This document outlines steps for achieving successful business reporting projects. It begins with statistics showing the importance of analytics and information availability. The reporting spectrum is defined, from static reports to predictive modeling. Key aspects of successful reporting are identified as having information available when needed, with flexible drill-down and business users answering their own questions. Typical starting points for small-to-medium enterprises are described as disparate systems with outdated Excel reports. Five steps are then outlined: understanding the current situation, creating an analytic culture, identifying a high-impact problem to solve, selecting the right tools, and getting feedback to continuously improve the solution.