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Management Communications Client Project
- 1. v Team 4 Paulina Gallagher | Jack Terschluse| Vikram Biswas | John Carswell | Chi Nguyen Reaching the Elusive Beginner: Where to Find Them and How to Do It
- 2. INTRODUCTION OPPORTUNITY SOLUTIONS VISUALIZATION ACTION • Community Outreach • Loyalty • Image
- 3. INTRODUCTION OPPORTUNITY SOLUTIONS VISUALIZATION ACTION
- 4. INTRODUCTION OPPORTUNITY SOLUTIONS VISUALIZATION ACTION The Opportunity
- 5. INTRODUCTION OPPORTUNITY SOLUTIONS VISUALIZATION ACTION Challenges Inventory Seasonality Targeting of name and tagline Attract beginners without alienating pros
- 6. INTRODUCTION OPPORTUNITY SOLUTIONS VISUALIZATION ACTION Audience Profile
- 7. INTRODUCTION OPPORTUNITY SOLUTIONS VISUALIZATION ACTION Demographics Age & Gender Income Education & Family Status Nielsen, MyBestSegments
- 8. INTRODUCTION OPPORTUNITY SOLUTIONS VISUALIZATION ACTION Psychographics Nielsen, MyBestSegments
- 9. INTRODUCTION OPPORTUNITY SOLUTIONS VISUALIZATION ACTION 5,775 Nielsen, MyBestSegments www.census.gov
- 10. INTRODUCTION OPPORTUNITY SOLUTIONS VISUALIZATION ACTION What Your Target Audience Wants They are busy! • You offer a convenient solution. They want the path of least resistance! • You offer a comfortable solution. They are intimidated to get on a bike! • You offer a personalized solution.
- 11. INTRODUCTION OPPORTUNITY SOLUTIONS VISUALIZATION ACTION What You Can Say We’re with you… Every step… Every mile… At your own pace…
- 12. INTRODUCTION OPPORTUNITY SOLUTIONS VISUALIZATION ACTION • Community Outreach • Build Loyalty • Image
- 13. INTRODUCTION OPPORTUNITY SOLUTIONS VISUALIZATION ACTION
- 14. INTRODUCTION OPPORTUNITY SOLUTIONS VISUALIZATION ACTION Community Outreach
- 15. INTRODUCTION OPPORTUNITY SOLUTIONS VISUALIZATION ACTION Community Outreach Flyers • Church bulletins • Starbucks, Friar Tuck’s • Gyms • Direct Mail Events • Katy Trail opening • Local races
- 16. INTRODUCTION OPPORTUNITY SOLUTIONS VISUALIZATION ACTION
- 17. INTRODUCTION OPPORTUNITY SOLUTIONS VISUALIZATION ACTION Loyalty
- 18. INTRODUCTION OPPORTUNITY SOLUTIONS VISUALIZATION ACTION Loyalty Tracking • Google forms, email lists Service • Rewards program (punch cards) - #SBRNation apparel Classes • Separate rides for beginners, moderates, and advanced • Involve the family
- 19. INTRODUCTION OPPORTUNITY SOLUTIONS VISUALIZATION ACTION $8.99
- 20. INTRODUCTION OPPORTUNITY SOLUTIONS VISUALIZATION ACTION $7.00
- 21. INTRODUCTION OPPORTUNITY SOLUTIONS VISUALIZATION ACTION Image
- 22. INTRODUCTION OPPORTUNITY SOLUTIONS VISUALIZATION ACTION Store Image • Redesign for the “retail experience” • Employee training
- 23. INTRODUCTION OPPORTUNITY SOLUTIONS VISUALIZATION ACTION
- 24. INTRODUCTION OPPORTUNITY SOLUTIONS VISUALIZATION ACTION Store • Redesign for the “retail experience” • Employee training Website • Redesign • Separate tab for advanced athletes
- 25. INTRODUCTION OPPORTUNITY SOLUTIONS VISUALIZATION ACTION
- 26. INTRODUCTION OPPORTUNITY SOLUTIONS VISUALIZATION ACTION
- 27. INTRODUCTION OPPORTUNITY SOLUTIONS VISUALIZATION ACTION
- 28. INTRODUCTION OPPORTUNITY SOLUTIONS VISUALIZATION ACTION Store • Redesign for the “retail experience” • Employee training Website • Redesign • Separate tab for advanced Facebook • Narratives • Tagging milestones
- 30. INTRODUCTION OPPORTUNITY SOLUTIONS VISUALIZATION ACTION 5 New Walk-Ins Weekly 1 New Loyal Customers Weekly 52 New Loyal Customers Off-season Implementation
- 31. INTRODUCTION OPPORTUNITY SOLUTIONS VISUALIZATION ACTION 3 hrs/ week •Community $10 •Loyalty $24/ month •Image
- 32. INTRODUCTION OPPORTUNITY SOLUTIONS VISUALIZATION ACTION Community Outreach • Flyers, Events Loyalty • Punch Cards, Apparel Image • Retail, Website, Facebook
Editor's Notes
- Might take out explanation on price and just have “10” or “24”
- Might take out explanation on price and just have “10” or “24”
- Implementation Date: Jan 4th – May 3rd 17 weeks until May ---- 510 new customers by May (busy season) – 66 new loyal customers
- Might take out explanation on price and just have “10” or “24”
- Might take out explanation on price and just have “10” or “24”