Social Media: How to Build Brands, Find Followers and Attract Fans (PR News B...Sandra Fathi
Presentation at PR News Boot Camp in Washington DC on November 29th, 2012. How brands big and small use social media to reach millions, listening and engagement, tools of the trade, best practices and case studies, dos and dont's.
Social Media Marketing Plan methodologyDemand Metric
Use this methodology to create a social media marketing plan for your business. Get the associated tools & templates @ http://www.demandmetric.com/content/social-media-marketing-plan-methodology
Social Media effect on today's enterprise, What are Social Brands and Social Enterprises, and the difference between them.
How should leaders consider integration of Social Media in the organization, and much more..
Contact raz@kinshipdigital.com for presentation notes.
VolunteerMatch Solutions BPN Webinar: Building a Flexible - and Sustainable -...VolunteerMatch
January 2012 Best Practice Network Webinar series, presented by VolunteerMatch
Session Description:
Employees want their companies to offer the chance to get involved in local communities. But a "set it and forget it" program won't be enough to keep employees engaged and enthusiastic over the long haul. Programs today must be approached more like business programs - ones that can flex with changing environments and circumstances.
The January VolunteerMatch Solutions Best Practice Network webinar session discussed how adopting a Change Model and being flexible can prepare your organization for the changing tides of volunteer engagement in the coming year.
Panelists:
Vicky Hush, VP of Client Relations and Strategic Partnerships, VolunteerMatch
Suzanne Osten, Director of the Office of Social Responsibility, UnitedHealth Group
Erin Dieterich, Manager of Corporate Relations & Strategic Partnerships, Discovery Communications
Social Media: How to Build Brands, Find Followers and Attract Fans (PR News B...Sandra Fathi
Presentation at PR News Boot Camp in Washington DC on November 29th, 2012. How brands big and small use social media to reach millions, listening and engagement, tools of the trade, best practices and case studies, dos and dont's.
Social Media Marketing Plan methodologyDemand Metric
Use this methodology to create a social media marketing plan for your business. Get the associated tools & templates @ http://www.demandmetric.com/content/social-media-marketing-plan-methodology
Social Media effect on today's enterprise, What are Social Brands and Social Enterprises, and the difference between them.
How should leaders consider integration of Social Media in the organization, and much more..
Contact raz@kinshipdigital.com for presentation notes.
VolunteerMatch Solutions BPN Webinar: Building a Flexible - and Sustainable -...VolunteerMatch
January 2012 Best Practice Network Webinar series, presented by VolunteerMatch
Session Description:
Employees want their companies to offer the chance to get involved in local communities. But a "set it and forget it" program won't be enough to keep employees engaged and enthusiastic over the long haul. Programs today must be approached more like business programs - ones that can flex with changing environments and circumstances.
The January VolunteerMatch Solutions Best Practice Network webinar session discussed how adopting a Change Model and being flexible can prepare your organization for the changing tides of volunteer engagement in the coming year.
Panelists:
Vicky Hush, VP of Client Relations and Strategic Partnerships, VolunteerMatch
Suzanne Osten, Director of the Office of Social Responsibility, UnitedHealth Group
Erin Dieterich, Manager of Corporate Relations & Strategic Partnerships, Discovery Communications
Social Media: How it Fits Into Your Customer Marketing and Retention Strategy...VIPdesk
Social Media: How it fits into your customer marketing and retention strategy
Geoff Nelson: Partner, Ivy Worldwide
Nick White: Partner, Ivy Worldwide
Social media—what is it and why is it important to your company
When, where, and how to engage the right forms of word of mouth marketing
What to do and not to do when communicating with customers via social media
Successfully organizing and executing a customer-centric social media plan
Similar to SMCMKE Sept 2012 - The Social Business of Healthcare (20)
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
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SMCMKE Sept 2012 - The Social Business of Healthcare
1. The Social Business
of Healthcare
Jamey Shiels
Director Social Media and Digital Communications
Aurora Health Care
www.aurorahealthcare.org
Instructor
Social Media Certificate Program
University of Wisconsin Milwaukee
www.sce-social.uwm.edu
2. • Digital immigrant
• Start in traditional ad agency
• Grew into digital
• Digital Marketer
• CPG, Retail, Engine & Oil
• Global Non-Profit
• Healthcare Marketer
• Patient facing websites
• Employee/medical professionals
intranets
• Social media and social business
design
5. • Integrated Health System
• SE Wisconsin & N.Illinois
• 30,000 employees
• 1,500 employed physicians
• 15 hospitals
• 225 clinics
• 75 retail pharmacies
• Integrated Care System
• Complete offering of health services
• Focused on patient experience as
growth driver
6. Discussion Topics
• Social Health
• Evolution of Social Health
• Social media at Aurora
• Developing a Strategic Approach
• Building the program
• Creating a scalable model
• Case Study: Twitter Surgery
• Patient Experience
• Education and Empowerment
• Aurora Expertise
7. Evolution of Social Health
In the beginning…
patients depended on what the
were told
1990's: patients find information
2000's: information finds patients
Today: patients find each other
8. Social Media and Research
The journey starts online:
• 4 in 5 internet users search for health information
• 2 in 5 have read someone's commentary: blog
• 1 in 4 have consulted rankings of hospitals and physicians
• 1 in 5 have signed up for updates about health
Of those who did a health related search
• 6 in 10 say the data found affected a decision
• 1 in 2 say it lead them to ask new questions
Pew Internet Life & California Healthcare Study
• 1 in 3 say it affected a visit
9. “We don’t have a choice on
whether we DO social media, the
question is, how well we DO it.”
