
• Then rank each attribute and give it score

13. Strategy Implementation
Copyrights reserved © 2021 SME Consulting
Management
quality assurance
reports
Progress reports
Periodical
meetings

14. 14
Our Services
14
Process Analysis & Improvement
Analysis is carried out to determine which
processes and process steps are value-adding or
non-value-adding and then work on enhancing the
effectiveness of each process.
Marketing Services
We offer to prepare your market
research, competition analysis &
marketing plan in Egypt or abroad.
Besides, we develop an international
market entry strategy if you want to go
global.
Operations Manual
The operations manual will contain the
basic knowledge that shows how the
brand will succeed and how the
franchisees will operate the business.
Copyrights reserved © 2021 SME Consulting
Feasibility Study
Performance Review
Financial Services
Business Startup in Egypt
Strategic Planning
Marketing Services
International Business
Wherever you perform an
International Business Venture, SME
Consulting will be there to help you
to give powers to your business to
perform smoothly and easily.
Business Transformation
We help you to plan and choose the
suitable tools for your business
transformation and empower your
staff to apply the transformation
successfully.
Recruitment
We can help you to find the right
candidates, interviewing, selecting,
and outsource the right team.

15. Get in Touch
Copyrights reserved © 2021 SME Consulting
We’d Love to Hear From You
Send us a message or visit us whenever you like
13 El Tayaran St, Manteqet Al Cinema, Nasr City,
Cairo Governorate.
(+20) 1204538024 - (+20) 0224047915
11321 - Kingdom Centre - 28th floor – Riyadh,
Saudi.
(009) 66541549143
Egypt Office
KSA Office
info@smecastle.com
company/sme-consulting-egypt/
/SMECastleConsulting

16. Thank
YOU
Copyrights reserved © 2021 SME Consulting