SmartFin Services is a company that provides IT, Consulting and Accounting Outsourcing solutions to Real Estate companies in US. This presentation is detailed overview of SmartFin's services .

1. SmartFin Services
Overview
1

2. Executive Summary
About SmartFin
Service Lines
Methodologies
Cost Effective Solution
Benefits of Outsourcing
Value Addition
Case Studies
Organization Chart
The Team
Testimonials
2

3. SmartFin Services
SmartFin Services is a division of Smarthaas Management Services Private Limited. The
company was founded in 2004 by Baskar Agneeswaran, a Chartered Accountant with
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extensive expertise in Business Process Outsourcing. It was Baskar’s passion for accounting
that made him found a company that concentrates on providing Offshore Accounting
Services.
SmartFin has been providing complete Accounting Solutions to Real Estate companies in the
US since inception.
Also provides Accounting and financial services for Indian clients in various industries
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Started with 4 personnel in 2004 and now having close to 100 (on-site as well as backoffice)
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4. Service Lines
Lines of Services
CONSULTING
IT
OUTSOURCED ACCOUNTING
CONSULTING
SERVICES
IT SERVICES
OUTSOURCED
ACCOUNTING
SERVICES
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5. Service Lines
Consulting
Business Process review (BPR) and A
B i
P
i
d Accounts P
Process review (APR)
i
IT Services
Custom Reports
Implementation/Migration
Integration services - Integration services around Yardi/MRI like integration with
Office 365, SharePoint etc.
BI/Dashboard/Portal services
Outsourced Accounting
End-to-end accounting solutions offshore accounting services from India. From
AR/AP accounting to monthly financial statements and investor reports
5

6. Methodology
APR (Accounts Process Review)
What
Identify Processes that can be outsourced
How
Identify methodology
Onsite Vs. Offsite
How Better
Best Practices
Technology
When
Timeline
Phases
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7. Cost Effective Solution
By Outsourcing accounting process to SmartFin Services, operational costs can be reduced by 50 – 60%.
Here is what a mid-sized Real Estate client who offshores 15 resources to SmartFin would save:
The table only reflects typical direct cost savings through Offshoring.
There could potentially be more cost savings through implementation of better technology, systems and processes.
These
Th vary from client t client.
f
li t to li t
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8. Benefits of Off Shoring
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9. Value Addition
Industry Best Accounting Practices implementation
Efficient Turnaround time on Deliverable
Continuous Process Improvements
Automation techniques fully optimized
Cost Effective Solutions
Complete paperless processing solutions
Reduction of accounting resource/efforts at client’s end
Enhancing client’s acquisition/expansion b d d h
E h
l ’
/
bandwidth
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10. Case Study – Consulting Services
Client: A fast growing MultiFamily company based out of Oakbrook, Illinois. The client has 6000 apartment units
across Midwest.
Number of Consultants engaged for the project: 3 Consultants
Time taken for project completion: 3 Weeks
Few (out of many) instances where SmartFin helped in setting up processes : -
SmartFin did Accounts
Process Review (APR) & reengineered client’s processes
client s
by systematic analysis and
revisiting workflow along
with software tools and
implemented industry best
practices to enhance the
efficiency, productivity and
ffi i
d i i
d
quality. The team of experts
first identified the pain areas
and
re-invented
&
implemented best practices
and
also
suggested
automation
tools
with
complete consideration of
client’s
requirement,
timelines,
resource
availability
and
compatibility.
compatibility
10
Items
Process Improvements Implemented
AP - Invoices workflow - Delayed payments to vendors
Set up the protocols (invoice approvals) and fixed a
turnaround time for invoices to be processed later helped
client implement an AP workflow tool.
AR - Tenant rents - Unorganized workflow
Revamped AR processes to ensure rigid closure date,
Rent posting and established hierarchies for posting
receipts. etc.
Optimum utilization of software tools and automation
Implemented Custom reports in specific areas. Set
automation tools for getting over manual processes.
Later implemented share-point for workflow and for
paperless office.
Roadmap for outsourcing
The outsourcing roadmap provided the client an
opportunity to save over a million dollars over a period of
3 years. Later off shored clients end to end accounting
and delivered the same.
Communication
Developed a portal to raise service tickets across the
organization for better tracking and quick resolution
resolution.

