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• The offspring of cell phones, digital cameras &
  personal digital assistants (PDAs)

• Early concepts
  – IBM Simon (1993)
  – Nokia Communicator (1996)
  – Ericsson GS88 (1997)
     • First device labeled as a “smartphone”
• First modern “smartphone” released in 2000
  – Ericsson R380 touchscreen
  – First device to use an open operating system (Symbian)
  – Popular Science: “one of the most important advances
    in science & technology”
• By 2002, BlackBerry was the dominant
  smartphone brand

• Still considered expensive ($499+) and only for
  business professionals

• Wi-Fi becomes more popular by 2004, creating
  more of a demand for smartphones
• Apple unveils the first iPhone
  – Original list price: $499
  – Large touch screen (no stylus, keyboard, or keypad)


• Google debuts Android OS
  – 1st phone to use Android: HTC Dream (list price $199)
  – Included full integration of Google applications such as
    Maps, Calendar, Gmail, and a full HTML web browser
• Android makes smartphone technology affordable
  through multiple carriers

• Social networks and smartphones – like peanut
  butter & jelly

• By January 2012, 43% of all mobile phone users
  were using a smartphone
• Operating system

• Messaging

• QWERTY keyboard

• Web access

• Apps
• Digital/video camera

• Global Positioning Software (GPS)

• Portable media player (MP3s, videos)

• eBook reader

• Mobile hotspot
• “Traditional” or “low tech” device

• Text messaging/camera optional

• Data entry via keypad

• Limited or no web access

• No apps can be installed
• Android (Google)

• iOS (Apple)

• Windows Phone (Microsoft)

• BlackBerry OS (RIM)

• Symbian (Nokia)
Operating systems by market share (April 2012)
       Windows             Symbian, 1.50%   Other, 0.90%
     Phone, 3.90%
BlackBerry
OS, 13.40%
                                            Android, 50.10
                                                 %

             iOS, 30.20%




                                                       Source: marketingcharts.com
                                                       & comScore
• Text messaging
  – Short Message Service (SMS)
     • Limited to 160 characters
  – Multimedia Messaging Service (MMS)
     • Images and videos
     • Size limits vary by carrier/phone model


• Via software/apps
  – Skype, Yahoo Messenger, Gtalk
     • Counts toward data usage, not text message usage
• “Feature” phones allow data entry via keypad

• Smartphones feature a dedicated QWERTY
  keyboard
  – Physical (slide/flip out or BlackBerry style)
  – Virtual (touchscreen)
     • Predictive text
        – Slider keyboard
     • Voice recognition
• Mobile browser
  – Uses Wireless Application Protocol (WAP) to connect to
    the internet
  – Displays websites in a “mobile friendly” format (if
    available)


• HTML browser
  – Renders web pages nearly identical to the way they
    would appear on a traditional internet browser installed
    on a computer
• Apps (short for applications)
  – Available through “stores”
     •   Google Play (formerly Android Market)
     •   Apple App Store
     •   BlackBerry App World
     •   Ovi Store (Nokia)
     •   Windows Marketplace (Microsoft)


  – Free, one time payment, or subscription based
• Social media websites
  – Facebook, Twitter, YouTube, LinkedIn


• Photo sharing
  – Instagram, Flickr, Photobucket, Streamzoo


• Productivity software
  – Google Docs, OpenOffice reader, Quickoffice Pro
• GPS/Directions
  – Google Maps, Garmin, TomTom, CoPilot


• eBooks
  – Kindle, Nook, Kobo, Aldiko


• File sharing
  – Google Drive, iCloud, Dropbox, ZumoCast
• Internal vs. removable storage
  – Apps typically install internally by default


• Portable media storage
  – “USB” or “mass storage” mode enables phone to act as
    a flash drive or portable hard drive
How much can a memory card hold?
    File Type           File Size   2GB       4GB       8GB       16GB      32GB
                                    Card      Card      Card      Card      Card
         Image          1.9MB       1010      2017      4038      8079      1606
    (   5 megapixels)
                                                                              2
         Image          3.8MB       505       1008      2019      4039      8031
(   10 megapixels)
         Audio          3.5MB       548       1095      2192      4386      8772
(Average       3:30
      clip)

Standard                   --        50       100       200       400       800
 Video                              minutes   minutes   minutes   minutes   minutes


HD Video                   --        30        60       120       240       480
                                    minutes   minutes   minutes   minutes   minutes
1992: Simon by IBM debuts (first concept smartphone)
1997: Ericsson GS88 released (first device labeled as a
      “smartphone”
2000: Ericsson R380 released (first “modern” smartphone)
2007: Apple unveils first iPhone
2007: Google unveils Android operating system
2012: As of January 2012, there were 101.3 million
      smartphone users in the United States

  1992              2000              2007



           1997              2007             2012
How often is your device within arm’s length?
Sometimes      Rarely             Never
   7%           1%                 1%



            Most of the
              time
                                  Always
              31%
                                   60%




