The document discusses opportunities for small to mid-sized businesses (SMBs) in niche markets. It begins with an agenda for part two of the discussion, then covers a SWOT analysis identifying strengths, weaknesses, opportunities, and threats for SMBs. Key points identified include the ability of SMBs to be more nimble, focus on relationships, and have faster growth. Opportunities discussed include competing for exclusive products and merchandise, owning a niche market, and the power of a cohesive team approach. The document concludes with discussing having a personal touch and developing specific, measurable plans with timelines and objectives.