11. Case Study – IT Services
Client: A large multi-family property management firm based in the Georgia, United States.
Number of Consultants engaged for the project: A team of 4 consisting of one functional consultant, one project
manager/technical consultant and 2 developers
Time taken for project completion: 6 months
Business Challenge
Client is on a hosted version of Yardi and had an IT roadmap to be executed. Struggled long, lead times for
custom reports and high cost of report writing.
SmartFin developed a structured approach to work through client needs and addressed the
following in a phased manner.
•
•
•
•
Development of 33 Custom Reports.
Integration of hosted Yardi to Microsoft Office 365
Built a customized SharePoint portal for hosting reports
Advised the client on Creation of an investor portal with relevant reports which was applauded by the client
and executed to perfection
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Cost Savings
Client made remarkable saving and returned with more customization requests, by extending their scope of work
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12. Case St d – O t
C
Study Outsourced Accounting
dA
ti g
Client: A fast growing Real Estate company based out of Dallas, Texas with $1.2 billion worth of assets with 600 employee
base. The company holds multiple portfolio across verticals like Multifamily, Retail, Construction, Hospitality etc.
Number of Consultants engaged for the project – A team of 15 Accountants & Senior Accountants and 1 Accounts
Manager and 1 Offshore Controller
Time taken for project completion – Ongoing project
Delivery Centre – Chennai, India
SmartFin,
SmartFin through a process oriented approach determined the best loading patterns in the finance teams and came up
with the most optimum staffing patterns to meet client needs. Combined with off shoring, this approach has yielded savings
of over 50% for the client.
Critical value additions apart from transitioning & setting up processes
•
Implemented nearly 30 Best Accounting Practices across AP, AR GL etc.
I l
d
l
B A
i P i
AP AR, GL,
•
Designed and implemented a custom solution for automating Receipts for the Multi Family portfolio
•
Delivering qualitative and timely financial statements every month
•
Helped client implement “Process Manager” and automated Bank Recs
•
Recommended and implemented “AvidXchange” – an AP workflow product for the Real Estate industry in the US
Migration - phase by phase approach
Understanding
client’s process
p
12
Recording &
Documentation
Transition to
offshore team
Training
offshore
resources
Pilot phase
Go-Live

13. Case Study – Migration
Client: End client is a diversified Real Estate Acquisition & Development, Property Management and Retail Purchasing
Organization located in New York City with three major lines of business viz. Real estate
development,
development Property Management and Sourcing and business development.
development
The customer manages 11 properties and 50 tenants at this division.
Number of Consultants engaged for the project – 5 Consultants
Time taken for project completion – 3 Months
Client’s requirement was to move from QuickBooks to Yardi and was working with a Yardi Consultant based in New York.
The Yardi
Th Y di consultant did the Implementation and S
l
h I l
i
d SmartFin did Transition for the project of which migration of a year’s
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f
’
legacy data from QuickBooks into Yardi was part of the scope
SmartFin engaged a team of 5 Consultants to convert the entire data for the past year into Yardi. AP and AR Transaction
entries were posted on the Live Yardi database through a remote desktop connection from OFFSHORE
Accounts Payable
y
•
Received the invoice register from QuickBooks and entries were posted to Yardi for each month
•
Based on the check register from QuickBooks, manual pay conversion was processed
Accounts Receivable
•
Received the Rent up report from QuickBooks and entries were posted into Yardi for each month
•
Processed receipts based on the information provided from QuickBooks
•
Extracted the AR Delinquency report from Yardi and compared with the results of QuickBooks to confirm accuracy
Bank
•
•
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Recorded entries other than those in AP and AR
Monthly Bank Reconciliation was done to ensure all AP and AR migrated to Yardi was correct

