Nail & Bone is a cruelty-free and vegan nail polish company that donates 20% of proceeds to pet rescue organizations. It empowers young girls to become social entrepreneurs by selling nail polish and supporting their favorite pet charities. Girls can set up sales at events, do door-to-door sales, host parties, and use social media to drive sales. The company was co-founded by Steve Wiseman and Melissa Bowden to provide a socially conscious nail polish line that supports pet adoption.

1. Polish with a Purpose

2. Polish for people. Passion for pets.
cruelty-free 8-free vegan made in USA. . .

3. We support pet
rescue & adoption
organiztions by
donating 20% of
proceeds from our
nail polishes

4. nail & bone is cruelty-free, 8-free, vegan and made in the USA

5. Harnessing the power of purpose to effectuate positive change
is at the heart of nail & bone

6. BEST FRIENDS
ANIMAL SOCIETY
ANIMAL HOPE
& WELLNESS
SPACALA
FRIENDS FOR LIFE
GREATER GOOD
ANIMAL RESCUE
ACE OF HEARTS
DOG RESCUE
Organizations We Support

7. nail & bone is empowering young female ambassadors to become social entrepreneurs
by creatively driving sales and supporting their favorite pet rescue organizations

8. Akin to Girl Scouts USA cookie sales, Ambassadors can set up ‘shop’
at pet adoption events, go door-to-door, host manicure parties,
and use social media to drive sales and effectuate change
Ambassadors / Social Entrepreneurs:
• Buy wholesale, Sell Retail
• Pet charity donation: 20% proceeds
• Ambassador profit: 80%

9. nail & bone brand ambassadors, with launch co-host Eden Sassoon,
daughter of beauty icon Vidal Sassoon

10. Mackenzie Ziegler raised $1000 to support the mission

11. Pricing
Wholesale: $5.50 bottle
Retail: $11 bottle
3 Pack Wholesale: $16.50
3 Pack Retail: $33
Minimum Order: 90 bottles
Production time: 4-5 weeks

12. Current Collection

13. nail & bone was inspired by Steve’s desire to focus on social impact
and Missy’s passion for pet rescue and adoption.
Knowing millions of us have a special place in our hearts for pets,
we wanted to provide women and girls a socially conscious nail polish line
that supports pet rescue and adoption.

14. Passionate about social causes, Steve dreamed of having his own product line that could
enable consumers to make positive choices, much like TOMs and Newman’s Own. Steve’s
background includes acquiring and leasing over $225 Million in commercial real estate;
being James Cameron’s trusted advisor on real estate projects in California and New
Zealand, as well as overseeing a 1MW solar array for the future productions of AVATAR and
acting as project lead for 5 custom designed dual axis tracking systems (Sun Flowers) that
provides 90% of the MUSE Elementary School’s energy. Most recently, Steve is co-
producing a kid’s show about causes airing on Netflix and public television. On a personal
note, Steve has completed the Nautica Malibu “Olympic” triathlon in 2015 and 2016,
climbed Mt. Kilimanjaro, summited Mt. Whitney in a day, and most importantly, he’s a
hands-on father of 3 kids under age thirteen.
Steve Wiseman CO-FOUNDER

15. Melissa got hit by the entrepreneur bug in her 20s when she co-founded a digital music
company which she sold to a publicly traded online retailer. She sold advertising and
branded content for many digital media start-ups before deciding that she wanted more
more meaning in her career. With a passion for social media and knee deep in the "Dance
Mom" world with her 9 year daughter, she started her own social marketing agency,
working with several influencers on beauty, dance and music projects. As the mom who
brought her dogs with her wherever she could, nail & bone became the perfect opportunity
to weave her love of rescue dogs together with her tween girl influencer community. Seeing
firsthand how excited and affectionate young girls became when they saw her dogs, she
loved the idea of creating "polish with a purpose", and giving young girls an opportunity to
become social entrepreneurs.
Melissa BowdenCO-FOUNDER

16. girls + rescue dogs + beauty + purpose + social entrepreneurs