Assignment submission of a summer internship program on marketing

1. Developing Pricing strategies and
programs : Part 2

2. The only element of the marketing mix that produces revenue!
The other elements
produce costs.
It is also the
easiest to adjust!

3. Internet especially
has had a profound
impact on buyers
and sellers!
Changing pricing environment:
Easy access to credit,
enticing market campaigns,
progressive technology

4. Buyers can
Get instant price comparisons from a slew of vendors
Name their price and have it met (Priceline.com)
Get free products (eg: free software products)

5. Monitor customer behaviour and
tailor offers accordingly
Give certain customers access to
special prices
Negotiate prices in online auctions
and in person
Sellers can

6. Developing appropriate
pricing strategies and
programs is
extremely important!!

7. How do consumers
process and evaluate
prices?