The document summarizes research on the acceptable price range for the upcoming iPhone6 in India. It finds that: 1. The overall acceptable price range is Rs. 40,000-60,000. Below Rs. 40,000 it is considered too cheap, and above Rs. 60,000 too expensive. 2. For current iPhone owners, the acceptable range is Rs. 38,000-67,000. 3. For those wanting to purchase the iPhone6, the range is Rs. 42,000-60,000, with 50% considering it too expensive above Rs. 60,000. 4. The research provides a basis for further study on demand at different price points and