Why Use Network Marketing
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The document discusses how word of mouth marketing is expected to see strong growth compared to other marketing segments. It provides 12 reasons why word of mouth deserves consideration, including that it taps into consumer participation culture, stimulates action, is more trusted than traditional media, costs less per impact, targets influencers, and is more measurable and linked to business growth. The document concludes that word of mouth will overtake traditional media influence in the future and marketers will need to leverage word of mouth strategies.
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Our 2014 survey of 81 organizations, across 10 countries with approx 390,000 employees identified 11 challenges that today's communicators are facing. We saw a link between some of the 11 factors identified and organizational underperformance.
This year have updated the data in order to analyse year-on-year trends.
Gartner webinar social media analytics 23.10.2014
Virtually every modern marketer has a presence in social channels, and many use social listening tools to monitor what people say about their brands. Yet despite being a maturing discipline, social analytics remains stubbornly difficult and frustrating to apply. How much is a Facebook fan worth? Does it matter that your "net sentiment" is in the single digits? Your "share of voice" on Twitter is down this week – should you panic? This presentation focuses on the social analytics vendors, techniques, metrics and cases that can help you most.
Wikibrands (SMC Seattle)
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#11ways Research - Does communication really make a difference?
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