ECU MAS deck

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Steven Bayley

My presentation to undergraduate advertising students at ECU about Miami Ad School.

Education

What is Planning?
• The Voice of the Consumer
• The Voice of Reason.
• The Asker of Why?
• The Link between Account Management
and Creative

Hands On
• 12 Weeks
• 12 Planners
• 6 cases
• 1 pitch
• 1 job!

The Brands

Account Planning Steven Bayley | Dafna Linden Creatives Molly Prunka | Kara Cohen

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ECU MAS deck

1. Strategic Planning

2. What is Planning? • The Voice of the Consumer • The Voice of Reason. • The Asker of Why? • The Link between Account Management and Creative

4. Be Interesting

5. Be Interested

6. Be Relevant

7. Dont Be Afraid to Take a Deep Dive

8. Be Bout What You Be Talkin Bout

9. Why MAS?

10. Hands On • 12 Weeks • 12 Planners • 6 cases • 1 pitch • 1 job!

11. Learn from Industry Heavyweights

12. The Brands Account Planning Steven Bayley | Dafna Linden Creatives Molly Prunka | Kara Cohen

ECU MAS deck

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