                                           Source: marketingcharts.com
                                           & Arbitron/Edison research
                                           (April 2012)
Smartphones: Unlimited power in the palm of your hand

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Smartphones: Unlimited power in the palm of your hand

  • 1.
  • 2.
  • 3. • The offspring of cell phones, digital cameras & personal digital assistants (PDAs) • Early concepts – IBM Simon (1993) – Nokia Communicator (1996) – Ericsson GS88 (1997) • First device labeled as a “smartphone”
  • 4. • First modern “smartphone” released in 2000 – Ericsson R380 touchscreen – First device to use an open operating system (Symbian) – Popular Science: “one of the most important advances in science & technology”
  • 5. • By 2002, BlackBerry was the dominant smartphone brand • Still considered expensive ($499+) and only for business professionals • Wi-Fi becomes more popular by 2004, creating more of a demand for smartphones
  • 6. • Apple unveils the first iPhone – Original list price: $499 – Large touch screen (no stylus, keyboard, or keypad) • Google debuts Android OS – 1st phone to use Android: HTC Dream (list price $199) – Included full integration of Google applications such as Maps, Calendar, Gmail, and a full HTML web browser
  • 7. • Android makes smartphone technology affordable through multiple carriers • Social networks and smartphones – like peanut butter & jelly • By January 2012, 43% of all mobile phone users were using a smartphone
  • 8.
  • 9. • Operating system • Messaging • QWERTY keyboard • Web access • Apps
  • 10. • Digital/video camera • Global Positioning Software (GPS) • Portable media player (MP3s, videos) • eBook reader • Mobile hotspot
  • 11. • “Traditional” or “low tech” device • Text messaging/camera optional • Data entry via keypad • Limited or no web access • No apps can be installed
  • 12.
  • 13. • Android (Google) • iOS (Apple) • Windows Phone (Microsoft) • BlackBerry OS (RIM) • Symbian (Nokia)
  • 14. Operating systems by market share (April 2012) Windows Symbian, 1.50% Other, 0.90% Phone, 3.90% BlackBerry OS, 13.40% Android, 50.10 % iOS, 30.20% Source: marketingcharts.com & comScore
  • 15.
  • 16. • Text messaging – Short Message Service (SMS) • Limited to 160 characters – Multimedia Messaging Service (MMS) • Images and videos • Size limits vary by carrier/phone model • Via software/apps – Skype, Yahoo Messenger, Gtalk • Counts toward data usage, not text message usage
  • 17. • “Feature” phones allow data entry via keypad • Smartphones feature a dedicated QWERTY keyboard – Physical (slide/flip out or BlackBerry style) – Virtual (touchscreen) • Predictive text – Slider keyboard • Voice recognition
  • 18.
  • 19. • Mobile browser – Uses Wireless Application Protocol (WAP) to connect to the internet – Displays websites in a “mobile friendly” format (if available) • HTML browser – Renders web pages nearly identical to the way they would appear on a traditional internet browser installed on a computer
  • 20.
  • 21. • Apps (short for applications) – Available through “stores” • Google Play (formerly Android Market) • Apple App Store • BlackBerry App World • Ovi Store (Nokia) • Windows Marketplace (Microsoft) – Free, one time payment, or subscription based
  • 22. • Social media websites – Facebook, Twitter, YouTube, LinkedIn • Photo sharing – Instagram, Flickr, Photobucket, Streamzoo • Productivity software – Google Docs, OpenOffice reader, Quickoffice Pro
  • 23. • GPS/Directions – Google Maps, Garmin, TomTom, CoPilot • eBooks – Kindle, Nook, Kobo, Aldiko • File sharing – Google Drive, iCloud, Dropbox, ZumoCast
  • 24. • Internal vs. removable storage – Apps typically install internally by default • Portable media storage – “USB” or “mass storage” mode enables phone to act as a flash drive or portable hard drive
  • 25. How much can a memory card hold? File Type File Size 2GB 4GB 8GB 16GB 32GB Card Card Card Card Card Image 1.9MB 1010 2017 4038 8079 1606 ( 5 megapixels) 2 Image 3.8MB 505 1008 2019 4039 8031 ( 10 megapixels) Audio 3.5MB 548 1095 2192 4386 8772 (Average 3:30 clip) Standard -- 50 100 200 400 800 Video minutes minutes minutes minutes minutes HD Video -- 30 60 120 240 480 minutes minutes minutes minutes minutes
  • 26. 1992: Simon by IBM debuts (first concept smartphone) 1997: Ericsson GS88 released (first device labeled as a “smartphone” 2000: Ericsson R380 released (first “modern” smartphone) 2007: Apple unveils first iPhone 2007: Google unveils Android operating system 2012: As of January 2012, there were 101.3 million smartphone users in the United States 1992 2000 2007 1997 2007 2012
  • 27. How often is your device within arm’s length? Sometimes Rarely Never 7% 1% 1% Most of the time Always 31% 60% Source: marketingcharts.com & Arbitron/Edison research (April 2012)