14. Accounts Outsourcing Value Pyramid
Value
Business
Intelligence
Integration,
Shareholder Services
Treasurer
Functions
Monthly Fi
M hl Financial Statements,
i lS
MIS, Taxation, Risk Management
AR Closure, AP Closure, Vendor Maintenance,
Ledger Review
Volume
Controller
Functions
AR Accounting, AP Accounting, GL Accounting, Inventory Accounting, Bank
Reconciliation, etc.
14

15. Team Bios
Baskar Agneeswaran – Founder and CEO
15
Founder, SmartFin Services
BPO Services leverages latest technology and offshore capabilities in India to provide
cutting‐edge accounting and transaction processing services to clients i the US as
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i
d
i
i
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in h
well as clients in India.
End‐to‐End Accounting for the Real Estate Industry in the US starting from Property
Accounting till review of monthly financials.
Pioneer in Real Estate Outsourcing
Expert in Process Mapping, Design, Re‐Engineering and process migration to Offshore
Delivery Center
Delivers close to 50% cost savings for clients in the US
Helped clients save millions through Offshoring
Extensive ft
E t i software experience – Y di R lP
i
Yardi, RealPage, Q i kB k MRI MS G t l i
QuickBooks, MRI,
Greatplains,
SAP, Hyperion and Tally
Founder, SmartAudit Services
Providing Audit Services to clients in the Micro‐Finance and RTA (Registrar and
Transfer Agents) industry in India
Pioneer in providing large‐scale Process/Performance Audits leveraging technology
Developed world’s finest Audit based Performance Rating System in the Micro Finance
industry
Education:
Baskar is a Bachelor in Commerce F C A (Fellow Chartered Accountant equivalent to
Commerce, F.C.A
Accountant,
CPA in the US)
D.I.S.A (Diploma in Information Systems Audit)

16. Team Bios
Nandini Malolan – Director, Client Relationship & Marketing
Experience Summary
15 years of hands‐on BPO experience across various domains including
accounting, medical billing, voice and other non‐voice processes
non voice
Worked with leading transnational companies like Dell, Oracle, JP Morgan
Chase, RR Donnelley etc.
Led a team of 250 – 280 associates, 6 Team Leaders and 2 Client Managers as
direct reports for an end‐to‐end medical billing process for a high profile client
in Dell Services
Specializes in bridging communication gap between offshore process team and
onshore client, cascading the process knowledge from client to process team
and communicating the challenges of the process team to the client
Experience in process transition by creating a project management team to
support the migration team
Provides assurance to clients on quality, deliverables and timeliness
Frequently conducts orientation sessions on various topics like “leadership
skills”, “keeping up time”, “team handling skills”, “effective communication”,
,
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“result orientation”, “planning and organizing” etc
Currently handles CRM, Marketing and leads the Business Development efforts
for all US clients in SmartFin Services
Graduate in Arts from Delhi University, Delhi
Advanced Diploma in Multimedia from Arena Multimedia, Noida
16

17. Testimonials
"Thank you for all of your hard
work. Th new processes th t you
k The
that
completed (and the old ones for
that matter too) were great this
month. You guys are doing
everything we are asking!“
Dan Nauert, COO
"With your Business Process Outsourcing Services we have discovered
a unique opportunity to not only reduce our costs but also retain
quality
of
services
and
increase
productivity.
productivity "
Raj Makwana, CFO
I've been working with SmartFin
for the last few years on multiple
clients. Their work has been
exemplary on all phases. I would
recommend th i work t anyone
d their
k to
who is interested.“
17
Peter Miller,
LLC
JDR Consulting,
"This is the best implementation team I've
seen in 25 yrs.“
Dr. Bharat Sangani, Owner