- Erik Qualman – Author Socialnomics
10. Building a Program w/ Purpose
2008 Social is born
First dedicated
team member
We start with
YouTube
2009 Platforms: Big
4
Live Surgery:
What?
Open Access
Syndication
Content
2010 Strategy
Redefined
production
model
and
community
managment
Purpose
2011 driven team
grows
Content
performance
Measurement
and insights
2012 Business
integration
Content
optimization
Rise of social
business 10
11. Challenges
Multi-touchpoint
consumer journey Multi-screen world
11
12. Our Approach
Planning (1)
Project Management
Analytics and insight
Process improvement Planning
Content (4)
Website
SEO Content
Social
Technology
Technology (3)
Platforms
Development
Testing & maintenance
12
13. Need to Scale
Improve strategy,
governance and
measurement
Support for target audience
and content areas such as
Brand, Service lines
Foundation, Customer
Service, Recruiting
Ability to innovate and
explore emerging trends
Outsource publishing and
community management
14. Social Business Program
Goal:
Formalize a centralized social communications program tasked with
the strategic planning, management, and integration of social
communications into business functions and processes that support
Aurora’s long-term goals
Objectives:
Deliver improved planning and management of Aurora’s social
communications programs and profiles
Integrate social communications into business areas to drive brand
management, growth and patient experience
Provide measurement and insights that inform business decisions
16. Social Communications
Program Focus
High-level content strategy
Listening, responding and brand monitoring
Strategic alignment and long term planning
Application of social insights to product roadmap
Success metrics and program reporting
Policies and governance
Social communications policy
Platform guidelines and caregiver participation
Response and resolution frameworks
Research and Innovation
Emerging platforms
New technology implementation
Training, education and support
Service line content distributed content teams
Explore opportunities with Internal Communications
Social channel toolkits and strategic overviews
17. Strategic Initiatives:
What We Support
Centralized Orthopedics
& Sports
strategy, governance Medicine
and measurement with
Choose Well
distributed teams for Cancer Care
category support
Units provide content Primary
Care Women’s
production and platform Cancer
Services
Aurora Health
distribution Social Media
Program
Programs provide Cardiac
Destination:
targeted engagement St. Luke’s
Services
and adhere to brand
umbrella
Surgical AHC
Weight Loss Foundation
19. Roles and Responsibilities
Content Strategy
Weekly editorial meetings direct content production
Analysis and recommendations
Governance
Adherence to brand standards with ability to target and engage core Strategy & Program
audiences
Workflow
Management
(25%)
Content Production
Sourcing Content
Training and support Networking, Content &
Development Sourcing & Community
Search engine optimization
Production Management
Syndication
Curation (40%) (25%)
Workflow
Lifecycle
Analytics
Content and Community Engagment (10%)
Real-time community management
Introduction of innovative tactics for audience participation
Timely resolution to web and social network inquiries
Analytics
Metrics
Insights
20. Metrics
Monthly Dashboard
Community Vitality
Conversion Rate
Amplification Rate
Applause Rate
Economic Value
Insights
Google Analytics
# of website visitors generated by
social media websites
Top social media websites that are
bringing in traffic
# of website conversions that
resulted from social media traffic
Top website pages viewed by
visitors who were referred from
social media websites
Inpire Blog
Monthly visits
Story submissions
# of comments and shares
Traffic to AHC.org
21. Community Intranet
Leverage social models inside the organization
Enable realtime collaboration
Connect individuals to relevant personalized information
Facilitate the capture and sharing of institutional knowledge
Build rich user profiles
Identify components that drive action
Facilitiate interaction, content creation and sharing
Establish connections that drive business outcomes
Replace and retire
Remove dated systems
Activate new tools and resources
22. Twitter Surgery
Objectives
• Position St. Luke’s Regional Epilepsy
Center as a destination for epilepsy
treatment
• Demonstrate the expertise and clinical
coordination provided by the neuro-
services team
• Create awareness for epilepsy surgery as a
treatment option
Audiences
• Epilepsy patients and family members
• Medical professionals, students and
associations/academies
• Medical journals and other similar
publications
• Epilepsy organizations, associations,
foundations, etc.
• Media outlets
24. Creating Conversation
• Opportunity to empower
epilepsy patient to share
his story
• Educate other patients to
possible treatment
options
• Personal perspective
rather than medical
25. Generate Positive Word of Mouth
• Sharing with friends/family adds a level
of trust
• Option to share from website and
mobile device
• Highest level of sharing activity around
physician profiles
26. Review
Building a strategic program
Alignment with organizational goals
Focus on consumer needs
Flexibility for experimentation
Identify opportunities and evaluate options
Fail quickly, but strategically
Strategic approach
Policies and program that protects the organization
Planning process that delivers direction and comfort
Content strategy drives a social media program
Plan for engagement
Measure and report
Establish baselines/benchmarks
Do your best to show business value
27. And coming soon…
Aurora is building an awesome community intranet
Working with 7 Summits
IBM Portal and Connections is the software
27